4 days ago
How OpenAI CEO Sam Altman became influencer for this baby product
Sam Altman's must-have baby item is this Rs 1.5 lakh crib from India (Representative Image)
OpenAI CEO Sam Altman is known for his expertise in the field of artificial intelligence. However, the OpenAI CEO has now become a breakout influencer in the segment of baby technology— all thanks to his social media post on the smart crib. In April this year, Altman posted a personal parenting tip on social media platform X (formerly known as Twitter). In the post shared, the OpenAI CEO recommended a smart crib— Cradlewise crib. It is an AI-powered bassinet made by an Indian startup founders Radhika and Bharath Patil. 'We bought a lot of silly baby things that we haven't needed,' Altman wrote. 'But I definitely recommend a
Cradlewise crib
and a lot more burp rags than you think you could possibly need.'
Sam Altman shared the post just weeks after he and his partner Oliver Mulherin welcomed their first child. The post sent Cradlewise's website traffic soaring by over 30% in 24 hours and it also led to a spike on Google searches and sales.
What makes Cardlewise crib special
Cradlewise crib comes with a price tag of $1,999 and it AI and motion sensors to detect when a baby is about to wake and gently rocks them back to sleep. The smart crib also consists of built-in baby monitor, white noise machine and a mobile app for real-time updates. This makes the crib a very useful device for the parents.
Along with this, the crib also learns the sleep pattern of the baby and then offer personalised care by reducing nighttime disruptions. As the baby grows, the bassinet can also be converted into a crib further increasing its utility.
by Taboola
by Taboola
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How the Patil couple created Cradlewise
The startup was founded in Bengaluru in 2016. Now based in the US, Cradlewise was a result of parenting struggles faced by the Patil couple. Altman's endorsement, though unsolicited, was a 'surreal and humbling moment,' co-founder Radhika Patil told Business Insider.
"But more than the numbers, what stayed with me was seeing a tech visionary resonate with a product built with empathy, intention, and science," added Patil.
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