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Fashion Network
09-07-2025
- Entertainment
- Fashion Network
Fragrance mists: When lightness and accessibility conquer selective perfumery
On TikTok, the hashtag #bodymist has racked up over a billion views. This figure underlines the growing popularity of fragrance mists, which are particularly appealing to Gen Z's seasoned and versatile young consumers. At the crossroads of perfume and skincare, these colorful, accessible bottles are renewing the codes of classic perfumery. Sprayed on the body or hair, or layered with other scents, they embody a new art of perfuming. A phenomenon born in the 2000s Although the trend is now enjoying a second wind, it's not a new phenomenon. Back in the 2000s, mists from the American lingerie brand Victoria's Secret were already all the rage. Their sweet, fruity, or floral scents were often the gateway to fragrance for a generation of young American consumers and beyond, long before the advent of social networking. Another iconic brand of the 1990s/2000s, the American Calvin Klein, creator of the famous CK One, one of the first gender-neutral fragrances, intends to capitalize on this revival. On July 1, the brand launched a collection of four body mists: Cotton Musk, Nude Vanilla, Sheer Peach, and Silky Coconut. Priced at 28 euros per 236 ml, the products are formulated with glycerine to moisturize the skin, and the scents were created by perfumers from Mane, Givaudan, and DSM- Firmenich. For the Coty Group, which holds the perfume license for Calvin Klein, this launch is therefore strategic. At a press presentation on May 20, Laurence Lienhard, Coty's director of prospective and research, pointed out that almost 40% of young consumers worldwide practice "layering," i.e., the art of layering several fragrances to create their own trail. A perfect playground for mists. Sol de Janeiro, the big winner in the mist department On the French selective market, sales of fragrance mists are exploding. According to Circana figures, they now represent the most dynamic perfume segment. They are worth 37.6 million euros, with 1.7 million units sold over a rolling year to the end of March 2025, representing 106% year-on-year growth. In two years, sales have quadrupled. American cosmetics brand Sol de Janeiro, owned by the L'Occitane group, is the leader in terms of volume and value. Its Brazilian Crush Cheirosa mist (28 euros per 100 ml) and its gourmet variations, such as vanilla, pistachio, and salted caramel, are becoming benchmarks not only at retailers like Sephora, but also on social networks, where videos reviewing the brand's various references are multiplying. Faced with this success, all brands are getting in on the act. In June, Coty launched a collection of mists for its Adidas brand. French affordable perfume brand Adopt has also just launched its first body mists, a collection of nine references selling for 14.95 euros per 200 ml. From mass market to luxury, all brands are surfing the trend Premium and niche brands also want to ride this olfactory wave. Thus, after launching into fragrance in 2017, American beauty brand Glossier, which is currently rolling out in France via Sephora stores, has just unveiled its Body Spritz, two mists for body and hair, designed to be layered (42 euros per 100 ml). The same goes for Florence by Mills, the beauty brand of actress Millie Bobby Brown, which, after a first foray into classic perfumery in 2023 with Wild Me, has launched four scented mists (15.50 euros per 100 ml) since March. On the luxury side, Valentino is releasing a mist version of its Born in Roma Donna fragrance this summer. This product, enriched with argan oil, retails for 49 euros per 90 ml, compared with 87.50 euros per 50 ml for the classic fragrance. What makes these products so successful is, first and foremost, their affordability. While the price of some exceptional perfumes flirts with the 300-euro mark, the price of mists ranges from 20 to 40 euros for a generous format, often in excess of 100 ml. On the other hand, luxury perfume houses tend to offer mists in more classic formats, with more modest price differentials between perfumes and mists. Dior, for example, offers some of its La Collection Privée Christian Dior fragrances as hair mists. A 40-ml product costs 102 euros, compared with 175 euros for the 50-ml perfume. Low prices, light formulas: the formula for success Lighter formulas, with lower alcohol concentrations (between 1% and 3%), also appeal to consumers, who collect and layer them. What's more, these lighter fragrances often have virtues other than fragrance, such as moisturizing. "The craze is driven by the younger generation, with a strong influence from social networks, affordability, a new fragrance gesture, and a focus on well-being mixed with a touch of nostalgia," summarized Mathilde Lion, expert at Circana. Perfumed mist, once perceived as a fancy perfume, is now a mainstream phenomenon. In the bathroom of young consumers, it is no longer a simple alternative to perfume. For once, two segments at opposite ends of the spectrum are driving the market. On the one hand, there are mists, affordable and fun products, and on the other, exceptional perfumes driven by innovation and creation, where prices are skyrocketing.
