Latest news with #BurberryFestival
The Star
18-07-2025
- Business
- The Star
Can a fresh spin on its heritage put Burberry back in fashion's front row?
A year after Josh Schulman became Burberry's CEO with a mandate to turn the British luxury brand around, investors say they're pleased with early signs of recovery even though sales are still falling. Burberry, known for its trademark trench coats and check pattern scarves, is in the early stages of a reboot as Schulman tries to reverse the group's years of underperformance and return sales and profit to growth. Analysts expect the group to report on Friday (July 18) that comparable retail sales fell 3% in the April-June quarter from a year earlier, according to a consensus provided by Burberry. That would mark an improvement from a 6% fall in the January-March period. Burberry issued a string of profit warnings under previous CEO Jonathan Akeroyd, and Schulman after taking over said the brand had lost its focus on outerwear and recognisable British references, and had strayed too far into a "niche aesthetic". Its shares are up around 63% since Schulman took the helm, outperforming luxury peers, and analysts have grown more upbeat in recent weeks, with HSBC saying Burberry has the opportunity to gain market share from rivals. "We are seeing the improvement in terms of the product range, pricing, marketing, and there are early signs that is leading to a pickup in sales – but it's early days still," said Dan Carter, a member of the investment team at Phoenix Asset Management Partners in London. Burberry's marketing under Schulman has drawn on its association with British heritage, but in a way that is also contemporary, Carter added. Burberry typically makes more of its revenue in the Autumn/Winter season. However, it has been trying to tap into key events of the British summertime, with its most recent "Burberry Festival" campaign timed to coincide with Glastonbury music festival. Read more: Get your fete style on for upcoming music events with the latest trends The campaign featured hip-hop artiste Loyle Carner and music producer Goldie, as well as model Cara Delevingne sitting in a pit of mud in Burberry rain boots, in a nod to Glastonbury's unpredictable weather. "They're a brand that is focusing on outerwear and protection against the weather... so to try and stretch that through the year makes sense," said Carter. As part of its turnaround, Burberry announced in May it would cut a fifth of its global workforce, a radical cost-cutting move that investors have welcomed. Less expensive bags, more high-end trenches The brand has moved away from high-priced bags and brought in more affordable models like its recently launched Cotswold range, priced at £1,490 to £1,890 (approximately RM8,549 to RM10,844), and the £850 (RM4,877) Horseshoe crossbody bag – driving its average bag price down by 9% since the start of October last year, according to pricing analysis by Luxurynsight. "They're kind of trying to thread the needle of being luxury while shifting the assortment down a little bit," said Brett Sharoni, senior analyst at Pzena Investment Management in New York, which owns shares in Burberry. "We had been engaging with Burberry for over a year before we ended up buying – and one of our big pieces of feedback to them was, you know, you don't really have a right to sell handbags for US$3,000 (RM12,764)," he said. Read more: Now that Burberry has a new CEO, how will it affect the fashion brand? Burberry has, though, brought in some higher-priced outerwear products such as a ¥115,000 (RM68,268) corduroy trench coat in China, Luxurynsight found, and has broadened its range of outerwear products by 22% since the start of October last year. Yumi Shin, chief merchandising officer at New York department store Bergdorf Goodman, said she supports the emphasis on the brand's trademark products, like the classic trench coat and winter accessories. "We're continuing to feel optimistic about Burberry's transformation under Josh's leadership," said Shin. "Josh has a merchant's mindset and understands the necessity to balance fashion and function on the shop floor." – Reuters
Fashion Network
14-07-2025
- Business
- Fashion Network
Burberry investors welcome early signs of recovery under Josh Schulman
A year after Josh Schulman became Burberry 's CEO with a mandate to turn the British luxury brand around, investors say they're pleased with early signs of recovery — even though sales are still falling. Burberry, known for its trademark trench coats and check pattern scarves, is in the early stages of a reboot as Schulman works to reverse years of underperformance and return both sales and profit to growth. Analysts expect the group to report on Friday that comparable retail sales fell 3% in the April–June quarter from a year earlier, according to a consensus provided by Burberry. That would mark an improvement from a 6% fall in the January–March period. Burberry issued a string of profit warnings under former CEO Jonathan Akeroyd. After taking over, Schulman said the brand had lost focus on outerwear and recognizable British references, veering too far into a 'niche aesthetic.' Its shares are up around 63% since Schulman took the helm, outperforming luxury peers. Analysts have grown more optimistic in recent weeks, with HSBC stating Burberry has the opportunity to gain market share from rivals. 