Latest news with #CARRERA
Cision Canada
26-06-2025
- Automotive
- Cision Canada
CARRERA EYEWEAR AND DUCATI RENEW THEIR GLOBAL AGREEMENT FOR THE DEVELOPMENT AND DISTRIBUTION OF CARRERA
THE PARTNERSHIP WITH DUCATI CORSE IS ALSO RECONFIRMED UNTIL 2027. PADUA, Italy, June 26, 2025 /CNW/ -- After 2 successful years together, Carrera Eyewear - Safilo Group Home Brand - and Ducati renew their partnership on and off the racetrack: the perfect mix of performance and style. To view the Multimedia News Release, please click: Carrera Eyewear and Ducati share the same values: a bold attitude and a cutting-edge design that give life to unique products that are a byword for innovation and the utmost quality. The partnership with Ducati will therefore continue until 2029, giving fans the opportunity to wear the Carrera|Ducati collection, a comprehensive range of sunglasses and optical frames that are highly appreciated by fashion enthusiasts who love design, technology and speed. Alberto Macciani, Safilo Group Chief Marketing Officer OCB's & Global Head Communication, stated: "The partnership between Carrera and Ducati goes beyond products and sponsorships: over the past few years, we have built a great work team together, that has transposed the ambitious successes enjoyed on the racetrack onto the eyewear sector." Alessandro Cicognani, Ducati Licensing & Corporate Sponsorship Director, remarked: "The collaboration between Ducati and Carrera is perfectly in line with our strategy aimed at offering, to racing enthusiasts, not just high-quality products, but products that reflect our brand's values - design and performance - which, together with Carrera's excellent quality, have created unique eyewear collections that really resonate with consumers. We are therefore very pleased to celebrate the renewal of this successful partnership today". CARRERA|DUCATI SPONSORSHIP Carrera will continue to be the Official Partner of DUCATI CORSE for the 2025, 2026 and 2027 championship seasons, lining up together with the Ducati Lenovo Team that over the past few years has secured an amazing number of podiums and wins under its belt thanks to two-time MotoGP World Champion Francesco Bagnaia, later clinching the Constructors' Championship (2022-2024) and the Team World Championship Title (2022 and 2024). For the 2025 season, riders Pecco Bagnaia and Marc Marquez will be the faces of the ad campaign for the CARRERA|DUCATI collection. NEW SS2025 CARRERA|DUCATI COLLECTION The CARRERA|DUCATI collection draws inspiration from the iconic design of Ducati's most high-performance bike, the DUCATI Panigale V4, as well as from the creations of the design team of the Borgo Panigale-based company. The CARRERA|DUCATI collection is highly recognizable thanks to sports-inspired, wraparound fronts and straight temples featuring a combination of Carrera's and Ducati's logos in contrasting colors. The collection stands out for the utmost quality of the materials used: lightweight materials like carbon fiber and titanium and flexible ones like Ultem and rubber. The aerodynamic lines of Carrera|Ducati products are truly unrivaled in the wind tunnel, meeting the needs of two-wheel enthusiasts - but not only - who are looking for distinctive products with a bold design and a sporty feel. CARRERA Carrera – synonymous with pioneering design and outstanding quality – is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd. For more information: Safilo Group Press Office Milan – Ph. +39 02 77807607 Padua – Ph. +39 049 6986021 e-mail: [email protected] Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterized by high-performance engines, innovative design and cutting-edge technology. The Ducati factory is located in Bologna's Borgo Panigale district. The model range covers several market segments with the following families: DesertX, Diavel, XDiavel, Hypermotard, Monster, Multistrada, Panigale, Streetfighter, SuperSport. In 2015, Ducati launched the Ducati Scrambler: a new bike, accessories and apparel brand that stands out for its creativity and self-expression. In 2020, Ducati unveiled the Multistrada V4, the world's first motorcycle equipped with front and rear radar, which, with its technology marks a new milestone for the world of two wheels. Ducati's iconic motorcycles, together with an extensive range of bike accessories and technical and lifestyle apparel, are distributed in 90 countries worldwide. In 2021, Ducati delivered 59.447 bikes to its customers. Ducati competes in both MotoGP and Superbike World Championships. The Company has been racing in the MotoGP category since 2003 and has won the Constructors' World Title in 2007, 2020 and 2021 and the Teams' World Title in 2007 and 2021. Furthermore, Ducati was World Champion in the 2007 season, winning also the Riders' Title. In Superbike, Ducati has won 17 Manufacturer's Titles and 14 Rider's Titles.
Business Upturn
19-05-2025
- Business
- Business Upturn
Carrera Eyewear Unveils Exclusive Collaboration with Pat Cummins
By Business Wire Published on May 19, 2025, 19:35 IST Hyderabad, Telangana, India: Carrera Eyewear, part of Safilo Group, a global player in the eyewear industry that has been creating, producing, and distributing for over 90 years sunglasses, prescription frames, outdoor eyewear, goggles and helmets, is proud to announce an exclusive co-branded collection with Australian Cricket Test and One Day International Captain, Pat Cummins. This outstanding collaboration embodies the brand's spirit, encapsulated in the slogan: 'The state of mind and allure of competitive souls who dare to make the difference.' In partnership with Carrera's talented design team in Italy, Pat has customised six of his favourite Carrera styles, introducing three new sunglasses and three optical frames available in India from May 2025. Each piece features an exclusive new green colour, inspired by the Australian green and gold colourways, along with Pat's signature printed in gold and the inscription 'Pat Cummins Selection' on the temples to affirm the uniqueness of the product. 'I am thrilled to partner with Carrera, a brand that shares my passion for excellence,' said Pat. 'After a successful year as the brand's ambassador, I am really proud to have my own CARRERA|PAT CUMMINS Collection which is a true reflection of our shared perspective to be bold and stand out from the crowd. I admire Carrera's distinctive style and through these designs we have achieved the perfect balance of functionality, style and craftmanship. Just as in cricket, where every detail counts, I believe that eyewear style and sophistication makes a significant difference off the field.' Pat Cummins is not just one of Australia's greatest sportspeople; his story epitomises the Carrera ethos of pushing boundaries and standing out from the crowd. His impressive international cricket career marked by remarkable performances, tactical brilliance, and unwavering leadership mirrors the ambitious style, sophistication and innovation that define the Carrera brand. 'We are thrilled to be launching the CARRERA|PAT CUMMINS Selection,' says Alberto Macciani, Safilo Chief Marketing Officer Own Core Brands & Global Head Communications. 'Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. This selection of iconic models, with Pat's design influence has a contemporary and stylish attitude, which perfectly demonstrates both Carrera's and Pat's approach.' CARRERA|PAT CUMMINS SELECTION is a collaboration that merges sport attitude and contemporary lifestyle, customers globally can express their competitive spirit through their passion with high quality eyewear. Synonymous with pioneering design and outstanding quality – CARRERA is a statement eyewear brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd. About Pat Cummins With an impressive career in international cricket that has seen him rise to the top of the sport, Pat is a perfect match for Carrera Frames and Sunglasses – blending contemporary lifestyle and sport attitude. Pat embodies the Carrera spirit of continuously defying themselves and proudly approaching life standing out from the crowd both on and off the field. In 2023, Pat Cummins joined Carrera as a brand ambassador. The CARRERA|PAT CUMMINS Selection is the inaugural collaboration range with Carrera. Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same. Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, social networks and other audiences.
