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India Today
21 hours ago
- Business
- India Today
Can sustainable fashion in India be both affordable and eco-friendly?
The fashion industry, much like other sectors, is constantly evolving with trends, technologies, and most importantly, consumer preferences. Projected to reach a staggering USD 146.3 billion by 2032, India's fashion apparel industry is an economic powerhouse. However, this fast-growing industry has another side that adversely impacts the environment: fast spoke with Deepak Bansal, Whole time Director, Cantabil Retail India Pvt Ltd, to get more IS FASTFASHION?In the simplest terms, fast fashion is the rapid production of inexpensive, trendy clothing that mimics high-end designs, encouraging frequent purchases and quick disposal. It thrives on short production cycles and low-cost materials. Its reliance on resource-intensive production and disposable clothing has contributed to pollution, waste, and excessive carbon ENVIRONMENTAL COST According to the UN Environment Programme, it is the second-largest consumer of water and accounts for approximately 10% of global carbon emissions, surpassing the combined emissions of international flights and maritime shipping. The toll is particularly pronounced in India, where textile production is a cornerstone of the economy. Rivers near manufacturing hubs often bear the brunt of chemical dyes, while landfills overflow with discarded garments. Fast fashion's 'buy-and-discard' culture exacerbates these issues, making sustainability a a shift is underway. Driven by heightened consumer awareness and a growing demand for eco-conscious apparel, Indian brands are embracing sustainable fashion, redefining style with purpose and paving the way for a greener RISE OF SUSTAINABLE FASHIONSustainable fashion is more than a fleeting trend. With consumers increasingly leaning towards a more conscious lifestyle, sustainable fashion is here to stay. From handwoven khadi to organic cotton and recycled fabrics, brands are reimagining fashion with an eco-conscious lens. Designers are reviving traditional techniques, such as block printing and natural dyeing, which reduce environmental harm and celebrate India's rich textile heritage. Small-scale labels and larger players are investing in ethical supply chains, ensuring fair wages for artisans and minimising surge is powered by a new generation of consumers who value transparency and sustainability, demanding clothing that aligns with their environmental and social values. As awareness grows, sustainable fashion is becoming a cultural movement, blending aesthetics with AFFORDABILITY FACTOROne of the most common misconceptions among consumers is that sustainable fashion isn't affordable. On the contrary, affordability is the linchpin of sustainable fashion's success in India, where value for money is a cornerstone of consumer behaviour. Indian shoppers, known for their discerning approach, seek products that balance quality, cost, and this, brands are innovating to make eco-friendly clothing accessible. By leveraging local materials like organic cotton and bamboo, optimising production processes, and scaling operations, companies are reducing costs without sacrificing sustainability. Direct-to-consumer models and collaborations with artisans further cut expenses, passing savings to buyers. For instance, some brands offer modular designs that maximise versatility, allowing consumers to create multiple looks from a single piece, enhancing perceived value. This focus on affordability ensures sustainable fashion isn't an elite privilege but a viable choice for the masses to THE METROSadvertisementAs the demand for sustainable, affordable fashion surges, it can help brands gain a stronghold beyond India's metro cities. According to World Bank data, only 36% of India's population resides in urban areas. Therefore, brands must equally focus on tier-II, tier-III, and tier-IV rising disposable income in Tier-II and Tier-III cities, the appetite for conscious consumption is growing. Affordable, sustainable brands are tapping into these regions through e-commerce platforms and regional pop-up stores, making eco-friendly fashion accessible to diverse demographics. Social media campaigns and influencer partnerships can amplify awareness and educate consumers about the long-term benefits of sustainable choices. By aligning with local values and price sensitivities, brands are democratising green fashion, ensuring that even smaller urban centres contribute to India's sustainability revolution. This inclusivity is key to scaling impact and embedding eco-consciousness into the nation's fashion fashion in India is more than a response to the ongoing global environmental crisis; it's a reimagination of the fashion apparel industry. By balancing affordability with eco-friendliness, brands are meeting consumer demands and setting a global example. With more Indian consumers embracing brands that reflect their values, one thing becomes clear: fashion can indeed be a force for good.- EndsTrending Reel
India Today
10-05-2025
- Lifestyle
- India Today
Modern mom makeover: How to celebrate mother's day with style and self-care
