Latest news with #CadburyCurlyWurly
Daily Record
21-07-2025
- Business
- Daily Record
Outrage as Cadbury's chocolate bar becomes latest 'shrinkflation' victim
It has been a favourite in the UK since 1970 Customers are livid after Cadbury decided to reduce the number of bars in one of its products whilst maintaining the same price. The beloved confection, which has been a firm favourite since its UK debut in 1970, has seen its popularity wane following this controversial decision, with some loyal fans abandoning the product altogether. Curly Wurly bars, renowned for their chewy caramel toffee coated in Cadbury's signature milk chocolate, are among Britain's most cherished sweets. Typically retailing for £1.40 in a five-bar multipack, Cadbury has now reduced the pack size to four bars while maintaining the identical price point. Whilst the individual bars remain their usual size, customers will now find one bar fewer per packet than they have grown accustomed to. This is not the first time a cherished snack has been downsized in an effort to cut costs; Fudge and Freddos have also been reduced to four bars per pack, while Dairy Milk Little Bars multipacks have been slashed from six to four. The Curly Wurly downsizing has sparked outrage among chocolate lovers, with some vowing to boycott the product completely. One disgruntled customer expressed their frustration on social media, stating: "I'll try to enjoy this four pack as it will be my last." Following the reduction in bars per multipack, Cadbury's parent company, Mondelēz International, defended the move by pointing to rising cocoa and dairy costs. One disgruntled shopper vented their frustration on the Tesco website after noticing a reduction in fudge bars, stating: "Apparently these are no longer meant to go in kids lunchboxes any more because there are 5 days in the school week, not 4." They added: "The price hasn't changed though." Another customer queried: "When will it stop? Not a happy customer! Same goes for fudge bars." A further comment read: "Same price, fewer bars. Not good." In response to the decrease in the number of bars per pack, Cadbury's parent company, Mondelēz International, cited rising cocoa and dairy costs as the reason. The company issued a statement saying: "We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business. "However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously. "Meanwhile, other costs like energy and transport, also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges. "As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of our Cadbury Curly Wurly multipacks so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect." Reducing the size of a product whilst keeping its price the same is a crafty tactic known as Shrinkflation. There is also another method commonly employed by manufacturers called skimpflation, where companies reduce the quality of a product's ingredients whilst leaving its price untouched.
Daily Mirror
21-07-2025
- Business
- Daily Mirror
Cadbury classic chocolate bar fans vow to 'never buy again' as they notice fave has shrunk
The popular treat has been downsized- but the price has remained the same, with shoppers vowing to never buy it again Customers are up in arms after Cadbury decided to reduce the number of bars in one of its products without altering the price. The confectionery, a staple since its 1970 debut in the UK, has seen its popularity wane following this controversial decision, leading some loyal fans to abandon the product altogether. Curly Wurly bars, known for their chewy caramel toffee coated in Cadbury's signature milk chocolate, are among Britain's most cherished sweets. Typically retailing at £1.40 for a pack containing five bars, Cadbury has now reduced the pack size to four bars while maintaining the original price point. Despite the individual bars retaining their usual size, consumers will now find one less bar per packet than they're accustomed to. This isn't the first time a beloved treat has been downsized in an effort to cut costs; Fudge and Freddos have also seen reductions to four bars per pack, and Dairy Milk Little Bars packs have shrunk from six to four. When the fudge bars were shrunk one shopper fumed in a scathing review on the Tesco website: 'Apparently these are no longer meant to go in kids lunchboxes any more because there are 5 days in the school week, not 4.' They added: 'The price hasn't changed though .' A second customer asked: 'When will it stop? Not a happy customer! Same goes for fudge bars.' And another said: 'Same price, fewer bars. Not good.' The Curly Wurly reduction has sparked outrage among chocolate lovers, with some vowing never to purchase the product again. One disgruntled customer expressed their discontent on social media, stating: "I'll try to enjoy this four pack as it will be my last." Following the cutback on bar numbers, Cadbury's parent company, Mondelēz International, explained that the move was a response to rising cocoa and dairy costs. After slashing the number of bars in each pack, Cadbury's owner, Mondelēz International, said the decision was taken after increases in cocoa and dairy prices. A statement released by the company said: 'We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business. 'However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously. 'Meanwhile, other costs like energy and transport, also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges. 'As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of our Cadbury Curly Wurly multipacks so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.' Reducing the size of a product without lowering its cost is a sly tactic known as Shrinkflation. There is also another strategy often adopted by manufacturers known as skimpflation, where companies reduce the quality of a product's ingredients while keeping its price the same.