'We are seeing the improvement in terms of the product range, pricing, marketing, and there are early signs that are leading to a pickup in sales — but it's early days still,' said Dan Carter, a member of the investment team at Phoenix Asset Management Partners in London. Burberry's marketing under Schulman has drawn on its association with British heritage, but with a more contemporary lens, Carter added. Burberry typically generates more of its revenue in the autumn/winter season. However, it has been aiming to tap into major British summer events, with its recent 'Burberry Festival' campaign timed to coincide with the Glastonbury music festival. The campaign featured hip-hop artist Loyle Carner and music producer Goldie, alongside model Cara Delevingne sitting in a pit of mud in Burberry rain boots — a nod to Glastonbury's unpredictable weather. 'They're a brand that is focusing on outerwear and protection against the weather... so to try and stretch that through the year makes sense,' said Carter. As part of its turnaround strategy, Burberry announced in May that it would cut 20% of its global workforce — a bold cost-cutting move welcomed by investors. Less expensive bags, more high-end trenches The brand has shifted away from ultra-high-priced bags and introduced more accessible models such as its recently launched Cotswold range, priced between 1,490 pounds and 1,890 pounds ($2,012.99 to $2,553.39), and the 850-pound Horseshoe crossbody bag — driving its average bag price down by 9% since October last year, according to pricing analysis by Luxurynsight. 'They're kind of trying to thread the needle of being luxury while shifting the assortment down a little bit,' said Brett Sharoni, senior analyst at Pzena Investment Management in New York, which owns shares in Burberry. 'We had been engaging with Burberry for over a year before we ended up buying — and one of our big pieces of feedback to them was, you know, you don't really have a right to sell handbags for $3,000,' he said. However, Burberry has introduced some higher-priced outerwear products, including a 115,000-yuan ($16,044.65) corduroy trench coat in China, Luxurynsight reported. It has also broadened its outerwear range by 22% since October last year. Yumi Shin, chief merchandising officer at New York department store Bergdorf Goodman, said she supports the renewed emphasis on Burberry's trademark items, including its classic trench coats and winter accessories. 'We're continuing to feel optimistic about Burberry's transformation under Josh's leadership,' said Shin. 'Josh has a merchant's mindset and understands the necessity to balance fashion and function on the shop floor.' ($1 = 0.7402 pounds) ($1 = 7.1675 Chinese yuan renminbi)
Fashion Network
14-07-2025
- Business
- Fashion Network
Burberry investors welcome early signs of recovery under Josh Schulman
A year after Josh Schulman became Burberry 's CEO with a mandate to turn the British luxury brand around, investors say they're pleased with early signs of recovery — even though sales are still falling. Burberry, known for its trademark trench coats and check pattern scarves, is in the early stages of a reboot as Schulman works to reverse years of underperformance and return both sales and profit to growth. Analysts expect the group to report on Friday that comparable retail sales fell 3% in the April–June quarter from a year earlier, according to a consensus provided by Burberry. That would mark an improvement from a 6% fall in the January–March period. Burberry issued a string of profit warnings under former CEO Jonathan Akeroyd. After taking over, Schulman said the brand had lost focus on outerwear and recognizable British references, veering too far into a 'niche aesthetic.' Its shares are up around 63% since Schulman took the helm, outperforming luxury peers. Analysts have grown more optimistic in recent weeks, with HSBC stating Burberry has the opportunity to gain market share from rivals. 'We are seeing the improvement in terms of the product range, pricing, marketing, and there are early signs that are leading to a pickup in sales — but it's early days still,' said Dan Carter, a member of the investment team at Phoenix Asset Management Partners in London. Burberry's marketing under Schulman has drawn on its association with British heritage, but with a more contemporary lens, Carter added. Burberry typically generates more of its revenue in the autumn/winter season. However, it has been aiming to tap into major British summer events, with its recent 'Burberry Festival' campaign timed to coincide with the Glastonbury music festival. The campaign featured hip-hop artist Loyle Carner and music producer Goldie, alongside model Cara Delevingne sitting in a pit of mud in Burberry rain boots — a nod to Glastonbury's unpredictable weather. 