Latest news with #ButterfieldMarket
New York Post
05-07-2025
- Business
- New York Post
This fruit costs $130 a pop — here's why
Look at those melons! Japanese crown melons are known throughout the agricultural world as 'the king of fruits,' and Asian supermarket HMart's Upper West Side location is running a special on them: $130 apiece, marked down from $160. Hurry, because on Thursday the store at 210 Amsterdam Ave. had just four left. The muskmelons — otherwise known as the Shizuoka crown melon, as its grown in the western part of the Shizuoka prefecture — come packaged in a sleek, black gift box with gold lettering. Inside the supermarket, they're kept in lucite. 4 HMart is running a special on the king of all fruits. Helayne Seidman The big-money melons are renowned for their unparalleled sweetness, subtle flavor and silky texture. Fans of the rare fruit claim the Japanese crown practically melts in your mouth. It's some of the priciest produce in the Big Apple. Each crown boasts a T-shaped stem, which verifies the melon's 'one tree, one fruit' growing method. One melon is allowed to grow on the vine, concentrating all of the plant's nutrients into a single fruit. They also require almost constant attention. The temperature, the humidity in the air, the amount the melon's watered — all are exacting. Before they can receive the crown seal of approval, each and every melon must pass specific flavor, sugar content, appearance, and ripeness standards. 4 Loulia Gourari, 35, a doctor, was not convinced enough to leave with one of the melons. Helayne Seidman A good source of potassium and vitamins A and C, the luxury fruit begins to ripen once its harvested, and should be kept at room temperature until snack time. And even then, you need to refrigerate the melon for 2 to 3 hours before consuming. On average, the pale green melons weigh 3.3 pounds, and are larger than a bocce ball, but smaller than a bowling ball. Butterfield Market on Lexington Ave between 77th and 78th streets usually carries the melons, but are presently sold out. The store is due to receive a fresh delivery this month. 4 The T-shaped stem denotes the 'one tree, one fruit' growing method Helayne Seidman The market sells 36 melons a week, when in stock, manager Ken Williams told The Post. 'Paying that much for fruit is a bold decision,' said Dr. Loulia Gourari, 35, who stopped to take a look at HMart's crown melons this week. 'It's a nice gift for someone who has everything.' The melon is also served at Jōji NY, a sushi restaurant in One Vanderbilt. 4 HMart only had four of the succulent melons on Wednesday. Helayne Seidman The HMart price is a bargain compared to some of the websites that'll deliver the penultimate fruit to your door. They can be ordered online through Ikigai Fruits (each priced at $177 — 'with delivery') and are available for pre-order (with next day delivery) through Melissa's Produce, which charges $159 without delivery.
Yahoo
20-05-2025
- Entertainment
- Yahoo
Danielle Brown Becomes 2x New York Times Bestselling Author With Her Second Cookbook, Life-Changing Salads, as Launch Party Draws Hundreds and Media Tour Reaches Millions
NEW YORK, May 20, 2025 /PRNewswire/ -- Danielle Brown, the powerhouse creator behind HealthyGirl Kitchen and a leading voice in plant-based, feel-good, wholesome cooking, has officially become a two-time New York Times bestselling author with the release of her second cookbook, Life-Changing Salads. Published by DK/Penguin Random House, the book has struck a powerful chord with readers nationwide and cemented Brown's place as a force in the kitchen. To kick off the book's success, Brown hosted a vibrant launch party and book signing at the iconic Butterfield Market in New York City, where over 300 fans gathered to meet the author, to enjoy an exclusive book signing, and sample one of the standout salad recipes featured in the book. Guests were treated to Danielle's California Roll in a Bowl —a fresh, flavorful take on the classic sushi roll—which is available at Butterfield Market now. The event celebrated Brown's passion for making healthy, plant-based eating approachable, delicious, and—true to her brand—life-changing. "Seeing so many members of the HealthyGirl community come together was absolutely surreal," said Brown. "It reminded me how powerful food can be in bringing people together—and how excited we all are to nourish our bodies without giving up flavor, fun, or connection." The buzz didn't stop there. Brown has been featured on a whirlwind media tour, including appearances on Food52, popular health and wellness podcasts, and segments with leading food and lifestyle outlets and creators. With over 12 million followers across social media platforms, Brown's influence continues to ripple through kitchens across the country—empowering her community to embrace flavorful, wholesome plant-based meals for everyone. Life-Changing Salads is the follow-up to Brown's debut bestseller HealthyGirl Kitchen: 100+ Plant-Based Recipes to Live Your Healthiest Life, and expands her vision with 75 inventive salad recipes and 25 bold, crave-worthy dressing recipes. From quinoa-packed bowls to hearty pasta salads and fresh, fruit-forward combinations, the book redefines what a salad can be—and why it should be the star of every plate. "Danielle is leading a movement," said Christina Brennan, President of The Digital Renegades, a division of CelebExperts and Brown's longtime manager. "Her recipes are for anyone who wants to eat well, not just plant-based diet followers. Watching Life-Changing Salads skyrocket to the bestseller list has been amazing and I am so proud of Danielle and the team." Life-Changing Salads is now available nationwide through Amazon, Barnes & Noble, Books-A-Million, and other major retailers. For media inquiries, interviews, or bookings, please contact christina@ View original content to download multimedia: SOURCE CelebExperts Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
