Latest news with #Calpis
Japan Today
05-07-2025
- Entertainment
- Japan Today
Calpis taps to flow at 1,000 sites across Japan in new plan from beverage maker Asahi
By Casey Baseel, SoraNews24 Green tea may be Japan's most traditional non-alcoholic beverage, but when Japanese people are feeling thirsty, especially on a hot summer's day, a lot of them would rather gulp down some nicely chilled Calpis instead. Depending on what part of the world you live in, you might know this yogurt-like drink better by its overseas-market name, Calpico, as bottler Asahi Soft Drinks realizes that in English-speaking areas, 'Calpis' can sound more than a little like a coarse reference to bovine urine, an undesirable mental image for a milky white beverage. But that potential for misunderstanding doesn't exist in Japanese, so if you mention Calpis in front of a group of Japanese people, they won't react with snickers. Instead, many will say they're in the mood for the stuff, and Asahi Soft Drinks wants you to be able to pour yourself a glass of Calpis straight from one of 1,000 Calpis faucet to be set up across Japan. The first of those is going to be going into service this summer at the Hotel Vison in the town of Taki, Mie Prefecture. With Calpis being refreshingly sweet but not as sugary as cola, it's a drink that kids and adults alike have enjoyed for generations, and taking a Calpis break so as not to get overheated while having summer fun is a nostalgic childhood moment for many. With that in mind, Hotel Vison's Calpis faucet will go into service on July 1, and the hotel hopes pouring their own Calpis from the tap will be an opportunity for friends and families to make new memories together. ▼ The Hotel Vison is a pretty fancy place, which speaks to how popular Calpis is across all strata of society in Japan. This isn't Japan's first-ever Calpis faucet. In 2019, as part of Calpis' 100th anniversary celebration, temporary taps were set up at the Tokyo Dome City and Osaka Expo City entertainment centers, as shown in the video below. However, the new Calpis faucet project looks to be a longer-term affair, with no mention in Hotel Vison announcement that theirs will only be around for a limited time. What's more, Asahi Soft Drinks says that while the Hotel Vison is a test site for the program, the company is aiming to install 1,000 Calpis faucets across Japan by the end of 2030. Specifics (such as whether Calpis from the faucet is complementary or must be paid for, hours of availability, and so on) will likely vary from site to site, but fans can look forward to more and more Calpis flowing in the years to come. Related: Hotel Vison Sources: Shokuhin Sangyo Shimbun via Livedoor News via Hachima Kiko, PR Times Insert images: PR Times Read more stories from SoraNews24. -- Free Calpis fresh out of the tap available across Japan in celebration of 100th anniversary -- Asahi Brewery asks: Why not mix beer and Calpis? So we do… -- Transparent coffee! We taste-test Asahi's Clear Latte, marvel at Japanese drinks wizardry External Link © SoraNews24
The Mainichi
01-07-2025
- Business
- The Mainichi
'Calpis faucet' serves up new experience for drinkers of Japan's long-beloved beverage
TOKYO -- Asahi Soft Drinks Co. on July 1 launched a three-month pilot project for its "Calpis faucet," letting people serve themselves the company's popular beverage by opening a spout. The sweet beverage has been beloved by consumers across generations since it first hit the market in 1919. With a "dreamlike faucet," the company aims to generate a new experienced value by offering a memorable time to people. The Calpis faucet container is placed at Hotel Vison in Taki, Mie Prefecture, from July 1 through Sept. 30. It is available for free as a welcome drink at the hotel lobby. In addition to the hotel, a total of 10 locations will host the experiment within the year, including lodging facilities and hot spas, to examine the service and its business model. The company plans to begin full-scale service in 2026 with a target of introducing 1,000 of the unique faucets across the country by 2030. The Calpis faucet container can hold up to 18 liters of the drink by dissolving three 1-liter cartons of undiluted solution in water. The solution is stirred within the tank equipped with a cooling function, making it possible to serve 100 to 150 cups of cold Calpis.
SoraNews24
29-06-2025
- Entertainment
- SoraNews24
Calpis taps to flow at 1,000 sites across Japan in new plan from beverage maker Asahi
Yogurt-like drink has been beloved by Japanese people young and old for generations. Green tea may be Japan's most traditional non-alcoholic beverage, but when Japanese people are feeling thirsty, especially on a hot summer's day, a lot of them would rather gulp down some nicely chilled Calpis instead. Depending on what part of the world you live in, you might know this yogurt-like drink better by its overseas-market name, Calpico, as bottler Asahi Soft Drinks realizes that in English-speaking areas, 'Calpis' can sound more than a little like a coarse reference to bovine urine, an undesirable mental image for a milky white beverage. But that potential for misunderstanding doesn't exist in Japanese, so if you mention Calpis in front of a group of Japanese people, they won't react with snickers. Instead, many will say they're in the mood for the stuff, and Asahi Soft Drinks wants you to be able to pour yourself a glass of Calpis straight from one of 1,000 Calpis faucet to be set up across Japan. The first of those is going to be going into service this summer at the Hotel Vison in the town of Taki, Mie Prefecture. With Calpis being refreshingly sweet but not as sugary as cola, it's a drink that kids and adults alike have enjoyed for generations, and taking a Calpis break so as not to get overheated while having summer fun is a nostalgic childhood moment for many. With that in mind, Hotel Vison's Calpis faucet will go into service on July 1, and the hotel hopes pouring their own Calpis from the tap will be an opportunity for friends and families to make new memories together. ▼ The Hotel Vison is a pretty fancy place, which speaks to how popular Calpis is across all strata of society in Japan. This isn't Japan's first-ever Calpis faucet. In 2019, as part of Calpis' 100th anniversary celebration, temporary taps were set up at the Tokyo Dome City and Osaka Expo City entertainment centers, as shown in the video below. However, the new Calpis faucet project looks to be a longer-term affair, with no mention in Hotel Vison announcement that theirs will only be around for a limited time. What's more, Asahi Soft Drinks says that while the Hotel Vison is a test site for the program, the company is aiming to install 1,000 Calpis faucets across Japan by the end of 2030. Specifics (such as whether Calpis from the faucet is complementary or must be paid for, hours of availability, and so on) will likely vary from site to site, but fans can look forward to more and more Calpis flowing in the years to come. Related: Hotel Vison Source: Shokuhin Sangyo Shimbun via Livedoor News via Hachima Kiko, PR Times Top image: SoraNews24 Insert images: PR Times (1, 2) ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!