'They're a brand that is focusing on outerwear and protection against the weather... so to try and stretch that through the year makes sense,' said Carter. As part of its turnaround strategy, Burberry announced in May that it would cut 20% of its global workforce — a bold cost-cutting move welcomed by investors. Less expensive bags, more high-end trenches The brand has shifted away from ultra-high-priced bags and introduced more accessible models such as its recently launched Cotswold range, priced between 1,490 pounds and 1,890 pounds ($2,012.99 to $2,553.39), and the 850-pound Horseshoe crossbody bag — driving its average bag price down by 9% since October last year, according to pricing analysis by Luxurynsight. 'They're kind of trying to thread the needle of being luxury while shifting the assortment down a little bit,' said Brett Sharoni, senior analyst at Pzena Investment Management in New York, which owns shares in Burberry. 'We had been engaging with Burberry for over a year before we ended up buying — and one of our big pieces of feedback to them was, you know, you don't really have a right to sell handbags for $3,000,' he said. However, Burberry has introduced some higher-priced outerwear products, including a 115,000-yuan ($16,044.65) corduroy trench coat in China, Luxurynsight reported. It has also broadened its outerwear range by 22% since October last year. Yumi Shin, chief merchandising officer at New York department store Bergdorf Goodman, said she supports the renewed emphasis on Burberry's trademark items, including its classic trench coats and winter accessories. 'We're continuing to feel optimistic about Burberry's transformation under Josh's leadership,' said Shin. 'Josh has a merchant's mindset and understands the necessity to balance fashion and function on the shop floor.' ($1 = 0.7402 pounds) ($1 = 7.1675 Chinese yuan renminbi)
Fashion Network
14-07-2025
- Business
- Fashion Network
Burberry investors welcome early signs of recovery under Josh Schulman
A year after Josh Schulman became Burberry 's CEO with a mandate to turn the British luxury brand around, investors say they're pleased with early signs of recovery — even though sales are still falling. Burberry, known for its trademark trench coats and check pattern scarves, is in the early stages of a reboot as Schulman works to reverse years of underperformance and return both sales and profit to growth. Analysts expect the group to report on Friday that comparable retail sales fell 3% in the April–June quarter from a year earlier, according to a consensus provided by Burberry. That would mark an improvement from a 6% fall in the January–March period. Burberry issued a string of profit warnings under former CEO Jonathan Akeroyd. After taking over, Schulman said the brand had lost focus on outerwear and recognizable British references, veering too far into a 'niche aesthetic.' Its shares are up around 63% since Schulman took the helm, outperforming luxury peers. Analysts have grown more optimistic in recent weeks, with HSBC stating Burberry has the opportunity to gain market share from rivals. 'We are seeing the improvement in terms of the product range, pricing, marketing, and there are early signs that are leading to a pickup in sales — but it's early days still,' said Dan Carter, a member of the investment team at Phoenix Asset Management Partners in London. Burberry's marketing under Schulman has drawn on its association with British heritage, but with a more contemporary lens, Carter added. Burberry typically generates more of its revenue in the autumn/winter season. However, it has been aiming to tap into major British summer events, with its recent 'Burberry Festival' campaign timed to coincide with the Glastonbury music festival. The campaign featured hip-hop artist Loyle Carner and music producer Goldie, alongside model Cara Delevingne sitting in a pit of mud in Burberry rain boots — a nod to Glastonbury's unpredictable weather. 'They're a brand that is focusing on outerwear and protection against the weather... so to try and stretch that through the year makes sense,' said Carter. As part of its turnaround strategy, Burberry announced in May that it would cut 20% of its global workforce — a bold cost-cutting move welcomed by investors. Less expensive bags, more high-end trenches The brand has shifted away from ultra-high-priced bags and introduced more accessible models such as its recently launched Cotswold range, priced between 1,490 pounds and 1,890 pounds ($2,012.99 to $2,553.39), and the 850-pound Horseshoe crossbody bag — driving its average bag price down by 9% since October last year, according to pricing analysis by Luxurynsight. 'They're kind of trying to thread the needle of being luxury while shifting the assortment down a little bit,' said Brett Sharoni, senior analyst at Pzena Investment Management in New York, which owns shares in Burberry. 