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Business Standard
a day ago
- Business
- Business Standard
Aman Tea Group Unveils First-of-its-Kind Sustainability and GAP Initiative for Over 6,000 Small Tea Growers
NewsVoir Darjeeling, Siliguri (West Bengal) [India], July 14: In a landmark move set to reshape sustainable tea cultivation in India, Aman Tea Group--one of the country's largest and most respected tea producers--has launched an ambitious six-month Sustainability and Good Agricultural Practices (GAP) Initiative aimed at empowering over 6,000 Small Tea Growers (STGs) across North Bengal, Bihar, and Assam. With an annual output of 30 million kilograms, the Group is leveraging its vast presence and deep-rooted community relationships to drive real change at the grassroots level. This initiative, part of Aman Tea Group's visionary "SafeTea, Save Tea" mission, is the first large-scale campaign of its kind led by a private player in India's tea industry. It is being rolled out in close collaboration with Trustea, and CISTA, underlining the power of public-private partnerships in promoting sustainability in agriculture. The official launch took place at Evergreen Dooars Tea Private Unit II (Harmati), where the program was flagged off in the presence of prominent Mr. Bijay Gopal Chakraborty, President of CISTA; Mr. Rajat Kumar Ray Karjee, Chairman of WBUFSTA; Mr. Rajeev Baid, CMD and Founder of Aman Tea Group; and senior representatives from Trustea, Mr. Abhimanyu Kundu and Mr. Sanjay Das. Over the next six months, Aman Tea Group will deliver structured training programs across its key operational zones--covering nine Bought Leaf Factories (BLFs) in North Bengal. The initiative's centerpiece is the deployment of mobile awareness vans, designed to take expert knowledge and practical training directly to even the most remote tea-growing areas. These mobile units will serve as moving classrooms, offering live demonstrations, interactive sessions, and hands-on learning experiences tailored for STGs. The campaign is grounded in real-world concerns--ensuring safe handling of agrochemicals, raising awareness about banned and counterfeit products, and encouraging the use of safe, approved alternatives. Through consistent on-ground engagement, Aman's field representatives are guiding growers on everything from interpreting color-coded chemical labels to mastering correct storage, dosage, and disposal techniques. Importantly, the initiative also aims to build long-term capability among farmers by fostering a Lead Farmer Model, creating local sustainability champions who will carry forward the message in their communities. "This initiative is not just about compliance--it's about transforming mindsets," said Mr. Rajeev Baid, CMD and Founder of Aman Tea Group. "We believe sustainability starts with the grower, and through this campaign, we're equipping them with the tools, knowledge, and confidence to embrace practices that protect both people and the planet." As part of its larger sustainability vision, Aman Tea Group is also integrating traceability, residue management, and transparent reporting into its supply chain--steps that not only boost global market readiness but also reaffirm the Group's unwavering commitment to ethical, responsible tea production. This pioneering initiative reaffirms Aman Tea Group's leadership in shaping a more sustainable future for Indian tea--rooted in knowledge, powered by partnerships, and inspired by the growers who make every cup possible.
