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‘Skin Longevity': Why You're Seeing This Beauty Buzzword Everywhere
‘Skin Longevity': Why You're Seeing This Beauty Buzzword Everywhere

Elle

time4 days ago

  • Health
  • Elle

‘Skin Longevity': Why You're Seeing This Beauty Buzzword Everywhere

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. When I applied for my first beauty editor job, the listing didn't include, 'thinking every day about how you will slowly march towards death'—the cerebral answer that a 20-something actress once gave me when I asked how she thought about aging. Still, on my desk and in our magazine's beauty closet, there are hundreds of creams and serums focused on anti-aging. The labels promise to prevent, to reverse, to freeze—time, I suppose, and the evidence of it. But one recent day at Equinox, I saw a new phrase airbrushed onto the wall near the spa like an ancient mythic text: 'Skin Longevity.' The biggest beauty companies in the world are positioning skin longevity moisturizers and serums as the new frontier in wellness—beauty products to go along with your cold plunges and tonal linen sets. In 2023, Estée Lauder founded a Skin Longevity platform, complete with an advisory panel of 'pro-aging' dermatologists from top medical and research institutions. Its Re-Nutriv line even includes a complex made of sirtuins, which experts call the 'longevity gene.' Earlier this month in Paris, L'Oreal presented its Longevity Integrative Science initiative, announcing its new focus. WWD recently reported that facialist Pietro Simone is opening up a 'skin longevity playground' in the West Village. Charlotte Palermino, the founder of the skin care brand Dieux, says that on a recent trip to Seoul, South Korea—largely considered the epicenter of beauty innovation—she saw an entire beauty section devoted to skin longevity. Even on PubMed, an online database of scientific research papers, 'you see that the longevity term has gone up exponentially,' says Zakia Rahman M.D., a dermatologist at Stanford Medical School who studies at the school's Center on Longevity. In short, skin longevity is the movement towards lasting skin health. 'For us, it is synonymous,' says Charles Rosier, co-founder of the science-backed beauty brand Augustinus Bader. The company recently launched an AI-powered longevity metric tracking platform in partnership with Deepak Chopra called AB Chopra Epigenetics. 'We're talking about trying to keep skin cells as healthy as possible to prevent them from aging prematurely, [which happens] when you subject them to environmental stress,' explains Alan Widgerow, M.D., chief scientific officer at Galderma, the global dermatology company that owns Cetaphil and Restylane. Stanford's Rahman simplifies the concept for her patients as: 'Your skin looks better because it's working better. Longevity is the optimal functioning of your cells.' Many brands are rooting their formulations to a discovery made years ago by scientists studying cognitive decline and other age-related disorders. They found that the accumulation of non-functioning cells—referred to as senescent, or more colloquially as 'zombie cells'—leads to accelerated aging. But zombie cells can also cause wrinkles and the skin to look more dull, obviously of interest to the beauty industry. Skin longevity is not technically a synonym for anti-aging, in the same way that soft serve is not ice cream, an emoji is not an emoticon, and Meghan Markle's 'fruit spreads' are not jam. The concepts are related, but different and nuanced. As an exercise, I asked experts what treatments or formulations they considered to be skin longevity, versus traditional anti-aging. Sunscreen and anti-oxidants (like vitamin C) are considered protective in nature, so they fall under skin longevity. Anything regenerative or that stimulates collagen, including retinol, peptides, polynucleotides, PDRN (in the form of salmon sperm), or even certain fillers like Radiesse or Sculptra would be classified as skin longevity. (Conveniently, a lot of what already exists in the beauty industry can be classified as skin longevity.) The discussion got a little trickier when it came to Botox. For instance, Rosier says a neurotoxin injection doesn't qualify as skin longevity: 'According to us at Augustinus, not so much, because it weakens the muscles. Our vision of skin longevity is more about empowering elasticity in the skin.' But according to Rahman, 'It absolutely does.' She points to different applications of Botox, including when it is injected into scars to help heal tissues. 'Botox affects the quality of the skin' at a base level, she reasons. In those areas where skin is less elastic or atrophic, you can have a depression and thinning of the skin, which Botox can help. Does getting a facelift at 40 count as skin longevity? Don't be so quick to scoff. It depends on how you think about it. 'When people think about their goals, it includes preparation for how you will age in the future. How do you want to look and how do you want to age?' says Shereene Idriss, M.D., a dermatologist in New York City. To some, this new thinking feels more positive and proactive. Anti-aging is futile. 'You're set up to fail,' Idriss says. 'You're never going to fight the aging process. It implies that something is wrong with you, that you're fighting something.' In contrast, Palermino says, 'Skin longevity feels truthful because you are actually improving the longevity of your skin. You're making it stronger for longer, just like working out is good for you.' It's also gender neutral, speaking the language of Silicon Valley biohackers and Instagram wellness influencers alike. A tech bro with a 'skin care protocol' is not into beauty, but he is into 'skin longevity.' The wellness industry is now three times the size of the pharmaceutical industry, and driving the skin longevity trend. 'Men don't want to be seen as feminine. Skin longevity must be a capitalist dream, because it makes beauty palatable to women and inspirational to men,' theorizes Palermino. Just as wellness can easily disguise diet culture, and emphasize thinness, pseudoscience, and unrealistic expectations, skin longevity could just further exacerbate our culture's obsession with youth. It could become anti-aging, just with a cuter outfit. 'There are excellent things with the wellness industry, but it can go sideways very quickly. With beauty, I could see the same thing where skin longevity is really just a code word for looking young forever. That's where I would challenge the industry to not go,' Palermino says. Some people may still roll their eyes at the term. Rahman was speaking to a retired colleague of hers at Stanford who extensively studied epigenetics and big data. When talking to him about the school's skin longevity program, his reaction was, Of course, people care about how they look. Rahman told him: 'I don't want you to think of it as vanity. I want you to think of it as vitality.' She calls it a light bulb moment. 'When people understand it that way, they embrace it the same way that they do optimizing their muscle, cardiovascular, or brain function.' This 'glass half full' approach (as Idriss calls it) has already appeared in some beauty marketing. Shiseido's new Ultimune Power Infusing Serum has tempered expectations, says Salina Urben, senior manager of U.S. education and training for the brand. 'We're not going to say it carves 20 years off your skin, but there's something about truly healthy skin that's beautiful and radiates.' Ideally, adds Palermino, skin longevity could become a healthier way of looking at getting older. 'We need to make aging the beauty standard. It's okay to age. It's a beautiful thing to age. How you want to age is what differs.'