'We had been engaging with Burberry for over a year before we ended up buying — and one of our big pieces of feedback to them was, you know, you don't really have a right to sell handbags for $3,000,' he said. However, Burberry has introduced some higher-priced outerwear products, including a 115,000-yuan ($16,044.65) corduroy trench coat in China, Luxurynsight reported. It has also broadened its outerwear range by 22% since October last year. Yumi Shin, chief merchandising officer at New York department store Bergdorf Goodman, said she supports the renewed emphasis on Burberry's trademark items, including its classic trench coats and winter accessories. 'We're continuing to feel optimistic about Burberry's transformation under Josh's leadership,' said Shin. 'Josh has a merchant's mindset and understands the necessity to balance fashion and function on the shop floor.' ($1 = 0.7402 pounds) ($1 = 7.1675 Chinese yuan renminbi)
Daily Mail
19-06-2025
- Entertainment
- Daily Mail
Lennon Gallagher keeps it causal in khaki plaid jacket as he joins a stylish Keisha Buchanan and Mia Regan at the Burberry Festival Pub Quiz
Lennon Gallagher kept it casual as he led the stars out and about at the Burberry Festival Pub Quiz in Notting Hill on Wednesday evening. The son of Liam Gallagher and Patsy Kensit opted for a khaki plaid jacket which he paired with a simple black Burberry Tee. He completed the look with a pair of dark blue oversized jeans, smart black shoes and large black sunglasses as he was seen puffing on a cigarette outside the venue. Meanwhile Mia Regan embraced a more preppy look as she paired a stylish checked playsuit with a grey short-sleeved polo jumper. Putting on a leggy display in the ensemble the model, 22, added a statement pair of dark green leather boots and black and white plaid handbag. Sugababes star Keisha Buchanan also made sure to flash plenty of skin in a black mini dress as she strode down the street. The singer, 40, covered up in a dark khaki Burberry coat with a plaid feature panel on one side. She added a pair of tortoise brown framed sunglasses, beige leather ankle boots and a white leather handbag. Keisha was joined by her fellow Sugababes Mutya Buena and Siobhán Donaghy after the threesome recently performed at Radio 1's Big Weekend last month. Mutya, 40, put on a very busty display in a bralette top which she wore underneath a stylish cream trench coat. The singer accessorised the look with a pair of gradient lens square shades, Burberry headband and black sandals. Elsewhere Siobhán kept it more casual in a pair of light denim jeans, black T-shirt and famous Burberry trench coat. Jordan Stephens opted for a summery ensemble in beige linen trousers and a plaid shirt which he wore open over a white T-shirt which read 'Love You'. Nick Grimshaw also opted for a plaid shirt over a white T-shirt which he paired with straight legged denim jeans and shades. He completed the look with a pair of dark blue oversized jeans and smart black shoes as he was seen puffing on a cigarette outside the venue It has been a busy week for Lennon after he attended day one of Royal Ascot on Tuesday. The aspiring singer was joined by his girlfriend Isobel Richmond who opted for an elegant, pale pink slip dress tat featured floral detailing and ruffles across the shoulders. Lennon wore a grey top hat, which he teamed with a tailored jacket and a beige waistcoat by Gieves & Hawkes. As well as modelling, Lennon has also followed in his father's footsteps by making music with his band Automotion. Last year Lennon - who has graced Italian Vogue and appeared at London Fashion Week - spoke candidly to MailOnline about the world of modelling and admitted it can be 'difficult at times'. He was first scouted at the age of 16 while walking down Brick Lane and he explained: 'I was walking in Brick Lane, and I was like, 16. 'I just got an army jacket and I was walking away from the store, this woman pulled me over and was like, ''You should be a model, take this card. We have a shoot in Africa, you should do it''.' Noting the situation seemed 'sketchy', Lennon went on: 'I didn't do the shoot because it seemed really sketchy, so I told my mum and she was like, ''If you want to get into it, I know some people''.' Vogue's beauty editor Tish Weinstock flashed a hint of her toned abs in a cropped black top and shorts Lennon told how he reaches out to his agent if ever he feels unsure about a shoot or casting call. 'It's always pretty difficult putting yourself up for castings and stuff and putting yourself out there,' he stated. 'And then there's like hundreds of people who maybe look a bit like you, look so different to you, and like everyone is going in and out, and you're like, ''I'm not going to get this!''' Lennon admitted: 'You kind of do get a bit insecure, I can't lie,' before noting the importance of asking for help. 'For the context of being in the studio, if there's something you don't like you can always call your agent and they are always willing to help you out. 'They'll always try to help you out to their best ability. You're not alone.
