Latest news with #Butterbear
Korea Herald
4 days ago
- Entertainment
- Korea Herald
Enhypen's Bangkok fan events draw praise from former Thai culture minister
Hybe's immersive promotions win fans and official recognition during stadium tour stop Bangkok transformed into a vibrant celebration of Enhypen, as the K-pop group brought its world tour to Thailand last month and earned official praise from the country's leading cultural office. Enhypen is managed by Belift Lab, a subsidiary of Hybe, which has rolled out a series of fan-focused events across Bangkok tied to the 'Walk the Line' tour. These initiatives infused Enhypen's branding into local cultural promotions, offering fans more than just a concert — they created an immersive citywide experience. Enhypen's fan engagement programs in Bangkok will continue through the end of July. The events received high praise from Sudawan Wangsuphakijkosol, who served as Thailand's Minister of Culture until last month. In an official commendation, she lauded Hybe and Enhypen for raising global awareness of Thai culture. 'The promotional designs creatively combined traditional Thai architecture with modern urban identity to express 'Thainess' in a fresh and engaging way,' she said. 'This event holds significant cultural, entertainment and economic value, and deserves recognition.' She also emphasized the broader impact of hosting internationally renowned Korean artists. 'Hosting such stars offers unforgettable experiences for both fans and the Thai public. I deeply appreciate this visionary effort to enhance the country's image and build lasting international goodwill,' she added. The campaign offered several standout highlights. Limited-edition transit cards bearing the members' portraits sold out instantly, and photo booths in city centers drew constant attention. Oversized outdoor ads — including banners near Suvarnabhumi International Airport — reinforced Enhypen's presence throughout the capital. A specially themed hotel room package sold out just three minutes after launch. Meanwhile, six Thai food and beverage brands across 116 outlets introduced Enhypen-branded menu items, selling approximately 40,000 units. One of the most popular collaborations featured Butterbear, a beloved local character dressed in Enhypen's tour outfits. The illustrations appeared on packaging, stickers and postcards, creatively weaving K-pop imagery into daily life. Meanwhile, Enhypen drew around 30,000 fans to the Rajamangala National Stadium, June 21, Thailand's largest concert venue. After performing at Tokyo Dome in July, the group heads to Osaka next month. 'Walk the Line' world tour will then visit 10 cities across the United States and Europe in August and September, before concluding with a stop in Singapore in October.
Bangkok Post
10-07-2025
- Business
- Bangkok Post
Acer, Butterbear team up for laptop
Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience. The company said it wants to maintain its leadership in the Thai consumer notebook market. Acer has held pole position in the Thai consumer notebook market since 2014, said Jeff Lee, managing director of Acer Computer Co. The tie-up with Butterbear is the first for Acer in the local market. Previous partnerships were globally initiated, including with the Hello Kitty, Marvel and Ferrari brands. Mr Lee, who initiated the Hello Kitty partnership, told the Bangkok Post that he wants to differentiate Acer from other brands and target women. "The collaboration with Butterbear makes the Acer brand younger and more localised," he said. 'This project started with a small but meaningful moment. I met 'Nong Noey' at a mall event and was truly touched by the pure charm and emotional connection that cuteness can create.' Later, during a conversation with one of his team members, Mr Lee learned that Nong Noey was about to start school. "That's when I wondered if we could create a laptop designed just for her," he said. "We believe technology shouldn't just be a tool for work -- it should also spark joy and inspiration every single day." Nitipat Praweenwongwuthi, marketing director at Acer Computer Co Ltd, said the "Acer x Butterbear Aspire Lite 15 Limited Edition" laptop was designed to deliver both performance and emotional value. Inspired by Nong Noey, a beloved figure among today's youth, the laptop represents a true companion: genuine, gentle, playful and naturally charming. Pre-orders for the laptop at the recent Commart IT fair already reached the quota of 100 units, and the product has reopened for more pre-orders. This one-year collaboration covers PCs and accessories, said Mr Nitipat. Youngsters, in particular Gen Z and Alpha, need personalised products that reflect their style and this is a growing trend in IT, Mr Nitipat added. He acknowledged consumer sentiment on new IT devices might be impacted by the challenging economy and the US reciprocal tariff. "If there is a negative impact, we will see it in the third quarter," said Mr Nitipat. However, he believes that the computer market is quite mature with demand for hybrid learning and replacement of existing devices by users of the Windows 10 operating system. Microsoft plans to end support for Windows 10 in October. "In the first five months, the local PC market contracted by 4%. The total computer market this year is expected to shrink 5% in the worst-case scenario, growing 5% in the best case," said Mr Nitipat. The total PC market is 2.1 million units, he said.