Sali Hughes on beauty: I've got a real problem with neck creams. Here's why …
Sali Hughes on beauty: I've got a real problem with neck creams. Here's why …

The Guardian

time5 days ago

  • Health
  • The Guardian

Sali Hughes on beauty: I've got a real problem with neck creams. Here's why …

If you've ever kindly searched for a recommendation of a neck cream from me, then you'll know there are virtually none on record. This is because, despite so many being marketed in my direction and so many requests for a column about the best of them, I am consistently grumpy about neck products on principle. I certainly don't neglect my own neck in my routine, and encourage anyone engaged in their appearance to take good care of their entire skin, scalp to toe. And I can obviously understand why people seek out a specialist neck treatment when they notice changes in firmness and texture on the throat. But skin doesn't become different when it passes the jawline, it responds in the same way to TLC as the face, so I can see few good reasons for spending extra money. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. The things we know can help produce collagen lost on the face and neck as we age, naturally or prematurely, are retinoids and, to a lesser degree, antioxidants like vitamin C. So I use these on my face and neck (usually at both ends of the day). If your neck is more sensitive, you could soften the blow by first applying a thin layer of bland moisturiser (like those from Simple, CeraVe or Cetaphil) underneath these punchier actives, or using something better tolerated all over, like Naturium's well-priced Retinaldehyde Cream Serum 0.10% (£35 for 50ml). Just apply before nighttime moisturiser and take down to your chest. No fancy product under the 'anti-ageing' umbrella is worth a damn if you're not applying sunscreen in sufficient quantities. You're almost literally burning your cash. And so I'm saddened by how many people seek neck creams and yet stop applying SPF at their chin. An ultra-light, fluid sunscreen like La Roche Posay's exceptional new Anthelios UVAir SPF50+ (£25 for 40ml), sinks in instantly, so you can do up your shirt without delay or faff. If you hate most sunscreens, I think you'll love this. Sign up to Inside Saturday The only way to get a look behind the scenes of the Saturday magazine. Sign up to get the inside story from our top writers as well as all the must-read articles and columns, delivered to your inbox every weekend. after newsletter promotion If you still have an insatiable desire for a neck product, then try Beauty Pie's Über Youth Neck & Chest Super Lift Serum-Spray (£17.50 for 95ml to members; £38 otherwise). I give this props for being incredibly easy to apply (just mist on to your neck and chest and stroke for fast absorption) and pleasantly refreshing in a hot spell. Optimal levels of niacinamide (from which our entire skin benefits) may help any with brown spots, while glycerin should help temporarily plump any fine, crepey lines.

