Latest news with #CREATE
Time of India
04-07-2025
- Business
- Time of India
From Gandhi going viral to Cleopatra selling shampoo: The rise of AI influencers and what it means for brands
Mahatma Gandhi holding a salt pack and saying, 'why march?' or an ancient Chola king reacting to modern breakfast to Gen Z slang. Artificial intelligence (AI)-generated historical figures are going viral across social media platforms like Instagram and TikTok . While brands are watching closely, few are ready to jump in, while others dismiss ' deadfluencers ' as nothing more than a viral to Zebracat AI, AI-generated videos are expanding at an annual rate of about 35%, with forecasts suggesting the market could approach $15 billion by from business intelligence platform Statista indicates that companies are allocating roughly 10-15% of marketing budgets to influencer marketing , with a growing share directed toward AI-driven influencer marketing agencies and experts believe that the AI-powered marketing strategy is still in its nascent stages and not yet mature enough to drive substantial Gurwara, cofounder and head of brand alliances at AI-powered influencer marketing platform Qoruz, said, 'As of now, we haven't seen brands actively collaborating with AI-generated pages that use historical figures, at least not in any significant or structured way. The interest is more observational. Everyone's watching the trend, but not many are willing to bet on it yet.'The Bengaluru-based startup Quroz has offered AI-powered recommendations for major brands like Amazon, L'Oréal, Flipkart, Titan, Dabur, Domino's, and Kotak Mahindra Bank, among others.'I think it is still experimental, but as AI is progressing, people will start using it to make good AI-based creators and concepts, and then things might change,' added Piyush Agrawal, cofounder, CREATE, an influencer marketing and talent management AI storytelling explodes in reach and realism, a new frontier is emerging—one where the past is remixed for the algorithm, and influence doesn't end with Instagram, the AI-generated videos on historical events and personalities have reached millions of views within a few days, with an average engagement rate of 3.5%, and the dominant GenZ demography is the trendsetters, Quroz's Gurwara told ET, adding that Gen Z enjoys the playful remix of history and pop from InBeat, a data-driven influencer marketing platform that connects brands with targeted micro- and nano-influencers on TikTok and Instagram, provided by Umer Madhiya, senior account manager at White Rivers Media shows that around 80% of this demographic follow influencers on social media, with a significant majority comfortable with AI-driven analysts believe such brand storytelling can unlock opportunities that weren't possible before.'AI-powered storytelling can potentially bring the cost down if this starts happening. Brands will also be able to execute on faster turnaround times. But I am not sure how long it will take for AI creators to become mainstream,' CREATE's Agarwal told sustainability remains a concern, as pointed out by Gurwara: 'Right now, anyone with access to the right tools can create a viral AI clip featuring a historical figure. But building and sustaining influence (like a human influencer), a loyal audience that engages much more than novelty.'Furthermore, analysts said 'deadfluencers,' or creators, tend to see a spike during a viral moment, but keeping that momentum is AI-generated trends surge on social media, grabbing engagement, experts highlight the possible consequences for the Srinivasan, a communications strategy consultant who was part of companies like Flipkart, Ogilvy, and Edelman, said that while the trend to recreate well-known historical figures has improved storytelling, it can be misused to spread lies.'AI videos can be used to retell actual historical stories in interesting ways (what was being done by comic books, like Amar Chitra Katha in India). But this idea can also be used destructively by making historical figures say things that are not true,' he also mentioned the need to specify a genre for such videos to avoid factual errors and misrepresentation.'In literary fiction, this is a legitimate genre called 'alternate history' or 'historical fiction,' but they are strictly placed under such genres, and people buying such titles clearly know what they are reading. But online, via short Instagram reels or TikTok videos with no disclaimer whatsoever, they could cause a whole lot of damage,' he AI has long been talked about in discussions. ET reported that there has been a 10-fold increase in complaints related to morphed images or deep nudes created through advanced this case, too, experts highlight key ethical concerns.'We still don't have a regulatory framework around the use of historical public figures in AI content. What feels like a harmless joke to some people could be deeply hurtful to others. So, while AI can put your brand on a FIFA World Cup main stage or into a freedom movement scene, it's still unclear whether it should,' Gurwara the legal side, Pratishtha Arora, chief executive at Social & Media Matters, a non-profit under the VAAP Cyber Suraksha Foundation, said, 'We need robust AI laws to address the risks and changing behavioural patterns that come with AI-driven content, but regulation cannot be superficial or limited.''As AI use explodes in popularity, we must take its potential harms seriously, with meaningful consequences for unethical or misleading applications,' she added.
