Latest news with #CakesBody
Yahoo
3 days ago
- Business
- Yahoo
She Once Gave Up Her Entire Salary For Child Care—Now Her $100M Startup Covers It For Every Employee
Child care costs can drain a paycheck, but at Cakes Body, those bills are now handled by the company itself. The women-led brand, founded by twin sisters Casey Sarai and Taylor Capuano, announced it will cover up to $3,000 per month in day care for each employee with children too young for school, Inc. reports. The benefit totals $36,000 annually per employee and applies to both men and women on the team. So far, six of the company's 30 employees are enrolled. This move comes as Cakes Body nears $150 million in annual revenue after going viral on TikTok and gaining national attention through 'Shark Tank,' Inc. says. Don't Miss: Deloitte's fastest-growing software company partners with Amazon, Walmart & Target – Many are rushing to grab Named a TIME Best Invention and Backed by 5,000+ Users, Kara's Air-to-Water Pod Cuts Plastic and Costs — Federal data from the Department of Labor shows child care in the U.S. ranges from $6,552 to $15,600 per year, depending on location. According to Inc., Cakes Body more than doubles that value to remove the financial pressure from its employees entirely. The Founders Used Their Own Lives as a Blueprint for Change At her last corporate job, almost all of Capuano's paycheck went to day care. Sarai has two children of her own and said the two built Cakes Body to support working women and solve problems that companies often ignore. The sisters run the company remotely, with Sarai in Los Angeles and Capuano in New York, Inc. says. Their team spans the U.S. Cakes Body offers the benefit despite the fact that the current U.S. employer tax credit caps at $3,500 per year. Sarai told Inc. that the sisters plan to advocate for higher tax advantages to make similar support easier for other companies to offer. Trending: $100k+ in investable assets? – no cost, no obligation. Their goal is to normalize child care support in the workplace instead of treating it as an optional perk. "It became clear that if we wanted a workplace culture that truly supported us as whole humans, we'd have to build it ourselves," Capuano told Inc. "This support should be the norm." "The Cakes Childcare Credit is designed to support all parents—mothers and fathers alike—reflecting our belief that caregiving responsibilities shouldn't automatically fall on women or lead anyone to step back from their careers," Sarai told Inc. Viral Growth, Shark Tank Buzz, and a Culture Built on Recovery Cakes Body became widely known after a TikTok campaign promoting its reusable silicone nipple covers took off. The exposure led to an appearance on "Shark Tank," where Emma Grede, co-founder of Good American and founding partner of Skims, offered $300,000 for 10% of the business Inc. to Cakes Body, the company operates with a mission to combine product innovation with purpose, which includes supporting breast cancer research. To date, the company has donated over $1 million to breast health causes and is currently partnered with Dr. Laura van't Veer through the Breast Cancer Research Foundation. In addition to child care, Inc. says Cakes Body gives employees two paid days off every quarter and offers a "quiet period" from mid-December to mid-January where no emails or calls are expected. Sarai told Inc. that these rhythms help employees recover and return focused, making the team stronger over time. The company sees these investments as essential to long-term performance and culture. Read Next: Warren Buffett once said, "If you don't find a way to make money while you sleep, you will work until you die." Image: Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? APPLE (AAPL): Free Stock Analysis Report TESLA (TSLA): Free Stock Analysis Report This article She Once Gave Up Her Entire Salary For Child Care—Now Her $100M Startup Covers It For Every Employee originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved.
Business Insider
26-06-2025
- Health
- Business Insider
I wore these viral nipple covers in a heat wave to see if they were sweatproof — now they're my favorite bra alternative
As I write this, New York City is finally experiencing some relief after a "heat dome" descended with the summer solstice. It was stiflingly hot for a few days, and all I could tolerate on my body was a silk slip dress from Quince, loose T-shirts, and these nipple covers from Cakes Body. I bought flimsy drugstore nipple covers before investing in a reusable ones, but I hate knowing they'll take forever to degrade in a landfill. More recently I was wearing pasties from Nood, but they lose their stickiness and shape after a while. The Sticky Cakes, my most recent discovery, are far and away the best pair I've tried. Yes, they're over $30 a pair, but as a word to all my small-chested friends out there: they're worth it. What Cakes nipple covers are like to wear It's been about two months of wearing these nipple covers about 3 or 4 times a week, and they're so much better than single-use pasties. I've tested out two kinds of Cakes Body nipple covers. The Grippy Cakes in size "itty bitty" are my go-to because they're smaller, adhesive-free, and just cover my nipples, which is often all I need. They're thin silicone circles that grip my skin and stay put with my body heat. They're better for fitted tops, but I've worn them under loose dresses and they worked just fine. I can actually forget I have them on, they're so comfortable. I even tested their waterproof ability at the pool, and they still stayed in place. The Sticky Cakes in size "OG" are larger and encompass almost my entire boob. They use a sweatproof adhesive that has stuck to my skin and refused to slide off, even as I walked around in a heat wave in a silk slip dress. In their centers are small, adhesive-free circles the brand calls "Nip Nooks," so peeling them off is painless. I like these better for loose-fitting tops because once they're on, they're on. Who are these nipple covers are for? A little bit of background on the brand: Cakes Body was founded by twin sisters Taylor Capuano and Casey Capuano Sarai. They made a deal on these bra alternatives when they appeared on Shark Tank in 2024. The Cakes Body nipple covers are a fashion-focused solution that allows people to wear backless tops and sheer tops, as long as you're comfortable with forgoing underwire. That said, these may not work for you if you have a large cup size and need the support only a bra can give. That said, I've found great relief in not having to plan my outfit around a bra anymore. I'm size 34B and have told my other small-chested friends why I choose nipple covers, explaining how I don't miss the padded push-up bras and have instead learned to embrace my small boobs. I don't have the cleavage to fill out low-cut tops now that I've sworn off bras, but I rather be comfortable. The bottom line If you too are a card-carrying member of the "itty-bitty titty committee," I suggest you ditch your bras and start wearing these nipple covers from Cakes Body instead. They feel great, look totally invisible under thin fabrics, and they don't slide off from sweat, even in 105 degree weather. As someone who prefers to go braless but loves a sheer blouse in summertime, these are the best solution I've found. Shop all nipple covers and bra solutions from Cakes Body here.
Fast Company
09-05-2025
- Business
- Fast Company
This company will pay employees up to $36,000 yearly to cover childcare
For many families with young children in the U.S., the cost of childcare is prohibitively expensive, preventing some parents, especially mothers, from returning to the workforce. That's why one California-based company recently introduced a new childcare initiative, vowing to pay up to $3,000 a month in childcare costs for eligible employees. The cofounders of Cakes Body, 32-year-old twin sisters Casey Sarai and Taylor Capuano, say their own experiences as working mothers inspired the decision. Capuano recalls how, after having her first child, she made the difficult decision to return to work even though she had only $200 left each month after paying childcare costs. 'This isn't some distant memory for us,' Sarai says. 'We felt how much of a burden the astronomical childcare costs were to us and our families and what a big stressor that was.' The sisters launched Cakes Body, which makes silicone nipple covers, in 2022. Since then, they say the company has grown about 10 times year-over-year, netting just under a million dollars their first year in business to a current revenue forecast of $150 million.