Best Face Serums for Bright, Clear, and Even Skin Tone
Best Face Serums for Bright, Clear, and Even Skin Tone

India.com

time25-06-2025

  • Health
  • India.com

Best Face Serums for Bright, Clear, and Even Skin Tone

They can be used as a standalone treatment or layered under moisturizers for enhanced benefits. Whether you're looking to brighten your complexion, boost hydration, or address signs of aging, the right serum can significantly improve skin texture, tone, and overall health with consistent use. 1. Cetaphil – Bright Healthy Radiance Serum with Antioxidant C & Advanced Peptide Image Source: Order Now Cetaphil's Bright Healthy Radiance Serum is a dermatologist-developed formula designed to brighten and even out skin tone. It contains Antioxidant C, a stabilized form of vitamin C, and Advanced Peptides that work to reduce dullness, fade dark spots, and improve skin radiance over time. Key Features: Stabilized vitamin C (Antioxidant C) for skin brightening Advanced Peptide technology to improve skin tone and texture Suitable for sensitive skin Non-comedogenic and hypoallergenic Lightweight, fast-absorbing formula Cons: Results may take time to show on deeper pigmentation Premium price point May not be hydrating enough on its own for very dry skin 2. Plum – 5% Niacinamide Face Serum with Amino Acid for Bright Skin Image Source: Order Now This gentle yet effective serum by Plum contains 5% niacinamide along with amino acids to reduce blemishes, fade acne marks, and improve skin clarity. Ideal for beginners, the formula helps control excess oil, improves skin texture, and leaves a smooth, radiant finish. Key Features: 5% niacinamide to brighten and even skin tone Amino acids for skin repair and barrier support Suitable for oily and combination skin Lightweight, non-greasy texture Fragrance-free and vegan Cons: May not be strong enough for stubborn hyperpigmentation Slight purging possible for sensitive skin in the initial phase Needs consistent use for visible results 3. Minimalist – Vitamin C 10% Face Serum for Glowing Skin Image Source: Order Now Minimalist's Vitamin C 10% Serum uses Ethyl Ascorbic Acid, a stable and potent form of vitamin C, to brighten dull skin and even out tone. With added acetyl glucosamine and centella extract, it also supports skin repair and soothes inflammation, making it great for beginners and regular users alike. Key Features: 10% Ethyl Ascorbic Acid (vitamin C) for brightening Gentle formula suitable for sensitive skin Lightweight and non-oily Supports collagen production and improves skin texture Fragrance-free and transparent ingredients Cons: May oxidize over time if not stored properly Slight tingling on first use for very sensitive skin Requires consistent use and sun protection for best results 4. Beauty of Joseon – Glow Serum with Propolis & Niacinamide Image Source: Order Now This cult-favorite Korean serum combines propolis extract (60%) with niacinamide (2%) to deeply nourish, soothe, and brighten the skin. It targets inflammation, controls sebum, and enhances skin glow, making it perfect for acne-prone and dull skin types. Key Features: 60% propolis extract for anti-inflammatory and healing benefits 2% niacinamide to brighten and reduce redness Hydrating and calming formula Ideal for acne-prone or irritated skin Lightweight texture with a subtle glow finish Cons: May feel slightly sticky on very oily skin Fragrance-free but has a natural honey-like scent Not ideal for those allergic to bee products Face serums are a powerful addition to any skincare routine, offering targeted treatment for specific concerns like dullness, hyperpigmentation, acne, and uneven skin tone. Whether you're looking for the brightening effects of vitamin C, the barrier-boosting power of niacinamide, or the soothing benefits of propolis, there's a serum tailored to your skin's needs. Options like Cetaphil and Plum are gentle enough for sensitive skin, while Minimalist offers effective actives with a clean formulation. For those seeking hydration and glow, Beauty of Joseon's Glow Serum stands out with its unique blend of propolis and niacinamide. With regular use and the right match for your skin type, serums can visibly improve texture, clarity, and overall radiance. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.

The best face washes for sensitive skin, according to dermatologists
The best face washes for sensitive skin, according to dermatologists

CNN

time17-06-2025

  • Health
  • CNN

The best face washes for sensitive skin, according to dermatologists

As a makeup-loving gym-goer who has dealt with eczema, rosacea and a whole host of skin flare-ups, my quest to find the best face washes for sensitive skin has been long and winding. But I've learned a lot along the way: what skin care is worth investing in and what you can skip, the importance of a skin care routine that's catered to your specific skin type and why protecting your skin barrier is actually really important. Ahead, I've consulted six dermatologists on everything you need to know about finding the right face wash for your sensitive skin, whether it's dry, oily, combination or acne-prone, along with their top picks. And if you're looking for the best moisturizers for dry skin or sunscreens for sensitive skin, we (and a whole range of skin experts) have got you covered there too. Vanicream Gentle Facial Cleanser An extremely popular recommendation selected by nearly all the dermatologists we spoke with, this gentle cleanser boasts a 'no-frills formula, free from fragrance, dyes, parabens and sulfates,' said Dr. Hallie McDonald, a board-certified dermatologist and co-founder of Erly. 'It's a top choice for ultra-sensitive or allergy-prone skin, and well suited for conditions like eczema and rosacea.' The cleanser also contains glycerin, making it both gentle and hydrating for the skin, according to board-certified dermatologist Dr. David Kim. Cetaphil Gentle Skin Cleanser Dr. Edward Chen, a board-certified dermatologist and GoPure dermatology advisor, called this gentle and popular pick an 'excellent, nonirritating cleanser for eczema-prone skin.' Dr. Tiffany Libby, a board-certified cosmetic dermatologist, also said it's a great choice for sensitive or dry skin and is formulated to remove dirt, makeup and impurities 'while maintaining the skin's natural pH balance.' It even works without water, McDonald said, 'making it a versatile and calming option, particularly for dry or normal skin in colder months." La Roche-Posay Toleriane Hydrating Gentle Face Cleanser Another derm-favorite, this cleanser features niacinamide and ceramides to keep skin hydrated and soothed. Dr. Rachel Westbay, a board-certified dermatologist at Marmur Medical, said its creamy texture is ideal for sensitive skin. While it's free from parabens, fragrances and sulfates, it does include the brand's proprietary thermal spring water, which Dr. Maxine Warren, a board-certified dermatologist at Dermatology of the Rockies, said boasts antioxidant and soothing properties ideal for rosacea-prone skin. CeraVe Hydrating Facial Cleanser 'This pH-balanced cleanser contains ceramides and hyaluronic acid, which help restore and maintain the skin's protective barrier while hydrating,' Westbay said. Also recommended by Warren and McDonald, ceramides are a popular ingredient that work to hydrate your skin while cleansing it and without compromising your natural skin barrier. The creamy, foaming texture of the cleanser doesn't lather, which reduces the potential for irritation, according to Westbay. Aestura Atobarrier365 Foaming Cleanser After cleansing, 'your skin should feel fresh and refreshed without feeling overly dry or squeaky,' Kim said. One of his favorite options is this gentle, pH-balancing foaming cleanser from Aestura. 'It's packed with glycerin to lightly cleanse the skin without damaging the skin barrier,' he said and 'has a mildly acidic pH to keep the skin barrier intact.' Derma E Hydrating Gentle Cleanser According to Libby, this cleanser is 'the perfect choice for keeping sensitive skin hydrated and comfortable.' Specifically, the formulation includes hyaluronic acid, a popular humectant found in tons of skin care. "[Hyaluronic acid] attracts and retains up to 1,000 times its weight in water, ensuring deep hydration while helping to calm and soothe, alongside chamomile, throughout the cleaning process," Libby said. Alastin Skincare Gentle Cleanser Warren recommends this luxurious foaming gel face wash, which thoroughly cleanses your skin while keeping it soft and hydrated. In addition to being noncomedogenic, hypoallergenic and fragrance-free, the formulation includes oat kernel extract, which aims to soothe irritated skin. GoPure Gentle Gel Cleanser Chen recommends this gel cleanser, which is formulated with niacinamide, a popular skin care ingredient that boasts a host of benefits from improving skin barrier function to reducing inflammation and boosting skin elasticity. It also features vitamin C, which is particularly beneficial for those with hyperpigmentation. Eau Thermale Avène Tolérance Extremely Gentle Cleanser This cleanser is 'specifically formulated for hypersensitive and irritable skin, offering an ultra-gentle cleansing solution that effectively removes impurities without causing irritation,' Libby said. 'Its minimalist formula ensures skin comfort and preserves the integrity of even the most sensitive skin types.' Aveeno Calm and Restore Nourishing Oat Cleanser 'This cleanser is packed with oat extracts for a calming effect and will lightly cleanse your skin without irritating it," Kim said. The hypoallergenic formula is made with oat to soothe and nourish. Skinfix Barrier+ Foaming Oil Cleanser 'I am quite literally obsessed with this cleanser,' Westbay said. According to the dermatologist, it boasts a hydrating triple-lipid complex, which restores ceramide and fatty acid levels, as well as aloe, which supports water retention and is rich in vitamins, antioxidants, minerals and amino acids. 'Despite being so luscious, it's oil-free and does not cause breakouts,' she said. It can even help remove stubborn makeup. Erly Face Foam McDonald describes this face wash from her skin care line as a 'hypoallergenic, fragrance-free foaming cleanser designed for all skin types,' including those with sensitive and acne-prone skin. 'It cleans without disrupting the barrier, making it a particularly good option for those with combination or oily sensitive skin," she said. Bioderma Sensibio H2O Micellar Water 'This no-rinse, cult-favorite cleanser uses micellar technology to gently remove dirt, makeup and impurities without irritating the skin,' Westbay said. 'It's alcohol-free, fragrance-free and hypoallergenic, making it an ideal option for those with sensitive skin." Colorescience Barrier Pro 1-Step Cleanser 'This cleanser is formulated to remove makeup and mineral sunscreen in a single step with no need to double cleanse,' Westbay said. 