Time of India
04-07-2025
- Business
- Time of India
From Gandhi going viral to Cleopatra selling shampoo: Rise of AI influencers and what it means for brands
Mahatma Gandhi holding a salt pack and saying, 'why march?' or an ancient Chola king reacting to modern breakfast to Gen Z slang. Artificial intelligence (AI)-generated historical figures are going viral across social media platforms like Instagram and TikTok . While brands are watching closely, few are ready to jump in, while others dismiss ' deadfluencers ' as nothing more than a viral to Zebracat AI, AI-generated videos are expanding at an annual rate of about 35%, with forecasts suggesting the market could approach $15 billion by from business intelligence platform Statista indicates that companies are allocating roughly 10-15% of marketing budgets to influencer marketing , with a growing share directed toward AI-driven influencer marketing agencies and experts believe that the AI-powered marketing strategy is still in its nascent stages and not yet mature enough to drive substantial Gurwara, cofounder and head of brand alliances at AI-powered influencer marketing platform Qoruz, said, 'As of now, we haven't seen brands actively collaborating with AI-generated pages that use historical figures, at least not in any significant or structured way. The interest is more observational. Everyone's watching the trend, but not many are willing to bet on it yet.'The Bengaluru-based startup Quroz has offered AI-powered recommendations for major brands like Amazon, L'Oréal, Flipkart, Titan, Dabur, Domino's, and Kotak Mahindra Bank, among others.'I think it is still experimental, but as AI is progressing, people will start using it to make good AI-based creators and concepts, and then things might change,' added Piyush Agrawal, cofounder, CREATE, an influencer marketing and talent management AI storytelling explodes in reach and realism, a new frontier is emerging—one where the past is remixed for the algorithm, and influence doesn't end with Instagram, the AI-generated videos on historical events and personalities have reached millions of views within a few days, with an average engagement rate of 3.5%, and the dominant GenZ demography is the trendsetters, Quroz's Gurwara told ET, adding that Gen Z enjoys the playful remix of history and pop from InBeat, a data-driven influencer marketing platform that connects brands with targeted micro- and nano-influencers on TikTok and Instagram, sourced from Umer Madhiya, senior account manager at White Rivers Media shows that around 80% of this demographic follow influencers on social media, with a significant majority comfortable with AI-driven analysts believe such brand storytelling can unlock opportunities that weren't possible before.'AI-powered storytelling can potentially bring the cost down if this starts happening. Brands will also be able to execute on faster turnaround times. But I am not sure how long it will take for AI creators to become mainstream,' CREATE's Agarwal told sustainability remains a concern, as pointed out by Gurwara: 'Right now, anyone with access to the right tools can create a viral AI clip featuring a historical figure. But building and sustaining influence (like a human influencer), a loyal audience that engages much more than novelty.'Furthermore, analysts said 'deadfluencers,' or creators, tend to see a spike during a viral moment, but keeping that momentum is AI-generated trends surge on social media, grabbing engagement, experts highlight the possible consequences for the Srinivasan, a communications strategy consultant who was part of companies like Flipkart, Ogilvy, and Edelman, said that while the trend to recreate well-known historical figures has improved storytelling, it can be misused to spread lies.'AI videos can be used to retell actual historical stories in interesting ways (what was being done by comic books, like Amar Chitra Katha in India). But this idea can also be used destructively by making historical figures say things that are not true,' he also mentioned the need to specify a genre for such videos to avoid factual errors and misrepresentation.'In literary fiction, this is a legitimate genre called 'alternate history' or 'historical fiction,' but they are strictly placed under such genres, and people buying such titles clearly know what they are reading. But online, via short Instagram reels or TikTok videos with no disclaimer whatsoever, they could cause a whole lot of damage,' he AI has long been talked about in discussions. ET reported that there has been a 10-fold increase in complaints related to morphed images or deep nudes created through advanced this case, too, experts highlight key ethical concerns.'We still don't have a regulatory framework around the use of historical public figures in AI content. What feels like a harmless joke to some people could be deeply hurtful to others. So, while AI can put your brand on a FIFA World Cup main stage or into a freedom movement scene, it's still unclear whether it should,' Gurwara the legal side, Pratishtha Arora, chief executive at Social & Media Matters, a non-profit under the VAAP Cyber Suraksha Foundation, said, 'We need robust AI laws to address the risks and changing behavioural patterns that come with AI-driven content, but regulation cannot be superficial or limited.''As AI use explodes in popularity, we must take its potential harms seriously, with meaningful consequences for unethical or misleading applications,' she added.
