Latest news with #Cairo-Based
CairoScene
6 days ago
- Business
- CairoScene
Cairo-Based Beltone Holding Launches AI Subsidiary Robin
Cairo-Based Beltone Holding Launches AI Subsidiary Robin Beltone Holding has launched Robin, an AI and data science subsidiary, to support enterprises and startups with advisory, training, and tailored tech tools that turn data into strategic value. Beltone Holding has officially launched Robin, a wholly owned subsidiary specialising in data science and artificial intelligence (AI). Based in Cairo, Robin aims to support enterprises and startups across Egypt and the wider MENA region by providing data-driven solutions that improve decision-making, performance, and long-term growth. The launch is part of Beltone's broader strategy to enable organisations to adapt to an increasingly complex business landscape through intelligent, scalable technologies. Robin offers a full suite of services, including Data & AI Advisory to help businesses structure and utilise their data, as well as Data and AI Implementation to embed tailored AI solutions into operations. "Robin was founded on the belief that data is not just a support tool, but the foundation for driving impactful business growth. We've built a team of top-tier talent with diverse technical backgrounds, allowing us to design advanced, cross-sector solutions," Basma Rady, Chief Data Scientist at Beltone Holding and Managing Director of Robin, tells StartupScene. "We prioritise people over technology, because real transformation begins with the minds behind the innovation. Our goal is to turn data into decisions and decisions into real impact." Beyond technical integration, Robin also focuses on upskilling teams through workshops and hands-on training programmes designed to equip decision-makers and staff with practical AI skills. The company's growing portfolio of data products includes real-time monitoring tools, predictive insights, intelligent dashboards, and automated reporting systems. By combining domain expertise with emerging technologies, Robin aims to bridge the gap between advanced analytics and practical applications across industries such as finance, logistics, and services. Beltone Holding, listed on the Egyptian Stock Exchange ( continues to expand its footprint in financial and non-banking services, and sees Robin as a key pillar in its vision to revolutionise the region's financial and digital sectors.
CairoScene
18-04-2025
- Entertainment
- CairoScene
Cairo-Based Yasmina Makram's 80s Inspired Makeover of Orman Residence
Cairo-Based Yasmina Makram's 80s Inspired Makeover of Orman Residence Perched quietly in Giza, the Orman Apartment is a love letter to a bygone era. Owned by an old couple who moved in during the 1980s, a time when Giza was basking in its prime, the apartment holds stories etched into every texture, art work, and sun-drenched corner. Tasked with its revamping is Cairo-based designer Yasmina Makram, who was herself born in that same golden decade, a period steeped in nostalgia and emotional memory. Her design is a gentle dialogue between past and present: chinoiserie wallpapers, rounded arches, and reupholstered vintage furnishings come together to echo the soul of the '80s while embracing a contemporary sensibility, so as to keep it familiar and comfortable for its residents. 'Orman Garden has always felt like a hidden world tucked next to the zoo on the Giza Plateau,' Makram tells SceneHome. 'It is one of the most beautiful gardens in the region. Its ancient trees and tranquil atmosphere stir childhood memories, particularly for those of us who grew up in the heart of Cairo. The zoo area of Orman Gardens holds a special place, evoking deeply nostalgic and endearing moments.' Golden and glistening, like it had been brushed with honey, the apartment radiated at first glance with the warm glow of the sunlight pouring through the panoramic windows, casting a soft shimmer. Each wall, every corner, carries an intricate detail—individual brushstrokes in a greater spatial composition. From the large strategically positioned windows, the city reveals itself in quiet layers, the green sprawl of Orman Garden, the dignified dome of Cairo University, and the timeless silhouettes of the pyramids. It's a view that reads like a timeline, echoing the city's many lives — much like the apartment itself. Framed by this view, a delicate table en fer forgé sits beside a sculptural bookcase, encircled by bow-backed chairs that strike a balance between elegance and whimsy. It's a vignette suspended between memory and modernity, where time seems to slow just enough for coffee, quiet, and reflection. Channeling an Art Deco spirit, the sculptural walnut bookcase anchors the space — a nod to the 1930s, with its rich burl patterns adding a tactile layer of natural warmth. Each object it holds, from delicate figurines to curated artworks, has been intentionally selected by the design studio. Together, they form a quiet composition where every detail matters, thoughtful, deliberate, and part of a larger, storied whole. 