Latest news with #CadillacOPTIQ
Business Wire
4 days ago
- Automotive
- Business Wire
Mary Kay's Iconic Pink Cadillac Goes Electric with the All-New OPTIQ
DALLAS--(BUSINESS WIRE)--Global cosmetics giant, Mary Kay Inc., today announced a major milestone in its legacy of empowerment: the transformation of its beloved pink Cadillac into a fully electric vehicle (EV). The pink Cadillac OPTIQ made its debut during Mary Kay's annual Seminar, hosted for the first time in the vibrant city of Charlotte, North Carolina. The Cadillac OPTIQ is a significant step forward in Mary Kay's commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers. The Cadillac OPTIQ is a significant step forward in Mary Kay's commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers. The transition from internal combustion to electric symbolizes more than just a vehicle upgrade, it marks a recharged vision for the future of the iconic beauty brand. 'For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,' said Ryan Rogers, Chief Executive Officer of Mary Kay. 'With the introduction of the all-electric OPTIQ, we're honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.' 'Our relationship with Mary Kay spans decades and is built on shared values of innovation, empowerment, and excellence,' said Ian Hucker, VP GM Envolve. 'As the organization takes bold steps into the future with the transition to an electric vehicle, we are proud to stand beside them, supporting a vision that's not only sustainable but also deeply inspiring. The pink Cadillac OPTIQ is an exciting step forward, bringing together the performance and luxury you expect from Cadillac with meaningful innovation and purpose-driven impact.' About The Pink Cadillac OPTIQ: OPTIQ retains the instantly recognizable pink pearl exterior, while introducing a sleek, modernized chassis with cutting-edge features. As part of Mary Kay's commitment to sustainability, the vehicle showcases the company's dedication to reducing its carbon footprint while continuing to inspire. OPTIQ's exceptional aerodynamic performance enables its EPA-estimated 302-mile driving range 1. The revolutionary GM EV Battery Platform and drive units, along with the use of low rolling resistance tires, also play an important role in the impressive range of the vehicle. A vented rear spoiler, diffusers, and other sculptural elements enhance aerodynamics at the rear of the vehicle without compromising the striking SUV vehicle design. OPTIQ packages interior spaciousness and luxury into a comfortable suite. Illuminated décor and embellishments add to OPTIQ's unique interior interpretation of Cadillac luxury, while the suite of in-vehicle technology includes features such as the 19-speaker AKG Audio System and Dolby Atmos, creating an intuitive experience. Did You Know: The iconic pink Cadillac was born in 1968 when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay® lip and eye palette. General Motors later named the color Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay. Mary Kay has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World 2 by Euromonitor International for three consecutive years, in 2023, 2024, and again in 2025. About Mary Kay One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women's lives. That dream has blossomed into a global company with millions of independent sales force members in more than 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at Find us on Facebook, Instagram, and LinkedIn, or follow us on X.
Barnama
5 days ago
- Automotive
- Barnama
Mary Kay Goes Electric: Iconic Pink Cadillac Gets A Bold EV Makeover
BUSINESS 'For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,' said Ryan Rogers, Chief Executive Officer of Mary Kay. 'With the introduction of the all-electric OPTIQ, we're honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.' (Photo Courtesy: Mary Kay Inc.) KUALA LUMPUR, July 25 (Bernama) -- Mary Kay Inc, a global leader in the cosmetics industry, has unveiled the first-ever all-electric version of its iconic pink Cadillac, marking a significant milestone in the brand's commitment to sustainability and innovation. The new pink Cadillac OPTIQ made its debut during the company's annual seminar, which was hosted for the first time in Charlotte, North Carolina. Mary Kay in a statement said the shift from an internal combustion engine to a fully electric vehicle (EV) represents more than a technological upgrade; it embodies a renewed vision for the future of the brand. 'For decades, the Mary Kay pink Cadillac has symbolised accomplishment and aspiration. The introduction of the all-electric OPTIQ honours that legacy while reflecting our ongoing commitment to sustainability and the success of our independent sales force,' said its Chief Executive Officer, Ryan Rogers. The initiative was also praised by GM Envolve Vice President, Ian Hucker, who reaffirmed the long-standing partnership between Cadillac and Mary Kay. 'Our relationship with Mary Kay spans decades and is built on shared values of innovation, empowerment, and excellence. The pink Cadillac OPTIQ is a meaningful step forward in both performance and purpose,' he added. Retaining its signature pink pearl exterior, the Cadillac OPTIQ features a modern chassis with improved aerodynamics and advanced EV technology. It delivers an Environmental Protection Agency (EPA)-estimated range of 302 miles (approximately 486 kilometres), powered by the General Motors (GM) EV Battery Platform and energy-efficient design elements. The vehicle also boasts a spacious, tech-enhanced interior with illuminated décor and a 19-speaker AKG Audio System equipped with Dolby Atmos for an immersive experience.
Barnama
5 days ago
- Automotive
- Barnama
Mary Kay's Iconic Pink Cadillac Goes Electric with the All-New OPTIQ
DALLAS, July 25 (Bernama) -- Global cosmetics giant, Mary Kay Inc., today announced a major milestone in its legacy of empowerment: the transformation of its beloved pink Cadillac into a fully electric vehicle (EV). The pink Cadillac OPTIQ made its debut during Mary Kay's annual Seminar, hosted for the first time in the vibrant city of Charlotte, North Carolina. The Cadillac OPTIQ is a significant step forward in Mary Kay's commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers. The transition from internal combustion to electric symbolizes more than just a vehicle upgrade, it marks a recharged vision for the future of the iconic beauty brand.
