Latest news with #CeciliaStrömbladBrännsten
Yahoo
02-07-2025
- Business
- Yahoo
H&M Group inks multi-year Circulose partnership
This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. H&M Group has signed a deal with recycled textile manufacturer Circulose, according to a Friday press release. Through the multi-year partnership, the Sweden-based fast fashion retailer said it will source 'significant volumes' of Circulose's fiber for its collections. The material, which Circulose makes from recycled cotton waste, will replace 'a substantial share of the virgin viscose used across the group,' per the release. The announcement follows similar news from fast fashion retailer Mango, which said earlier in June that it also planned to incorporate Circulose's fibers into its supply chain. The decision to incorporate more of Circulose's recycled fiber materials into its supply chain is a continuation of a partnership that began in 2020, said Cecilia Strömblad Brännsten, head of resource use and circularity at H&M Group. 'Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030,' Strömblad Brännsten said in the release. 'Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion.' H&M Group recently received relatively high marks for its sustainability efforts from nonprofit environmental group which awarded the retailer an overall score of 'B+' for its progress toward decarbonizing its supply chain. In addition, the 2025 Corporate Climate Responsibility Monitor reported last month that H&M Group's greenhouse gas emission reduction goals for 2030 are aligned with the Paris Agreement. Circulose, formerly known as Renewcell, appointed former H&M Group CEO Helena Helmersson as chairman of its board in November 2024, at the same time the company named former McKinsey & Company partner Jonatan Janmark as its CEO. The executive changes were part of a larger rebrand strategy following the company's acquisition last year by Sweden-based investment firm Altor, which bought then-Renewcell out of bankruptcy in June 2024. 'H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of CIRCULOSE — dating back to the Renewcell days,' said Janmark in last week's release. 'We're proud and grateful to now formalize this new partnership to accelerate CIRCULOSE adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory.' Circulose's pulp material is made entirely from textile waste rather than virgin resources, per the release. The resulting product can be transformed into man-made cellulosic fibers such as viscose and lyocell, and those fibers can be spun into yarns, or woven or knitted into fabrics. Last month, Circulose announced the launch of Circulose Forward, a digital platform created in partnership with nonprofit group Canopy, that is designed to help brands integrate Circulose into their supply chains. Recommended Reading Recycled textile pulp facility opens in China Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion Value Chain
30-06-2025
- Business
- Fashion Value Chain
H&M Group Partners with Circulose to Scale Circular Fashion
In a significant stride toward sustainable innovation, H&M Group has joined Circulose as a Scaling Partner in a new multi-year collaboration, reinforcing its leadership in adopting circular materials across the global fashion landscape. Building on its pioneering use of CIRCULOSE® since 2020, H&M Group now aims to convert a considerable portion of its man-made cellulosic fibers (MMCF) to CIRCULOSE®—a revolutionary material derived entirely from discarded textiles. The partnership supports both parties' long-term goals of reducing dependency on virgin fibers while maintaining high standards of fabric quality and functionality. CIRCULOSE®, developed from textile waste, enables brands to embed circularity into their supply chains without compromising performance. The material, previously commercialized under Renewcell, is now positioned for accelerated scaling through strategic brand alliances like this. 'H&M Group has been instrumental in driving early adoption of CIRCULOSE®, even during its Renewcell phase. Formalizing this Scaling Partnership gives us the commercial backing we need to scale production and restart our operations. Their involvement is vital to our volume goals,' said Jonatan Janmark, CEO of Circulose. 'We led the way in 2020 by bringing CIRCULOSE® to customers and are proud to take this next step. Next-gen materials are core to our 2030 target of using only recycled or sustainably sourced materials. To move the needle on circular fashion, scalable solutions like CIRCULOSE® must become more accessible,' added Cecilia Strömblad Brännsten, Head of Resource Use & Circularity, H&M Group. This new phase aligns with Circulose's sharpened commercial strategy, centered on deeper brand integration, hands-on implementation support, and a licensing-based pricing model co-developed with Fashion for Good and Canopy—aimed at reducing adoption barriers and driving next-gen material use at industrial scale.
Fibre2Fashion
28-06-2025
- Business
- Fibre2Fashion
Sweden's H&M Group signs strategic sourcing partnership with Circulose
H&M Group has signed a multi-year agreement to source significant volumes of the innovative material CIRCULOSE for its collections, replacing a substantial share of the virgin viscose used across the group. One of the biggest barriers for the fashion industry when shifting towards a circular model, is the lack of alternatives and technologies at scale to replace virgin and conventional fibres. Agreements like this represent a shift in making this a reality and help fashion brands like us increase the use of textile-to-textile recycled fibres. H&M Group has signed a multi-year deal to source large volumes of Circulose, a recycled material, to replace a significant portion of its virgin viscose use. The agreement strengthens H&M's push towards circular fashion and supports the scale-up of textile-to-textile recycling. Both H&M and Circulose highlight the partnership as a vital step toward broader industry adoption of sustainable materials. 'H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of CIRCULOSE – dating back to the Renewcell days. We're proud and grateful to now formalize this new partnership to accelerate CIRCULOSE adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory,' Jonatan Janmark, CEO of Circulose 'We were pioneers back in 2020 when we first brought fashion made from CIRCULOSE to our customers. Today, we're excited to deepen this partnership. Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030. Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion,' Cecilia Strömblad Brännsten, H&M Group's Head of Resource Use & Circularity. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (KD)
Yahoo
27-06-2025
- Business
- Yahoo
Circulose, H&M boost efforts to expand circular materials use in fashion
Since 2020, H&M has pioneered the integration of Circulose into their product lines. The new agreement cements their role as one of Circulose's inaugural Scaling Partners, with H&M aiming to replace a significant portion of its man-made cellulosic fibres (MMCF) with Circulose-derived fibres. Circulose, developed from repurposed textiles, represents an advanced material that enables fashion brands to progress towards a circular fashion model by decreasing dependence on new, virgin fibres without compromising on quality and functionality. Circulose CEO Jonatan Janmark said: 'H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of Circulose- dating back to the Renewcell days. We're proud and grateful to now formalise this new partnership to accelerate Circulose adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory.' The collaboration is in line with Circulose's commercial strategy, focusing on brand cooperation, offering dedicated support for implementation and introducing a novel licensing-based pricing structure. This pricing model was devised in conjunction with Fashion for Good and Canopy to streamline the expansion of next-generation materials. H&M Group's Resource Use & Circularity head Cecilia Strömblad Brännsten said: 'We were pioneers back in 2020 when we first brought fashion made from Circulose to our customers. Today, we're excited to deepen this partnership. Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030. Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion.' The announcement follows Circulose's decision to appoint Helena Helmersson, former CEO of H&M Group known for her dedication to sustainability initiatives, as chairman of its board. "Circulose, H&M boost efforts to expand circular materials use in fashion" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. 擷取數據時發生錯誤 登入存取你的投資組合 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤
