Latest news with #CelinaShi
Elle
08-07-2025
- Elle
The Tech Brand Putting Good Design At The Centre
There's nothing quite like slipping into a piece of clothing that fits so well, you'd think it was tailor-made for you. Imagine: it falls to the perfect length, offers just the right amount of stretch and features hidden pockets exactly where you need them. We all know the value of good design in our wardrobe – whether it's the perfect practical staple, a beautiful show-stopper, or the holy grail: those that combine both. Good design is also (we hope) abundant in your home, whether in your furniture choices, or the devices and appliances you use on a daily basis. Many of us give less consideration to the latter – we buy technology for the convenience it offers, not for aesthetics. But tech brand OnePlus believes that the two are intertwined. 'Whether it's a smartphone, tablet, or pair of earbuds, we're always staying grounded in what really matters to people,' says Celina Shi, chief marketing officer of OnePlus Europe. Take the OnePlus Nord 5, for example: epitomising the brand's commitment to purpose-driven design, it boasts an impressively thin 8.1mm form, is shaped with smoothed-out edges and is built to a super lightweight finish. All developments, Shi points out, that came in response to community wants: 'This device brings together sleek aesthetics and durability to give our users the practicality they want'. Here the idea of good design as a response to problem solving is clear as day – just as the raincoat became more compact to make corralling it around easier, so the OnePlus smartphone gets a slimmer finish to make it easier to hand. But it isn't all form and no functionality. Shi says that 'speed, intuitive design and efficiency' are at the heart of all the brand's choices – in keeping with its guiding mantra: never settle. As such the OnePlus Nord 5 has a new built-in AI system powered by an ultra-fast processor, speeding up tasks such as photo editing (you can remove unwanted objects in photos with a few taps of the magic eraser) and even shopping (circle any image and the AI will track it down through an intelligent search feature). The same can be said for the impressive OnePlus CE5 device, an equally sleek phone that's built to never back down. No, literally – its industry-leading battery power promises to keep you going for longer without reaching for a charging plug. That means business ticks along as usual during long commutes and late evenings. 'Our ethos is simple: to elevate everyday tasks and create a seamless user experience,' says Shi. This is evident throughout its range: the OnePlus Watch 3 43mm is a smartwatch that delivers intuitive fitness support in a compact package; the versatile OnePlus Pad 3 tablet is the on-the-go companion putting AI at your fingertips; and the OnePlus Buds 4 wireless earbuds are the adaptive wearables that take noise cancellation seriously. All three are characterised by an elegant, unfussy aesthetic, with clear thought given to how they work together to enhance the user experience. Where some innovations come as a direct response to practical needs (note the OnePlus Watch 3 43mm's slimmer strap offering a more secure fit on smaller wrists), others nod to the brand's own intuitive understanding of where the future of technology is going. A tablet that's built with a super fast OS system for work-turned-streaming on the go? It's a yes. Earbuds that deliver super-high quality sound and slip into even the teeniest of handbags? Sign us up. As Shi reiterates, 'Our approach has always been and will remain human-centric – a focus on designing technology that never settles in its commitment to real-world relevance.' It's no wonder then, that OnePlus' ecosystem of products are proving popular in a world that values good design. Explore the full range of OnePlus products
Tom's Guide
01-07-2025
- Tom's Guide
Exclusive: OnePlus Nord CE5 and Buds 4 arrive next week — and these are the key specs
OnePlus is launching a host of devices next Tuesday (July 8), including two phones, a tablet, a smartwatch and a pair of earbuds. While we've heard some details about the mid-priced Nord 5 (via TechRadar), OnePlus's budget Nord CE5 model and its new Buds 4 wireless earbuds remain a mystery. Luckily for us, we've received some exclusive insider info for these two devices courtesy of Celina Shi, OnePlus' chief marketing officer for OnePlus Europe. And we're happy to report that OnePlus still knows how to impress with big specs. If OnePlus keeps the price for this phone and this pair of 'buds on the low side, as it has in the past, then this could spell big things for the Android phone and wireless earbuds space. Here's what we know about the OnePlus Nord CE5 and OnePlus Buds 4. The Nord CE5 is shown in its Black Infinity colorway, an "elegant and simple" option as Shi describes it. The other option is Marble Mist, described by Shi as a "kind of off-white, almost sandy design with marble highlights once the light hits it. It's really something else." The big hardware news for the Nord CE5 is its MediaTek Dimensity 8350 Apex chipset. This will apparently offer "significant [performance] improvements compared to other chipsets that sit in the same price category," Shi said. "The MediaTek Dimensity 8350 Apex is not just near the top of the category, it is a massive upgrade compared to the previous generation - offering a 79% increase in overall performance and over 50% improvement in graphics performance," Shi added. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. "We know from speaking to our community that performance is a key element, and our philosophy for the OnePlus Nord CE series has always been to make the OnePlus Fast & Smooth experience accessible to more people." OnePlus' usual focus on battery is easy to see here. There's a 5,200 mAh battery inside the Nord CE5, capable of 80W wired SuperVOOC charging. The battery can go from drained to fully charged in 52 minutes according to OnePlus' testing, though hopefully with such a large capacity, you won't need to test the speedy charging that often. The Nord CE5 also offers bypass charging. In case you're unfamiliar with this feature, Shi explains it as a charging option that "powers the phone directly from the mains if it is plugged in and fully charged while gaming. This helps extend the lifespan of the battery, and reduces heat generation if the phone is used while plugged in." Despite being a cheaper-than-average phone, the Nord CE5 still packs OnePlus AI features like its more expensive siblings. "I can't quite reveal all of [the features] yet, but it is a package that puts it on parity with our flagship devices," Shi said. This would suggest that we'll get staple features like text summaries, audio transcription, image editing tools and more, just like OnePlus' other recent devices. Shi also revealed that the phone's main camera will be a 50MP shooter, using a Sony LYT-600 sensor with Optical Image Stabilization (OIS) and the ability to capture 4K HDR video at 60fps. Shi promises this camera will deliver "consistently sharp, blur-free shots," using HDR algorithms and color science borrowed from the flagship OnePlus 13. Let's also talk about the OnePlus Buds 4, available in Zen Green and Storm Grey. While the design is familiar, there's a big change under the surface — swipe volume controls to add more versatility to the usual capacitive ones. Shi also revealed that the Buds 4 will get a major ANC upgrade, capable of canceling up to 55dB of unwanted noise, compared to 49dB for the OnePlus Buds 3, and a 200% improvement in speech filtering. The effective range has also been increased from 4,000Hz to 5,500Hz, to capture more external sound and cancel it out. The new ear buds should also be more responsive, with the Buds 4 able to make up to 800 adjustments per second to account for whatever's beyond your ears causing a racket. The ANC is also highly adaptive to sound around you, altering its cancellation level as needed. "The noise cancellation automatically lets in more noise if you are, for example, moving through traffic," Shi said. "It will be turned back to full efficiency if you get on a train, making the experience more seamless, and improving your safety." Like previous OnePlus Buds, the Buds 4 feature two drivers per earbud — a 6mm tweeter and an 11mm woofer. But interestingly, each driver uses an individual DAC (digital-to-analog converter) to turn audio info from a device into sound. What's the benefit of this? "Unlike other setups, where the two drivers share a DAC, this can cut down on cross-interference between the two elements," Shi said. OnePlus makes big promises for the Buds 4's battery life. There is apparently 11 hours' worth of capacity in the buds themselves, and 45 hours total including the case. When the tank's empty, you can get 11 hours of playback again after only 10 minutes of charging. Not even the OnePlus Buds 4 are exempt from the AI feature boom. New to this model is AI translation, available when paired to a OnePlus device. While we have plenty of details to chew over here, Shi still kept the prices of these two products a secret.:"I can't reveal the exact pricing yet, but our core philosophies are clear. "For the OnePlus Nord CE series, our goal is to offer the core, OnePlus trusted Fast & Smooth experience at a more accessible price point. In other words, flagship features shouldn't necessarily require flagship prices. "For the OnePlus Buds 4, these are aimed at bringing many of the features from our flagship OnePlus Buds Pro series into a more accessible price range." We will wait until after our full testing is finished before we judge if the Nord CE5 is worthy of a spot on our best cheap phones list, or if the Buds 4 deserve to reside among the best earbuds. But these specs have whetted our appetite for the launch event next week, and once we have the full details along with pricing info, hopefully we'll be all the more excited to get our hands on OnePlus' latest gear.
