Latest news with #CheryGroup
Korea Herald
a day ago
- Automotive
- Korea Herald
LEPAS's First Overseas Showcase: Redefining Premium Mobility at Indonesia Auto Show
JAKARTA, Indonesia, July 18, 2025 /PRNewswire/ -- In April this year, Chery Group officially unveiled its new brand LEPAS, embarking on its global journey to deliver refined lifestyle experiences. As a key step in its globalization strategy, LEPAS is set to make its overseas debut at the Indonesia International Auto Show, opening on July 23. By choosing Indonesia—Southeast Asia's pivotal market—for its overseas debut, LEPAS demonstrates its forward-looking strategy and unwavering confidence in emerging markets worldwide. At this year's Indonesia International Auto Show, LEPAS will bring its brand philosophy "Colorful Life, Masterful Drive" to life through the event's most vibrant exhibition space. The brand will transform its display area into a premium lifestyle runway, where bold colors, sophisticated design, and interactive elements come together to deliver a truly immersive experience that breaks from conventional automotive showcases. Chief Designer of LEPAS will also be present at the venue, engaging in in-depth discussions with visitors and media representatives to explore the endless possibilities of elegant mobility for the future. Adhering to its "In Somewhere, For Somewhere" development philosophy, LEPAS is actively integrating into the Indonesian market by accelerating the establishment of a comprehensive sales and service network to precisely meet local consumers' needs. At this auto show, LEPAS will present its star product portfolio —L8, L6, and L4—making their first collective appearance. L8, a benchmark SUV in its segment, combines elegant styling with a tech-forward cockpit, spacious comfort and comprehensive safety features—making it an ideal choice for urban elites pursuing a premium lifestyle. The show will also witness the debut of the all-new L6 and L4 models. With segment-leading performance, these vehicles will extend LEPAS's appeal to wider customers—from fashion-forward urbanites to individuality-seeking sophisticates—collectively delivering a premium brand experience that blends exceptional value with elevated quality for global customers. LEPAS's global premiere is just the beginning. Establishing Indonesia as its strategic springboard, the brand is rapidly advancing its mission to become 'the brand of choice for premium lifestyles' worldwide. This auto show will see LEPAS unveiling the most vibrant display—not simply as visual spectacle, but as a symbol of its commitment to exploring and embracing colorful life and cultural diversity. Powered by human-centered technology and speaking the universal language of color, LEPAS is now embarking on its global journey from China, leading a new generation of urbanites toward their aspirational vision of premium mobility.
Globe and Mail
a day ago
- Automotive
- Globe and Mail
LEPAS's First Overseas Showcase: Redefining Premium Mobility at Indonesia Auto Show
JAKARTA, Indonesia , July 18, 2025 /CNW/ -- In April this year, Chery Group officially unveiled its new brand LEPAS , embarking on its global journey to deliver refined lifestyle experiences. As a key step in its globalization strategy, LEPAS is set to make its overseas debut at the Indonesia International Auto Show, opening on July 23 . By choosing Indonesia—Southeast Asia's pivotal market—for its overseas debut, LEPAS demonstrates its forward-looking strategy and unwavering confidence in emerging markets worldwide. At this year's Indonesia International Auto Show, LEPAS will bring its brand philosophy "Colorful Life, Masterful Drive" to life through the event's most vibrant exhibition space. The brand will transform its display area into a premium lifestyle runway, where bold colors, sophisticated design, and interactive elements come together to deliver a truly immersive experience that breaks from conventional automotive showcases. Chief Designer of LEPAS will also be present at the venue, engaging in in-depth discussions with visitors and media representatives to explore the endless possibilities of elegant mobility for the future. Adhering to its "In Somewhere, For Somewhere" development philosophy, LEPAS is actively integrating into the Indonesian market by accelerating the establishment of a comprehensive sales and service network to precisely meet local consumers' needs. At this auto show, LEPAS will present its star product portfolio —L8, L6, and L4—making their first collective appearance. L8, a benchmark SUV in its segment, combines elegant styling with a tech-forward cockpit, spacious comfort and comprehensive safety features—making it an ideal choice for urban elites pursuing a premium lifestyle. The show will also witness the debut of the all-new L6 and L4 models. With segment-leading performance, these vehicles will extend LEPAS' s appeal to wider customers—from fashion-forward urbanites to individuality-seeking sophisticates—collectively delivering a premium brand experience that blends exceptional value with elevated quality for global customers. LEPAS's global premiere is just the beginning. Establishing Indonesia as its strategic springboard, the brand is rapidly advancing its mission to become 'the brand of choice for premium lifestyles' worldwide. This auto show will see LEPAS unveiling the most vibrant display—not simply as visual spectacle, but as a symbol of its commitment to exploring and embracing colorful life and cultural diversity. Powered by human-centered technology and speaking the universal language of color, LEPAS is now embarking on its global journey from China , leading a new generation of urbanites toward their aspirational vision of premium mobility.
