Latest news with #BusinessGrowth
Entrepreneur
14-07-2025
- Business
- Entrepreneur
How Value-Based Pricing Can Harm Your Business
Value-based pricing can be effective, but there are significant downsides every founder needs to consider. Opinions expressed by Entrepreneur contributors are their own. Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your services based on the value they deliver to the client. If your support helps someone generate $100k in revenue, why shouldn't you charge $10k instead of $2k? This approach can lead to higher margins and more premium clients, but it comes with downsides. When it doesn't work, it can quietly eat away at your profitability, create client resentment and hold up your growth. Related: The Price Is Right: How to Price Your Product for Long-Term Success Why everyone's talking about value-based pricing Value-based pricing has gotten a lot of attention in the last few years. In short, value-based pricing is the idea that you can charge for your services based on the value it adds to the business purchasing them, rather than based on the cost of delivery for you as the service provider. There are real reasons why this makes sense. Research shows that higher prices can increase the perceived value of your services. By undercutting your price, you may actually be devaluing your services — so there is good reason to keep your prices above rock bottom. Lower prices can attract clients looking for the cheapest option on the market, which are often the most difficult to service. There is also compelling evidence that women tend to underprice their services in order to try to secure business, which can be exacerbated in industries historically dominated by men. The value-based pricing movement has helped to empower women to price their services closer to market or even above market standard. If pricing is too high, customers can feel resentful after they've made the purchasing decision. Too often, a business owner purchases out of emotion, pays too much and later realizes they overpaid. That immediately strains the client relationship with the service provider and sometimes even results in a more difficult journey between the two parties. Value-based pricing can work, especially when the value you provide is clear, measurable and ideally tied to revenue, like a sales consultant who increases close rates or an ad strategist who drops cost-per-lead. However, there are downsides to both the business and the market for service delivery to small businesses, especially. Related: Did You Price Your Product Right? How to Know. When value-based pricing doesn't work On the other hand, value-based pricing has often gotten out of hand. Entrepreneurs are being encouraged to continue to increase their pricing based on the maximum potential impact their services could have. More than 50% of businesses fail in their first year, and overpricing the market standard or the amount you can reasonably expect to be paid if you're early in your business evolution can put you on a difficult path as a business owner. It's increasingly common to meet founders who are struggling to sell and yet are priced above market. Just because services can provide value doesn't mean you are in a position to charge those premium prices from early on. If you aren't selling, your pricing might just be too high, too soon in your business's growth. Value-based also compromises the purchasers in a way that has become detrimental to the small business market at large. As service providers continue to raise their prices much faster than their costs increase, the potential customers of these businesses are put in a difficult position. For example, if, as a brand-new founder, you are being asked to pay $10k for a website when it only costs the provider $1k, that creates a predatory pricing situation for the customer. It's time for this race to the bottom to stop to protect both the customers and the service providers. Related: 6 Strategies for Avoiding the 'Race to the Bottom' Price War You Don't Want to Win What to do instead There are quite a few other options to integrate value-based principles while keeping things fair. Milestone-based pricing or incentive pricing is a way for service providers to share in the benefits that their services provide, without locking customers into a high price upfront. For example, an ads specialist can charge a base price plus a per-lead or per-signing fee. This incentivizes the specialist to do their best work while enabling them to share the upside and protecting the customer from potential downside. Modular pricing is another option for right-sizing pricing. Offering an à la carte pricing menu allows clients to choose the services they truly need, instead of being locked into choosing from one or two fixed packages. Regardless of your pricing strategy, consider where you are in the market and where that puts your margin. If you are priced in line with your market, and your margin is in a reasonable range for your industry, you are likely fairly priced. If you're significantly above market, making above-average margin, or if you aren't selling as much as you want to, try one of the strategies above and observe how it impacts your sales. It's time that we find a middle ground, where service providers are paid fairly for their time, and customers are paying a fair markup on the cost.
