Latest news with #CenturyPlaza
Los Angeles Times
22-06-2025
- Business
- Los Angeles Times
Restaurants and Retail Target New Space Amid Century City Office Boom
A strong post-COVID showing for the 'city within a city' is highlighted by return-to-work amenities and luxe offerings Amid a resurgence of the Century City office market, new retail spaces are attracting tenants with grand visions to attract the corporate card-wielding crowds from talent agencies, law firms, financial services, private equity firms and other professionals, along with the residents of nearby luxury residential towers. The area's growth has drawn interest from around the country, with tenants such as Milos, Kyu, 2-Star Michelin restaurant Sushi Noz and Wally's Wine & Spirits at the Century Plaza. Plus, life and business strategist Tony Robbins partnered with Sam Nazarian to develop The Estate, a private wellness club set to open later this year in Century City with memberships that cost $35,000 per year. The duo plans to open 25 longevity-focused resorts and residential projects worldwide by 2030. More new restaurants and shops have signaled interest in Century City outposts. Famed Chicago eatery Gene & Georgetti, a third-generation Tuscan steakhouse founded in 1941 with the claim of the city's oldest steakhouse, has expansion plans beyond its original (and single) location. Owner Michelle Durpetti, who assumed control following her father's death last year, stated that she is looking to add multiple locations, including California. 'We have looked at several locations in the L.A. area,' said Durpetti, who noted that the restaurant has not yet signed a lease. That's the kind of interest that has been generated as office tenants flock to the area from West Los Angeles, Downtown Los Angeles and beyond. And while there's still prime space for three or four more restaurants, CBRE senior vice president Houman Mahboubi, who represents Century Plaza's nearly 100,000 square feet of dining, shopping and wellness space, indicated that there is strong interest from across the country as well. 'People want all of the amenities. It's the hottest market after Beverly Hills,' said Mahboubi. Office DevelopmentA crucial piece of new development is Century City Center, a 37-story tower developed by JMB Realty Corp. and designed by Johnson Fain, at 1950 Avenue of the Stars. Plans are on track to open the building in the second quarter of next year, anchored by CAA's 400,000-square-foot headquarters along with offices for law firm Sidley Austin and investment firm Clearlake Capital. General contractor Clark Construction celebrated a topping-out ceremony last December, and most of the building has been pre-leased. It has four full floors available, although there has been strong activity, according to the landlord representatives Eric Olofson, Pete Collins and Scott Menkus of Cushman & Wakefield. 'We expect the building to deliver fully leased,' said Eric Olofson, Cushman & Wakefield executive vice chairman. He stated that tenants are attracted to the amenities offered such as a tenant lounge, outdoor park and private gym, along with other features such as wellness amenities. For example, each floor of the building can control its HVAC and refresh air on a nightly basis, should they choose to do so. The building is targeting LEED Platinum certification, which represents the highest level of sustainable design for energy efficiency, minimal water usage, reduced greenhouse gas emissions, and a commitment to improving occupant health and well-being. In addition, the building will utilize technology called Cohesion that allows tenants to enter with the convenience and security of digital access with Apple or Google Wallet on their smartphones. They will also have one-tap access to space reservations, onsite events and instant building alerts. The new building has commanded lease rates in excess of $10 per square foot. It represents the high-water mark for the city and much of the West Coast. Those rates have directly led to increases in nearby buildings, where deals have transacted above $9 per square foot. According to data from brokerage firm Savills, contract and effective rents are at an all-time high in Century City, and the top six buildings are above $8 per square foot per month. Savills is among the companies that left Downtown for Century City. The commercial real estate firm plans to expand into a 24,000-square-foot office there later this year. 'You won't find better owners that are well-funded and are tenant service first' said Josh Gorin, president of Savills Los Angeles. He noted that statistics can be skewed by the availability rate at roughly 20% for the 13 million-square-foot area because trophy buildings have availability at half of that figure, and there are very few blocks that can accommodate tenants greater than 50,000 square feet. However, there are price points that work for many companies, with buildings ranging from $4.50 a square foot per month and up. Companies tend to sign long-term leases in Century City to mitigate the cost of construction. Moreover, they are focused on providing amenities that make the workspace collaborative. Savills' new office is hospitality focused, according to Goring, and the space has been reimagined to be a gathering place for employees and clients. Among its many features is a golf simulator. That sentiment was echoed by Andrew Ratner, executive managing director of CBRE's Century City office. The firm relocated to 2000 Avenue of the Stars at the beginning of 2024 that includes a hidden speakeasy-type space within its confines. About 110 employees regularly work at the office, which has 14 different types of workspaces available and connectivity at every desk for both individual and group work. 'Wellness and sustainability were a big part of our planning,' said Ratner. 'Attendance and the energy level in the office are both up. Century City is such a vibrant market.'
