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Canadian singer-songwriter Charlotte Cardin reveals her beauty must-haves
Canadian singer-songwriter Charlotte Cardin reveals her beauty must-haves

Vancouver Sun

time14-07-2025

  • Entertainment
  • Vancouver Sun

Canadian singer-songwriter Charlotte Cardin reveals her beauty must-haves

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. Canadian singer-songwriter Charlotte Cardin's resume is, by all measures, impressive. The six-time Juno Award winner, Album of the Year winner, and Billboard Canada Women of the Year winner has added another bullet point to the list of achievements: a L'Oréal Paris ambassador. The Montreal-born, now Paris-based singer has been named a face of the global beauty brand in both Canada and France. It's a dual-country representation that Cardin says is a proper fit. 'I'm Québécoise — I grew up in Canada, but I now live in France, so it just made sense for me to be an ambassador for both places,' Cardin explains. 'I think what they have in common — aside from the language, of course — is that both have this 'less-is-more' approach when it comes to beauty.' Where Cardin says Parisians are known for a 'chic, effortless vibe,' the style in Quebec embraces a more natural approach. 'So even though fashion and beauty trends differ between the two, that understated, natural approach is something they share,' she says. 'And it's definitely something I connect with.' A post shared by L'Oréal Paris Official (@lorealparis) The 99 Nights singer says the brand role is more than just a business move, it's a continuation of a relationship with a company that has long played a role in her life. 'I grew up watching my mom, my grandmothers and my sister do their makeup, so L'Oréal has always been present in some way,' Cardin says. 'Beyond that, I really connect with the brand's values. L'Oréal has always spoken about feminism, female empowerment and inner beauty — and those are values I deeply believe in.' The singer-songwriter says she's 'very proud' to take on the new role. Discover the best of B.C.'s recipes, restaurants and wine. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of West Coast Table will soon be in your inbox. Please try again Interested in more newsletters? Browse here. As for her personal approach to beauty — with her flawless complexion, blue eyes and big smile, Cardin has become somewhat of a darling in fashion and beauty, too — the star leans in to the less-is-more approach that suits both Canada and France. 'Makeup, for me, has always been about enhancing my features rather than hiding behind anything,' she notes. 'I think makeup is such a creative, beautiful thing, and even though I'm not the most skilled or creative when it comes to doing my makeup, I've always felt like the best version of myself when I use just a little bit to enhance certain features.' She admits, though, that she arrived at that approach as part of a personal beauty evolution. 'Coming from a modelling background, I've had experiences where people used my face and my body as their canvas,' Cardin says. 'And while some of those experiences were eye-opening and creatively interesting, it never fully felt right to me.' When the now-30-year-old stopped modelling at age 19 she recalls feeling empowered to ' reclaim the narrative of my own body and beauty' and to use beauty to tell her story — her way. 'Rather than being a vessel for someone else's,' she says. 'I think my simple, classic approach to beauty and the fact that I don't wear a lot of makeup probably comes from that — it's my way of keeping it authentic and connected to who I am.' Cardin points to the Plump Ambition Gloss by L'Oréal Paris in the shade Worth It as her personal go-to. 'It's so natural,' she says of the sheer, peachy pink shade. 'It gives that kind of kissed-lip look, with a nice shine, but without any stickiness. Plus, it's plumping and has this little tingling effect on the lips, which feels amazing.' A beauty discussion with Cardin wouldn't be complete without touching on her trademark tresses. Her long, honey-brown locks are the source of admiration — and envy — for many a beauty fan. 'For my hair, I really try to stay away from heat tools,' Cardin dishes. 'I don't use blow dryers or irons unless it's for a special event and my hairdresser is styling it. Usually, I just let it air-dry naturally and let it do its thing. 'That's honestly how I've managed to keep it as healthy as possible over the years.' Aharris@

L'Oréal Paris taps Charlotte Cardin as newest ambassador
L'Oréal Paris taps Charlotte Cardin as newest ambassador

Fashion Network

time04-07-2025

  • Entertainment
  • Fashion Network

L'Oréal Paris taps Charlotte Cardin as newest ambassador

L'Oréal Paris Canada has named award-winning Canadian singer-songwriter Charlotte Cardin as its newest ambassador. "Charlotte embodies everything L'Oréal Paris stands for—confidence, creativity, and fearless self-worth. We're thrilled to welcome her to the L'Oréal Paris family,' said Édouard Hottebart, general manager at L'Oréal Paris Canada. Hailing from Montréal, Cardin has captivated audiences with her mix of electro-pop and raw, soulful ballads. Her 2023 debut album Phoenix catapulted her to global acclaim and became one of the year's best-selling albums. Most recently, in 2024, her album 99 Nights earned Album of the Year at the Juno Awards, and she went on to make history as Billboard Canada's Women of the Year. Beyond her musical success, Cardin is an advocate for mental health awareness and body positivity. As an ambassador for the Montreal Children's Hospital Foundation, she uses her platform to champion well-being and inspire others to lead with compassion and self-acceptance. "It feels incredibly natural to join the L'Oréal Paris family. Their values around individuality and empowered self-worth align deeply with who I am—and what I stand for," added Cardin.

L'ORÉAL PARIS ANNOUNCES CHARLOTTE CARDIN AS NEWEST AMBASSADOR IN CANADA AND FRANCE Français
L'ORÉAL PARIS ANNOUNCES CHARLOTTE CARDIN AS NEWEST AMBASSADOR IN CANADA AND FRANCE Français

Cision Canada

time02-07-2025

  • Entertainment
  • Cision Canada

L'ORÉAL PARIS ANNOUNCES CHARLOTTE CARDIN AS NEWEST AMBASSADOR IN CANADA AND FRANCE Français

MONTREAL, July 2, 2025 /CNW/ - L'Oréal Paris Canada is proud to announce award-winning Canadian singer-songwriter Charlotte Cardin as its newest ambassador. She's known for her soulful vocals, introspective lyrics, and blend of pop, jazz, and electronic influences. In 2024, 99 NIGHTS won Album of the year at the Juno Award and later that year she made history as Billboard Canada Women of the Year. She's currently booming and reaching a new milestone in France with her single "Feel Good." To view the full News Release, please click: here. L'Oréal Paris is thrilled to welcome the incredibly talented Charlotte Cardin as part of the family. Cardin embodies the brand's mission of empowering women to own their worth unapologetically. From her early beginnings in Montréal to international acclaim, Charlotte Cardin has captivated audiences with a distinct musical style that blends electro-pop with raw, soulful ballads. Her artistry, marked by introspective lyrics and haunting melodies, has made her one of the defining voices of her generation. OWNING HER POWER, FEARLESSLY Cardin's debut album Phoenix catapulted her into the global spotlight, becoming one of the best-selling albums of 2023. Praised for its vulnerability and emotional intelligence, Phoenix solidified her reputation as both a gifted vocalist and a masterful storyteller. With six Juno Awards and 14 nominations to date, she stands as one of Canada's most celebrated musical talents. LEADING WITH AUTHENTICITY AND COURAGE Beyond her achievements in music, Charlotte is a passionate advocate for mental health awareness and body positivity. As an ambassador for the Montreal Children's Hospital Foundation, she uses her platform to support the well-being of future generations and inspire others to lead with compassion and self-acceptance. CHARTING HER OWN COURSE Charlotte Cardin's rise is a testament to the power of authenticity. By consistently choosing self- expression over conformity, she has inspired fans and fellow artists to embrace their individuality and speak their truths—qualities that align deeply with L'Oréal Paris's ethos. At the intersection of youth, experience, and creativity, Cardin is redefining what it means to be a modern artist. With a confident voice and bold presence, she is a true force in the world of music, beauty, and culture. "It feels incredibly natural to join the L'Oréal Paris family. Their values around individuality and empowered self-worth align deeply with who I am—and what I stand for." - Charlotte Cardin "Charlotte embodies everything L'Oréal Paris stands for—confidence, creativity, and fearless self-worth. We're thrilled to welcome her to the L'Oréal Paris family." - Édouard Hottebart, General Manager at L'Oréal Paris Canada L'Oréal Paris, the world's number one beauty brand, is dedicated to empowering women and men by offering luxurious, innovative products accessible to all. Known globally for its signature tagline, "Because I'm Worth It," L'Oréal Paris champions individuality and self-worth through cutting-edge products in cosmetics, skincare, hair colour, hair care, and men's grooming. With more than a century of beauty leadership, the brand continues to celebrate diverse expressions of beauty in every form.

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