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Business Wire
08-07-2025
- Business
- Business Wire
VTEX Wins Two Cannes Lions Awards for Retail Reinvention Through Circular Commerce
NEW YORK--(BUSINESS WIRE)--From landfill to Lions: what began as a project in one of the world's most polluted landscapes earned VTEX (NYSE: VTEX), the backbone of connected commerce, two at the 2025 Cannes Lions International Festival. Awarded in the 'Media (Use of Digital Platforms) ' and 'Direct (Corporate Purpose & Social Responsibility) ' categories, the wins recognized the RE-COMMERCE ATACAMA initiative as a bold collaboration between VTEX, Artplan, Desierto Vestido and Fashion Revolution, becoming a blueprint in enterprise circular commerce. In addition to the two Bronze Lions recognitions, RE-COMMERCE ATACAMA was also shortlisted in four additional categories. The Atacama Desert has become a global symbol of excess production, receiving more than 40,000 tons of retail waste every year, mainly from North America and Europe. RE-COMMERCE ATACAMA wasn't just about spotlighting a crisis. It was about proving the versatile power of digital commerce. Each garment was hand-selected, sanitized, and restored. Many were unworn, still bearing original brand tags. The inventory was redistributed at no cost, with consumers only paying for shipping. Winning two Bronze Lions over hundreds of submissions comes off the heels of VTEX, being recognized as the only vendor named a Gartner® Customers' Choice in the 2025 Voice of the Customer for Digital Commerce report for the second year in a row. The Impact of RE-COMMERCE ATACAMA: Activated the first globally scalable circular commerce model from recovered desert fast fashion waste, and powered by a simplified and adaptable enterprise-grade digital commerce platform. Redistributed inventory to consumers in 10+ countries around the globe. Sold out inventory in just under five hours without paid media. Generated a whopping 200,000 signups for future waste drops. Delivered branded UX, storytelling, and packaging that sparked global connection and community towards a larger movement. Built in full collaboration: Desierto Vestido (recovery), Fashion Revolution Brazil (upcycle), Artplan (creative), VTEX (commerce engine). Mariano Gomide de Faria, Founder and Co-CEO of VTEX, said: ' RE-COMMERCE ATACAMA winning two Bronze Lions at Cannes 2025 sends a clear message: commerce can do more than scale global enterprise brands. With the remarkable partnership of Artplan, Desierto Vestido, and Fashion Revolution, we have proven how adaptable digital commerce platforms can correct, redistribute, and challenge the logic of excess. At VTEX, we're proud to have disrupted the model of linear consumption. This is one of the most urgent and transformative campaigns we've been part of this year, and it signals to other digital commerce platforms that neutrality In the conversation of retail waste is no longer an option. RE-COMMERCE ATACAMA has set the standard for global impact as value is defined by what is recovered, not just by what is sold. ' Built for viability over virality, RE-COMMERCE ATACAMA is now evolving into a long-term solution. In partnership with the University of Chile, the next phase focuses on transforming volunteer roles into paid work, generating local income, and formalizing the recovery and redistribution of discarded garments. The goal is a sustainable environmental and economic model led by a strong community. As AI reshapes the future of commerce, RE-COMMERCE ATACAMA is a case study in purposeful design meeting adaptable digital infrastructure. When intention is rooted in impact, transformation scales. And what started in the desert is now a global benchmark for regenerative commerce powered by technology, community, and creativity. To learn more about the RE-COMMERCE ATACAMA initiative, click here. ABOUT US: VTEX (NYSE: VTEX) is the commerce suite of choice for bold CIOs and CEOs globally, delivering transformative outcomes with unprecedented operational efficiency. By unifying a comprehensive ecosystem of solutions— including B2C, B2B, Sales App, Pick & Pack, Data Pipeline, Retail Media, and Security Shield —VTEX empowers brands and retailers to eliminate friction, foster collaboration, and accelerate growth. More than just software, VTEX is an agent of transformation, seamlessly connecting customers, partners, and developers to drive tangible business results. Trusted by 2.4 thousand global B2C and B2B customers, including Carrefour, Colgate, Sony, Stanley Black & Decker, and Whirlpool, VTEX supports 3.4 thousand active online stores across 43 countries (FY ended December 31, 2024). For more information, visit
Time of India
25-06-2025
- Business
- Time of India
Cracking the Cannes code