CBS News
16-05-2025
- Entertainment
- CBS News
Bedrock's Decked Out Detroit bringing back summer activities
3 Center Line students charged in gun incident; chances for severe weather; and more top stories 3 Center Line students charged in gun incident; chances for severe weather; and more top stories 3 Center Line students charged in gun incident; chances for severe weather; and more top stories Bedrock's Decked Out Detroit is bringing back summer streetscapes downtown with free activities this month. Beginning on May 22, there will be a "Wheel of Fun" on Thursdays, Saturdays and Sundays, featuring sidewalk games and other family-friendly events. On Thursdays, between 4 p.m. and 7 p.m., people can enjoy music, pose for watercolor portraits, and build bouquets at a flower cart. Between 7 p.m. and 8 p.m., there will be a free yoga session. Saturdays include DIY bracelet making from noon to 4 p.m., face painting, balloons, and temporary tattoos. On Sundays, arts and crafts, cornhole, and live sketches will be available between noon and 4 p.m. During that same time, rotating pop-up shops will be outside 1401 Woodward Ave. on Saturdays and Sundays. Beginning on June 19, 1413 Woodward Ave. will turn into a DIY workshop called "CREATE by Decked Out Detroit" that offers free instructor-led arts and crafts classes. Other things coming to Decked Out Detroit are art installations at 1401 Woodward Ave. and on the 1200 block of Woodward. In the 1500 block of Woodward, there will be a trumpet flowers installation and music with 27 interactive buttons. "Bedrock's Decked Out Detroit initiatives transform the everyday into unexpected, enriching experiences for both residents and visitors. Our goal is to create memorable moments that celebrate Detroit's culture and bring people together in the heart of the city," said Francesca Eid, vice president of experience at Bedrock, in a statement. Decked Out Detroit will be open from May 22 through Oct. 31
Yahoo
07-05-2025
- Business
- Yahoo
Manila Emerges as a Global Wealth Hub: Nest Seekers International Capitalizes on Surge with Banyan Tree Manila Bay
With competitive tax incentives, investor-friendly residency programs, and a booming luxury market, the Philippines is drawing unprecedented global capital. MANILA, Philippines, May 07, 2025--(BUSINESS WIRE)--As economic volatility reshapes global real estate, the Philippines is quietly becoming a magnet for the world's wealthiest investors. Renowned for its natural beauty and cultural warmth, the country now shines for its compelling financial advantages: tax efficiency, accessible residency options, and a luxury real estate market that remains undervalued compared to global counterparts. In 2023, Manila led the world in luxury price growth with a 26.3% increase—outpacing cities like Dubai and the Bahamas (per Mansion Global). The momentum continued into 2024 with another 17.9% jump, placing it among the top global markets. Nest Seekers International, a premier luxury brokerage behind some of the world's most exclusive real estate transactions, is leading this transformation. Andy Regalado, Regional Director for Southeast Asia, is leading global marketing and sales for Banyan Tree Manila Bay, Manila's pinnacle luxury development. "We're seeing a migration of capital to the Philippines that mirrors Dubai's rise a decade ago," says Regalado. "Manila offers a rare blend: world-class properties, strong rental yields, a government that welcomes foreign investment, and a transparent legal system for investors." Why Wealth Is Flowing to the Philippines The Philippines' appeal starts with its tax efficiency. Under the Corporate Recovery and Tax Incentives for Enterprises (CREATE) Act, corporate income tax for registered businesses is a competitive 20%, among the lowest in Asia. Foreign investors enjoy income tax holidays, exemptions from local taxes, and streamlined approvals through 19 Investment Promotion Agencies (IPAs) nationwide. As an English-speaking country with a transparent legal system, the Philippines offers a familiar and accessible environment for global investors navigating business or real estate opportunities. Residency programs further sweeten the deal. A $75,000 investment secures a Special Investor's Resident Visa (SIRV), offering indefinite stay, multiple-entry privileges, and a pathway to naturalization. "For global citizens, it's about where your money thrives," says Regalado. "The Philippines makes it seamless to establish financial roots, whether for business expansion or a new lifestyle hub." Luxury with Purpose Banyan Tree Manila Bay is at the heart of this wave of wealth, with its record-breaking sales underscoring Manila's rise as a global ultra-luxury hotspot. All penthouse units, each priced above ₱1 billion (approximately $17 million USD)—sold out in under six months from launch, setting a new benchmark for the Philippines' luxury real estate market. Developed under the prestigious Banyan Tree brand, part of the globally renowned Banyan Group, this ultra-luxury integrated development in the heart of Manila combines a world-class hotel, signature luxury residences, and high-end retail — offering a rare blend of elegance, lifestyle, and convenience. Beyond exquisite design, it offers exclusive wellness amenities, such as the world-renowned, multi-awarded Banyan Tree Spa, therapeutic onsen pools, and curated wellness programs. Aligned with Metro Manila's green transformation—where 61% of new builds are projected to be eco-certified by 2025—the project prioritizes sustainable, forward-thinking design.
