Latest news with #CactusJack
Time of India
4 days ago
- Entertainment
- Time of India
'Dropping merch after the Astroworld tragedy': Travis Scott faces outrage among fans after announcing Cactus Jack collab with NFL, NBA, NHL, and MLB
Travis Scott recently annouced collaboration across major leagues.(Image via VALERY HACHE/AFP/Getty Images) Travis Scott, one of the most popular and talented rappers of all time, has shocked his fans as his fashion brand, Cactus Jack announced their collaboration with the NFL, NHL, NBA and MLB. The collection will be called 'Cactus Jack All Leagues' and is all set to be presented during the fall season but it has raised some eyebrows among fans. Travis Scott's Cactus Jack announces collaboration with NFL, NHL, NBA and MLB but it sparks major outrage among fans Recently, Travis Scott's fashion brand, Cactus Jack, took to their social media to share a sneak peek into their exclusive collection in collaboration with the NFL, NHL, NBA and MLB. The collection includes t-shirts, zip up hoodies dedicated to specific teams. The caption of the post reads as, 'CACTUS JACK ALL LEAGUES. REP YOUR CITY. COMING FALL 2025. NY + HOU TEASER AVAILABLE EXCLUSIVELY AT FANATICS FEST NYC FRI SAT SUN' but it has raised eyebrows among fans, with many now trolling Travis Scott. A fan commented, 'that's cool and all, but i never received my wwe merch', while another fan wrote, '$280 for the zip up is diabolical, its not even embroidered'. A third fan posted, 'Your career should've ended after the tragedy', while another user wrote, 'more than 10 people died in astroworld and this man is dropping merch'. Travis Scott has also been trolled for 'focusing' more on collaborations rather than his music Many fans have also trolled Travis Scott for not releasing a new album. A fan wrote, 'doin everything but dropping the album', while another fan posted, 'doing everything but dropping jb2.' However, Travis Scott has not responded to the backlash he has received for unveiling the new collaboration between Cactus Jack and the NFL, NHL, NBA and MLB. Travis Scott has also collaborated with luxury brand, Oakley and recently spoke about it. The famous rapper said, 'Oakley's design game is next level, and I had to be a part of that. We're building something that blends legacy with the future — this is just the beginning.' The NFL, NHL, NBA and MLB are yet to issue an official statement on their collaboration with Travis Scott's Cactus Jack. For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here . Game On Season 1 kicks off with Sakshi Malik's inspiring story. Watch Episode 1 here
Fashion United
4 days ago
- Business
- Fashion United
Oakley names Travis Scott as chief visionary
American eyewear brand Oakley, based in Southern California, has appointed rapper, producer and entrepreneur Travis Scott as its chief visionary to 'reimagine the future' of the brand. In a statement, Oakley said Scott has been a 'huge driving force on Oakley's cultural renaissance,' by wearing the Oakley brand and integrating its eyewear and logo into his post-apocalyptic tour wardrobe on his record-breaking Circus Maximus tour. Oakley has signed a multi-year partnership with Scott and will work closely with the rapper and his Cactus Jack team to push 'the boundaries of design, innovation, and cultural impact to new heights'. The move to appoint Scott as chief visionary is the starting point of a new chapter in Oakley's 50-year legacy 'of making the unconventional feel inevitable,' added the sports performance eyewear and accessories brand. Caio Amato, global president of Oakley, said: 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our chief visionary - a title that speaks to creativity, belief, and purpose, to forge something that's not only different - it's defining.' Rapper Travis Scott to 'reimagine the future' of the Oakley brand The partnership will see Scott and his Cactus Jack creative team working with Oakley's team to create new campaigns, reimagine Oakley's classic catalogue of styles, and offer perspective on Oakley's future eyewear and apparel, featuring some of Scott's on-stage tour favourites. In addition, Oakley and Scott will create totally new eyewear styles together and introduce collaborative apparel through Travis Scott's Cactus Jack brand lens. CJ x Oakley 'Day Zero' poster pack Credits: Oakley Commenting on his new role, Scott added: 'I'm inspired by what people think can't be done. It's about pushing culture and reworking ideas to see how far they can go. 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future - this is just the beginning.' To celebrate the partnership, three 'Day Zero' items will be available on Scott's website, 'riffing on classic sunglass marketing materials'. The limited drop also includes a 3-poster pack and two apparel pieces 'offering an early glimpse' into what's coming from the collaboration. Scott is the latest global artist to move into the eyewear game. On June 9, J Balvin unveiled a new design-focused line in partnership with high-performance sunglasses, goggles and eyewear brand Revo, called 'Nrgy by Revo'. Oakley Meta glasses campaign Credits: Oakley The news follows Oakley teaming up with Meta to deliver a brand-new category of performance AI glasses. The Oakley Meta glasses combine the brand's signature design DNA and bold aesthetics with Meta's cutting-edge technology, complete with a built-in camera, open-ear speakers integrated into the frames, and an IPX4 water resistance rating.