Fashion Network
09-07-2025
- Entertainment
- Fashion Network
Fragrance mists: When lightness and accessibility conquer selective perfumery
On TikTok, the hashtag #bodymist has racked up over a billion views. This figure underlines the growing popularity of fragrance mists, which are particularly appealing to Gen Z's seasoned and versatile young consumers. At the crossroads of perfume and skincare, these colorful, accessible bottles are renewing the codes of classic perfumery. Sprayed on the body or hair, or layered with other scents, they embody a new art of perfuming. A phenomenon born in the 2000s Although the trend is now enjoying a second wind, it's not a new phenomenon. Back in the 2000s, mists from the American lingerie brand Victoria's Secret were already all the rage. Their sweet, fruity, or floral scents were often the gateway to fragrance for a generation of young American consumers and beyond, long before the advent of social networking. Another iconic brand of the 1990s/2000s, the American Calvin Klein, creator of the famous CK One, one of the first gender-neutral fragrances, intends to capitalize on this revival. On July 1, the brand launched a collection of four body mists: Cotton Musk, Nude Vanilla, Sheer Peach, and Silky Coconut. Priced at 28 euros per 236 ml, the products are formulated with glycerine to moisturize the skin, and the scents were created by perfumers from Mane, Givaudan, and DSM- Firmenich. For the Coty Group, which holds the perfume license for Calvin Klein, this launch is therefore strategic. At a press presentation on May 20, Laurence Lienhard, Coty's director of prospective and research, pointed out that almost 40% of young consumers worldwide practice "layering," i.e., the art of layering several fragrances to create their own trail. A perfect playground for mists. Sol de Janeiro, the big winner in the mist department On the French selective market, sales of fragrance mists are exploding. According to Circana figures, they now represent the most dynamic perfume segment. They are worth 37.6 million euros, with 1.7 million units sold over a rolling year to the end of March 2025, representing 106% year-on-year growth. In two years, sales have quadrupled. American cosmetics brand Sol de Janeiro, owned by the L'Occitane group, is the leader in terms of volume and value. Its Brazilian Crush Cheirosa mist (28 euros per 100 ml) and its gourmet variations, such as vanilla, pistachio, and salted caramel, are becoming benchmarks not only at retailers like Sephora, but also on social networks, where videos reviewing the brand's various references are multiplying. Faced with this success, all brands are getting in on the act. In June, Coty launched a collection of mists for its Adidas brand. French affordable perfume brand Adopt has also just launched its first body mists, a collection of nine references selling for 14.95 euros per 200 ml. From mass market to luxury, all brands are surfing the trend Premium and niche brands also want to ride this olfactory wave. Thus, after launching into fragrance in 2017, American beauty brand Glossier, which is currently rolling out in France via Sephora stores, has just unveiled its Body Spritz, two mists for body and hair, designed to be layered (42 euros per 100 ml). The same goes for Florence by Mills, the beauty brand of actress Millie Bobby Brown, which, after a first foray into classic perfumery in 2023 with Wild Me, has launched four scented mists (15.50 euros per 100 ml) since March. On the luxury side, Valentino is releasing a mist version of its Born in Roma Donna fragrance this summer. This product, enriched with argan oil, retails for 49 euros per 90 ml, compared with 87.50 euros per 50 ml for the classic fragrance. What makes these products so successful is, first and foremost, their affordability. While the price of some exceptional perfumes flirts with the 300-euro mark, the price of mists ranges from 20 to 40 euros for a generous format, often in excess of 100 ml. On the other hand, luxury perfume houses tend to offer mists in more classic formats, with more modest price differentials between perfumes and mists. Dior, for example, offers some of its La Collection Privée Christian Dior fragrances as hair mists. A 40-ml product costs 102 euros, compared with 175 euros for the 50-ml perfume. Low prices, light formulas: the formula for success Lighter formulas, with lower alcohol concentrations (between 1% and 3%), also appeal to consumers, who collect and layer them. What's more, these lighter fragrances often have virtues other than fragrance, such as moisturizing. "The craze is driven by the younger generation, with a strong influence from social networks, affordability, a new fragrance gesture, and a focus on well-being mixed with a touch of nostalgia," summarized Mathilde Lion, expert at Circana. Perfumed mist, once perceived as a fancy perfume, is now a mainstream phenomenon. In the bathroom of young consumers, it is no longer a simple alternative to perfume. For once, two segments at opposite ends of the spectrum are driving the market. On the one hand, there are mists, affordable and fun products, and on the other, exceptional perfumes driven by innovation and creation, where prices are skyrocketing.