Business Wire
07-05-2025
- Business
- Business Wire
Manila Emerges as a Global Wealth Hub: Nest Seekers International Capitalizes on Surge with Banyan Tree Manila Bay
MANILA, Philippines--(BUSINESS WIRE)--As economic volatility reshapes global real estate, the Philippines is quietly becoming a magnet for the world's wealthiest investors. Renowned for its natural beauty and cultural warmth, the country now shines for its compelling financial advantages: tax efficiency, accessible residency options, and a luxury real estate market that remains undervalued compared to global counterparts. In 2023, Manila led the world in luxury price growth with a 26.3% increase—outpacing cities like Dubai and the Bahamas (per Mansion Global). The momentum continued into 2024 with another 17.9% jump, placing it among the top global markets. 'We're seeing a migration of capital to the Philippines that mirrors Dubai's rise a decade ago,' says Regalado. 'Manila offers a rare blend: world-class properties, strong rental yields, and a government that welcomes foreign investment." Share Nest Seekers International, a premier luxury brokerage behind some of the world's most exclusive real estate transactions, is leading this transformation. Andy Regalado, Regional Director for Southeast Asia, is leading global marketing and sales for Banyan Tree Manila Bay, Manila's pinnacle luxury development. 'We're seeing a migration of capital to the Philippines that mirrors Dubai's rise a decade ago,' says Regalado. 'Manila offers a rare blend: world-class properties, strong rental yields, a government that welcomes foreign investment, and a transparent legal system for investors.' Why Wealth Is Flowing to the Philippines The Philippines' appeal starts with its tax efficiency. Under the Corporate Recovery and Tax Incentives for Enterprises (CREATE) Act, corporate income tax for registered businesses is a competitive 20%, among the lowest in Asia. Foreign investors enjoy income tax holidays, exemptions from local taxes, and streamlined approvals through 19 Investment Promotion Agencies (IPAs) nationwide. As an English-speaking country with a transparent legal system, the Philippines offers a familiar and accessible environment for global investors navigating business or real estate opportunities. Residency programs further sweeten the deal. A $75,000 investment secures a Special Investor's Resident Visa (SIRV), offering indefinite stay, multiple-entry privileges, and a pathway to naturalization. 'For global citizens, it's about where your money thrives,' says Regalado. 'The Philippines makes it seamless to establish financial roots, whether for business expansion or a new lifestyle hub.' Luxury with Purpose Banyan Tree Manila Bay is at the heart of this wave of wealth, with its record-breaking sales underscoring Manila's rise as a global ultra-luxury hotspot. All penthouse units, each priced above ₱1 billion (approximately $17 million USD)—sold out in under six months from launch, setting a new benchmark for the Philippines' luxury real estate market. Developed under the prestigious Banyan Tree brand, part of the globally renowned Banyan Group, this ultra-luxury integrated development in the heart of Manila combines a world-class hotel, signature luxury residences, and high-end retail — offering a rare blend of elegance, lifestyle, and convenience. Beyond exquisite design, it offers exclusive wellness amenities, such as the world-renowned, multi-awarded Banyan Tree Spa, therapeutic onsen pools, and curated wellness programs. Aligned with Metro Manila's green transformation—where 61% of new builds are projected to be eco-certified by 2025—the project prioritizes sustainable, forward-thinking design. 'Manila's become a magnet for the world's wealthy, and it's easy to see why,' says Regalado. 'With incredible tax incentives, residency that's easy to secure, and places like Banyan Tree Manila Bay with next-level wellness and green design, it's everything you need to live well and invest smart in a city that's taking off.' A Market Poised for Growth The unprecedented sell-out of Banyan Tree Manila Bay's ₱1 billion penthouses reflects booming confidence in Manila's luxury real estate, even amidst global market fluctuations. Properties that would command $20–30 million in the US, Paris, or Singapore are often priced below $5 million here, offering unmatched value. Combined with strong rental yields and rising appreciation, the Philippines remains a high-upside, low-barrier investment zone for ultra-high-net-worth individuals. 'Manila's luxury market is still in its early growth phase,' notes Regalado, 'and the rapid success of Banyan Tree Manila Bay proves now is the ideal time to invest.'
