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Business Standard
19-07-2025
- Business
- Business Standard
Two Titans Join Hands: Campa's Nostalgic Flavour Comes to Nepal with Reliance & Chaudhary Group
VMPL New Delhi [India], July 19: Chaudhary Group (CG), Nepal's largest conglomerate and the parent company of Wai Wai Noodles, has partnered with Reliance Consumer Products to launch Campa Cola in Nepal--marking a strategic expansion of CG's beverage portfolio and reinforcing its dominance in South Asia's food and beverage sector. Campa's entry into Nepal follows its successful expansion in GCC countries, where it aims to replicate its success. As part of this alliance, CG will leverage its manufacturing and distribution expertise in the food & beverages sector to ensure smooth supply and rollout of Campa products across Nepal. With this alliance, CG expands its beverage portfolio and strengthens its position in Nepal's USD 1.6 billion soft drink market. The partnership also highlights the growing influence of Indian brands in South Asia. The initial Campa range in Nepal will feature Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick. These products are priced to appeal to a wide range of consumers and maximize market reach. The 250ml bottles of Campa Cola, Campa Orange, and Campa Lemon carbonated soft drinks are available at NRs. 30 each, while the 250ml Campa Energy Berry Kick PET bottle is priced at NRs. 40. Sharing thoughts on Campa's entry into the Nepalese market, Nirvana Chaudhary, Managing Director of Chaudhary Group, stated, "We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa to Nepal. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa as a beloved brand in Nepal, just as it has been in India for generations." RCPL, the FMCG arm of Reliance Industries, acquired Campa in 2022 and reintroduced it to India in 2023. Today, the soft drink brand holds over 10% market share in the sparkling beverage category in select Indian states and sponsors India's largest sports event, the Indian Premier League. Ketan Mody, Executive Director, Reliance Consumer Products Ltd, said, "We are thrilled to enter the Nepal market with our brand Campa in association with our esteemed partner Chaudhary Group. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of consumers. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal. Campa has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa celebrates the spirit and salutes the aspirations of today's youth. We're confident they will introduce the refreshing and energizing taste to the consumers across Nepal," said Mody. Chaudhary Group (CG), Nepal's largest conglomerate and the parent company of Wai Wai Noodles, which operates through CG Foods, is driving aggressive growth in India with new product launches across the East and Northeast, as well as expanding dealer partnerships in Uttar Pradesh and Bihar.
India.com
16-07-2025
- Business
- India.com
Mukesh Ambani launches Campa Cola in Nepal, check full list of countries where Campa is now sold
Reliance Industries' FMCG arm Reliance Consumer Products Ltd has launched its soft drinks brand Campa Cola in Nepal, according to a statement on Monday. RCPL has partnered with Nepal's conglomerate Chaudhary Group (CG) for the roll out of Campa in the Himalayan country, a joint statement said. After expanding into the UAE, Oman, Qatar, and Bahrain, Mukesh Ambani's company has now introduced the Campa brand in Nepal. The Nepal products will include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick. What Did Reliance Say? Besides India, RCPL has already launched Campa in some markets of the Middle East countries such as UAE, Oman and Bahrain. 'We are investing for the long term and see great potential for accelerated growth in the region. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal,' RCPL Executive Director Ketan Mody said. 'The launch marks RCPL's entry in Nepal and further reaffirms the company's long-term commitment to the country,' it said. It will get help from Chaudhary Group in manufacturing and distribution in the food & beverages sector to ensure local supply and a smooth roll out of Campa products across Nepal, it added. Chaudhary Group On Deal With Reliance Chaudhary Group is Nepal's largest and leading business conglomerate, operating more than 200 companies and 260 brands in the global market. It owns Wai Wai, the popular brand of instant noodles, sold in India and other countries. The Campa portfolio in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick. Nirvana Chaudhary, Managing Director of Chaudhary Group, said: 'We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market.' Chaudhary Group has a presence in sectors such as food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality.
Time of India
15-07-2025
- Business
- Time of India
Reliance Consumer launches Campa in Nepal; partners with Chaudhary Group
Reliance Industries ' FMCG arm Reliance Consumer Products Ltd has launched its soft drinks brand Campa Cola in Nepal, according to a statement on Monday. RCPL has partnered with Nepal's conglomerate Chaudhary Group (CG) for the roll out of Campa in the Himalayan country, a joint statement said. "The launch marks RCPL's entry in Nepal and further reaffirms the company's long-term commitment to the country," it said. It will get help from Chaudhary Group in manufacturing and distribution in the food & beverages sector to ensure local supply and a smooth roll out of Campa products across Nepal, it added. Chaudhary Group is Nepal's largest and leading business conglomerate, operating more than 200 companies and 260 brands in the global market. It owns Wai Wai, the popular brand of instant noodles, sold in India and other countries. The Campa portfolio in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick. Campa, a brand acquired by Reliance in 2022 and reintroduced in 2023, is emerging as a strong player in the Indian soft drink industry today. Besides India, RCPL has already launched Campa in some markets of the Middle East countries such as UAE, Oman and Bahrain. "We are investing for the long term and see great potential for accelerated growth in the region. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal," RCPL Executive Director Ketan Mody said. Nirvana Chaudhary, Managing Director of Chaudhary Group, said: "We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market." Chaudhary Group has a presence in sectors such as food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality.
