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Cheech And Chong THC Seltzers Highlighted At Tales Of The Cocktail
Cheech And Chong THC Seltzers Highlighted At Tales Of The Cocktail

Forbes

time09-07-2025

  • Entertainment
  • Forbes

Cheech And Chong THC Seltzers Highlighted At Tales Of The Cocktail

Cannabis culture icons Cheech & Chong will present awards at Tales of the Cocktail in New Orleans ... More later this month while highlighting their High & Dry hemp THC seltzers. In what is being described as 'a groundbreaking cultural first for both the cannabis and spirits industries,' New Orleans' Tales of the Cocktail has named High & Dry THC-infused seltzers from iconic comedy duo Cheech & Chong as the first cannabis beverage sponsor for the Spirited Awards. The nonprofit organization Tales of the Cocktail Foundation works to empower the global hospitality industry through education, advocacy and community support. At its annual conference held in New Orleans each July, the group brings the hospitality industry together for an event 'that blends education, networking, and celebration like no other,' according to organizers. Cheech & Chong's High & Dry seltzers come in a variety of flavors and feature 5mg of THC per can. The conference also honors leaders from the global cocktail industry with its coveted Spirited Awards in categories such as World's Best Cocktail Bar, World's Best Cocktail Menu and Tales Visionary Award, among others. Cheech & Chong's High & Dry Seltzers are hemp-based THC-infused canned beverages designed to deliver the psychoactive effects of cannabis in a palatable, drinkable formulation. A growing category that is gaining market share, hemp-derived THC beverages have become a common sight at liquor stores and bars in some states since the legalization of hemp agriculture and products via the 2018 Farm Bill. First Cannabis Beverage Spirited Awards Sponsor This year marks the first time that the Spirited Awards has embraced a cannabis brand as an official sponsor of the event. As part of the festivities, weed culture heroes Cheech & Chong (Cheech Marin and Tommy Chong) will present the Spirited Awards for the Best Broadcast, Podcast or Online Video Series and the Best Cocktail and Spirits Publication. The High & Dry seltzers will also be highlighted throughout the Tales of the Cocktail experience, giving bartenders and other industry professionals an opportunity to sample the products and learn how they integrate with the cocktail world. 'We're not just bringing drinks-we're bringing the culture,' Chong, co-founder of Cheech & Chong's Beverages, said in a statement from the company. 'High & Dry is all about fun, connection, and new experiences. And Tales of the Cocktail is the perfect place to share it.' Hemp-THC Drinks A 'Whole New Category' In Cannabis Consumption In an exclusive interview, Marin says that hemp-derived THC beverages including the High & Dry Seltzers and the company's High Tea THC-infused iced tea offerings make cannabis accessible to a wide range of consumers. 'It's a whole new category, it's a brand-new way of enjoying the herb,' says. 'And we want to go to where the people are, and make it easier, so you can get your you're drink at a grocery store, you know? And that makes it a lot easier for when you go watch your kid play soccer.' Cheech Marin (l) and Tommy Chong Cheech & Chong's THC infused seltzers are available in a variety of flavors, as are the High Tea canned iced tea drinks. When asked what sets his THC-infused beverages apart from the others in a market crowed with weed drinks, Marin notes one important difference. 'Well, you know, they're called Cheech and Chong,' he replies with a chuckle. 'And everybody knows that name. So, we hope that this stands for high quality and enjoyability and accessibility and you know, we kind of want to spread the news. At a certain age, you get kind of wary of smoking, you know, and I know the age. Hemp or THC in a liquid form, that's a lot better.' Tales of the Cocktail kicks off on July 20 in New Orleans and runs through July 25.

‘Cheech & Chong's Last Movie' Gets Digital Streaming Date
‘Cheech & Chong's Last Movie' Gets Digital Streaming Date

Forbes

time16-05-2025

  • Entertainment
  • Forbes

‘Cheech & Chong's Last Movie' Gets Digital Streaming Date

"Cheech & Chong's Last Movie" partial poster featuring Tommy Chong and Cheech Marin. Cheech & Chong's Last Movie — a documentary about iconic stoner comedy buds Cheech Marin and Tommy Chong — is coming soon to digital streaming. Directed by David Bushell, Cheech & Chong's Last Movie was released theaters on April 25 after a special screening of the film on Stoner Day on 4/20. The official summary of the film reads, 'Cheech & Chong's Last Movie defies documentary expectations, offering a wildly imaginative take on genre convention; a true-life tale told through a mix of animation and archival madness, all underscored by a classic cinematic road trip comedy. 'Tracing the enduring legacy of pioneering comics Cheech Marin and Tommy Chong, the film features interviews, sketches, and never-before-seen footage spanning the duo's five-decade career. The result is an unlikely story of friendship and fame, turmoil and defiance, rebellion and ultimately — redemption.' Cheech and Chong's Last Movie is expected to be released on digital streaming via premium video on demand on Friday, May 23, per When to Stream. While When to Stream is typically accurate with its PVOD reports, the streaming tracker did not indicate if distributor Keep Smokin' had announced or confirmed the documentary's release date, so it is subject to change. When Cheech and Chong's Last Movie becomes available on PVOD, it will be available for purchase or rent on such digital platforms as Apple TV, Fandango at Home, Prime Video and YouTube. Prime Video currently has the documentary up for pre-order for $19.99, which is also the digital purchase price. Since digital rentals typically are $5 less than purchase prices, viewers can expect to rent Cheech and Chong's Last Movie for $14.99 for a 48-hour period. See the trailer for Cheech & Chong's Last Movie below (disclaimer: coarse language). Cheech and Chong's Last Movie has earned just over $750,000 in limited release in North American theaters to date. Production budget information is not available. Cheech and Chong's Last Movie was a hit with Rotten Tomatoes critics, who collectively gave the film an 88% 'fresh' score based on 25 reviews. The RT Critics Consensus for the film reads, 'Getting a lot of mileage out of Cheech Marin and Tommy Chong's enduring rapport, their Last Movie provides both a comprehensive retrospective and a touching last hangout with this legendary comedy duo.' In addition, audiences gave Cheech and Chong's Last Movie an 86% 'fresh' rating on the RT's Popcornmeter based on 50-plus verified user ratings. Rated R, Cheech and Chong's Last Movie, featuring Cheech Marin and Tommy Chong, is expected to debut on PVOD on May 23.

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