Vogue
03-06-2025
- Health
- Vogue
Fairmont Century Plaza
Welcome to the second iteration of Vogue's global spa guide, an index of the 100 best spas in the world, built from the expertise of our global editors and trusted contributors. There is a lot to choose from in the world of wellness, and no matter how far you're planning to travel—from a subway ride to a trans-Atlantic flight—we want to make sure it's worth the journey. Whatever your path, let us be your guide. Why go here? Silicon Valley may be the biohacking capital of the world, but a quick trip to the Fairmont Century Plaza will convince any guest that the drive to optimize has made its way south in the Golden State. Aided by antigravity beds, magnetic waves, lymphatic-drainage boots, and sound-wave therapy, the spa isn't pursuing eternal youth but optimized wellness. The Fairmont prioritizes purification, from Hydrafacials to manifestation practices. Call it the new New Age, and, really, where better than Los Angeles to delve into the far reaches of the woo-woo? Make no mistake, though: The spa isn't focused on fads. See, for example, the Matahari journey, a 90-minute service that utilizes Tibetan sound bowls, Turkish Rhassoul masks, and chakra-focused massage. Be it old school or new, every treatment at the Fairmont aspires to leave the client physically and mentally refreshed—an ethos that applies across the chain's 62 locations worldwide. Photo: Brandon Barré / Courtesy of Fairmont Spa Century Plaza What's the vibe? Despite its impressive 14,000 square feet, the spa is cozy and womblike. While the sterile, corporate Century City—nestled between the starry Beverly Hills and Westwood—is already a somewhat insular city within a city, interior-design firm Yabu Pushelberg has ensured that the spa feels a world away from the hustle of Los Angeles. Dark tiles and rounded walls give the spa a warm, cavelike feeling, and there's no skimpy culinary asceticism here. Instead, you'll find hors d'oeuvres galore. (The spa hasn't severed all its Hollywood connections: The behemothic Creative Artists Agency HQ is connected via an underground tunnel.) Photo: Brandon Barré / Courtesy of Fairmont Spa Century Plaza The history? From 1966 through 2006, the Fairmont was known as the Century Plaza Hotel, which broadcast the Grammys' first-ever live telecast from the hotel ballroom in 1971. It is also a notable West Coast political satellite: In 1969, President Richard Nixon hosted a state dinner, the first outside of the White House, to celebrate the Apollo 11 moon landing. From 2006 to 2016, Hyatt assumed ownership of the hotel. After $2.5 billion in renovations, it reopened in 2021 as the Fairmont and resumed its position as a regular site for awards shows like the SAG and Critics Choice awards and the Oscar Nominees Luncheon. What should you try? Go for a mix of old- and new-school treatments. After being gently squeezed by a pair of lymphatic-drainage boots while lying on a zero-gravity bed, I felt like I'd taken a post-workout nap. But the recovery massage is truly not to be missed. (My massage therapist, Allison, was instantly warmhearted and welcoming and nothing short of thorough.) Make sure to spend plenty of time cycling between the rain shower, cedarwood sauna, eucalyptus steam room, hammam, and Himalayan salt room to maximize your experience. Photo: Brandon Barré / Courtesy of Fairmont Spa Century Plaza What else do we need to know? For anyone interested in leveling up their 'do, the spa is also home to the Cristophe Privé salon. And if the itch to shop strikes, the hotel is just a few minutes' walk from the famed Century City mall, the area's crown-jewel outdoor shopping center. Photo: Brandon Barré / Courtesy of Fairmont Spa Century Plaza Who can go? There's no need to be a hotel guest to enjoy the spa. Book individual treatments, or purchase a guest pass, which grants you access to the Himalayan salt room, sauna, steam room, hammam, rain shower, gym, and the coed lounge. Booking details for Fairmont Century Plaza Address: 2025 Avenue of the Stars, Los Angeles, CA 90067, United States Read more from Vogue's Global Spa Guide.
Forbes
14-04-2025
- Business
- Forbes
The Estate By Sam Nazarian And Tony Robbins Appoints First 'Chief Longevity Officer'
The Estate's first location is set to open at Century Plaza in Los Angeles by the end of the year, which will house its flagship Longevity Center. When he launched SBE Entertainment Group in 2002, Sam Nazarian redefined hospitality by developing some of the most luxurious hotels, restaurants, lounges and nightclubs across the country, including brands like SLS, Delano, and Mondrian. Many of his projects centered on architecting the most luxurious settings for not just overnight stays, but iconic pool parties, rooftop bars and live DJ sets as well. But his latest venture, The Estate, is less about bottle service and more about bio-optimization for longevity. 'The Estate started with a question that's been on my mind for a long time: what does it really mean to live well, long-term? I've spent years building world-class hotels, restaurants, and nightclubs that bring people joy and connection, but I wanted to go deeper,' Nazarian tells Forbes. The Estate plans to open 15 new properties next year, including one in St. Kitts. With a goal to reshape the future of luxury hospitality and living, The Estate is fusing preventative medicine, AI-powered diagnostics, and longevity science. Nazarian launched The Estate with motivational speaker and bestselling author Tony Robbins in 2024. The cofounders aim to open 15 hotels and residences and 10 urban preventative medicine and longevity centers worldwide by 2026. Hotel openings are planned in St. Kitts; Miami; the United Kingdom; Trento, Italy; Montreux, Switzerland; and in the Gulf region. Some centers will offer membership opportunities with top-tier programs priced at $35,000 annually, and will include all diagnostics and priority access to medical care. In 2023 Nazarian also launched HQ Hotels & Residences, a new hospitality brand in partnership with Wyndham Hotel & Resorts, which aims to create a more accessible option for consumers priced out of the luxury-wellness market for travel. Longevity has already emerged as the next keyword to lead the next wave for wellness, with the number eight eternity sign symbolizing as each brand's mission to help consumers lengthen their lifespans. Canyon Ranch's Tucson location hosts four-day Longevity8 programs that include performance scientists and overnight sleep monitoring. In November David Beckham announced he's launching and investing in IM8, a nutritional supplements company that includes the Daily Ultimate Longevity capsule. Kenneth brings 27+ years of experience in high-end wellness and hospitality, most recently serving as VP of Global Operations for Spa, Fitness & Retail at Marriott International. The Estate meanwhile has appointed wellness veteran Kenneth Ryan as its inaugural Chief Longevity Officer (CLO)—the first-ever role of its kind. Says Nazarian, 'With Kenneth as our Chief Longevity Officer, we're taking it to the next a key part of what will set The Estate apart.' With over 27 years in wellness hospitality, Ryan is the former VP of Global Operations for Spa, Fitness & Retail at Marriott International. He is tasked to ensure these centers don't become another spa hotel but an AI-powered, cutting edge health club. From diagnostics to personalized bio-optimization protocols, The Estate wants to redefine luxury travel with an emphasis on long-term health. As CLO, he will implement AI-driven health assessments, biological age tracking, and more across The Estate's properties. Here, Ryan explains how this SBE venture will mark a shift in global wellness tourism, an industry that is expected to hit $1.35 trillion by 2028. Q: Wellness retreats have become incredibly popular and come in many different forms. How do the longevity retreats offered by The Estate differ from more traditional wellness escapes and packages? Kenneth Ryan: Traditional wellness retreats have done a fantastic job promoting relaxation and mindfulness, but what we're building at The Estate is something truly next-level. Longevity isn't just a program or an add-on—it's a core pillar of the lifestyle we're creating. We're integrating science-backed diagnostics, personalized therapies, and high-touch hospitality from the ground up. This isn't a spa bolted onto a luxury hotel; this is a full lifestyle ecosystem designed to extend both health span and lifespan in an environment that feels as indulgent as it is impactful. Q: What kind of guiding principles shape the treatments and services at The Estate? Ryan: Our approach is rooted in predictive, preventive, and personalized medicine. We're partnering with leaders like Fountain Life to bring in