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Business Wire
2 days ago
- Business
- Business Wire
Scott Holden Joins Vanta as Chief Marketing Officer
SAN FRANCISCO--(BUSINESS WIRE)-- Vanta, the first and only AI-powered trust management platform, today announced that Scott Holden has joined the company as its Chief Marketing Officer. As CMO, Holden will oversee the entire Marketing department including brand, product marketing, demand generation, growth, communications and field marketing. Holden will report to Vanta CEO Christina Cacioppo. With 20 years of marketing leadership at high-growth SaaS companies including Brex, ThoughtSpot and Salesforce, Holden has built and scaled world-class teams and driven category creation in competitive, fast-evolving markets. As CMO, Holden will lead Vanta's efforts to expand global awareness of its market-leading trust management platform, deepen customer engagement and drive business growth across industries and segments. 'Scott has a unique talent for transforming breakthrough products into generational category leaders,' said Cacioppo. 'What's most remarkable isn't just what he's built over two decades of marketing leadership, it's how he's done it: with a relentless focus on customers and collaboration. Scott's blend of deep storytelling and analytical rigor will be critical for Vanta as we enter our next chapter of growth.' Holden most recently served as CMO at Brex, where he evolved the company's brand into the leading AI-powered spend platform, growing Brex's enterprise business by over 90% in the past year alone. With his expertise in product-led growth marketing, Brex's startups business had a 70% increase in sign-ups and a 2x increase in spend efficiency last year under Holden's leadership. In addition, Holden led a variety of Brex's high-impact brand campaigns including the Enterprise focused 'Concurghhh' and customer brand campaign featuring leading companies like DoorDash, Robinhood and the Boston Celtics. Prior to Brex, Holden spent over eight years at ThoughtSpot, serving as CMO and Head of Go-to-Market (GTM) Operations leading a 100+ person organization encompassing marketing, sales development and GTM operations, while spearheading brand campaigns and implementing a successful account-based marketing strategy targeting Global 2000 enterprises. Earlier in his career, Holden spent seven years at Salesforce, where he held multiple marketing leadership roles, including Vice President of Marketing for the Salesforce Platform, Sales Cloud, and Chatter, and oversaw teams across customer marketing, industry marketing and community. 'I first discovered Vanta after experiencing just how painful and complex the SOC 2 process can be at a previous company,' said Holden. 'What stood out immediately—beyond the clear product-market fit—was the truly special way Vanta is reimagining critical, complicated security work as approachable and scalable, especially in the age of AI. Whether serving fast-growing startups or Fortune 50 leaders, Vanta's vision for AI-powered trust has never been more relevant—or essential—than it is today.' Holden joins Vanta as the company continues to accelerate its product innovation and industry recognition. In June 2025, Vanta introduced the Vanta AI Agent to autonomously handle time-consuming and error-prone GRC workflows. Earlier this year, Vanta released its AI Security Assessment to guide customers on the responsible use of AI and became one of the first companies to achieve ISO 42001 certification, reinforcing its commitment to building trust in AI systems. Last week, Vanta was named a Leader in the 2025 IDC MarketScape: Worldwide Governance, Risk, and Compliance Software, reflecting the company's leadership in automating and simplifying security and compliance. Vanta's additional recent accolades include the Forbes Cloud 100, Fast Company's Most Innovative Companies, Inc. Magazine's Best Workplaces for 2025 and Forbes' 2025 list of Best Startup Employers. About Vanta Vanta is the leading AI powered trust management platform that helps simplify and centralize security for organizations of all sizes. Over 11,000 companies including Atlassian, Duolingo, Icelandair, Ramp and Synthesia rely on Vanta to build, maintain and demonstrate their trust—all in a way that's real-time and transparent. Founded in 2018, Vanta has customers in 58 countries with offices in Dublin, London, New York, San Francisco and Sydney. For more information, visit
Forbes
24-04-2025
- General
- Forbes
Try Ethan Kross's Methods to Manage Emotions in the Moment
Circle arrows icon set. Rotate arrow symbols. Round recycle, refresh, reload or repeat icon. Modern ... More simple arrows. Vector illustration. I recently spoke with Ethan Kross, PhD, about his new book Shift—Managing Your Emotions So They Don't Manage You. Kross, an award-winning professor at the University of Michigan and Director of the Emotion and Self Control Laboratory, is also the author of the bestseller Chatter; he's an expert on emotion regulation. His research has been featured on CBS Evening News and Good Morning America, as well as in The Wall Street Journal, The New Yorker, and many other outlets. How do you keep your emotions from getting the best of you? Is there a quick fix? According to Kross, no; however, you can learn to regulate your emotions in the moment and make a plan to not be bested by intense feeling. Kross said there is no one size fits all tool for emotional regulation. Rather, he encourages readers to keep an open mind and try many different tools. Kross and I discussed methods and modalities you can keep in mind when you need to refocus and emotionally regulate in difficult situations. The WOOP self-regulation plan. If you're prone to reactivity, working a plan for emotional regulation can help you in moments when you are overwhelmed. Kross says implementing this plan pays dividends. He uses the framework 'Wish, Outcome, Obstacle, Plan' (or WOOP) to assess any emotional challenge: W-Wish: Write down a wish or a goal that is important to you and within the realm of possibility O-Outcome: How will it feel when you accomplish this? Write it down. O-Obstacle: What are issues in your path keeping you from success? List them. P-Plan: The action you are going to take when you face this obstacle. Write how you will keep moving despite obstacles. Inevitably, you will face barriers as you pursue the things that are important to you. A WOOP plan allows you to not be thrown off or overly disheartened when you face setbacks. Remember that you have an action plan; feel your feelings, then work the plan. Mentally time travel. Worst-case scenario thinking can translate into rumination. Rumination can quickly lead to shame: thoughts such as 'Why is this happening?' or 'I should be past this point by now.' To break this cycle, you must "flip the switch," says Kross, through mental time travel. To mentally time travel, imagine how you will feel in a month, after you are out of the woods with this particular situation. Realize that whatever you are facing will pass. When you can connect with a feeling of certainty, you allow yourself to access solutions for how you will get through the current moment. Another way of mentally time traveling is looking backward; how have you dealt with these situations in the past? You made it through those times; you'll make it through this rough patch as well. Seek quick relief. When emotions are overwhelming you, reach for quick relief. Reset your emotional state. You can do this by listening to your favorite song on repeat, changing your space (go to your local coffee shop, for example), or by mentally time traveling. Kross shares a story about an interaction he had with his daughter. His daughter Dani played soccer; one Saturday on the way to a game, Dani was sitting in the backseat, surly. Emotions are contagious; Kross said his daughter's bad mood was also bringing him down. Then, one of Kross's favorite songs came on the radio. He and his daughter started singing along; when he looked to the back seat of the car, Dani was smiling and happy. When they got to the field, Dani was happy and ready to play. (Thanks, Journey!) A good song on the radio, a quick dance break—these mood lifters don't take much time, but they can change the tenor of your day. Kross advises readers to take advantage of these resets. Talk it out. Don't wrestle with a difficult situation in isolation. Talk through your issue with someone you trust. However, be careful with whom you share, says Kross; you want someone who will be empathetic, affirming, and solution-oriented—not someone who will cause you to despair more. Seek someone who is not in the same emotional straits as you. Be clear in your intent; say that you would like to share the facets of what is bothering you, and you're sharing because you'd like help seeing the situation differently. You don't want just to keep talking and talking—you want to come to a resolution. Kross shares that there are many different ways to manage your emotions and regulate. Leverage the tools in Shift so you can flip the switch so that you see the situation in a different light.