National Post
5 days ago
- Automotive
- National Post
Mary Kay's Iconic Pink Cadillac Goes Electric with the All-New OPTIQ
Article content Sorry, your browser doesn't support embedded videos. Article content Next-Gen Career Car Drives Innovation, Sustainability, And Business Opportunity into the Future Article content Article content DALLAS — Global cosmetics giant, Mary Kay Inc., today announced a major milestone in its legacy of empowerment: the transformation of its beloved pink Cadillac into a fully electric vehicle (EV). The pink Cadillac OPTIQ made its debut during Mary Kay's annual Seminar, hosted for the first time in the vibrant city of Charlotte, North Carolina. Article content The Cadillac OPTIQ is a significant step forward in Mary Kay's commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers. Article content The Cadillac OPTIQ is a significant step forward in Mary Kay's commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers. The transition from internal combustion to electric symbolizes more than just a vehicle upgrade, it marks a recharged vision for the future of the iconic beauty brand. Article content 'For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,' said Ryan Rogers, Chief Executive Officer of Mary Kay. 'With the introduction of the all-electric OPTIQ, we're honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.' Article content 'Our relationship with Mary Kay spans decades and is built on shared values of innovation, empowerment, and excellence,' said Ian Hucker, VP GM Envolve. 'As the organization takes bold steps into the future with the transition to an electric vehicle, we are proud to stand beside them, supporting a vision that's not only sustainable but also deeply inspiring. The pink Cadillac OPTIQ is an exciting step forward, bringing together the performance and luxury you expect from Cadillac with meaningful innovation and purpose-driven impact.' About The Pink Cadillac OPTIQ: Article content OPTIQ retains the instantly recognizable pink pearl exterior, while introducing a sleek, modernized chassis with cutting-edge features. As part of Mary Kay's commitment to sustainability, the vehicle showcases the company's dedication to reducing its carbon footprint while continuing to inspire. OPTIQ's exceptional aerodynamic performance enables its EPA-estimated 302-mile driving range 1. The revolutionary GM EV Battery Platform and drive units, along with the use of low rolling resistance tires, also play an important role in the impressive range of the vehicle. A vented rear spoiler, diffusers, and other sculptural elements enhance aerodynamics at the rear of the vehicle without compromising the striking SUV vehicle design. OPTIQ packages interior spaciousness and luxury into a comfortable suite. Illuminated décor and embellishments add to OPTIQ's unique interior interpretation of Cadillac luxury, while the suite of in-vehicle technology includes features such as the 19-speaker AKG Audio System and Dolby Atmos, creating an intuitive experience. Did You Know: Article content The iconic pink Cadillac was born in 1968 when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay® lip and eye palette. General Motors later named the color Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay. Mary Kay has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World 2 by Euromonitor International for three consecutive years, in 2023, 2024, and again in 2025. Article content About Mary Kay Article content One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women's lives. That dream has blossomed into a global company with millions of independent sales force members in more than 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at Find us on Facebook, Instagram, and LinkedIn, or follow us on X. Article content Article content Article content Article content
Time Out Dubai
19-06-2025
- Automotive
- Time Out Dubai
Cadillac unveils its first, all-electric EV, OPTIQ, and it's a smooth operator
We're finally getting Cadillac's first all-electric SUV and it looks incredible. The sleek, tech-savvy 2025 Cadillac OPTIQ joins the heritage luxury brand's growing electric family including models like LYRIQ, VISTIQ and the ESCALADE IQ. With pricing starting at Dhs235,000, the OPTIQ balances bold looks with everyday practicality. Its sculpted fastback profile and signature Black Crystal Shield grille nod to Cadillac's design roots, while new touches like the Mondrian-inspired rear window pattern give it a refreshing edge. Inside the car The car boasts sleek technology inside, with interiors made from eco-conscious materials. The 33-inch diagonal LED display with 9K resolution sweeps across the dash, while recycled Cadillac Collection fabric softens the space. There's plenty of legroom, a spacious boot and a layout that makes even daily commutes feel a bit more luxurious. The tech-powered driving experience really makes your life easier. Google Built-In means seamless access to Maps, Assistant and live range updates, while a 19-speaker AKG sound system with Dolby Atmos takes you elsewhere. Safety's a big focus too, with features like Adaptive Cruise Control, Forward Collision Alert and Enhanced Automatic Parking all coming with the standard option. Specs that wow Power-wise, the dual-motor all-wheel-drive setup puts out 300 hp and 451 Nm of torque. It's quick off the line, but also comfortable and balanced, thanks to a lower centre of gravity from the GM EV platform. Drivers can expect up to 492km of range on a full charge, so you really don't have to worry about the range. If you're in a hurry, a DC fast charger can top it up with 163km of range in just 15 minutes. Home charging is equally seamless, with a 7kW wall box included as standard. What else? The OPTIQ also includes three years of OnStar's Connect and Protect plan, plus 10GB of monthly in-car Wi-Fi. So, when are you ordering yours? To learn more, visit your local Cadillac showroom or
