Latest news with #BringHomeTheBud
Time of India
24-06-2025
- Business
- Time of India
Budweiser kicks off ‘celebration in making' across India for Fifa Club World Cup 2025
HighlightsBudweiser has launched its global campaign 'Celebration in the Making' to engage Indian football fans during the FIFA Club World Cup 2025. The campaign includes limited-edition Budweiser Premium and Magnum bottles and cans designed for Indian markets, showcasing a commitment to local culture and fan experiences. Budweiser will also revive its 'Bring Home The Bud' initiative, offering free beer to supporters of the winning club in select global markets, alongside digital content highlighting iconic moments from each matchday. Budweiser , the official global beer sponsor of the Fifa Club World Cup 2025 , has launched its latest global platform, " Celebration in the Making '. As football's biggest clubs battle it out for global glory, Budweiser is bringing its signature celebration spirit to Indian fans with unique experiences, cultural collaborations and limited-edition drops—all tailored to reflect India's growing passion for the beautiful game. This campaign marks Budweiser's next chapter in championing fan culture , building on the brand's legacy of connecting sport, music and lifestyle. After celebrating fans through 2025 with 'The Night is Yours to Take' and BUDX NBA House, Budweiser India now turns its spotlight on India's thriving fans of football - with initiatives crafted to fuel communities throughout the tournament. 'Budweiser has been celebrating football and its passionate fans for nearly four decades,' said Vineet Sharma, vice president – marketing and trade marketing, AB InBev India. 'As football fever rises across India, our campaign honors the unmatched energy, emotion, and loyalty of Indian fans. Whether it's a high-stakes match screening, repping your jersey, or watching a thunderous goal unfold—Budweiser is here to make sure every moment feels like an epic celebration in the making.' India highlights of the Budweiser's campaign around Fifa Club World 2025 In India, Budweiser is bringing 'Celebration in the Making' to life through a series of culturally resonant experiences. Football fans in West Bengal and Maharashtra can get their hands on limited-edition Budweiser Premium and Magnum bottles and cans designed especially for the tournament. While the India campaign focuses on localised experiences and culture-first storytelling, Budweiser's global campaign also sees the return of its fan-favorite ' Bring Home The Bud ' initiative—offering free beer to supporters of the winning club in select global markets. Additionally, Fifa's 'Celebration of the Match' content will spotlight iconic on-pitch moments from each matchday, which Budweiser will amplify across digital platforms—bringing the passion of the tournament closer to fans everywhere. Watch the video here:
Business Upturn
06-06-2025
- Business
- Business Upturn
Budweiser Kicks Off New 'Celebration in the Making' Global Platform for FIFA Club World Cup 2025™
London, United Kingdom: Today, Budweiser (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD) unveils its new global platform 'Celebration in the Making' and full campaign details as the Official Global Beer Sponsor of the FIFA Club World Cup 2025™. This summer, as football supporters around the globe bring their energy to the groundbreaking tournament, Budweiser will be there to elevate celebrations at every stage – from the opening touch to the final whistle, and beyond. This press release features multimedia. View the full release here: Budweiser Kicks Off New 'Celebration in the Making' Global Platform for FIFA Club World Cup 2025™ To inspire celebrations from the start, Budweiser is officially kicking off the platform with a new film set to an iconic score, and announces the return of its acclaimed 'Bring Home The Bud' campaign to deliver the ultimate prize of free beer for the winning club* and its supporters. Budweiser will also leverage exclusive FIFA-created 'Celebration of the Match' content featuring the top celebrations from each matchday, and has released new LTO tournament-inspired packaging and designs on its products. 'In partnership with FIFA, Budweiser has been celebrating football culture and its legions of fans for nearly 40 years, and we're proud to launch this global platform to match the energy, scale and excitement of this unique competition,' said Richard Oppy, Global President, Premium Company at AB InBev, brewer of Budweiser. 'Whether it's being in a local pub at match kickoff or being in a packed stadium cheering the return of a champion club, Budweiser will be there to ensure every moment of this FIFA Club World Cup feels like an epic celebration in the making.' Bring Home The Bud Budweiser's celebrated 'Bring Home The Bud' campaign first debuted during the FIFA World Cup 2022™ and then again for the FIFA Women's World Cup 2023™, giving fans of those winning countries a celebration fitting of a world champion: free beer for those of a legal drinking age. The 'Bring Home The Bud' football tradition continues this tournament, as the signature Budweiser-branded red beer crates are already making appearances in cities across Brazil, UK, and China to build excitement for the ultimate payoff for the winning club* and its home supporters. Details about how 'Bring Home The Bud' will come to life for the winning club will continue to unfold throughout the tournament. To learn more, visit Unleashing Celebration in the Making Budweiser channels the passion and raw energy of football fans in its new film, 'ThunderBud,' set to AC/DC's legendary 'Thunderstruck.' The spot captures the moment a Budweiser can cracks open in a crowded stadium, unleashing an electrifying anthem that raises fans and players alike toward victory. In a first-of-its-kind integration, Budweiser will celebrate standout moments on the pitch through 'Celebration of the Match' content created by FIFA for each matchday, which Budweiser will amplify across social media. Fans will have the chance to vote online for their favorite highlights — whether it's an unbelievable goal or a game-saving goalkeeper stop — tying the emotional pinnacle of each match to the idea that fans are the ones who power the game. Watch 'ThunderBud' on YouTube, and follow all the 'Celebration of the Match' action across social media at @budweiser and @budfootball on Instagram, Facebook and X during the tournament. The Beer of Celebration Unique for this year's tournament, Budweiser has launched limited-edition LTO packaging at retail for Budweiser and Budweiser Zero with an updated crest and creed, crafted to include bespoke gold elements for FIFA Club World Cup 2025™. Budweiser Zero will keep its same design while featuring FIFA Club World Cup 2025™ branding, now with a white base to signal its no-alcohol badge of honor. As the Official Beer of the FIFA Club World Cup 2025™, Budweiser continues its legacy of championing football and fan passion on the world's biggest stages, elevating celebrations wherever the game is played. About Budweiser Budweiser is a globally iconic lager born from a bold vision. In 1876, founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Today, Budweiser is recognized as the world's second most valuable beer brand in Kantar's BrandZ global 2025 rankings, enjoyed in more than 80 countries and brewed with the same unwavering commitment to quality and consistency. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp beer with layers of premium American hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including 'kraeusening' for natural carbonation and Beechwood aging, which results in unparalleled balance and character. About AB InBev Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona®, Stella Artois® and Michelob Ultra®; multi-country brands Beck's®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 144 000 colleagues based in nearly 50 countries worldwide. For 2024, AB InBev's reported revenue was 59.8 billion USD (excluding JVs and associates). *Where applicable; subject to restriction. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
Business Wire
06-06-2025
- Business
- Business Wire
Budweiser Kicks Off New 'Celebration in the Making' Global Platform
LONDON--(BUSINESS WIRE)--Today, Budweiser (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD) unveils its new global platform 'Celebration in the Making' and full campaign details as the Official Global Beer Sponsor of the FIFA Club World Cup 2025™. This summer, as football supporters around the globe bring their energy to the groundbreaking tournament, Budweiser will be there to elevate celebrations at every stage – from the opening touch to the final whistle, and beyond. To inspire celebrations from the start, Budweiser is officially kicking off the platform with a new film set to an iconic score, and announces the return of its acclaimed 'Bring Home The Bud' campaign to deliver the ultimate prize of free beer for the winning club* and its supporters. Budweiser will also leverage exclusive FIFA-created 'Celebration of the Match' content featuring the top celebrations from each matchday, and has released new LTO tournament-inspired packaging and designs on its products. 'In partnership with FIFA, Budweiser has been celebrating football culture and its legions of fans for nearly 40 years, and we're proud to launch this global platform to match the energy, scale and excitement of this unique competition,' said Richard Oppy, Global President, Premium Company at AB InBev, brewer of Budweiser. 'Whether it's being in a local pub at match kickoff or being in a packed stadium cheering the return of a champion club, Budweiser will be there to ensure every moment of this FIFA Club World Cup feels like an epic celebration in the making.' Bring Home The Bud Budweiser's celebrated 'Bring Home The Bud' campaign first debuted during the FIFA World Cup 2022™ and then again for the FIFA Women's World Cup 2023™, giving fans of those winning countries a celebration fitting of a world champion: free beer for those of a legal drinking age. The 'Bring Home The Bud' football tradition continues this tournament, as the signature Budweiser-branded red beer crates are already making appearances in cities across Brazil, UK, and China to build excitement for the ultimate payoff for the winning club* and its home supporters. Details about how 'Bring Home The Bud' will come to life for the winning club will continue to unfold throughout the tournament. To learn more, visit Unleashing Celebration in the Making Budweiser channels the passion and raw energy of football fans in its new film, 'ThunderBud,' set to AC/DC's legendary 'Thunderstruck.' The spot captures the moment a Budweiser can cracks open in a crowded stadium, unleashing an electrifying anthem that raises fans and players alike toward victory. In a first-of-its-kind integration, Budweiser will celebrate standout moments on the pitch through 'Celebration of the Match' content created by FIFA for each matchday, which Budweiser will amplify across social media. Fans will have the chance to vote online for their favorite highlights — whether it's an unbelievable goal or a game-saving goalkeeper stop — tying the emotional pinnacle of each match to the idea that fans are the ones who power the game. Watch 'ThunderBud' on YouTube, and follow all the 'Celebration of the Match' action across social media at @budweiser and @budfootball on Instagram, Facebook and X during the tournament. The Beer of Celebration Unique for this year's tournament, Budweiser has launched limited-edition LTO packaging at retail for Budweiser and Budweiser Zero with an updated crest and creed, crafted to include bespoke gold elements for FIFA Club World Cup 2025™. Budweiser Zero will keep its same design while featuring FIFA Club World Cup 2025™ branding, now with a white base to signal its no-alcohol badge of honor. As the Official Beer of the FIFA Club World Cup 2025™, Budweiser continues its legacy of championing football and fan passion on the world's biggest stages, elevating celebrations wherever the game is played. About Budweiser Budweiser is a globally iconic lager born from a bold vision. In 1876, founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Today, Budweiser is recognized as the world's second most valuable beer brand in Kantar's BrandZ global 2025 rankings, enjoyed in more than 80 countries and brewed with the same unwavering commitment to quality and consistency. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp beer with layers of premium American hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character. About AB InBev Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona®, Stella Artois® and Michelob Ultra®; multi-country brands Beck's®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 144 000 colleagues based in nearly 50 countries worldwide. For 2024, AB InBev's reported revenue was 59.8 billion USD (excluding JVs and associates).