Cision Canada
a day ago
- Automotive
- Cision Canada
LEPAS's First Overseas Showcase: Redefining Premium Mobility at Indonesia Auto Show
JAKARTA, Indonesia, July 18, 2025 /CNW/ -- In April this year, Chery Group officially unveiled its new brand LEPAS, embarking on its global journey to deliver refined lifestyle experiences. As a key step in its globalization strategy, LEPAS is set to make its overseas debut at the Indonesia International Auto Show, opening on July 23. By choosing Indonesia—Southeast Asia's pivotal market—for its overseas debut, LEPAS demonstrates its forward-looking strategy and unwavering confidence in emerging markets worldwide. At this year's Indonesia International Auto Show, LEPAS will bring its brand philosophy "Colorful Life, Masterful Drive" to life through the event's most vibrant exhibition space. The brand will transform its display area into a premium lifestyle runway, where bold colors, sophisticated design, and interactive elements come together to deliver a truly immersive experience that breaks from conventional automotive showcases. Chief Designer of LEPAS will also be present at the venue, engaging in in-depth discussions with visitors and media representatives to explore the endless possibilities of elegant mobility for the future. Adhering to its "In Somewhere, For Somewhere" development philosophy, LEPAS is actively integrating into the Indonesian market by accelerating the establishment of a comprehensive sales and service network to precisely meet local consumers' needs. At this auto show, LEPAS will present its star product portfolio —L8, L6, and L4—making their first collective appearance. L8, a benchmark SUV in its segment, combines elegant styling with a tech-forward cockpit, spacious comfort and comprehensive safety features—making it an ideal choice for urban elites pursuing a premium lifestyle. The show will also witness the debut of the all-new L6 and L4 models. With segment-leading performance, these vehicles will extend LEPAS's appeal to wider customers—from fashion-forward urbanites to individuality-seeking sophisticates—collectively delivering a premium brand experience that blends exceptional value with elevated quality for global customers. LEPAS's global premiere is just the beginning. Establishing Indonesia as its strategic springboard, the brand is rapidly advancing its mission to become 'the brand of choice for premium lifestyles' worldwide. This auto show will see LEPAS unveiling the most vibrant display—not simply as visual spectacle, but as a symbol of its commitment to exploring and embracing colorful life and cultural diversity. Powered by human-centered technology and speaking the universal language of color, LEPAS is now embarking on its global journey from China, leading a new generation of urbanites toward their aspirational vision of premium mobility.