Yahoo
14-07-2025
- Business
- Yahoo
New independent analysis reveals significant business benefits of implementing DeepSights by Market Logic
BERLIN, July 14, 2025 /PRNewswire/ -- A newly published Total Economic Impact™ (TEI) study by Forrester Consulting shows a 411% return on investment (ROI) over three years for Market Logic Software's leading market intelligence and insights platform, DeepSights. The study, based on in-depth interviews with DeepSights customers across multiple industries, provides comprehensive assessment of the real-world impact of deploying the platform within enterprises. The Forrester Consulting analysis, commissioned by Market Logic, details a wide range of specific impacts to business performance and the transformation of insights' strategic role within enterprises. Across a three-year period, the benefits identified include: 411% ROI 97% reduction in the time taken to answer insights requests 3% revenue growth attributed directly to the use of DeepSights 27% reduction in market research costs >50% faster time to insights efficiency 50% cost avoidance for legacy IT solutions supporting insights "The true business impact of applying AI and market intelligence, effectively and consistently into business operations is all too often not measured", said Dirk Wolf, CEO of Market Logic. "The Forrester TEI study provides an invaluable framework for tracking the positive benefits and material impact to business performance that our use-case specific Gen AI solution DeepSights has delivered. From significant operational efficiency gains all the way to business growth we are proud to see our customers share details of tangible business outcomes." Specific calculations quoted in the study are derived by applying Forrester's TEI methodology to a composite organisation that is representative of the customers who participated in the analysis. To download a full copy of the TEI study visit this page. About Market Logic Software:Market Logic is the leading SaaS provider of market intelligence and insights solutions. Our market intelligence and insights platform, powered by our special purpose AI for Insights technology DeepSights, allows insights teams and business decisions makers to transform trusted insights into impact at scale and speed. We've helped hundreds of consumer-focused brands across the globe to transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, Bayer, and Tesco are driving innovation and making smarter market moves with the support of Market Logic. Find out more at Image - - View original content to download multimedia: SOURCE Market Logic Software Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Zawya
03-07-2025
- Business
- Zawya
The Business Year and British Chamber of Commerce Bahrain sign strategic MoU to boost bilateral trade and investment opportunities
Manama, Bahrain: The Business Year and the British Chamber of Commerce Bahrain (BCCB) are proud to announce the signing of a Memorandum of Understanding (MoU), reinforcing their shared commitment to spotlight Bahrain's dynamic investment landscape and its strategic economic ties with the United Kingdom. The MoU was signed by Clara Corominas Rührup, Country Director of The Business Year in Bahrain, and Paula Boast, Vice Chair of the BCCB, as part of the editorial development of The Business Year: Bahrain 2025/26 – The Strategic Gateway for Global Business. This strategic partnership aims to promote Bahrain as a key gateway for British companies seeking expansion into the GCC, while also amplifying the Chamber's mission to strengthen bilateral business ties, support UK enterprises in the region, and showcase the contributions of its member companies to Bahrain's evolving economy. 'The British Chamber of Commerce Bahrain plays a vital role in shaping Bahrain's business environment and in deepening UK–GCC ties,' said Clara Corominas. 'We are proud to align with their mission and to bring international visibility to the success stories and sectors driving Bahrain's next phase of growth.' Paula Boast added, 'We are delighted to formalise this collaboration with The Business Year,' said Paula Boast, Vice Chair of BCCB. 'This MoU represents a valuable opportunity to highlight the strength and diversity of British business in Bahrain and to further strengthen the longstanding trade and investment relationship between our two nations. Through this partnership, we aim to amplify the voice of our members and promote the many opportunities Bahrain offers as a strategic hub for growth and innovation.' Through this partnership, The Business Year will feature exclusive interviews with key leaders from the BCCB's network and the wider business community, focusing on bilateral collaboration across finance, infrastructure, logistics, technology, education, and beyond. The Business Year: Bahrain 2025/26 is scheduled for release at the end of Q3 2025 and will serve as a comprehensive guide for investors, CEOs, policymakers, and international stakeholders seeking to understand the opportunities shaping Bahrain's role in the global business landscape. More About The Business Year The Business Year is a global media group dedicated to providing investors, businesses, and governments with firsthand insights into emerging and high-growth economies. With a strong presence in major international markets, TBY offers in-depth economic research, industry reports, and exclusive interviews with key decision-makers, shaping the global business landscape. About British Chamber of Commerce Bahrain: The British Chamber of Commerce Bahrain (BCCB) converted from the Bahrain British Business Forum (BBBF) in July 2023. The Chamber is a non-profit membership organisation for companies trading between Bahrain and UK. The Chamber is part of the Global Business Network of the British Chambers of Commerce providing connectivity to 76 accredited chambers around the world, and 53 UK-based chambers trading world-wide. The BBBF was formed in 1995 to promote trade and investment between Bahrain and Britain in a non-discriminatory, non-political and non-profit making manner. The Chamber works to create and sustain a favourable business environment and strives to assist and introduce new trade and investments to both countries that can benefit and enhance the common economic interests of our member companies.