Daily Mirror
30-06-2025
- Entertainment
- Daily Mirror
Brits admit hours of bad news is hitting their sex lives
A study of 2,000 adults found the UK collectively spends 67.4 million hours a day scrolling and it's having a negative impact on our wellbeing. A poll of 2,000 adults explored the impact of consuming 'endless' negative stories on the web – finding the UK collectively spends 67.4 million hours a day doom scrolling. That's 96 minutes every day in total – the equivalent of two days during the course of an average month. The research highlights the detrimental impact on productivity and creativity, with one in ten participants admitting that their online habits have led them to decline sexual activity due to feelings of exhaustion, anxiety, and being overwhelmed. Commissioned by OnePlus, the study aims to draw attention to the excessive digital consumption issue. In addition, the brand has unveiled Brain Rot Blaster: a retro-style, one-time-play first-person shooter game designed to break the cycle of endless scrolling. Smartphone brand representative Celina Shi remarked: "It's easy to fall into mindless scrolling - at home, at work, even around loved ones. We're encouraging people to take back control of their screen time and use their phones with more purpose." Further findings from the poll revealed that nearly half of those surveyed frequently lose track of time while scrolling, with 22 per cent completely unaware of the extent of their scrolling habits. But for the 52 percent who wish they had more hours in the day, cutting back on scrolling could help them make time for the things they say matter most. This ranges from seeing family and spending time in nature, as well as being more creative or learning a new language. Four in 10 scrollers admit to doing so on the toilet, and and a whopping half are caught scrolling in the presence of friends and family. Some have also indulged in online doom scrolling while at important events such as a wedding or funeral. Celina added: "Why lose hours to the scroll, when you could be creating something that inspires you instead? "Brain Rot Blaster takes on the creativity-crushing, productivity-sapping scroll, challenging users to rethink their habits and up their game."
Scottish Sun
30-06-2025
- Lifestyle
- Scottish Sun
One in 10 Brits would rather doomscroll than have sex with their partner, new study finds
Plus, the amount of people who admit to scrolling at weddings SWIPE SURGE One in 10 Brits would rather doomscroll than have sex with their partner, new study finds ONE in 10 Brits admit choosing doomscrolling over sex with their partner, according to research. A poll of 2,000 adults explored the impact of consuming 'endless' negative stories on the web – finding the UK collectively spends 67.4 million hours a day doomscrolling. Advertisement 1 The average person loses two days a month to scrolling Credit: Getty That's 96 minutes every day in total – the equivalent of two days during the course of an average month. And this not only affects productivity (46 per cent) and creativity (28 per cent) but for 10 per cent has even resulted in turning down sex. Their fascination with such content has also led to 28 per cent feeling tired or drained, and 22 per cent anxious or overwhelmed. The research was commissioned by OnePlus, which has also launched Brain Rot Blaster – a retro first-person shooter web game which champions the anti-scroll. Advertisement The game, which self-destructs after one play, holds up a mirror to the UK's obsession with doomscrolling by highlighting the most toxic internet behaviours. Spokesperson for the smartphone brand, Celina Shi said: 'It's easy to fall into mindless scrolling - at home, at work, even around loved ones. 'We're encouraging people to take back control of their screen time and use their phones with more purpose." The research also revealed 44 per cent of those polled regularly lose track of time when scrolling, and 22 per cent have no idea how much they scroll at all. Advertisement But for the 52 per cent who wish they had more hours in the day, cutting back on scrolling could help them make time for the things they say matter most. This ranges from seeing family (40 per cent) and spending time in nature (36 per cent), to being creative (25 per cent) or learning a new language (19 per cent). Why is Facebook making sounds when scrolling? Four in 10 (41 per cent) scrollers admit to doing so on the toilet, and 49 per cent do it while spending time with friends and family. Some have also indulged in the online negative swirls while at a wedding (12 per cent), at a school event (13 per cent), and even funerals (six per cent) Advertisement With the top 'toxic topics' include negative world events (32 per cent) and reality TV or celebrity drama (32 per cent). Celina Shi, from OnePlus – which developed the game featuring digital demons like the 'Blockchain Bro' and 'Tin Foil Hat' to be blasted away with its Nord 5 smartphone, released on Tuesday 8 July – added: 'Why lose hours to the scroll, when you could be creating something that inspires you instead? 'Brain Rot Blaster takes on the creativity-crushing, productivity-sapping scroll, challenging users to rethink their habits and up their game.'