Fashion Network
09-07-2025
- Entertainment
- Fashion Network
Fragrance mists: When lightness and accessibility conquer selective perfumery
On TikTok, the hashtag #bodymist has racked up over a billion views. This figure underlines the growing popularity of fragrance mists, which are particularly appealing to Gen Z's seasoned and versatile young consumers. At the crossroads of perfume and skincare, these colorful, accessible bottles are renewing the codes of classic perfumery. Sprayed on the body or hair, or layered with other scents, they embody a new art of perfuming. A phenomenon born in the 2000s Although the trend is now enjoying a second wind, it's not a new phenomenon. Back in the 2000s, mists from the American lingerie brand Victoria's Secret were already all the rage. Their sweet, fruity, or floral scents were often the gateway to fragrance for a generation of young American consumers and beyond, long before the advent of social networking. Another iconic brand of the 1990s/2000s, the American Calvin Klein, creator of the famous CK One, one of the first gender-neutral fragrances, intends to capitalize on this revival. On July 1, the brand launched a collection of four body mists: Cotton Musk, Nude Vanilla, Sheer Peach, and Silky Coconut. Priced at 28 euros per 236 ml, the products are formulated with glycerine to moisturize the skin, and the scents were created by perfumers from Mane, Givaudan, and DSM- Firmenich. For the Coty Group, which holds the perfume license for Calvin Klein, this launch is therefore strategic. At a press presentation on May 20, Laurence Lienhard, Coty's director of prospective and research, pointed out that almost 40% of young consumers worldwide practice "layering," i.e., the art of layering several fragrances to create their own trail. A perfect playground for mists. Sol de Janeiro, the big winner in the mist department On the French selective market, sales of fragrance mists are exploding. According to Circana figures, they now represent the most dynamic perfume segment. They are worth 37.6 million euros, with 1.7 million units sold over a rolling year to the end of March 2025, representing 106% year-on-year growth. In two years, sales have quadrupled. American cosmetics brand Sol de Janeiro, owned by the L'Occitane group, is the leader in terms of volume and value. Its Brazilian Crush Cheirosa mist (28 euros per 100 ml) and its gourmet variations, such as vanilla, pistachio, and salted caramel, are becoming benchmarks not only at retailers like Sephora, but also on social networks, where videos reviewing the brand's various references are multiplying. Faced with this success, all brands are getting in on the act. In June, Coty launched a collection of mists for its Adidas brand. French affordable perfume brand Adopt has also just launched its first body mists, a collection of nine references selling for 14.95 euros per 200 ml. From mass market to luxury, all brands are surfing the trend Premium and niche brands also want to ride this olfactory wave. Thus, after launching into fragrance in 2017, American beauty brand Glossier, which is currently rolling out in France via Sephora stores, has just unveiled its Body Spritz, two mists for body and hair, designed to be layered (42 euros per 100 ml). The same goes for Florence by Mills, the beauty brand of actress Millie Bobby Brown, which, after a first foray into classic perfumery in 2023 with Wild Me, has launched four scented mists (15.50 euros per 100 ml) since March. On the luxury side, Valentino is releasing a mist version of its Born in Roma Donna fragrance this summer. This product, enriched with argan oil, retails for 49 euros per 90 ml, compared with 87.50 euros per 50 ml for the classic fragrance. What makes these products so successful is, first and foremost, their affordability. While the price of some exceptional perfumes flirts with the 300-euro mark, the price of mists ranges from 20 to 40 euros for a generous format, often in excess of 100 ml. On the other hand, luxury perfume houses tend to offer mists in more classic formats, with more modest price differentials between perfumes and mists. Dior, for example, offers some of its La Collection Privée Christian Dior fragrances as hair mists. A 40-ml product costs 102 euros, compared with 175 euros for the 50-ml perfume. Low prices, light formulas: the formula for success Lighter formulas, with lower alcohol concentrations (between 1% and 3%), also appeal to consumers, who collect and layer them. What's more, these lighter fragrances often have virtues other than fragrance, such as moisturizing. "The craze is driven by the younger generation, with a strong influence from social networks, affordability, a new fragrance gesture, and a focus on well-being mixed with a touch of nostalgia," summarized Mathilde Lion, expert at Circana. Perfumed mist, once perceived as a fancy perfume, is now a mainstream phenomenon. In the bathroom of young consumers, it is no longer a simple alternative to perfume. For once, two segments at opposite ends of the spectrum are driving the market. On the one hand, there are mists, affordable and fun products, and on the other, exceptional perfumes driven by innovation and creation, where prices are skyrocketing.
Fashion Network
08-07-2025
- Entertainment
- Fashion Network
Fragrance mists: When lightness and accessibility conquer selective perfumery
On TikTok, the hashtag #bodymist has racked up over a billion views. This figure underlines the growing popularity of fragrance mists, which are particularly appealing to Gen Z's seasoned and versatile young consumers. At the crossroads of perfume and skincare, these colorful, accessible bottles are renewing the codes of classic perfumery. Sprayed on the body or hair, or layered with other scents, they embody a new art of perfuming. A phenomenon born in the 2000s Although the trend is now enjoying a second wind, it's not a new phenomenon. Back in the 2000s, mists from the American lingerie brand Victoria's Secret were already all the rage. Their sweet, fruity, or floral scents were often the gateway to fragrance for a generation of young American consumers and beyond, long before the advent of social networking. Another iconic brand of the 1990s/2000s, the American Calvin Klein, creator of the famous CK One, one of the first gender-neutral fragrances, intends to capitalize on this revival. On July 1, the brand launched a collection of four body mists: Cotton Musk, Nude Vanilla, Sheer Peach, and Silky Coconut. Priced at 28 euros per 236 ml, the products are formulated with glycerine to moisturize the skin, and the scents were created by perfumers from Mane, Givaudan, and DSM- Firmenich. For the Coty Group, which holds the perfume license for Calvin Klein, this launch is therefore strategic. At a press presentation on May 20, Laurence Lienhard, Coty's director of prospective and research, pointed out that almost 40% of young consumers worldwide practice "layering," i.e., the art of layering several fragrances to create their own trail. A perfect playground for mists. Sol de Janeiro, the big winner in the mist department On the French selective market, sales of fragrance mists are exploding. According to Circana figures, they now represent the most dynamic perfume segment. They are worth 37.6 million euros, with 1.7 million units sold over a rolling year to the end of March 2025, representing 106% year-on-year growth. In two years, sales have quadrupled. American cosmetics brand Sol de Janeiro, owned by the L'Occitane group, is the leader in terms of volume and value. Its Brazilian Crush Cheirosa mist (28 euros per 100 ml) and its gourmet variations, such as vanilla, pistachio, and salted caramel, are becoming benchmarks not only at retailers like Sephora, but also on social networks, where videos reviewing the brand's various references are multiplying. Faced with this success, all brands are getting in on the act. In June, Coty launched a collection of mists for its Adidas brand. French affordable perfume brand Adopt has also just launched its first body mists, a collection of nine references selling for 14.95 euros per 200 ml. From mass market to luxury, all brands are surfing the trend Premium and niche brands also want to ride this olfactory wave. Thus, after launching into fragrance in 2017, American beauty brand Glossier, which is currently rolling out in France via Sephora stores, has just unveiled its Body Spritz, two mists for body and hair, designed to be layered (42 euros per 100 ml). The same goes for Florence by Mills, the beauty brand of actress Millie Bobby Brown, which, after a first foray into classic perfumery in 2023 with Wild Me, has launched four scented mists (15.50 euros per 100 ml) since March. On the luxury side, Valentino is releasing a mist version of its Born in Roma Donna fragrance this summer. This product, enriched with argan oil, retails for 49 euros per 90 ml, compared with 87.50 euros per 50 ml for the classic fragrance. What makes these products so successful is, first and foremost, their affordability. While the price of some exceptional perfumes flirts with the 300-euro mark, the price of mists ranges from 20 to 40 euros for a generous format, often in excess of 100 ml. On the other hand, luxury perfume houses tend to offer mists in more classic formats, with more modest price differentials between perfumes and mists. Dior, for example, offers some of its La Collection Privée Christian Dior fragrances as hair mists. A 40-ml product costs 102 euros, compared with 175 euros for the 50-ml perfume. Low prices, light formulas: the formula for success Lighter formulas, with lower alcohol concentrations (between 1% and 3%), also appeal to consumers, who collect and layer them. What's more, these lighter fragrances often have virtues other than fragrance, such as moisturizing. "The craze is driven by the younger generation, with a strong influence from social networks, affordability, a new fragrance gesture, and a focus on well-being mixed with a touch of nostalgia," summarized Mathilde Lion, expert at Circana. Perfumed mist, once perceived as a fancy perfume, is now a mainstream phenomenon. In the bathroom of young consumers, it is no longer a simple alternative to perfume. For once, two segments at opposite ends of the spectrum are driving the market. On the one hand, there are mists, affordable and fun products, and on the other, exceptional perfumes driven by innovation and creation, where prices are skyrocketing.