Zawya
01-07-2025
- Business
- Zawya
Oman: OCCI's franchise programme to take 25 Omani brands global
Muscat – Oman Chamber of Commerce and Industry (OCCI) has launched the fourth edition of its Franchise Programme aimed at assisting 25 Omani brands through training, consultancy and field support. The programme is part of the chamber's wider strategy to develop national brands and enhance their competitiveness in local and international markets. Speaking at the launch, Faisal bin Abdullah al Rawas, Chairman of OCCI, said the programme focuses on building sustainable business models based on global best practices. 'This programme underscores our commitment to enhancing the value of Omani products and creating a supportive environment for business growth and international competitiveness,' he stated. Rawas urged local business owners to take advantage of programme, which he described as a key opportunity for companies seeking to scale and enter the international franchise ecosystem. Humood bin Salim al Saadi, Second Deputy Chairman of OCCI and Head of Central Franchise Committee, said the programme responds to growing demand for scalable and innovative business models. He noted that selected brands will receive targeted guidance to support their transition into franchising. In a move to enhance regional collaboration, OCCI signed a memorandum of cooperation with Federation of Saudi Chambers during the launch event. As part of the agreement, the first Oman-Saudi Franchise Exhibition will be held from September 29 to October 2, 2025. The event aims to create a platform for investment, promote Omani and Saudi brands, and encourage cross-border partnerships. OCCI also signed a memorandum of understanding with UAE Association of Franchise & Trademarks (TAGMOA) for collaborations in exhibitions, conferences, training, marketing and knowledge exchange. The agreements are expected to strengthen Oman's franchise sector and expand the presence of Omani brands in regional and global markets. © Apex Press and Publishing Provided by SyndiGate Media Inc. ( Mohammad
Arabian Business
23-06-2025
- Business
- Arabian Business
India and Pakistan lead new business registrations with Dubai Chamber in Q1
Indian-owned companies were the leading foreign group to join the Dubai Chamber of Commerce during the first quarter of 2025, according to a new report. There were 4,543 new Indian businesses registered between January and March of this year, the report said. The figure marks a 4.4 per cent year-over-year increase, highlighting India's dominant position as Dubai's largest foreign business community. The analysis reflects the ongoing strength of international business activity in Dubai and the emirate's appeal to global entrepreneurs across diverse sectors. Top 10 nationalities of new Dubai Chamber members in Q1 2025 India: 4,543 companies (+4.4 per cent YoY) Pakistan: 2,154 companies Egypt: 1,362 companies Bangladesh: 817 companies (+28.5 per cent YoY) United Kingdom: 678 companies Syria: 462 companies Jordan: 350 companies China: 347 companies Türkiye: 329 companies Iraq: 303 companies The wholesale and retail trade sector led the growth, accounting for 36.2 per cent of new company registrations. This was followed closely by:
