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Arab News
08-07-2025
- Business
- Arab News
Riyadh Fashion Week issues final call for designer applications ahead of 3rd edition
DUBAI: Riyadh Fashion Week (RFW) is gearing up for its third edition, with organizers issuing a final call for designer applications. Fashion houses from across Saudi Arabia and around the world have until July 15 to submit their proposals for inclusion in the official calendar. A post shared by Riyadh Fashion Week (@riyadhfashionweek) One of the Middle East's most anticipated fashion events, RFW offers a platform for both emerging and established designers to showcase their collections to international buyers and industry leaders. The official calendar will feature a broad spectrum of brand activations beyond traditional runway shows. Designers can also take part in curated presentations, showroom exhibitions, trunk shows, retail pop-ups, creative takeovers, private dinners and immersive experiences. Saudi Arabia-based and international fashion brands across ready-to-wear, couture, menswear, and streetwear categories are eligible. 'This is more than a runway,' said Burak Cakmak, CEO of the Saudi Fashion Commission. 'It is a statement of creative identity, innovation, and ambition. Riyadh Fashion Week provides a high-impact opportunity for designers to tell their story on a global stage.'
Arab News
04-07-2025
- Entertainment
- Arab News
Inside the Saudi 100 Brands showcase in Paris
PARIS: During Paris Men's Fashion Week last month, the Saudi 100 Brands showcase by Tranoï took over the fifth floor of the LVMH-owned La Samaritaine department store in the French capital. Eleven Saudi designers showcased their creativity in an initiative from the Saudi Fashion Commission. For the latest updates, follow us on Instagram @ The top floor of the iconic address, with its historic peacock-mosaic frieze, Gustav Eiffel wrought-ironwork, and spectacular glass ceiling provided the perfect setting for the originality and exuberance of the young designers presenting their craftsmanship and heritage. Burak Cakmak, CEO of the Fashion Commission of Saudi Arabia, said: 'Saudi Arabia is a fantastic hub of talent and expertise. This showroom at La Samaritaine represents a major opportunity for Saudi designers to showcase their collections during Paris Fashion Week. It is also a powerful way to strengthen ties between the Saudi Fashion Commission and international fashion players, including Tranoï.' Here, we run down the 11 brands on show. 1886 Launched in 2016, 1886 was Saudi's first premium streetwear brand. Renowned for its quality denim, the brand launched T-shirts this year featuring Jeddah, Al Ula and Abha to celebrate its Saudi heritage. Co-founder Fahad Aljomiah has a 'Designed in KSA' sign on his office wall as a daily inspiration for his team. 'We have the talent, knowledge, taste and willingness to work hard to set the industry standard, to put KSA definitely on the international fashion map,' he told Arab News. REBIRTH Tala Abukhaled launched her eco-friendly luxury resortwear label three years ago, to breathe new life into Saudi artistic craftsmanship and cultural traditions. 'My clients tend to be people who love to travel, they're adventurous, free-spirited and eco-conscious,' she said. One of Abukhaled's recurring motifs is the integration of raffia made from palm fronds, and woven into macramé detailing. Her palette for her latest collection — Resort 25 — is neutral sand, with hot pink, tangerine orange and olive green. AWAKEN 'Our slogan is 'Open your eyes.' We want to encourage people to wake up to their life, not to live in a virtual world,' said Khalid Almasoud, founder of the Riyadh-based streetwear brand. The brand's logo is jaquard woven or serigraphed onto many of their pieces. WAAD ALOQAILI COUTURE Each intricate creation of this label — founded in 2019 by sisters Waad and Ahlam Aloqaili — is strongly rooted in Saudi tradition, crafted with emotional elegance and cultural depth, with the goal of empowering women. Aloqaili's hand-beaded teal and emerald mermaid gown with short train stole the show. ELEVEN Fusing innovation with comfort, the collection from this Riyadh-based label — bold, distinctive and contemporary —was entirely produced in Saudi, reflecting a strong local identity ready to be exported to the wider world. HAJRUSS Hajruss is a contemporary streetwear label fusing innovation and craftsmanship in its creations. The brand combines modernity and tradition, with particular attention to detail and high-end materials. 'Each collection is a dialogue between heritage and innovation — where clothing becomes a medium for storytelling,' the catalogue for the showcase stated. MIRAI Mirai means 'future' in Japanese. The label fuses Saudi culture, style and energy with Japanese minimalism and attention to detail. 'We chose the name Mirai because we believe that timelessness is the future,' said co-founder Abdulrahman Tarabeh. 'We don't follow trends, we don't follow any fashion calendar; whatever we enjoy making, we make. With Omar (Shabra, his co-founder), we want to create a community where people can tell their personal stories through their clothes.' Tarabeh pointed out a white jacket with tiny brown dots, 'This is one of our signature designs. We sourced the fabric from Tuscany, Italy, and it's coffee-washed,' he said. 'The buttons are engraved with Sakura, Japanese cherry blossom.' RAZAN ALAZZOUNI With a background in sculpture and fine arts from Tufts University, Razan Alazzouni is known for 'blending art, femininity, and craftsmanship' in her designs, which are 'sculptural, delicate, and timeless' and 'celebrate soft glamour and Saudi heritage through refined, handcrafted pieces made in her Riyadh atelier,' according to the catalogue. RBA Founded in 2017 in New York City, this 'cross-cultural Saudi fashion brand' merges bold design, premium quality, and urban aesthetics to create unique streetwear pieces. 'Each design is more than clothing — it's a story woven with symbolism, culture, and modern elegance,' the catalogue stated. 'RBA creates pieces that celebrate diversity, sustainability, and artistic expression.' REEM ALKANHAL This label designs clothing for women who like to express their femininity with simple elegance. The Sword collection, created for the show, 'reflects this vision — merging traditional symbolism with modern sophistication for the confident, contemporary woman,' according to the catalogue. YASMINA Q Yasmina Q is a comtemporary womenwear label that seeks to create positive change through working mindfully with local communities, with a focus on knitwear. 'We're very focused on sustainably. I'm based in Saudi, we source our yarn from Italy and produce in London. Each piece we produce has zero waste,' said founder Yasmina Qanzal.
Arab News
21-06-2025
- Entertainment
- Arab News
Saudi 100 Brands returns to Paris Fashion Week with Tranoi Showcase
The Saudi Fashion Commission presents homegrown talents at Paris Fashion Week, to be held from June 24 to 27 at the fifth floor of La Samaritaine. The exclusive showroom dedicated to Saudi 100 Brands, the commission's flagship program, will highlight 11 trailblazing designers and their Spring-Summer 2026 collections. This exceptional showcase by Saudi 100 Brands aims to provide a platform for meaningful cultural exchange through contemporary Saudi fashion. It is part of a long-term vision — to establish the Kingdom as an essential presence in the global fashion industry. Burak Cakmak, CEO, the Saudi Fashion Commission, said: 'The return of Saudi 100 Brands to Paris Fashion Week reflects our commitment to showcasing Saudi creativity at the highest level. 'This platform not only brings our designers to a global audience but also deepens our connections with the international fashion community, reinforcing our vision to position Saudi Arabia as a driving force in shaping the future of fashion and nurturing meaningful global partnerships.' Boris Provost, CEO of Tranoï, said: "Saudi fashion is experiencing remarkable momentum, and we are proud to support this creative energy with Saudi 100 Brands. 'At Tranoï, we are committed to amplifying the voices of emerging talents on a global scale. This collaboration with the Saudi Fashion Commission perfectly embodies our mission: to offer an international stage to a new generation of designers, here in Paris, the fashion capital of the world.' The 11 designers presented in the renowned Parisian department store exemplify Saudi creative excellence, with a selection varying between menswear and womenswear. Menswear designers are 1886, Awaken, Eleven, Hajruss, Mirai and RBA. Womenswear designers are Razan Alazzouni, Rebirth, Reem Alkanhal, Waad Aloqaili and Yasmina Q Highlighted by Saudi 100 Brands and Tranoi, the event celebrates creative boldness and reaffirms the Saudi Fashion Commission's commitment to promoting emerging talent on the international stage. The creative showcase is open from June 24 to 27, from 9 a.m. to 7 p.m. on the fifth floor of La Samaritaine.
Arab News
18-06-2025
- Business
- Arab News
Saudi fashion showcased in Selfridges
RIYADH: The Saudi Fashion Commission has teamed up with the Cultural Development Fund and British high-end department store Selfridges to showcase some of the Kingdom's leading stylists. Selected labels from the Saudi 100 Brands program and CDF beneficiaries, all of which blend modern Saudi aesthetics with innovative design techniques, will be on display at the store in London for the next two months, the Saudi Press Agency reported on Wednesday. The commission's CEO Burak Cakmak said: 'This is more than retail, it marks a new era for Saudi fashion, from Riyadh to London.' The Saudi 100 Brands program supported designers in refining their craft and building global business opportunities, he said. The partnership with Selfridges represents a significant milestone for the Saudi fashion industry, reflecting its rising momentum and evolving talent base. It also coincides with the Kingdom's Year of Handicrafts 2025. CDF CEO Majed Al-Hogail said the event highlighted the sector's growing role in shaping Saudi Arabia's cultural economy. 'Saudi talents are redefining our creative identity, rooted in heritage, expressed globally,' he said.
Leaders
18-06-2025
- Business
- Leaders
Saudi 100 Brands Returns to Paris Fashion Week at Tranoï Showcase
The Saudi Fashion Commission will make a spectacular return to Paris Fashion Week 2025, showcasing unparalleled talent through the Saudi 100 Brands program at the Tranoï Showcase, reported the Saudi Press Agency (SPA). Running from June 24-27, 2025, the fashion show will take place at an exclusive showroom at the famous La Samaritaine department store. This exclusive fashion show aims to highlight the creativity of 11 Saudi male and female designers, who will display their 2026 Spring/Summer collections. Furthermore, the show, organized by the Saudi Fashion Commission and the Saudi 100 Brands, aims to serve as a platform for cultural exchange through exhibiting modern Saudi fashion, in line with a long term strategy to establish the Kingdom's status as a pioneer in the global fashion industry. On this occasion, the CEO of the Saudi Fashion Commission, Burak Cakmak, said that the return of the Saudi 100 Brands to Paris Fashion Week underscores the Commission's commitment to showcasing Saudi creativity on the highest levels. He added that the Commission introduces Saudi designers to global audiences, but also deepens the Kingdom's ties to the international fashion community, further advancing Saudi Arabia's role in shaping the future of fashion and sponsoring meaningful global partnerships. Meanwhile, the CEO of Tranoï Showcase, Boris Provost, noted that Saudi fashion is gaining increased momentum in Tranoï owing to the creative potential of the Saudi 100 Brands program. He also praised the showcase's role in introducing emerging talents on a global scale, and its collaboration with the Saudi Fashion Commission which perfectly embodies the mission of providing an international stage for a new generation of designers in Paris, the world's fashion capital. The Saudi 100 Brands program is one of the Saudi Fashion Commission's strategic initiatives that aim to support Saudi fashion brands and contribute to developing a sustainable local fashion industry. Short link : Post Views: 13