Daily Record
10-06-2025
- Entertainment
- Daily Record
'Underrated' cologne for him that is 'truly unique' slashed by 67% at Superdrug
If there's one gift dad is sure to love this Father's Day, then it's a bottle of fragrance. Fortunately, there are many deals still available before Sunday, June 15. One retailer offering hefty discounts across luxury branded scents is Superdrug, with over half-price being slashed across iconic designer bottles such as Hugo Boss, Emporio Armani, Jean Paul Gaultier and much more. However, like perfume, choosing the right cologne can be difficult, but one dad will be able to get a lot off use out of is the Versace The Dreamer For Him Eau de Toilette that has been praised as "great for all year round." Like many premium fragrances, it often comes with an expensive price-tag, with a large 100ml costing £74, although the health and beauty chain has slashed it to just £24, saving a staggering 67 percent off the RRP. Described as "warm" and "fresh", Versace's Dreamer is an aromatic fragrance that, while belonging to the cologne family, is said to boast a variety of notes that make it suitable for both men and women. The scent opens on vibrant notes of juniper, tarragon, and artemisia, before blending into heart notes of iris, lily and flax flowers to add a touch of softness. It then ends on a comforting base of tobacco blossom and amber, offering a smoky, luxurious finish. The transparent, clear fragrance itself is housed in an opulent glass bottle that has been embossed with the iconic medusa logo, representing the luxury aesthetic of the iconic fashion house. For the dads who love a mix of notes in their fragrance, then another deal worth looking into is on the Gucci Guilty Essence Pour Homme (90ml) that is now on offer at The Perfume Shop for £44.99, down from £97. Another unisex style fragrance is Calvin Klein's CK One, which was the first to be marketed as such. Mixing earthy and fresh notes, shoppers can bag a large 200ml for just £32.50, down from £74, on Amazon. However, shoppers keen to know more about Versace's The Dreamer EDT will be happy to hear it has earned a 4.6 rating and 91 percent recommendation rate from Superdrug shoppers, as they say it is a "truly unique" scent. Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. One-five star review read: "Truly unique and dreamy fragrance. It's a great fragrance but it's underrated. Guys you have to try this one, it's great for all year round." A second delighted shopper said: "Absolutely amazing! Smell is subtle yet noticeable. Very clean and fresh. Meant for males but I think it is suitable for females too and for £30 off the price on offer 10/10." Beauty deal of the week It's almost Father's Day, and are you in need of some gift inspiration? If you don't want to buy a last minute gift, then we have you covered, as a bottle of aftershave is always a good shout and Debenhams has just cut the Yves Saint Laurent L'Homme Eau De Toilette from £92 to just £55.20 for a large 100ml bottle. There is also a smaller 60ml bottle that is a bit cheaper, with the price being reduced by 37 per cent from £68 to £43. Since reviews say it "stands out from the crowd", it's a deal worth bagging for dad. Launched in 2006, this YSL fragrance has been described as "a fragrance for the urban and charismatic 21st century male". For the guy in your life who likes to smell a little different, then this is the bottle to reach for. It opens on sparkling notes of bergamot, zesty cedarwood and Chinese ginger that has been met with the middle notes of violet leaves and basil flowers, offering a floral and spicy contrast. It is said to end on base notes of sandalwood, Virginia cedar wood and Haitian vetiver to "highlight this charismatic and magnetic fragrance." Those who want to stand out from the crowd will appreciate the YSL L'Homme Eau De Toilette, as it has earned a 4.7 rating from Debenhams fragrance buffs who have said it is "unusual" and "always gets compliments." One positive review read: "An unusual and outstanding men's perfume! What an interesting fresh yet a hint of spice men's perfume! It's different. Stands out from the crowd. Purchase the Yves Saint Laurent L'Homme Eau De Toilette (100ml) in the Debenhams sale here. Someone else remarked: "Not to be overlooked. This is a lesser known Versace men's fragrance but oh my it is gorgeous ! Hubby loved it and amazing value for money." The longevity and less intense nature of the fragrance have been mentioned as a couple of drawbacks, with one three-star review read: "Decent scent once you get accustomed to it. Longevity is somewhat disappointing, given the price and brand." By comparison, someone praising the longevity said: "Pleasant, not overpowering smell. Found it lasts longer than many others i have tried. I really like it."