Time Business News
14-07-2025
- Business
- Time Business News
Campa Goes Global: Reliance Consumer Products Partners with Nepal's Chaudhary Group to Launch Soft Drink Brand
New Delhi – In a strategic move to expand its international footprint, Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has formally entered Nepal's beverage market with the launch of its iconic soft drink brand, Campa Cola. The company has partnered with Nepal's largest business conglomerate, Chaudhary Group (CG), for local production and distribution an alliance expected to reshape the competitive landscape of the region's soft drinks segment. The announcement was made on Monday through a joint statement by both companies, highlighting the long-term commitment of RCPL to the Nepalese market. 'This launch marks a significant milestone for us as we extend our portfolio beyond Indian borders and reaffirm our commitment to regional growth,' said Ketan Mody, Executive Director, RCPL. 'Our collaboration with the Chaudhary Group is not just a business alignment—it's a shared vision to enhance the beverage experience for Nepalese consumers.' Under the partnership, Chaudhary Group will facilitate the manufacturing and nationwide distribution of the Campa range in Nepal. The initial product lineup includes Campa Cola, Campa Lemon, Campa Orange, and two energy drink variants Campa Energy Gold Boost and Campa Energy Berry Kick. This rollout follows the successful relaunch of Campa Cola in the Indian market in 2023 after Reliance acquired the brand in 2022. This development also places Nepal among the growing list of markets where Campa has been introduced, following its debut in the United Arab Emirates, Oman, and Bahrain earlier. The expansion underscores RCPL's ambitions to compete with global beverage giants by positioning Campa as a high-quality, value-driven alternative in the carbonated drinks segment. The Chaudhary Group widely known for its flagship brand Wai Wai noodles is a formidable force in the region, with a vast business presence across over 200 companies and 260 brands operating in sectors ranging from FMCG and financial services to infrastructure and education. The partnership brings together Reliance's robust FMCG supply chain expertise and Chaudhary Group's deep local market insights and distribution network. Speaking on the collaboration, Nirvana Chaudhary, Managing Director of CG Corp Global, said, 'We are proud to partner with Reliance Consumer Products to bring Campa to Nepal. This aligns with our mission to deliver high-quality and accessible consumer products to every corner of the country.' Industry observers view this move as a well-calculated strategy by Reliance to tap into South Asia's growing demand for affordable and recognizable beverage options. With Nepal's young demographic, rising urbanisation, and expanding retail landscape, the market offers fertile ground for a legacy brand like Campa to re-emerge as a household name. As competition in the beverage segment heats up across the subcontinent, RCPL's cross-border expansion, backed by trusted regional players like the Chaudhary Group, could signal a new era for homegrown brands with global aspirations. © Aashish Tripathi is a Nepal-based Indian journalist working in India, reporting on South Asian business, policy, and market trends. TIME BUSINESS NEWS
Mint
14-07-2025
- Business
- Mint
After Middle East, Reliance takes Campa to Nepal in partnership with Wai-Wai noodle maker
New Delhi: Reliance Consumer Products Limited (RCPL), the fast moving consumer goods (FMCG) arm of Reliance Industries Ltd, has partnered with Wai-Wai noodle maker Chaudhary Group (CG) to launch its Campa fizzy drink in Nepal. Earlier this year the company launched Campa in the UAE, marking its entry into international markets. It partnered with Agthia Group for its Middle East launch. The brand is now present in Oman, Bahrain and Qatar as well. Since acquiring Campa in 2022 and relaunching the 1980s cola brand the following year, RCPL has expanded the brand across India and overseas. 'Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long term and see great potential for accelerated growth in the region,' said Ketan Mody, executive director, Reliance Consumer Products Ltd. Chaudhary Group is a Nepalese conglomerate that operating more than 202 companies and 261 brands worldwide. It has a presence in sectors such as food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality. It sells Wai-Wai branded noddles in several global markets, including India. Chaudhary Group's expertise in manufacturing and distribution in food and beverages sector will ensure local supply and a smooth roll out of Campa products across Nepal, the company said. 'This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa as a beloved brand in Nepal, just as it has been in India for generations,' said Nirvana Chaudhary, managing director, Chaudhary Group. The Campa portfolio in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick aside from Campa Energy. In India, Campa has made some noise by rolling out a Rs10 fizzy drink and partnering with with JioStar as a co-sponsor for IPL 2025, challenging incumbents such as Coca-Cola and PepsiCo. RCPL is set to invest ₹ 1,000 crore to set up a new bottling plant for Campa in Bihar. RCPL reported revenues of ₹ 11,450 crore for FY25. Campa crossed ₹ 1,000 crore in turnover in FY25 and captured over 10% market share in the sparkling beverage category in select states in India. Reliance Industries entered the FMCG market in 2022 and has launched several brands and pursued mergers and acquisitions over the past two years.