Hype Malaysia
24-04-2025
- Automotive
- Hype Malaysia
CARRERA Brings The Seasonal Heat With CARRERA SPORT Spring/Summer 2025
For Spring/Summer 2025, CARRERA introduces new, bold and contemporary sunglasses always iconic thanks to the unmistakable details of the brand. Since its inception in 1956, the brand has been synonymous with pioneering design and outstanding quality and has become a statement brand for people who live by their own rules, continuously defying themselves and proudly approaching life, standing out from the crowd. The new sunglasses from the Flag Collection are iconic and always one step ahead thanks to the unmistakable 'C' logo, new distinctive sculpted temples and the 'Victory C' logo plaque on the front inspired by the brand's archive. The new sunglasses from the Signature Collection combine classic shapes and craftsmanship with a dash of urban attitude. Conveying a cool expression of the Italian design, the new styles are characterised by an artisanal care for details, the use of lightweight materials and maximum comfort. The new sunglasses and optical frames are branded by the Carrera flag metal detail and crafted in acetate or multi-layer acetate, referencing the colours of the iconic Carrera flag. CARRERA SPORT Is Back! From SS25, the Carrera Collection is enriched by a full sport offer: the C-SPORT Collection dedicated to people always a step ahead, able to stand out with a sporty attitude but never compromising on style. These new sunglasses are as sporty as they are fashionable, featuring the iconic CARRERA details elevated by technical sporty features assuring maximum comfort, such as dedicated rubber nose pads, adjustable temples strongly curved for a more adherent fitting and holes on end tips to complete the look with cool accessories such as leashes or croakies to secure the frame while training. The Flag Collection Unconventional and always one step ahead, the Flag Collection is the boldest expression of CARRERA, pushing the boundaries of design to the highest peaks of distinctiveness, inspired by the most iconic and recognisable details of Carrera, the unmistakable 'C' logo. This product line is enriched with new sunglasses and optical frames featuring distinctive sculpted temples and a new interpretation of the 'Victory C' logo plaque on the front, borrowed from the brand's inestimable archive. CARRERA 1053/S/TI THE MASTERPIECE Oversized iconic squared flat-top sunglasses in acetate and titanium, an extremely lightweight, highly resistant, hypoallergenic material. This style, suitable also for ophthalmic lenses and provided with a comfortable flex hinge on the temples, is branded with the emblematic 'Victory C' logo on the nose, while the distinctive 'CARRERA' logo is prominently visible on the temples, as a signature detail celebrating the brand's heritage. CARRERA 1141 Angular optical frame in lightweight stainless steel with metal and acetate temples, provided with comfortable flex hinges on the temples and branded with the 'CARRERA' logo enriching the distinctive temples, as a signature detail celebrating the brand's heritage. A made-in-Italy masterpiece. Colour palette: black/gold, gold/blue, gold/black, ruthenium/black. The SIGNATURE Collection Combining classic shapes and craftsmanship with a dash of urban attitude, the Signature Collection conveys a cool and modern expression of the Italian design, characterised by an artisanal care for details, the use of lightweight materials and maximum comfort. This product line introduces new sunglasses and optical frames branded by the Carrera flag metal detail and crafted in acetate or multi-layer acetate, the colours of the iconic Carrera flag. CARRERA 350/S Squared sunglasses in acetate with a double bridge in metal. The design of the fin temple in metal is inspired by the Brand Heritage and reinterpreted in a modern language, adding value through technicality and craftsmanship. The style, suitable for ophthalmic lenses, is enriched by the distinctive metal trim on the front corner and enriched by a photochromic lens offer. Colour palette: black with yellow photochromic lenses, grey with grey mirror lenses, matte black/dark ruthenium with grey polarised lenses, Havana with green lenses, and black/gold with blue lenses. The C-SPORT Collection This new product line is dedicated to the fashionable ones in sports and all those who fulfil their lives with moments of activity without compromising on style while working out, recalling CARRERA's sport and fashion roots. These new sunglasses, crafted in polyamide injected or in combined materials, feature wraparound shapes branded with the iconic CARRERA or Victory C logo on the front and temples and elevated by technical features assuring maximum comfort, such as the dedicated rubber nose pads, adjustable temples which are strongly curved for a more adherent fitting, and holes on end tips to complete the look with cool accessories such as colourful and iconic leashes or croakies to secure the frame while training. C SPORT 1/S – CARRERA SPORT Special Edition Inspired by the original Carrera Sport iconic shapes, this oversize and wraparound mask reinterprets one of the outstanding Carrera archive masterpieces. The CARRERA Eyewear Collection for Spring/Summer 2025 is available worldwide in selected eyewear stores. Swing by the brand's official website for more details.