Motherhood is a beautiful, challenging, and transformative journey, but let's be honest, it often comes at the cost of putting yourself last. This Mother's Day, it's time to flip the script. Instead of waiting for someone else to pamper you, why not take charge and give yourself the love and attention you deserve? The modern mom makeover isn't about fitting into trends or perfection, it's about reclaiming your time, style, and peace of mind. This guide is your invitation to indulge in self-care, refresh your style, and embrace beauty on your own THE POWER OF SELF-CAREThe first step in your modern mom makeover is tuning in to what you need. When was the last time you had a moment to yourself without interruption? This Mother's Day, start by giving yourself the gift of stillness. Wake up 20 minutes earlier than usual and set the tone for your day.'The modern mom is a powerhouse—balancing career, family, and personal growth with resilience and grace. At the heart of this makeover is the belief that self-care isn't a luxury—it's a necessity. Whether through fashion choices that reflect her evolving personality or moments of stillness that restore her energy, today's mom is embracing herself fully", Deepak Bansal, Whole Time Director, Cantabil Retail India Pvt Ltd He added that this evolution reflects a broader societal shift where women are reclaiming their space, their time, and their sense of self. It's a transformation that deserves celebration. The modern mom is not just managing change—she's leading it. And in doing so, she's redefining what beauty, confidence, and care look like in today's your favorite tea or coffee, open the curtains, and take a few deep breaths. Whether it's journaling, stretching, or simply sitting in silence, this quiet ritual helps ground you before the chaos begins. Self-care isn't a luxury—it's a necessity. From a soothing bath with Epsom salts to a DIY face mask and aromatherapy, treat yourself like the queen you are. Block out the noise, light a candle, and remember: the better you feel, the better you give. You're not just doing it for you—you're doing it for everyone who relies on you, YOUR STYLE WITH CONFIDENCEForget the notion that moms have to dress a certain way. Being stylish doesn't mean being uncomfortable or impractical. It's about feeling confident in your skin and in your clothes. A modern mom's wardrobe should be a mix of comfort, function, and doesn't mean a closet overhaul—just a few intentional choices. Maybe it's a wrap dress that hugs you in all the right places, or a soft, flowy tunic that transitions effortlessly from daycare drop-off to a well-fitted jean with a bold accessory, or refresh your basics with new textures and colors. Don't underestimate the power of a great pair of earrings, a pop of lipstick, or a new haircut—they can lift your entire energy. Clothes can be transformative—not just in how others see you, but in how you see MOTHER'S DAY-YOUR WAYadvertisementTraditionally, Mother's Day is filled with cards, flowers, and breakfast in bed—but what do you really want? This year, make space for that answer. Maybe it's a solo walk in nature, a slow morning with no responsibilities, or a long-overdue brunch with friends. Maybe it's an hour of uninterrupted time to read, journal, or simply do nothing. Give yourself permission to say 'yes' to joy and 'no' to guilt.'Today's mom is redefining what it means to look and feel her best. Beauty and self-care are no longer indulgences—they are essential acts of self-respect and empowerment. Self-care today is smarter, more intentional, and deeply personal—whether it's a five-minute skincare ritual, a moment of mindfulness, or choosing products that nourish both body and soul. Beauty and style for moms are no longer dictated by trends—they're about authenticity, ease, and confidence. It's inspiring to see women embracing their evolution—not with guilt, but with grace." Gunjan Sharma, Co-founder LumaeYou don't have to spend the entire day catering to others or orchestrating a perfect family deserve to be the center of the celebration, in a way that feels genuine and fulfilling to you're surrounded by loved ones or enjoying peace and solitude, own your happiness. This is your day—celebrate it on your own YOUR INNER GLOWBeauty is often portrayed as something external—but for moms, it radiates from within. That said, a little glam never hurt anyone. Take time to freshen up your beauty routine, not because you need to 'fix' anything, but because you deserve to feel good in your skin. Treat yourself to a luxurious skincare ritual, even if it's just 10 minutes.'The modern Indian mom wears many hats; she's raising children, building careers, running households, and somehow still finding time to care for herself. In doing so, she's reshaping what motherhood looks like today. We're seeing women choose beauty that's intuitive and uncomplicated, with solutions that fit into their day, without appearing as an added task", Ankit Virmani, Director, Esskay Beauty ResourcesTry that bold lipstick you've been eyeing or experiment with a hairstyle that makes you feel empowered. You're not trying to turn back the clock—you're celebrating the woman you've doesn't dim your glow; it deepens it. You're wiser, stronger, and more beautiful than ever. This Mother's Day, let your reflection remind you of just how incredible you are—inside and out.