After a modest 25 metals in 2023 and 18 in 2024, Indian ad agencies have had an incredible run at Cannes this year. They picked up an impressive 32 Lions at the French Riviera (one Grand Prix, nine Gold, nine Silver and 13 Bronze Lions). So, what has led to this metal rush — did agencies really sharpen their instincts and crack the winning code, or were the ideas just better this year? Arun Iyer , co-founder and partner of Spring Marketing Capital, thinks it was a combination of all. Winning playbook 'My hunch is that we're obviously getting better at understanding the whole game of what wins, what kind of packaging, what kind of messaging [work] at Cannes,' Iyer, who was part of the shortlist jury for the Creative Strategy Lions this year, told Brand Equity. And it's not just restricted to 2025. Iyer says that over the last few years, those in the business can recognise that India is getting better at reading and applying these practices. 'With enough people representing India on global juries, hearing people in those rooms, understanding what criteria is being applied to what is lauded, and what is not — that knowledge has improved over time,' Iyer added. 'There's a lot of emphasis and focus on saying, 'Okay, this is an idea for a legit client, which has the potential to win at Cannes.'' There have been grumblings that India's metal haul has been due to ' scamvertising ' ( advertising made only for the purpose of winning awards). To which, Iyer said, 'We have to face facts. Yes, a lot of the work is tailored for juries; you can't run away from that.' Breakout or break even? 2022 was considered a breakout year for Indian agencies, with the country picking up 47 metals, including five Grands Prix and two Titanium Lions. Could India's healthy tally this year be considered another breakout year? 'I don't think so; there have been better years in terms of number of metals won,' Iyer pointed out. 'In 2008, when JWT won India's first-ever Grand Prix at Cannes for its 'Lead India' TV campaign for The Times of India, there was a lot of talk around it being a breakout year; 2022, with Dentsu Creative's 'Unfiltered History Tour' and Ogilvy's 'Shah Rukh Khan-My-Ad' was another year of such conversation. I think we have heard this before.' For him, 2025 is simply a year 'where there have been some interesting attempts and a decent haul of metals'.
Campaign ME
24-06-2025
- Business
- Campaign ME
FP7 McCann makes the UAE proud, brings home seven Cannes Lions trophies
At the 72nd Cannes Lions International Festival of Creativity, FP7 McCann won seven highly coveted Cannes Lions, including 1 Gold Lion, 1 Silver Lion and 5 Bronze Lions, emerging as one of the most awarded agencies in the MENA region and the agency with the most wins in the UAE. The recognition spans work done effectively for global and regional brands including Arla, McDonald's, Waterstones UK, and the Testicular Cancer Society. Tarek Miknas, CEO of FP7 McCann MENAT, said, 'We're proud to represent the MENAT region at Cannes Lions with work that speaks to local truths and resonates globally. Winning across some of the world's most reputed and respected brands, from Arla and McDonald's to Waterstones and the Testicular Cancer Society, is proof that enduring partnerships and client trust are the true drivers of powerful creativity.' Miknas added, 'We're showing up with ideas that are locally born but globally relevant, and that only happens through resilient teams, strong partnerships, and a shared belief that creativity can drive a real impact. Congratulations to all the winners this year, we're honoured to be in such great company.' The agency's standout win came with one Gold Lion in Sustainable Development Goals for Recipe for Change, a purpose-led campaign for Arla Foods that addressed food insecurity in Lebanon. The campaign transformed traditional home-cooked recipes into a scalable, community-first restaurant model, generating sustainable income and renewed purpose for local mothers. Recipe for Change also secured a Silver Lion in Brand Experience & Activation and a Bronze Lion in Creative B2B, delivered in partnership with MCN sister agencies Current Global MENAT and Craft. The agency's creative work was further recognised with five Bronze Lions across multiple categories and client collaborations. This included: One Bronze Lion in PR for Sponsored Balls, a campaign developed with the Testicular Cancer Society & Club Deportivo Leganés. for Sponsored Balls, a campaign developed with the Two Bronze Lions in Digital Craft and Film for Read Better, created in collaboration with McCann Bristol and UM Central for Waterstones UK. for Read Better, created in collaboration with and for One Bronze in Outdoor for Not for First Dates, for McDonald's UAE, in partnership with MCN PR and media agencies: Weber Shandwick MENAT, UM, and Craft. Federico Fanti, Regional Chief Creative Officer, FP7McCann MENAT, said, 'To see the MENAT region represented with such strength and purpose on the global stage is something to celebrate. Across four awarded campaigns globally, each backed by some of the world's most trusted and future-facing brands including McDonald's, Arla, Waterstones UK and Testicular Cancer Society, we set out to create work that was powerful in its simplicity.' Fanti added, 'Each idea tackled a real issue, from food insecurity and digital behaviour to finding cheekier ways to talk about men's health and did so with honesty and clarity. I'm incredibly proud of our teams, and deeply grateful to our clients who trusted and believed in our work from day one.' In addition to its Lion wins, FP7 McCann also contributed to 5 global wins, including a prestigious Titanium shortlist for Life Donor Card – MRM Germany that reimagines organ donation awareness in real-life moments. The agency also contributed to the Public Money ATM campaign with McCann Poland, further demonstrating the agency's role in shaping ideas that go beyond borders. Nayaab Rais, Executive Creative Director, FP7McCann Dubai said, 'Seven Lions, four campaigns, one underlying belief: that great ideas start with a truth well told. Whether we're talking tabbouleh or testicles, we're always finding bold, unexpected ways to express truths in a way people can feel.' 'The goal isn't just to be clever or different, but to be authentic and culturally relevant, whether that's through mischief or meaning,' Rais concluded.
