Latest news with #CasioAmerica
Fashion Network
06-07-2025
- Entertainment
- Fashion Network
Casio names XG as global ambassador for G-Shock
Casio America, Inc. has named international hip hop/R&B girl group XG as the new global ambassador for its G-Shock brand. To launch the partnership, Casio has unveiled a dedicated campaign site featuring key visuals and a promotional video starring XG. Centered around the slogan "No Destination," the video portrays XG stepping into a new world with G-Shock without fear or hesitation. As part of the ongoing collaboration, G-Shock will continue to release additional campaign visuals and content over time. "G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough,' said XG. "It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let's go!" XG, short for 'Xtraordinary Girls', aim to empower people from all walks of life around the world through their genre-defying style called 'X-Pop'. The group consists of seven members; Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona. They made their debut in March 2022 with their first single, "Tippy Toes." Most recently, in April, they became the only Japanese act to perform at the Coachella Valley Music and Arts Festival.
Fashion Network
06-07-2025
- Entertainment
- Fashion Network
Casio names XG as global ambassador for G-Shock
Casio America, Inc. has named international hip hop/R&B girl group XG as the new global ambassador for its G-Shock brand. To launch the partnership, Casio has unveiled a dedicated campaign site featuring key visuals and a promotional video starring XG. Centered around the slogan "No Destination," the video portrays XG stepping into a new world with G-Shock without fear or hesitation. As part of the ongoing collaboration, G-Shock will continue to release additional campaign visuals and content over time. "G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough,' said XG. "It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let's go!" XG, short for 'Xtraordinary Girls', aim to empower people from all walks of life around the world through their genre-defying style called 'X-Pop'. The group consists of seven members; Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona. They made their debut in March 2022 with their first single, "Tippy Toes." Most recently, in April, they became the only Japanese act to perform at the Coachella Valley Music and Arts Festival.
Fashion Network
06-07-2025
- Entertainment
- Fashion Network
Casio names XG as global ambassador for G-Shock
Casio America, Inc. has named international hip hop/R&B girl group XG as the new global ambassador for its G-Shock brand. To launch the partnership, Casio has unveiled a dedicated campaign site featuring key visuals and a promotional video starring XG. Centered around the slogan "No Destination," the video portrays XG stepping into a new world with G-Shock without fear or hesitation. As part of the ongoing collaboration, G-Shock will continue to release additional campaign visuals and content over time. "G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough,' said XG. "It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let's go!" XG, short for 'Xtraordinary Girls', aim to empower people from all walks of life around the world through their genre-defying style called 'X-Pop'. The group consists of seven members; Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona. They made their debut in March 2022 with their first single, "Tippy Toes." Most recently, in April, they became the only Japanese act to perform at the Coachella Valley Music and Arts Festival.
Fashion Network
06-07-2025
- Entertainment
- Fashion Network
Casio names XG as global ambassador for G-Shock
Casio America, Inc. has named international hip hop/R&B girl group XG as the new global ambassador for its G-Shock brand. To launch the partnership, Casio has unveiled a dedicated campaign site featuring key visuals and a promotional video starring XG. Centered around the slogan "No Destination," the video portrays XG stepping into a new world with G-Shock without fear or hesitation. As part of the ongoing collaboration, G-Shock will continue to release additional campaign visuals and content over time. "G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough,' said XG. "It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let's go!" XG, short for 'Xtraordinary Girls', aim to empower people from all walks of life around the world through their genre-defying style called 'X-Pop'. The group consists of seven members; Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona. They made their debut in March 2022 with their first single, "Tippy Toes." Most recently, in April, they became the only Japanese act to perform at the Coachella Valley Music and Arts Festival.
Yahoo
04-06-2025
- Business
- Yahoo
G-SHOCK UNVEILS HIDDEN GLOW VOL.2 "SEA OF STARS"
A Collection Inspired by the Enchanting Glow of Bioluminescent Oceans DOVER, N.J., June 4, 2025 /PRNewswire/ -- Today, Casio America, Inc., is proud to introduce the second instillation of the bestselling Hidden Glow series, Hidden Glow Vol. 2: Sea of Stars. The six-piece collection draws deep inspiration from the summer sea, capturing the mystique of bioluminescent tides through innovative dial design and radiant seasonal styling. Each timepiece within the six-piece collection features a captivating blue phosphorescent dial, crafted using resin components infused with phosphorescent material. This material, applied either across the entire dial or in select areas, emits a gentle blue glow in darkness, evoking the shimmering effect of plankton drifting through moonlit waters. Whether illuminating the entire face or accentuating specific dial details, this ethereal glow introduces an ocean-inspired element to G-SHOCK's signature toughness, creating a striking and sophisticated silhouette. The striking phosphorescent dials are complemented by a refined white and blue bio-based resin color palette, reflecting the natural transformation of the coastline. Each model captures the dynamic spirit of coastal summer life while delivering the exceptional durability and performance for which G-SHOCK is renowned, including LED lighting to ensure optimal visibility in low-light conditions. The second edition of the Hidden Glow series delivers a fresh, elevated take on the fan-favorite collection, designed to captivate watch enthusiasts and make a bold statement just in time for summer. The six new timepieces are equipped with the following features: Shock-resistant structure 200 Meter water resistance Stopwatch Countdown timer 5 Daily Alarms Multi-function alarm (DW6900HDS) LED light 12/24 Hour time formats The GA700HDS-7A ($110), GA110HDS-7A ($140), GA2100HDS-7A ($110), GA2100HDS7A1 ($110), DW6900HDS-7 ($110), and DW6900HDS7A1 ($110), are now available for purchase at select retailers, and the G-SHOCK Soho Store. For more information about the G-SHOCK brand, visit About G-SHOCK CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit FOR MEDIA INQUIRIES CONTACT: 5WPR gshock@ Sue VanderSchans / Cecilia Lederer CASIO AMERICA, INC. (973) 361-5400 SVanderSchans@ clederer@ View original content to download multimedia: SOURCE Casio America, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