cutting-edge diagnostics—from full-body scans to metabolic and genetic testing. Whether someone is struggling with sleep, gut health, or performance, we'll be able to tailor a roadmap to optimal living. Our urban locations will partner with Clinique La Prairie to offer holistic treatments. Members can opt for hyperbaric chambers as well as red light therapy and cryotherapy. The majority of the population is confused about this space and we are taking out all the guesswork to create customized services to help them achieve results. Q: Are there any grand openings or upcoming locations you can share with us? Ryan: Our first location is set to open at Century Plaza in Los Angeles by the end of the year, which will house our flagship Longevity Center. This is a state-of-the-art diagnostic facility where guests can undergo a comprehensive set of tests and treatments. After that, we have 15 additional properties in development—including a full resort in St. Kitts with hotel and residential components. Each location for The Estate is carefully selected to align with aspirational travel destinations, whether that's a private island or a vibrant urban center. Q: Can you tell us a bit about your previous role and how it led you to this position at The Estate? Ryan: I've spent the past 27 years in the wellness, spa, and hospitality space. Most recently, I was with Marriott International for 15 years, where I served as Global Vice President overseeing spa, wellness, fitness, and retail across 650 spas worldwide. That portfolio generated over $540 million annually, making us the largest luxury spa provider globally. I've also worked with brands like Fairmont, Raffles, Ritz-Carlton, and St. Regis—so you could say this field is not just my career, it's my personal passion. Q: What's the process behind selecting the locations for The Estate's properties? Ryan: We look at a combination of aspirational travel destinations and key global cities. Places where people want to go—or already live. We want to meet our guests where they are, whether that means a private wellness escape or an everyday residence with integrated longevity services. Q: Do Blue Zones—countries where people generally experience longer, healthier lives—factor into your site selection and programming? And is living in one truly the ultimate 'longevity trip'? Ryan: Blue Zones absolutely inform our philosophy—they've shown us what's possible with community, movement, and purpose. But we're not trying to replicate those locations; we're drawing from their wisdom and applying it to the luxury lifestyle. The idea is to create a modern-day Blue Zone: a place where high-performance living is fully supported, whether you're visiting for a week or living there full-time. The St. Kitts location will offer both hotel and residential options. Q: Is longevity a smart way to engage men, who may not always feel drawn to traditional wellness retreats? Ryan: Yes, longevity has proven to be a fantastic entry point for men, they're drawn to the performance metrics, optimization, and advanced diagnostics services. But what's exciting is that this space also has something for everyone—including families. We're designing this for men, women, and even children. Imagine a family vacation where the kids are engaged in movement-based activities while parents focus on diagnostics or recovery. We're not testing children, of course, but we see opportunities in wellness and nutrition education, and playful movement for the next generation. Q: It sounds like there's a significant residential component. Can you tell us more about that? Ryan: Definitely. Our goal is to build a fully integrated ecosystem where wellness isn't just a weekend thing—it's a lifestyle. We'll have standalone residences in key markets, as well as homes connected to our hotels and resorts. These aren't retirement communities; they're homes for people who want to live vibrantly at every stage of life. Residents will have access to all the diagnostic tools, performance therapies, and medical professionals our guests do—with memberships that offer ongoing care, including telehealth, supplement guidance, and progress tracking. Top-tier membership will be around $35,000 annually and will include all diagnostics and priority access to care. Q: Any parting thoughts on what makes The Estate unique in the longevity and hospitality space? Ryan: We're not building a clinic with luxury finishes—we're building a lifestyle rooted in both hospitality and cutting-edge science. No one else is marrying these two worlds in quite the same way. This is a once-in-a-generation opportunity to redefine what luxury living looks like through the lens of longevity.
