Latest news with #ChamberlainCoffee
Axios
3 days ago
- Business
- Axios
Pinterest's comms-led coffee collaboration
Pinterest just brewed up one of its biggest creator collaborations yet — and it was born out of the communications team, not brand partnerships. Why it matters: Communication and marketing teams are known to butt heads over creator partnerships, with one side focused on pushing the boundaries for cultural relevance and the other mitigating risk. Yes, but: Pinterest's recent partnership with longtime "pinner" Emma Chamberlain and Chamberlain Coffee is a case study in what happens when a communications team leans into cultural alignment, trend-spotting and multi-layered corporate storytelling. Catch up quick: Over the past five years, Pinterest's comms team quietly tracked every time Chamberlain mentioned the platform. That authentic affinity became the foundation for Pinterest's first-ever co-branded physical product, a salted toffee coffee blend with Chamberlain Coffee. The partnership also included a Pinterest board showcasing Chamberlain's behind-the-scenes inspiration and shoppable pins, a specialty drink at Chamberlain Coffee's LA café, limited-edition merch and an on-stage interview with Pinterest CEO Bill Ready during Cannes Lions. By the numbers: The partnership received nearly 1,500 press mentions in the first week, according to Pinterest. Meanwhile, Chamberlain Coffee saw a 200% spike in sales on site during launch day and a sold out merch store. Plus, the partnership received high praise across LinkedIn from influential voices within the brand and marketing space. Between the lines: This was more than just a brand partnership that sold a product or got eyeballs. It was a comms-led, reputation-building moment that nailed the messaging of key business priorities, like elevating Pinterest's shopping features, highlighting the power of Pinterest Predicts and spotlighting a creator who spoke about the platform as a "safe haven" online. What they're saying: The partnership unlocked so many opportunities for storytelling, says Marie-Joelle Parent, director of consumer communications at Pinterest. "In comms, we're always looking at, who's the spokesperson and what are the stories?" Parent said. "And this was multi-layered. Emma is an authentic Pinner who's built her brand using the platform. Plus she's very aligned with our brand values as well." What's next: Pinterest's team is looking to re-create the magic. "We're looking for those interesting brands or creators that offer storytelling opportunities, unique product sets and a distinct identity of fans following behind them, that are also aligned to the trends we're seeing on platform," says Laurel Stier, director of programming and originals at Pinterest. Chamberlain is still organically posting about Pinterest. Perhaps a nail art collab is next?
Yahoo
05-07-2025
- Business
- Yahoo
Pinterest Launches First Product Collaboration with Chamberlain Coffee
Pinterest Inc. (NYSE:PINS) is one of the high profit margin stocks to buy now. On June 18, Pinterest announced its first-ever product collaboration, as the company partnered with influencer Emma Chamberlain's coffee company called Chamberlain Coffee. This co-branded product is a limited-edition 'Sea Salt Toffee Flavored Blend' coffee. The coffee blend became available for purchase on June 17 this year on Chamberlain Coffee's website in the UK, the US, Canada, and Europe, as well as directly through Chamberlain Coffee's Pinterest profile. The collaboration is notable as a branding opportunity and also because the coffee itself was inspired by Pinterest trends. Emma Chamberlain is a long-time Pinterest user and used the platform to imagine the entire campaign and design. A young, stylish woman using her smartphone to find inspiration for her latest DIY project. A core theme throughout the process was the 'Fisherman Aesthetic' trend, identified as one of 20 rising trends in Pinterest Predicts, which is the platform's annual emerging trends report for 2025. While Emma Chamberlain's influence is a factor in the product's potential popularity, Pinterest suggests that if the coffee blend proves successful, it could indicate the predictive power of its trend reports. Pinterest Inc. (NYSE:PINS) is a visual search and discovery platform that allows people to find ideas, such as recipes, home and style inspiration, and others. While we acknowledge the potential of PINS as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey.
Yahoo
18-06-2025
- Business
- Yahoo
Pinterest Partners With Emma Chamberlain For its First Ever Co-Branded Product
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Pinterest has launched its first-ever product collaboration, with the platform co-branding a new product from Chamberlain Coffee, the coffee company founded by influencer Emma Chamberlain. Pinterest will co-brand a limited edition coffee mix, which will be promoted and sold within the app. As explained by Pinterest: 'The limited-edition 'Sea Salt Toffee Flavored Blend' will be available for purchase on 17 June on Chamberlain Coffee's website in the U.K., United States, Canada, and Europe, as well as via Chamberlain Coffee's Pinterest profile.' And more than just a branding opportunity, Pinterest says that the coffee itself was inspired by Pins: 'A long-time fan of Pinterest, Emma imagined the entire campaign and design on the platform. From exploring flavor profiles to gathering visual inspiration for the launch, each detail was hand-picked to capture the feeling of sipping an iced coffee by the seaside. The Fisherman Aesthetic trend from Pinterest Predicts, our annual emerging trends report, served as a core theme throughout the process.' Indeed, 'Fisherman Aesthetic' was one of 20 rising trends, based on Pin engagement, that Pinterest identified earlier this year. Pinterest says that the collaboration highlights how Pinterest's trend forecasting system can not only predict emerging trends, but also provide valuable insights 'to help brands plan and predict upcoming products.' Which is an interesting point of note. Of course, this is a co-branded product, so Pinterest obviously had some say in the creative angling, and we don't have any insight into relative sales figures as yet. But maybe, if it does turn out to be popular, that could point to Pinterest's trend predictions as a helpful indicator of likely consumer interest. I mean, the influence of Chamberlain is also a factor here, but… Pinterest says that users will be able to learn more about the product, and purchase the coffee, via a new Pinterest board created by Emma Chamberlain. 'The board features inspiration for the blend, behind-the-scenes content from the campaign photoshoot and shoppable Pins driving users to purchase the blend, as well as a limited-edition merch collection.' It's another sign of big brands leaning into influencer marketing, and aligning with high-profile creators to promote their products. A recent report from Statista estimates that the global influencer marketing industry will grow 36% this year, and with YouTubers like MrBeast crossing into mainstream consciousness, it does seem like we're entering a new phase of the creator economy, where web-originated celebrity is on par with film and TV fame. Even the platforms themselves are tapping into this, and it'll be interesting to see if Pinterest looks to further product collabs like this in future. Effettua l'accesso per consultare il tuo portafoglio
Daily Mail
24-04-2025
- Health
- Daily Mail
YouTuber Emma Chamberlain reveals she was diagnosed with serious health disorder at the HAIR SALON
YouTube star, Emma Chamberlain, revealed the unexpected way she was diagnosed with Polycystic Ovary Syndrome (PCOS) during a chance encounter at the hair salon. In a Vogue video, released on Tuesday, the social media sensation, 23, recalled the exact moment a stranger informed her that she appeared to be suffering from a hormonal disorder, which goes undiagnosed in upward of 70% of affected women. 'I was sitting in the chair getting my hair washed and a woman was next to me and she turned to me and she said, "Do you have PCOS"?' the influencer told viewers. 'I was like, "I don't know. My mom has PCOS. She has PCOS and endometriosis and she's had a lot of challenges," Chamberlain replied. 'And she was like, "I think you have PCOS."' The content creator, who has launched successful ventures like Chamberlain Coffee and a Spotify exclusive podcast, explained the woman 'could tell by the acne' on her cheeks, at the time. 'Turns out she was an OBGYN and she diagnosed me with PCOS,' Chamberlain said of the fateful interaction that happened over a year ago. 'It's really changed my life, to be honest.' Since getting her diagnosis and getting medication to help regulate hormones, Chamberlain said her periods have been 'so much more chill.' 'My skin is so much more predictable. My hair is getting thicker. It's just feeling like I'm coming back to myself in a way,' she raved. Polycystic ovary syndrome (PCOS) is a common condition that affects how a woman's ovaries work. The three main features of PCOS are irregular periods, excess androgen, which may cause physical signs such as excess facial or body hair and polycystic ovaries. Symptoms include menstrual irregularity, excess hair growth, acne, and obesity. The condition affects around one in 10 American women of childbearing age - and can impact fertility. Chamberlain first revealed her PCOS diagnosis in March 2024 during an episode of her Anything Goes podcast. 'I found out it's the reason that for many years I've had irregular periods, cystic acne, anxiety, depression and a slew of other issues,' she said, at the time. 'It could also possibly impact my fertility, which is upsetting. It's definitely a bummer.' She continued: 'It's common. I know a lot of girls with PCOS and I think I have a milder version of it. I don't have the cysts, I don't have all of the symptoms of PCOS, but alas, I have it.' Chamberlain noted that 'hopefully' she will 'be fertile' when she is 'ready to have children' in six to eight years, according to her timeline. The YouTuber pointed out that her diagnosis was 'a little less frightening' as her mom has PCOS and was still able to get pregnant with her. In the past, Chamberlain has openly discussed her mental health struggles, particularly anxiety, burnout, and perfectionism. In 2021, she told Vogue when she is burnout that the best thing she can do is 'nothing and wait for it to pass and it always does.' 'I used to push through it and I would go deeper and darker into that bad spot. Now when I feel it coming, I beat it before it gets too bad,' she explained. Exercise, like a walk, jog or doing Pilates at home, helps as well as reading, cooking and listening to educational podcasts. Chamberlain, who began her YouTube career at the age of 16 as a sophomore in high school, admitted that she has 'struggled with anxiety ever since' she can remember. 'I've been dealing with it since pre-school when I would get really severe separation anxiety from my parents and also from inanimate objects,' she noted. 'I always felt different. People would feel fine with their parents dropping them off at elementary school and I really had a hard time.' As a kid, she recalled getting 'really anxious about weird things' like getting in trouble. To this day, she said that she still struggles with needing to do 'the right thing' and wanting 'every move' of hers to be 'perfect.' 'I don't ever want to make a mistake and that's just not realistic,' she acknowledged. Chamberlain detailed that her 'perfectionist mentality' forces her to think that she needs to 'every single situation' right and that she 'can't ever be awkward.' 'It's so much pressure,' she emphasized. 'I also get anxiety about things happening to the people I love. Like, if I text one of my parents and they don't respond within the hour, I'll spiral and it's extreme.' The star said that while she hasn't been diagnosed with OCD that she does 'have a lot of the tendencies and behaviors.' 'I get intrusive thoughts and I black out in these moments because I'm so consumed in my mind,' she stated. During that same 2021 Vogue interview, Chamberlain noted that both her 'parents have struggled throughout their lives with different forms of anxiety and depression' so they've been able to help her through it. In 2020, she spoke about how 'growing up' with social media and in the public eye gave her 'eating issues as a kid.' 'I literally have struggled with that my whole life. Almost every person I've met has had some form of an eating disorder. I mean, I've had...I don't want to trigger anyone, but so many,' she told Cosmopolitan. Chamberlain's job involves her looking at herself for hours on end as she edits YouTube videos from her bed, her chosen place to do work. Constantly looking at herself, though, has caused the influencer to struggle with body dysmorphia, which causes her to think she looks larger than she actually appears. 'I've been fully not at a healthy weight and I thought I was obese multiple times,' she said. 'It's awful. My whole family was telling me I looked terrible. They were like, "You look like you're dying." I was like, "I think I look great." Dealing with her dysmorphia has encouraged the YouTuber to never use photo editing applications like FaceTune, which is popular for making one look thinner or smoothing out skin.