The Irish Sun
30-06-2025
- Entertainment
- The Irish Sun
One in 10 Brits would rather doomscroll than have sex with their partner, new study finds
ONE in 10 Brits admit choosing doomscrolling over sex with their partner, according to research. A poll of 2,000 adults explored the impact of consuming 'endless' negative stories on the web – finding the UK collectively spends 67.4 million hours a day doomscrolling. Advertisement 1 The average person loses two days a month to scrolling Credit: Getty That's 96 minutes every day in total – the equivalent of two days during the course of an average month. And this not only affects productivity (46 per cent) and creativity (28 per cent) but for 10 per cent has even resulted in turning down sex. Their fascination with such content has also led to 28 per cent feeling tired or drained, and 22 per cent anxious or overwhelmed. The research was commissioned by Advertisement More on social media The game, which self-destructs after one play, holds up a mirror to the UK's obsession with doomscrolling by highlighting the most toxic internet behaviours. Spokesperson for the smartphone brand, Celina Shi said: 'It's easy to fall into mindless scrolling - at home, at work, even around loved ones. 'We're encouraging people to take back control of their screen time and use their phones with more purpose." The research also revealed 44 per cent of those polled regularly lose track of time when scrolling, and 22 per cent have no idea how much they scroll at all. Advertisement Most read in Fabulous Exclusive But for the 52 per cent who wish they had more hours in the day, cutting back on scrolling could help them make time for the things they say matter most. This ranges from seeing family (40 per cent) and spending time in nature (36 per cent), to being creative (25 per cent) or learning a new language (19 per cent). Why is Facebook making sounds when scrolling? Four in 10 (41 per cent) scrollers admit to doing so on the toilet, and 49 per cent do it while spending time with friends and family. Some have also indulged in the online negative swirls while at a wedding (12 per cent), at a school event (13 per cent), and even funerals (six per cent) Advertisement With the top 'toxic topics' include negative world events (32 per cent) and reality TV or celebrity drama (32 per cent). Celina Shi, from OnePlus – which developed the game featuring digital demons like the 'Blockchain Bro' and 'Tin Foil Hat' to be blasted away with its Nord 5 smartphone, released on Tuesday 8 July – added: 'Why lose hours to the scroll, when you could be creating something that inspires you instead? 'Brain Rot Blaster takes on the creativity-crushing, productivity-sapping scroll, challenging users to rethink their habits and up their game.' TikTok's top tips, tricks and trends TikTok is one of the world's most downloaded apps with millions uploading videos everyday. But what are the best tricks and trends on it? Who has the most followers on TikTok? How to reverse a TikTok after recording it How to How to see your TikTok watch history What is the most viewed TikTok? What does What is TikTok's blackout challenge? What is the meaning of DTB on TikTok? What does What is the meaning of CNC on TikTok? What was the viral
