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Cashmere Partners with SoFi to Expand Access to Venture Capital
Cashmere Partners with SoFi to Expand Access to Venture Capital

Globe and Mail

time08-07-2025

  • Business
  • Globe and Mail

Cashmere Partners with SoFi to Expand Access to Venture Capital

Cashmere, a next-generation venture investor making startup investing more accessible, today announced that its flagship fund is now available on the Alternative Investments platform of SoFi Invest, the investment hub for SoFi's 10.9 million members. SoFi Invest members will now be able to invest in The Cashmere Fund (Ticker: CSHMX) for a minimum investment of $500. This is Cashmere's first distribution with a leading national brokerage platform. What began as the first direct-to-consumer venture capital fund in 2022, Cashmere is now following the path of its startup brethren by becoming an omnichannel brand. 'Our mission has always been to bring access to the venture capital asset class to all investors regardless of accreditation status. The distribution through SoFi is a major step towards that goal,' said Elia Infascelli, CEO of Cashmere. 'SoFi has long represented the gold standard of innovation in the financial services industry, a standard to which we aspire. Its members are as ambitious as the company itself, both in their personal lives and their investment portfolios. We look forward to a long-term relationship with this cohort of potential investors.' Since inception, Cashmere has made over 35 investments in companies with a focus on high growth in the consumer goods, consumer technology, financial technology, health technology, and software sectors. SoFi Invest members will gain exposure to these companies and more as the Fund grows. Cashmere's distribution through SoFi is expected to accelerate Cashmere's powerful flywheel of Compound Influence. In recent months, Cashmere has announced collaborations with influential investors and founders in the sports and entertainment industries, including Josh Allen, Jenna Lyons, Damar Hamlin, LaNorris Sellers, Kevin Jennings and Avery Johnson. The benefits of these relationships should ultimately accrue to the greater benefit of Cashmere's portfolio companies and investors. SoFi Invest members who are interested in learning more about accessing The Cashmere Fund can find more information in the Invest section of the SoFi App. Availability on the SoFi Invest platform does not constitute an investment recommendation, endorsement or solicitation by SoFi Securities LLC. All investments involve risk, including the potential loss of principal. About Cashmere Cashmere seeks to provide long-term capital appreciation through an actively managed portfolio of private, early-stage venture capital investments. Cashmere's portfolio managers seek to leverage their networks of influence in the sports and entertainment industries to further compound and accelerate growth of its portfolio companies. Learn more about Cashmere at About SoFi SoFi Technologies (NASDAQ: SOFI) is a one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. Over 10.9 million members trust SoFi to borrow, save, spend, invest, and protect their money – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi's technology platform Galileo to build and manage innovative financial solutions across 158.4 million global accounts. For more information, visit or download our iOS and Android apps.

Buffalo Bills Safety Damar Hamlin Joins Cashmere as a Partner and the Cashmere Fund as an Investor
Buffalo Bills Safety Damar Hamlin Joins Cashmere as a Partner and the Cashmere Fund as an Investor

Business Wire

time02-06-2025

  • Business
  • Business Wire

Buffalo Bills Safety Damar Hamlin Joins Cashmere as a Partner and the Cashmere Fund as an Investor

NEW YORK--(BUSINESS WIRE)-- The Cashmere Fund (Ticker: CSHMX), a next-generation venture fund making startup investing more accessible, today announced that Damar Hamlin – Buffalo Bills safety, entrepreneur, philanthropist, and one of the most influential athletes in sports – has invested in the fund and partnered with the Fund's subadviser, Cashmere LLC (Cashmere). Hamlin brings a unique combination of entrepreneurial vision and community involvement to Cashmere. Known for his resilience on and off the field, Hamlin has built a powerful personal brand, including founding the Chasing M's Foundation. Through Chasing M's, Hamlin has launched national campaigns that blend health advocacy, youth empowerment, and social impact. Already an active venture investor, Hamlin anticipates advising The Cashmere Fund's portfolio companies on business development, help source early-stage investments in the consumer, health and wellness verticals, and further expand Cashmere's influential network across sports and entertainment. Hamlin's current partnerships in the venture ecosystem include Don't Quit!, a soon-to-launch protein-infused soda brand, JABA, an AI brand coach for athletes and the One Eight Fund, a venture fund targeting personalized and preventative healthcare startups. 'Since coming aboard to Cashmere, Damar's humanity, strong investing instincts and mission-first mindset have been a welcome boost to our staff, investors and portfolio companies,' said Elia Infascelli, CEO of Cashmere. 'We're thrilled to have him on our team helping to shape the future of investing.' Beyond his business ventures, Hamlin's health-focused initiatives, such as the nationwide CPR Tour and Heroes Scholarship, have influenced policy across 12 states and activated partnerships with leading brands. His advocacy work for increased access to cardiac care recently landed him on TIME's 100 Most Influential People in Health list. 'I've always considered myself a natural born entrepreneur and community builder, and Cashmere is giving more people the chance to invest in a previously restricted asset class and more founders the support they need to build meaningful companies,' said Hamlin. 'I'm proud to be part of a team that's not just investing in startups, but in access, equity, and the next generation of leaders.' The Cashmere Fund recently announced partnerships with Hamlin's teammate and 2024 NFL MVP Josh Allen, as well as fashion designer, entrepreneur, and television personality Jenna Lyons. With these partners in place, Cashmere is building a powerful flywheel of Compound Influence, creating better visibility and growth trajectories for Cashmere's portfolio companies. About The Cashmere Fund The Cashmere Fund (Ticker: CSHMX), an evergreen interval fund, seeks to provide long-term capital appreciation through an actively managed portfolio of private, early-stage venture capital investments. The Fund's portfolio managers seek to leverage their networks of influence in the sports and entertainment industries to further compound and accelerate growth in the Fund's portfolio companies. Learn more about The Cashmere Fund at Paid partnership with Damar Hamlin.

Jenna Lyons joins Cashmere as investor and strategic partner
Jenna Lyons joins Cashmere as investor and strategic partner

Fashion Network

time21-05-2025

  • Business
  • Fashion Network

Jenna Lyons joins Cashmere as investor and strategic partner

The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner. In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends. Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at where she rose from assistant designer to president and executive creative director. Since leaving in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo. Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'

Jenna Lyons joins Cashmere as investor and strategic partner
Jenna Lyons joins Cashmere as investor and strategic partner

Fashion Network

time21-05-2025

  • Business
  • Fashion Network

Jenna Lyons joins Cashmere as investor and strategic partner

The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner. In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends. Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at where she rose from assistant designer to president and executive creative director. Since leaving in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo. Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'

Jenna Lyons joins Cashmere as investor and strategic partner
Jenna Lyons joins Cashmere as investor and strategic partner

Fashion Network

time21-05-2025

  • Business
  • Fashion Network

Jenna Lyons joins Cashmere as investor and strategic partner

The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner. In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends. Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at where she rose from assistant designer to president and executive creative director. Since leaving in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo. Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'

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