Latest news with #CIRCULOSE
Yahoo
9 hours ago
- Business
- Yahoo
H&M Group inks multi-year Circulose partnership
This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. H&M Group has signed a deal with recycled textile manufacturer Circulose, according to a Friday press release. Through the multi-year partnership, the Sweden-based fast fashion retailer said it will source 'significant volumes' of Circulose's fiber for its collections. The material, which Circulose makes from recycled cotton waste, will replace 'a substantial share of the virgin viscose used across the group,' per the release. The announcement follows similar news from fast fashion retailer Mango, which said earlier in June that it also planned to incorporate Circulose's fibers into its supply chain. The decision to incorporate more of Circulose's recycled fiber materials into its supply chain is a continuation of a partnership that began in 2020, said Cecilia Strömblad Brännsten, head of resource use and circularity at H&M Group. 'Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030,' Strömblad Brännsten said in the release. 'Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion.' H&M Group recently received relatively high marks for its sustainability efforts from nonprofit environmental group which awarded the retailer an overall score of 'B+' for its progress toward decarbonizing its supply chain. In addition, the 2025 Corporate Climate Responsibility Monitor reported last month that H&M Group's greenhouse gas emission reduction goals for 2030 are aligned with the Paris Agreement. Circulose, formerly known as Renewcell, appointed former H&M Group CEO Helena Helmersson as chairman of its board in November 2024, at the same time the company named former McKinsey & Company partner Jonatan Janmark as its CEO. The executive changes were part of a larger rebrand strategy following the company's acquisition last year by Sweden-based investment firm Altor, which bought then-Renewcell out of bankruptcy in June 2024. 'H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of CIRCULOSE — dating back to the Renewcell days,' said Janmark in last week's release. 'We're proud and grateful to now formalize this new partnership to accelerate CIRCULOSE adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory.' Circulose's pulp material is made entirely from textile waste rather than virgin resources, per the release. The resulting product can be transformed into man-made cellulosic fibers such as viscose and lyocell, and those fibers can be spun into yarns, or woven or knitted into fabrics. Last month, Circulose announced the launch of Circulose Forward, a digital platform created in partnership with nonprofit group Canopy, that is designed to help brands integrate Circulose into their supply chains. Recommended Reading Recycled textile pulp facility opens in China Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fibre2Fashion
5 days ago
- Business
- Fibre2Fashion
Sweden's H&M Group signs strategic sourcing partnership with Circulose
H&M Group has signed a multi-year agreement to source significant volumes of the innovative material CIRCULOSE for its collections, replacing a substantial share of the virgin viscose used across the group. One of the biggest barriers for the fashion industry when shifting towards a circular model, is the lack of alternatives and technologies at scale to replace virgin and conventional fibres. Agreements like this represent a shift in making this a reality and help fashion brands like us increase the use of textile-to-textile recycled fibres. H&M Group has signed a multi-year deal to source large volumes of Circulose, a recycled material, to replace a significant portion of its virgin viscose use. The agreement strengthens H&M's push towards circular fashion and supports the scale-up of textile-to-textile recycling. Both H&M and Circulose highlight the partnership as a vital step toward broader industry adoption of sustainable materials. 'H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of CIRCULOSE – dating back to the Renewcell days. We're proud and grateful to now formalize this new partnership to accelerate CIRCULOSE adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory,' Jonatan Janmark, CEO of Circulose 'We were pioneers back in 2020 when we first brought fashion made from CIRCULOSE to our customers. Today, we're excited to deepen this partnership. Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030. Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion,' Cecilia Strömblad Brännsten, H&M Group's Head of Resource Use & Circularity. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (KD)
Fibre2Fashion
20-06-2025
- Business
- Fibre2Fashion
Fashion brand Mango partners with Circulose to boost circular fashion
Mango, one of the leading international brands in the fashion industry, moves forward in its commitment to sustainability by becoming the first brand to partner with global leader in recycled pulp production Circulose, since its restart, to integrate material made from recycled cotton into its production chain. This collaboration marks a milestone in Mango's commitment to sustainable fashion, aligning with its long-term strategy to transition towards a circular model and to reduce environmental impact. Through this partnership, Mango will adopt fibres produced using CIRCULOSE pulp, which is made from cotton waste recycled in a chemical process. The goal is to incorporate this innovative material into its product collections ensuring full transparency and traceability throughout the supply chain. Mango partners with Circulose, becoming the first brand to use its recycled cotton-based fibres since the company's restart. This marks a key step in Mango's strategy to adopt a circular production model and reduce its environmental impact. The collaboration reinforces Mango's long-term commitment to sustainable fashion and innovation in textile recycling. 'This collaboration marks a step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030 and reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.' affirms Mango's Sustainability and Sourcing Director, Andrés Fernández . 'We are excited to lead the way in transforming the fashion landscape and inspiring others to join us. After launching Re-Viste in Spain to assist consumers in giving their garments a second life, we are now committed to advancing recycling through our partnership with Circulose.' 'We're proud to welcome Mango as a Circularity Scaling Partner and inspired by the brand's bold ambitions' says Jonatan Janmark, CEO of Circulose . 'As part of our new strategy to deliver a full circularity solution with expanded services for committed brands, we're excited to work closely with Mango to efficiently integrate CIRCULOSE at scale into its supply chain.' CIRCULOSE is a regenerated material made from 100% discarded cotton-rich textiles that replaces the use of virgin materials such as wood pulp or cotton and helps to close the loop on textile production while maintaining high standards of quality and design CIRCULOSE is a 'dissolving pulp' that can be used to make viscose, lyocell, modal, acetate, and other types of regenerated fibres which are then spun into yarns, woven or knitted into fabrics and finally cut and sewn into new high-quality textile products. Mango's partnership with Circulose is part of the company's sustainability strategy until 2030, whose goals include fostering innovation and the use of lower impact materials, moving towards a circular textile industry, decarbonising the supply chain, and preserving worker wellbeing across the value chain. Circularity at Mango The commitment to include more sustainable fibres and more responsible processes is a key strategic pillar of Mango's value proposal. The company's sustainability strategy aims to transition towards a circular model, based on materials with a lower environmental impact and designs conceived under circularity criteria, promoting recyclability, focusing on durability or reusing patterns that result in a lower volume of waste. In early 2023, Mango launched its first denim collection designed using circularity criteria to allow the reuse and recycling of its garments after their useful life and, thus, promoting a second life for the product. That same year, celebrating World Ocean Day, Mango also joined forces with Pyratex, a Spanish textile supplier that specialises in innovative fabrics, to market a solidarity outfit made from a mixture of seaweed, wood cellulose and cotton. In addition, Mango, along with other major brands, created the Association for Textile and Footwear Waste Management, a pioneering project that positions Spain as a leader in the circular management of textile and footwear waste. Last year the organization, under the name Re-Viste, launched a pilot project which will test selective collection and recycling models in six representative municipalities in Spain with the aim to establish an efficient system that promotes reuse and recycling. In 2024, Mango also used cotton originating from regenerative agriculture in its products through a partnership with British-Indian company Materra and by the end of the year, almost 30% of Mango's garments were designed adopting circular criteria. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