'It's a multibenefit, skin barrier-boosting solution that's pH balancing and supports the skin's microbiome, as well as promotes gentle exfoliation.' Skinfix Barrier+ Ceramide and Ectoin Gentle Gel Cleanser For those with dry skin, Warren suggests a cleanser with moisturizing ingredients like hyaluronic acid, glycerin or ceramides. This gentle option, one of her top picks, is all about protecting your skin's barrier and natural lipids while thoroughly cleansing your skin of makeup, pollutants and more. 'When choosing a face wash for sensitive skin, it's important to keep the formula simple and soothing,' McDonald said. Our experts recommend opting for cleansers that are fragrance-free, hypoallergenic and pH balanced, all of which work to reduce the likelihood of irritation. Libby recommends considering your specific type of sensitive skin. 'For dry and sensitive skin, opt for creamy, non-foaming cleansers that don't remove essential oils from your skin,' she said. 'For oily and sensitive skin, you may prefer foaming or gel-based cleansers that are gentle yet effective in removing excess sebum without drying out the skin.' Some ingredients to look for? Humectants like hyaluronic acid, ceramides and glycerin work to retain moisture and support your skin's barrier, Westbay said. Emollients like ceramides, petrolatum, lanolin, squalane and mineral oil can help reduce water loss, she added, which is particularly helpful for those with dry skin. Ingredients like licorice, rosehip oil, algae, aloe, chamomile and colloidal oatmeal are popular for calming and soothing sensitive skin. 'Avoid sulfates that can be drying and irritating, alcohols that can dehydrate and irritate the skin, fragrance (a common irritant) and harsh exfoliants,' Westbay said. This also applies to common skin care ingredients like retinoids and benzoyl peroxide — which McDonald said you should avoid unless prescribed — as well as alpha and beta hydroxy acids or witch hazel that 'can excessively exfoliate and dry the skin, especially if you're eczema or rosacea prone,' Chen said. 'When trying a new cleanser, give it at least a week to see how your skin responds,' McDonald said. 'If you experience stinging, redness or peeling, it may not be the right fit.' And if you have particularly reactive skin, she recommends patch testing the cleanser before applying it to your entire face. 'Use lukewarm water — never hot — apply with clean fingertips rather than a washcloth or cleansing tool and limit washing to once or twice daily to avoid overcleansing,' she said. The following FAQs have been answered by dermatologists Dr. Edward Chen, Dr. Tiffany Libby, Dr. Hallie McDonald, Dr. Maxine Warren and Dr. Rachel Westbay. Is Cetaphil or CeraVe cleanser better for sensitive skin? Is Cetaphil or CeraVe cleanser better for sensitive skin? 'Both Cetaphil and CeraVe are excellent options for sensitive skin, and which one is better may depend on individual skin needs,' McDonald said. 'CeraVe tends to offer more in terms of barrier support because it contains ceramides and hyaluronic acid, which help hydrate and protect the skin.' Because of this, she often recommends it to those with extremely dry skin and patients with eczema. 'Cetaphil has a simpler formula, and it is often better tolerated better by those with extremely reactive skin or allergies,' McDonald said. 'It's also very lightweight and noncomedogenic,' she added, making it a great option for people with both sensitive and acne-prone skin. What is the gentlest face wash? What is the gentlest face wash? 'The gentlest types of face washes are typically those that are formulated to maintain the skin's natural balance while effectively cleansing without causing irritation,' Libby said. These are commonly 'non-foaming, cream- or lotion-based cleansers that are fragrance-free, sulfate-free and pH balanced,' McDonald said. Other popular formulations include micellar waters and milk cleansers, which Westbay said tend to be more nourishing and less likely to strip the skin's natural oils. Things to avoid? Fragrances, harsh scrubs and chemical exfoliants like retinol, AHAs and BHAs, Warren said. What face wash do dermatologists suggest for sensitive skin? What face wash do dermatologists suggest for sensitive skin? 'We generally recommend gentle, non-stripping cleansers that are free from fragrance and harsh detergents,' McDonald said. 'For those with dry or reactive skin, cream-based cleansers are often preferred for their hydrating properties,' she said. 'For those with oily but sensitive skin, a mild foaming cleanser can be appropriate as long as it doesn't contain irritants or drying agents.' Warren suggests checking the labels for terms like 'soap-free' or 'non-foaming,' as foaming formulations often include sulfates, which can strip your skin barrier. She also recommends looking for cleansers labeled as 'fragrance-free' as opposed to 'unscented,' which can still contain fragrance. 'I typically suggest noncomedogenic, hypoallergenic cleansers,' Libby said. 'Certifications to look for on labels might include 'dermatologist-recommended' or 'suitable for sensitive skin,' which can be helpful indicators of a product's gentleness and suitability for sensitive skin types,' she said. 'Always prioritize gentle, simple formulations that maintain skin balance and prevent irritation.' Chen recommends looking for the National Eczema Association stamp to ensure your cleanser of choice is an appropriate option for sensitive skin. For this article, we consulted the following skin experts to gain their professional insights. Dr. Edward Chen, board-certified dermatologist and GoPure dermatology advisor Dr. David Kim, board-certified cosmetic dermatologist Dr. Tiffany Libby, board-certified cosmetic dermatologist Dr. Hallie McDonald, board-certified dermatologist and co-founder of Erly Dr. Maxine Warren, board-certified dermatologist at Dermatology of the Rockies Dr. Rachel Westbay, board-certified dermatologist at Marmur Medical CNN Underscored has a team of skilled writers and editors who have many years of experience testing, researching and recommending products, and they ensure each article is carefully edited and products are properly vetted. We talk to top experts when applicable to make certain we are testing each product accurately, recommending only the best products and considering the pros and cons of each item. For this story, contributing writer Noelle Ike talked to dermatologists about the best face washes for sensitive skin.