Economic Times
19-06-2025
- Business
- Economic Times
India tops last year's medal haul with additional wins at Cannes
India continued its success at Cannes Lions 2025, securing two more Bronze Lions on Day 4, bringing its total to 28 metals, surpassing previous years. Acko's 'Tailor Test' and Ogilvy India's 'Eye Test Menu' were among the winners in the Brand Experience & Activation Lions category. Day 4 also featured insights from David Droga, Amaury Guichon, and Bill Nye. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads India maintained a steady presence at Cannes Lions 2025 on Thursday, adding two more Bronze Lions on Day 4, following a standout haul of 14 metals on Day 3. The wins came from some of the festival's most prestigious awards were in the Brand Experience & Activation Lions category, which recognises brand building through innovative use of experience design, activation, immersive, retail, and 360° customer 'Tailor Test' by Leo India earned a Bronze in the Corporate Purpose & Social Responsibility sub-category, adding to the Gold it picked up for the same campaign on India's 'Eye Test Menu' for Titan bagged another Bronze in the Brand-Owned Experiences sub-category, bringing its tally for the campaign to three Lions so far."Ogilvy's relationship with Titan as a brand is a deep and cherished one. They spared no effort in pursuing excellence on this dream project. It feels good to win for such meaningful work," said Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy four-day tally at Cannes Lions 2025 now stands at 28 metals - comprising 6 Gold, 8 Silver, 13 Bronze and one Grand Prix (as of press time)-already surpassing the country's overall totals from both 2023 and 4 also featured several high-profile speakers. At the Palais' Lumiere Theatre, advertising icon David Droga, who will be stepping down as CEO of Accenture Song in September, took centre reflected on the ideas behind some of the industry's most influential campaigns and, in an emotional moment, spoke about the passion and gratitude he holds for his work, crediting his mother as a key influence."I honestly care deeply about what I do, who I do it with, how it works. How I treat people, it doesn't mean I'm perfect, but I really care professionally about it. And that comes from my upbringing, from my mother, a poet and activist. And from the gratitude that I've been paid to have an imagination."He added that, as someone who didn't attend college but still run a $20 billion company, "you don't need to go to college to care".Elsewhere, world-renowned pastry chef and content creator Amaury Guichon shared insights on crafting a brand that commands attention, while educator and TV personality Bill Nye-popularly known as "The Science Guy"-spoke about the power of humour in breaking down taboos.
Time of India
19-06-2025
- Business
- Time of India
India tops last year's medal haul with additional wins at Cannes
India maintained a steady presence at Cannes Lions 2025 on Thursday, adding two more Bronze Lions on Day 4, following a standout haul of 14 metals on Day 3. The wins came from some of the festival's most prestigious categories. Both awards were in the Brand Experience & Activation Lions category, which recognises brand building through innovative use of experience design, activation, immersive, retail, and 360° customer engagement. Acko's 'Tailor Test' by Leo India earned a Bronze in the Corporate Purpose & Social Responsibility sub-category, adding to the Gold it picked up for the same campaign on Wednesday. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas For Sale in Dubai Might Surprise You Dubai villas | search ads Get Deals Undo Ogilvy India's 'Eye Test Menu' for Titan bagged another Bronze in the Brand-Owned Experiences sub-category, bringing its tally for the campaign to three Lions so far. "Ogilvy's relationship with Titan as a brand is a deep and cherished one. They spared no effort in pursuing excellence on this dream project. It feels good to win for such meaningful work," said Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy India. Live Events India's four-day tally at Cannes Lions 2025 now stands at 28 metals - comprising 6 Gold, 8 Silver, 13 Bronze and one Grand Prix (as of press time)-already surpassing the country's overall totals from both 2023 and 2024. Spotlight on Speakers Day 4 also featured several high-profile speakers. At the Palais' Lumiere Theatre, advertising icon David Droga, who will be stepping down as CEO of Accenture Song in September, took centre stage. Droga reflected on the ideas behind some of the industry's most influential campaigns and, in an emotional moment, spoke about the passion and gratitude he holds for his work, crediting his mother as a key influence. "I honestly care deeply about what I do, who I do it with, how it works. How I treat people, it doesn't mean I'm perfect, but I really care professionally about it. And that comes from my upbringing, from my mother, a poet and activist. And from the gratitude that I've been paid to have an imagination." He added that, as someone who didn't attend college but still run a $20 billion company, "you don't need to go to college to care". Elsewhere, world-renowned pastry chef and content creator Amaury Guichon shared insights on crafting a brand that commands attention, while educator and TV personality Bill Nye-popularly known as "The Science Guy"-spoke about the power of humour in breaking down taboos.