Scottish Sun
20-07-2025
- Business
- Scottish Sun
Fury as popular Cadbury's chocolate bar slashes size but keeps the same price
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SHOPPERS are furious after Cadbury slashed the size of one of its bars, while keeping prices the same. The bars have been popular in the UK ever since they were first launched in 1970, but the shocking move is causing fans to turn their back on the product. Sign up for Scottish Sun newsletter Sign up 3 Cadbury is reducing the size of one of its most popular products Credit: Getty 3 The number of Curly Wurly bars in each pack is being shrunk Credit: Cadbury Curly Wurly bars are caramel-flavoured sticks of toffee, which are slathered with Cadbury's milk chocolate, and are amongst the nation's favourite sweet treats. Normally, the product sells for £1.40 and contains five bars. However, Cadbury has shrunk the product down to just four bars and have kept the item's price at £1.40. While the actual bars will be remaining the same size as they were, there will be one fewer bar in each pack than normal. The Curly Wurly bars are far from the first product to be shrunk in a cost cutting drive, with Fudge and Freddos being reduced to four bars and packs of Dairy Milk Little Bars going from six to four. However, fans are furious at the move with some swearing off the product for good. One shopper even took to X to say: 'I'll try to enjoy this four pack as it will be my last.' After slashing the number of bars in each pack, Cadbury's owner, Mondelēz International, said the decision was taken after increases in cocoa and dairy prices. A statement released by the company said: 'We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business. 'However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously. 'So excited' say Cadbury Ireland fans as new chocolate bar flavour to hit shelves TODAY 'Meanwhile, other costs like energy and transport, also remain high. "This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges. 'As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of our Cadbury Curly Wurly multipacks so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.' Reducing the size of a product without lowering its cost is a sneaky move known as Shrinkflation. There is also another strategy often adopted by manufacturers known as skimpflation, where companies reduce the quality of a product's ingredients while keeping its price the same. What is Skimpflation? When production costs rise, brands often turn to "skimpflation This is where the recipe for a food or drink item is changed to try and reduce production costs. Despite the lowered production costs, shoppers still pay the same amount of money that they did before. But shoppers still pay the same, or more. It means shoppers won't pay more when costs increase for the company making the item - but they will get less product. Smaller products are easier for customers to digest compared to increasing prices, making it a popular option for manufacturers as it's less noticeable. Another tactic for businesses is "shrinkflation". This is where they reduce the size of their products, while keeping the buying cost level. That means shoppers are buying less of the product for the same amount of money.
Scoop
23-05-2025
- Entertainment
- Scoop
Sweet Memories: Rediscovering The Joy Of UK Sweets In NZ
Press Release – Crackerjack When you're living halfway across the world, nothing feels better than biting into something that tastes like home. That's where Crackerjack comes in, bringing authentic UK flavours right to your doorstep in New Zealand. When you ask anyone from the UK what they miss most about home, somewhere after friends, family, and maybe football, comes the sweet stuff—those irresistible tastes of childhood, the British chocolate bars, and those traditional British sweets that just aren't quite the same anywhere else. Luckily for those now calling NZ home, the comforting embrace of familiar UK sweets is never too far away, especially as we celebrate King's Birthday and reflect on those cherished British traditions. At first glance, sweets might seem like simple pleasures. But ask anyone raised on British confectionery, and you'll soon discover that these little treats mean a lot more. A taste of British Cadbury chocolate or a bite into a nostalgic British candy can trigger memories quicker than your favourite childhood song. And let's be honest: when you're living halfway across the world, nothing feels better than biting into something that tastes like home. That's where Crackerjack comes in, bringing authentic UK flavours right to your doorstep in New Zealand. Childhood Treats and Chocolate Dreams Picture it: walking into the corner shop with a pocketful of coins and endless possibilities. You might have reached for the honeycomb crunch of a