'A defining thread in this project is its deep-rooted connection to a particular moment in time, the spirit of the 1980s. It's a space shaped by memory, designed to stir a sense of nostalgia and emotional familiarity,' Makram explains. 'The concept draws from the distinct energy of that era — its forms, its rhythm, its quiet confidence. In many ways, it embodies our design philosophy: something timeless, something that once was and will always find a way to be.' 'Our strength lies in blending timeless design elements with a modern sensibility,' Makram adds. 'We aim to craft spaces that not only captivate visually but also serve with thoughtful function, it's where beauty meets purpose. At its core, Orman Apartment embodies Yasmina Makram's ethos: something that was—and will continue to be.' Marking the threshold into the living room, a dramatic round arch unfurls like a gesture from another time. Its soffit, inlaid with a silver strip, traces the curve with quiet precision. Just beyond, in the corner of the room, an antique Émile Gallé abajour glows softly. With its golden light and delicate leaf motifs, it hums the lyrical elegance of Art Nouveau, casting shadows that shimmer with memory and meaning. Evoking a subtle botanical presence, and enriching the space without overwhelming, the golden and deep yellow wall papers used throughout the space contribute to the narrative of the design. 'The bold wallpaper in the entrance, bathroom, and bedroom we picked to add a delicate touch, perfectly balancing simplicity with opulence. This design choice was deeply informed by our historical research into the era's defining interior elements,' Makram says. Wooden accents run like a rhythmic refrain throughout the apartment, wrapping the space in warmth, depth, and quiet nostalgia. Custom oak carreaux flooring unfurls beneath your feet like a toasted beige sea, grounding the rooms with a tactile elegance. But it's the staircase that commands attention, clad in rich wood and edged with a sleek metal railing. One flight seems to hover mid-air, a theatrical gesture that evokes the era's love for expressive form, part architectural feature, part daydream. 'I believe talent is the bridge between intuition and intentional design—where gut instinct meets thoughtful logic,' Makram says. 'When paired with a sharp creative eye, these elements should flow seamlessly. At the heart of it all is confidence: trusting your vision and having the clarity to carry it through with purpose and precision.' Photography Credit: Sara Gaafar Studios
CairoScene
20-02-2025
- Business
- CairoScene
Cairo-Based Fintech Trevi Launches App to Simplify Finances
Cairo-Based Fintech Trevi Launches App to Simplify Finances Trevi plans to expand beyond Egypt to bring these services to new markets across the EMEA region. Cairo-based fintech startup Trevi has launched a mobile app that offers seamless payment options with several top-up methods. Amongst the key features included on the app are smooth payment processing, rewards, cashback programs, family wallet and personalised insights based on users' spending habits. Users can easily top up their wallets using debit or credit cards, as well as Apple Pay and ValU, and can make payments by simply scanning a QR code, with NFC payment options coming soon. Along with cashback and loyalty benefits, users can expect to earn rewards with every purchase at a variety of partner merchants like Baky Hospitality, covering sectors such as fine dining, jewellery, fashion, electronics and grocery stores. Users can also expect immediate benefits on every transaction, with extended cashback validity for up to three years with no cap The 'Family Wallet' feature centralises household financial management, allowing users to set limits, monitor spending, and distribute cashback benefits, creating a practical and rewarding solution for shared finances. The travel feature includes streamlined bookings for flights, hotels and accommodations. Users will be able to enjoy a cashback on their net purchase amount. Under CEO Antony Sobhy's leadership, Trevi plans to expand beyond Egypt to bring these services to new markets, including Jordan, Saudi Arabia, UAE, Lebanon, Morocco, Libya, Iraq, and other countries in the EMEA region over the next five years. 'Trevi is dedicated to transforming the way consumers handle their finances by offering a wide array of competitive services. Our goal is to provide users with exceptional experience while ensuring the utmost security for their financial transactions and management,' Sobhy tells StartupScene. Trevi plans to introduce more features in the future, including a budgeting feature that will allow users to input their income level and set goals for them to save more. Their upcoming 'Trevi Lifestyle' service will offer exclusive access to events, concierge support, and tailored activities to simplify and enrich daily life. Their planned 'Trevi Spaces' service will help manage shared expenses. 'Save Now Pay Later', meanwhile, will enable users to avoid price surges, and access tailored lending and leasing options. Trevi also pledges to donate 1% of its revenue to charitable organisations. For further details, you can visit Trevi's website or join the community by downloading the app.