Fashion Value Chain
2 days ago
- Business
- Fashion Value Chain
Aman Tea Group Unveils First-of-its-Kind Sustainability and GAP Initiative for Over 6,000 Small Tea Growers
In a landmark move set to reshape sustainable tea cultivation in India, Aman Tea Group-one of the country's largest and most respected tea producers-has launched an ambitious six-month Sustainability and Good Agricultural Practices (GAP) Initiative aimed at empowering over 6,000 Small Tea Growers (STGs) across North Bengal, Bihar, and Assam. With an annual output of 30 million kilograms, the Group is leveraging its vast presence and deep-rooted community relationships to drive real change at the grassroots level. Rajeev Baid flags off Aman Tea's mission This initiative, part of Aman Tea Group's visionary 'SafeTea, Save Tea' mission, is the first large-scale campaign of its kind led by a private player in India's tea industry. It is being rolled out in close collaboration with Trustea, and CISTA, underlining the power of public-private partnerships in promoting sustainability in agriculture. The official launch took place at Evergreen Dooars Tea Private Unit II (Harmati), where the program was flagged off in the presence of prominent Mr. Bijay Gopal Chakraborty, President of CISTA; Mr. Rajat Kumar Ray Karjee, Chairman of WBUFSTA; Mr. Rajeev Baid, CMD and Founder of Aman Tea Group; and senior representatives from Trustea, Mr. Abhimanyu Kundu and Mr. Sanjay Das. Over the next six months, Aman Tea Group will deliver structured training programs across its key operational zones-covering nine Bought Leaf Factories (BLFs) in North Bengal. The initiative's centerpiece is the deployment of mobile awareness vans, designed to take expert knowledge and practical training directly to even the most remote tea-growing areas. These mobile units will serve as moving classrooms, offering live demonstrations, interactive sessions, and hands-on learning experiences tailored for STGs. The campaign is grounded in real-world concerns-ensuring safe handling of agrochemicals, raising awareness about banned and counterfeit products, and encouraging the use of safe, approved alternatives. Through consistent on-ground engagement, Aman's field representatives are guiding growers on everything from interpreting color-coded chemical labels to mastering correct storage, dosage, and disposal techniques. Importantly, the initiative also aims to build long-term capability among farmers by fostering a Lead Farmer Model, creating local sustainability champions who will carry forward the message in their communities. 'This initiative is not just about compliance-it's about transforming mindsets,' said Mr. Rajeev Baid, CMD and Founder of Aman Tea Group. 'We believe sustainability starts with the grower, and through this campaign, we're equipping them with the tools, knowledge, and confidence to embrace practices that protect both people and the planet.' As part of its larger sustainability vision, Aman Tea Group is also integrating traceability, residue management, and transparent reporting into its supply chain-steps that not only boost global market readiness but also reaffirm the Group's unwavering commitment to ethical, responsible tea production. This pioneering initiative reaffirms Aman Tea Group's leadership in shaping a more sustainable future for Indian tea-rooted in knowledge, powered by partnerships, and inspired by the growers who make every cup possible.
The Wire
2 days ago
- Business
- The Wire
Aman Tea Group Unveils First-of-its-Kind Sustainability and GAP Initiative for Over 6,000 Small Tea Growers
Darjeeling | Siliguri, West Bengal, India (NewsVoir) In a landmark move set to reshape sustainable tea cultivation in India, Aman Tea Group—one of the country's largest and most respected tea producers—has launched an ambitious six-month Sustainability and Good Agricultural Practices (GAP) Initiative aimed at empowering over 6,000 Small Tea Growers (STGs) across North Bengal, Bihar, and Assam. With an annual output of 30 million kilograms, the Group is leveraging its vast presence and deep-rooted community relationships to drive real change at the grassroots level. This initiative, part of Aman Tea Group's visionary 'SafeTea, Save Tea' mission, is the first large-scale campaign of its kind led by a private player in India's tea industry. It is being rolled out in close collaboration with Trustea, and CISTA, underlining the power of public-private partnerships in promoting sustainability in agriculture. The official launch took place at Evergreen Dooars Tea Private Unit II (Harmati), where the program was flagged off in the presence of prominent Mr. Bijay Gopal Chakraborty, President of CISTA; Mr. Rajat Kumar Ray Karjee, Chairman of WBUFSTA; Mr. Rajeev Baid, CMD and Founder of Aman Tea Group; and senior representatives from Trustea, Mr. Abhimanyu Kundu and Mr. Sanjay Das. Over the next six months, Aman Tea Group will deliver structured training programs across its key operational zones—covering nine Bought Leaf Factories (BLFs) in North Bengal. The initiative's centerpiece is the deployment of mobile awareness vans, designed to take expert knowledge and practical training directly to even the most remote tea-growing areas. These mobile units will serve as moving classrooms, offering live demonstrations, interactive sessions, and hands-on learning experiences tailored for STGs. The campaign is grounded in real-world concerns—ensuring safe handling of agrochemicals, raising awareness about banned and counterfeit products, and encouraging the use of safe, approved alternatives. Through consistent on-ground engagement, Aman's field representatives are guiding growers on everything from interpreting color-coded chemical labels to mastering correct storage, dosage, and disposal techniques. Importantly, the initiative also aims to build long-term capability among farmers by fostering a Lead Farmer Model, creating local sustainability champions who will carry forward the message in their communities. 