Cadbury Crunchie or savoured the chewy chaos of a Cadbury Curly Wurly. Maybe it was the sleek perfection of Galaxy Minstrels, which never seemed to last as long as you'd hoped. Each bite of these British chocolate bars now can whisk you straight back to carefree afternoons and schoolyard adventures. Of course, every UK sweets aficionado has their personal favourite. Perhaps you adored the bubbly simplicity of a Nestlé Aero Peppermint bar or dreamed about the chewy, nutty layers of a Nestlé Lion Bar. Or maybe you were the kid who was always first in line for Cadbury Fudge or Cadbury Twirl, tucked happily in your lunchbox as a midday treat. Whatever your candy of choice, those childhood favourites are here to spark your sweetest memories—and Crackerjack makes sure they're always within reach. From Sweet Shops to Shared Stories A big part of the charm of British sweets isn't just the taste—it's the memories attached. Ask anyone from the UK, and they'll fondly recall sherbet lemons and fruit sherbets, sweets that fizzed and crackled on their tongues. Kendal & Miller Spearmint Chews were pocket essentials, shared generously among friends, and Barratts Lion Fruit Salad gums were usually saved for sunny Saturdays. For some, it was the gentle burst of flavour from a pack of Maynards Bassetts Jelly Babies, while for others, Fry's Turkish Delight meant the weekend had officially arrived. These are sweets and chocolates that shaped moments, built friendships, and brought families together—little edible bookmarks in the story of growing up British. Chocolatey Comforts and Little Rituals No Brit would deny the comfort of a cup of tea paired with English sweets and chocolate. There's something uniquely soothing about dunking a Kit Kat Finger (milk, orange, caramel, or dark mint—take your pick) into a steaming cuppa. Fry's Chocolate Cream or Peppermint Cream bars offered moments of quiet indulgence, while Terry's Chocolate Orange—both milk and dark—always signified something a bit special, often reserved for Christmas mornings or birthdays. Cadbury Wispa bars, meanwhile, were the soft-spoken heroes of many a lunch break, their bubbly British chocolate melting satisfyingly in your mouth. And who can forget the satisfying crunch of Aero Hazelnut, or the delightful surprise of Aero Melts Neapolitan Ice Cream pouches shared around on movie nights? Tea Time Traditions: McVitie's and British Biscuits No discussion of British comfort food would be complete without mentioning the beloved ritual of tea and biscuits. McVitie's has been the cornerstone of British biscuit tins for generations, and their iconic treats remain as essential to the UK experience as a proper cup of tea. Whether it's the classic McVitie's Digestives—perfect for dunking—or the chocolate-coated indulgence of McVitie's Chocolate Digestives, these biscuits represent the heart of British tea time culture. The simple pleasure of McVitie's Rich Tea biscuits alongside a steaming mug, or the weekend treat of McVitie's Hobnobs with their hearty oat crunch, created countless moments of comfort and connection. For many Brits in New Zealand, finding these familiar biscuits means being able to recreate those cherished tea time moments, sharing a piece of home with family and friends who might be experiencing authentic British biscuits for the very first time. Making Home Feel a Little Closer For many Brits in New Zealand, the arrival of familiar sweets isn't just a chance to relive childhood—it's about holding onto roots, celebrating traditions, and creating new memories. Unwrapping British chocolate or tearing open a packet of your best-loved British sweets is a gentle reminder that home isn't always thousands of miles away. Sometimes, it's found in the flavours you know best. And so, whether you're a lifelong lover of the best English sweets, a dedicated fan of British Cadbury chocolate, or simply someone curious about English candy, one thing is clear: these treats aren't just sweets—they're tiny time machines, always ready to transport you back to simpler, sweeter times. To revisit these delicious memories or create new ones, simply explore Crackerjack's extensive selection of authentic UK sweets and confectionery. As King's Birthday approaches, it's the perfect time to celebrate British heritage with the flavours that matter most. Beyond our comprehensive range of UK sweets and chocolates, Crackerjack also offers a variety of British household items, health and beauty products, and groceries to help make your Kiwi home feel a little more like the UK. You never know—you might find yourself smiling, remembering, and reaching for just one more piece of home. Because, after all, life's too short not to enjoy the sweets you love—especially when they bring back the tastes, smells, and feelings that remind you exactly where you come from.