Zawya
3 days ago
- Automotive
- Zawya
Chery to launch new EV brand Icaur in South Africa in 2026
Icaur, a new energy vehicle (NEV) brand under China's Chery Group, has confirmed it will officially enter the South African market in the first quarter of 2026. The brand revealed its intentions following its recent debut at the 2025 Festival of Motoring. Image supplied Founded in 2023, Icaur positions itself as an expressive, lifestyle-driven EV brand that aims to deliver clean mobility without compromising on personality or design. Its local entry marks the Chery Group's continued investment in the region, and Icaur's first foray into the African market. 'As the world embraces a new era of clean mobility, South African motorists deserve access to electrified vehicles that are as expressive as they are intelligent,' says Shannon Gahagan, national brand and marketing manager at Icaur South Africa. 'Icaur brings a new energy to the market, combining advanced EV technology with a playful, user-centric spirit.' International traction, local intent Backed by Chery's global manufacturing and R&D resources, Icaur has gained attention internationally for its bold, retro-futuristic designs and tech-enabled platforms. In South Africa, the brand aims to offer accessible electric mobility while engaging younger, lifestyle-focused buyers. The brand is built around four global pillars: - Category innovation: Introducing new vehicle formats and user experiences - Playful co-creation: Allowing customers to personalise and influence product development - Emotional design: Blending nostalgic styling cues with modern functionality - Lifestyle ecosystem: Expanding beyond vehicles into gear, content and digital experiences Dealership plans under way Icaur South Africa is finalising its national retail strategy, with the first dealerships expected in key metros. The brand targets a network of 15 outlets by launch. It also plans to roll out lifestyle activations and product updates in the run-up to its market debut. 'South Africa is a country with a rich outdoor lifestyle, vibrant urban culture, and an increasingly energy-conscious mindset,' Gahagan adds. 'These are the communities Icaur is built for.' Details on the first Icaur models set for South Africa will be shared ahead of the 2026 launch. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (
IOL News
4 days ago
- Automotive
- IOL News
Chinese brand iCaur to launch in South Africa - will its bold-looking SUVs be a breath of fresh air?
The iCaur V23 is a compact electric SUV with rugged looks. Image: Supplied And just when you thought the South African market could not possibly accommodate another Chinese vehicle brand, it's time to meet the iCaur. A product of the Chery Group, the iCaur vehicles are certainly not run of the mill, and South Africans will be able to experience them first hand when the brand launches locally during the first quarter of 2026. The brand is actually called iCar in China, but for obvious trademark reasons, it has been changed to iCaur for international markets. As a relatively new brand, established as an all-electric nameplate in China in 2023, iCaur aims to bring a more playful and user-centric spirit to the new energy vehicle market, says SA brand and marketing manager Shannon Gahagan. The local vehicle line-up has yet to be announced, but iCaur SA has released pictures of a boxy compact SUV called the V23. The brand also offers a larger (but also somewhat boxy) SUV called the iCaur 03 in some overseas markets, and interestingly, this vehicle has already been confirmed for South Africa as the Jaecoo J6. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ The iCaur 03 is badged as the Jaecoo J6 in some markets. Image: Supplied The iCaur V23 boasts rugged looks and with a length of 4,220mm, it's not a great deal larger than the Suzuki Jimny 5-door. It is offered in rear-wheel drive and four-wheel drive guises, with respective power outputs of 100kW and 155kW. Customers abroad can also choose between two battery sizes, with the 59.9 kWh entry option enabling a claimed range of 400km and the larger 81.8 kWh unit allowing 550km. iCaur intends to create a whole lifestyle experience around the brand. Image: Supplied In addition to standing out through emotional design and creating new vehicle segments, iCaur is also aiming to create a lifestyle ecosystem of sorts, extending beyond the car to include gear, content and experiences. The South African importer is currently finalising its dealer network and aims to have 15 dealerships up and running by the time of launch. 'South Africa is a country with a rich outdoor lifestyle, vibrant urban culture, and an increasingly energy-conscious mindset,' Gahagan concluded. 'These are the communities iCAUR is built for.' South Africans will get their first taste of the new vehicles at the Festival of Motoring, to be held at Kyalami from August 29. IOL Motoring Get your news on the go, click here to join the IOL News WhatsApp channel