'This initiative is not just about compliance—it's about transforming mindsets,' said Mr. Rajeev Baid, CMD and Founder of Aman Tea Group. 'We believe sustainability starts with the grower, and through this campaign, we're equipping them with the tools, knowledge, and confidence to embrace practices that protect both people and the planet.' As part of its larger sustainability vision, Aman Tea Group is also integrating traceability, residue management, and transparent reporting into its supply chain—steps that not only boost global market readiness but also reaffirm the Group's unwavering commitment to ethical, responsible tea production. This pioneering initiative reaffirms Aman Tea Group's leadership in shaping a more sustainable future for Indian tea—rooted in knowledge, powered by partnerships, and inspired by the growers who make every cup possible. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
The Print
5 days ago
- Business
- The Print
Small tea growers urges Centre for fair price discovery mechanism
It said the Tea Board should undertake a detailed study to determine an equitable price-sharing ratio between small growers and factories. In a letter to Commerce Minister Piyush Goyal, the Confederation of Indian Small Tea Growers Associations (CISTA) suggested a price protection scheme modelled on the lines of the minimum support price (MSP). Kolkata, Jul 10 (PTI) Small tea growers, who contribute more than 50 per cent to the crop production of the country, have urged the Centre to set up a fair and transparent price discovery mechanism so that they can realise a proper value by selling leaves to factories. Small growers are facing the persistent challenge of poor price realisation, which is undermining the sector's sustainability, CISTA president Bijoy Gopal Chakraborty said. Small growers contribute more than 52 per cent to the country's tea production, and a proper price realisation mechanism should be identified so that livelihoods are sustained, he said. Chakraborty said the association has already submitted a detailed status paper to the Commerce Ministry in May 2023, outlining the structural bottlenecks faced by the sector, which is suffering from chronic price realisation challenges. He said the concept of minimum benchmark price should be replaced by a new methodology linked to the total sales value so that growers receive a fair and remunerative price. CISTA favoured the Sri Lankan model, under which surplus earnings over auction averages are shared equally between factories and growers. Proposing a price protection scheme for small growers, it said the average green leaf price currently ranges between Rs 22 to Rs 25 per kg, while the cost of production is hovering between Rs 17 and Rs 20 per kg. The yield on a modest margin is Rs 5 per kg for the growers, it said. On the other side, agents typically charge Rs 2 per kg, the CISTA said it is a big disincentive, and growers should be able to sell directly to factories. PTI dc SOM This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
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Business Standard
6 days ago
- Business
- Business Standard
Small tea growers ask Centre to set up fair price discovery mechanism
In a letter to Commerce Minister Piyush Goyal, the Confederation of Indian Small Tea Growers Associations (CISTA) suggested a price protection scheme modelled on the lines of the minimum support price Press Trust of India Small tea growers, who contribute more than 50 per cent to the crop production of the country, have urged the Centre to set up a fair and transparent price discovery mechanism so that they can realise a proper value by selling leaves to factories. In a letter to Commerce Minister Piyush Goyal, the Confederation of Indian Small Tea Growers Associations (CISTA) suggested a price protection scheme modelled on the lines of the minimum support price (MSP). It said the Tea Board should undertake a detailed study to determine an equitable price-sharing ratio between small growers and factories. Small growers are facing the persistent challenge of poor price realisation, which is undermining the sector's sustainability, CISTA president Bijoy Gopal Chakraborty said. Small growers contribute more than 52 per cent to the country's tea production, and a proper price realisation mechanism should be identified so that livelihoods are sustained, he said. Chakraborty said the association has already submitted a detailed status paper to the Commerce Ministry in May 2023, outlining the structural bottlenecks faced by the sector, which is suffering from chronic price realisation challenges. He said the concept of minimum benchmark price should be replaced by a new methodology linked to the total sales value so that growers receive a fair and remunerative price. CISTA favoured the Sri Lankan model, under which surplus earnings over auction averages are shared equally between factories and growers. Proposing a price protection scheme for small growers, it said the average green leaf price currently ranges between ₹22 to ₹25 per kg, while the cost of production is hovering between ₹17 and ₹20 per kg. The yield on a modest margin is ₹5 per kg for the growers, it said. On the other side, agents typically charge ₹2 per kg, the CISTA said it is a big disincentive, and growers should be able to sell directly to factories. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