Fashion Network
5 days ago
- Business
- Fashion Network
Oakley taps Travis Scott for 'chief visionary' role
Oakley announced on Monday the appointment of Travis Scott to the role of chief visionary, a newly created position, as the U.S. eyewear giant looks to tap into the rapper's star power and "defining" style. The duo have formed a multi-year partnership that looks to evolve the brand's creative direction across eyewear, apparel, and more. Scott and his Cactus Jack team will work closely with the EssilorLuxottica -owned Oakley to create new campaigns, reimagine a classic catalog of styles, and bring unreleased eyewear and apparel to market, including some of Scott's styles that he has previously worn on stage during his "Circus Maximus" tour. The two parties will also create new eyewear styles and introduce collaborative apparel through Scott's Cactus Jack brand, according to a press release. 'I'm inspired by what people think can't be done. It's about pushing culture and reworking ideas to see how far they can go,' said Scott. 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future - this is just the beginning.' To mark partnership, three Day Zero items are available now via Scott's website, including a 3-poster pack and two apparel pieces offering an early glimpse into the new partnership. 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our Chief Visionary--a title that speaks to creativity, belief, and purpose, to forge something that's not only different--it's defining,' said Caio Amato, global president of Oakley. In its most recent trading update, parent company EssilorLuxottica reported a 7.3% increase in first-quarter revenue at constant rates, and reaffirmed its target of mid-single-digit percentage growth in annual revenue between 2022 and 2026 at constant exchange rates, with a goal of 27-28 billion euros by the end of the period.
Hypebeast
5 days ago
- Business
- Hypebeast
Travis Scott Is Oakley's First-Ever 'Chief Visionary'
As part of a multi-year partnership to pushOakley's visual and cultural identity to the next level, rapperTravis Scott has been named 'Chief Visionary' at the American eyewear and performance gear label. Tasked with crafting new campaigns and reimagining Oakley's classic catalog, the ubiquitous Hip-Hop artist and his Cactus Jack creative team will be a central influence on the brand's future eyewear and apparel. Citing his role in placing Oakley in a new light with the inclusion of its signature eyewear in his recent tours and appearances, Scott was a considered choice for the label. Caio Amato, Global President of Oakley, said, 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our Chief Visionary — a title that speaks to creativity, belief, and purpose, to forge something that's not only different — it's defining.' With the ongoing resurgence of Y2K style and sleek performance gear in the zeitgeist, the brand has occupied a prime position to heighten its contemporary appeal for a new generation. On his ambitious vision for Oakley's next steps, Travis Scott said, 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future – this is just the beginning,' in a statement. Oakley's announcement closely follows a similar move from eyewear competitorRay Ban, which appointedA$AP Rockyas its first Creative Director in the Spring. Just as Oakley's selection of Travis Scott comes across as a fitting choice due to his alternative style and strong affinity for world-building, Rocky's earlier appointment at Ray-Ban also aligns with the eyewear purveyor's strong classicism and vintage connotations. Following Rocky's inauguralRay Ban Wayfarer Puffercampaign released yesterday, Oakley didn't waste a moment to tease what their Chief Visionary will bring to the brand. Available now at the officialTravis Scott site, Oakley's logo is emblazoned on a faded t-shirt, a black hoodie, and a limited-edition poster pack. However, the rapper-creative director bundle isn't the only area where the two eyewear makers have aligned — both have also partnered withMetato introduce technologically advanced smart specs. While theOakley x Meta HSTNunveiled on June 20 is positioned as 'performance AI glasses,' theRay Ban x Meta Orionglasses unveiled in 2024 were positioned for day-to-day use. On a larger scope, the strategic tie-up with Travis Scott builds upon recent efforts at Oakley to widen its appeal with high-involvement collaborations, especially throughOakley Factory Team— its joint line withBrain Dead. The special collection's alien-like Flesh model and other variants have enjoyed popularity for their youthful, innovative edge — a sensibility that's likely to continue flourishing under Scott. Other notable Oakley collaborations from the last year include aneyewear and apparel capsulewith Parisian-running brandSATISFY, and asnowboarding capsulewith London skate brandPalace. While sitting in completely different sporting communities, both represent highly dedicated customer bases rooted in shared interests and activities outside of the brand. In light of today's community-centered consumer culture, could a movement towards long-term integrations that immerse style leaders into the brand's world be an antidote to collaboration fatigue?
Fashion Network
5 days ago
- Business
- Fashion Network
Oakley taps Travis Scott for 'chief visionary' role
Oakley announced on Monday the appointment of Travis Scott to the role of chief visionary, a newly creative position, as the U.S. eyewear giant looks to tap into the rapper's star power and unique style. The duo have formed a multi-year partnership that looks to evolve the brand's creative direction across eyewear, apparel, and more. Scott and his Cactus Jack team will work closely with the EssilorLuxottica -owned Oakley to create new campaigns, reimagine a classic catalog of styles, and bring unreleased eyewear and apparel to market, including some of Scott's styles that he has previously worn on stage during his "Circus Maximus" tour. The two parties will also create new eyewear styles and introduce collaborative apparel through Scott's Cactus Jack brand, according to a press release. 'I'm inspired by what people think can't be done. It's about pushing culture and reworking ideas to see how far they can go,' said Scott. 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future - this is just the beginning.' To mark partnership, three Day Zero items are available now via Scott's website, including a 3-poster pack and two apparel pieces offering an early glimpse into the new partnership. 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our Chief Visionary--a title that speaks to creativity, belief, and purpose, to forge something that's not only different--it's defining,' said Caio Amato, global president of Oakley. In its most recent trading update, parent company EssilorLuxottica reported a 7.3% increase in first-quarter revenue at constant rates, and reaffirmed its target of mid-single-digit percentage growth in annual revenue between 2022 and 2026 at constant exchange rates, with a goal of 27-28 billion euros by the end of the period.