Scoop
23-05-2025
- Entertainment
- Scoop
Sweet Memories: Rediscovering The Joy Of UK Sweets In NZ
When you ask anyone from the UK what they miss most about home, somewhere after friends, family, and maybe football, comes the sweet stuff—those irresistible tastes of childhood, the British chocolate bars, and those traditional British sweets that just aren't quite the same anywhere else. Luckily for those now calling NZ home, the comforting embrace of familiar UK sweets is never too far away, especially as we celebrate King's Birthday and reflect on those cherished British traditions. At first glance, sweets might seem like simple pleasures. But ask anyone raised on British confectionery, and you'll soon discover that these little treats mean a lot more. A taste of British Cadbury chocolate or a bite into a nostalgic British candy can trigger memories quicker than your favourite childhood song. And let's be honest: when you're living halfway across the world, nothing feels better than biting into something that tastes like home. That's where Crackerjack comes in, bringing authentic UK flavours right to your doorstep in New Zealand. Childhood Treats and Chocolate Dreams Picture it: walking into the corner shop with a pocketful of coins and endless possibilities. You might have reached for the honeycomb crunch of a Cadbury Crunchie or savoured the chewy chaos of a Cadbury Curly Wurly. Maybe it was the sleek perfection of Galaxy Minstrels, which never seemed to last as long as you'd hoped. Each bite of these British chocolate bars now can whisk you straight back to carefree afternoons and schoolyard adventures. Of course, every UK sweets aficionado has their personal favourite. Perhaps you adored the bubbly simplicity of a Nestlé Aero Peppermint bar or dreamed about the chewy, nutty layers of a Nestlé Lion Bar. Or maybe you were the kid who was always first in line for Cadbury Fudge or Cadbury Twirl, tucked happily in your lunchbox as a midday treat. Whatever your candy of choice, those childhood favourites are here to spark your sweetest memories—and Crackerjack makes sure they're always within reach. From Sweet Shops to Shared Stories A big part of the charm of British sweets isn't just the taste—it's the memories attached. Ask anyone from the UK, and they'll fondly recall sherbet lemons and fruit sherbets, sweets that fizzed and crackled on their tongues. Kendal & Miller Spearmint Chews were pocket essentials, shared generously among friends, and Barratts Lion Fruit Salad gums were usually saved for sunny Saturdays. For some, it was the gentle burst of flavour from a pack of Maynards Bassetts Jelly Babies, while for others, Fry's Turkish Delight meant the weekend had officially arrived. These are sweets and chocolates that shaped moments, built friendships, and brought families together—little edible bookmarks in the story of growing up British. Chocolatey Comforts and Little Rituals No Brit would deny the comfort of a cup of tea paired with English sweets and chocolate. There's something uniquely soothing about dunking a Kit Kat Finger (milk, orange, caramel, or dark mint—take your pick) into a steaming cuppa. Fry's Chocolate Cream or Peppermint Cream bars offered moments of quiet indulgence, while Terry's Chocolate Orange—both milk and dark—always signified something a bit special, often reserved for Christmas mornings or birthdays. Cadbury Wispa bars, meanwhile, were the soft-spoken heroes of many a lunch break, their bubbly British chocolate melting satisfyingly in your mouth. And who can forget the satisfying crunch of Aero Hazelnut, or the delightful surprise of Aero Melts Neapolitan Ice Cream pouches shared around on movie nights? Tea Time Traditions: McVitie's and British Biscuits No discussion of British comfort food would be complete without mentioning the beloved ritual of tea and biscuits. McVitie's has been the cornerstone of British biscuit tins for generations, and their iconic treats remain as essential to the UK experience as a proper cup of tea. Whether it's the classic McVitie's Digestives—perfect for dunking—or the chocolate-coated indulgence of McVitie's Chocolate Digestives, these biscuits represent the heart of British tea time culture. The simple pleasure of McVitie's Rich Tea biscuits alongside a steaming mug, or the weekend treat of McVitie's Hobnobs with their hearty oat crunch, created countless moments of comfort and connection. For many Brits in New Zealand, finding these familiar biscuits means being able to recreate those cherished tea time moments, sharing a piece of home with family and friends who might be experiencing authentic British biscuits for the very first time. Making Home Feel a Little Closer For many Brits in New Zealand, the arrival of familiar sweets isn't just a chance to relive childhood—it's about holding onto roots, celebrating traditions, and creating new memories. Unwrapping British chocolate or tearing open a packet of your best-loved British sweets is a gentle reminder that home isn't always thousands of miles away. Sometimes, it's found in the flavours you know best. And so, whether you're a lifelong lover of the best English sweets, a dedicated fan of British Cadbury chocolate, or simply someone curious about English candy, one thing is clear: these treats aren't just sweets—they're tiny time machines, always ready to transport you back to simpler, sweeter times. To revisit these delicious memories or create new ones, simply explore Crackerjack's extensive selection of authentic UK sweets and confectionery. As King's Birthday approaches, it's the perfect time to celebrate British heritage with the flavours that matter most. Beyond our comprehensive range of UK sweets and chocolates, Crackerjack also offers a variety of British household items, health and beauty products, and groceries to help make your Kiwi home feel a little more like the UK. You never know—you might find yourself smiling, remembering, and reaching for just one more piece of home. Because, after all, life's too short not to enjoy the sweets you love—especially when they bring back the tastes, smells, and feelings that remind you exactly where you come from.