This top-rated Cetaphil moisturizer is almost 50% off
This top-rated Cetaphil moisturizer is almost 50% off

NBC News

time05-06-2025

  • Health
  • NBC News

This top-rated Cetaphil moisturizer is almost 50% off

We're no strangers to skin care at NBC Select — in fact, after testing and ranking over 100 moisturizers, we're experts on spotting great formulas and even better deals, and today's deal of the day has both. Cetaphil is one of our favorite skin care brands; the brand consistently produces high-quality skin care like cleansers, moisturizers and more for drugstore prices, and today you can get its Hydrating Water Gel Moisturizer at its lowest price ever for almost50% off on Amazon. Cetaphil's Hydrating Water Gel is designed to help relieve tight and rough skin, making it an ideal choice for those with very dry, dehydrated skin. The formula includes hydratorslike hyaluronic and polyglutamic acid, which help strengthen your skin's moisture barrier without feeling heavy on your skin. It uses a slow-release technology that keeps skin hydrated for up to 72 hours by increasing your skin's water content and sealing in the moisture, too, according to the brand. The oil-free, fragrance-free formula is gentle on sensitive skin, and it also absorbs quickly, leaving a dewy yet non-greasy finish, according to Cetaphil. More Cetaphil deals on Amazon: 30% off the Daily Facial Cleanser25% off the Hydrating Night Cream20% off the Moisturizing Relief Body Wash Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. Why trust NBC Select? I'm an associate SEO reporter for NBC Select who's been covering deals and sales for over a year. For this piece, I checked the price of the Cetaphil Hydrating Water Gel Moisturizer across retailers to find the best deal. Catch up on NBC Select's in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

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