Latest news with #CheryUK
Yahoo
09-07-2025
- Automotive
- Yahoo
Chery brand to launch in the UK this summer
China-based Chery International (Chery) has confirmed that it will be entering the UK new car market under its own brand this summer. Chery UK will initially launch with two SUVs, both 'optimised for the local market in specification and pricing'. They will be on sale in the coming months through a UK-wide dealer network, the company said. Chery already sells cars in the UK under the OMODA and JAECOO brands. By June [2025], the two marques had achieved a combined market share of 2%. UK CEO Gary Lan, who leads both OMODA&JAECOO UK and now Chery UK, commented: 'Chery's introduction to the UK market this summer not only shows Chery's commitment to growth, but also reflects our confidence in the UK automotive sector, and the appeal of our vehicles to local buyers. Expect the same innovation, style, technology focus, and exceptional value.' Chery UK Country Director, Farrell Hsu, said: 'The Chery brand is recognised globally as a trusted choice for families, fleets, and anyone who values cabin space, long range, and quality at a cost-effective price. We've been working behind the scenes, learning from our experience with other Chery International-derived brands in the UK, and have taken this time to refine and refresh our approach to this important market. We look forward to sharing more details on Chery's UK introduction soon.' Chery said the UK go-to-market strategy features 'UK-optimised Chery models and combines traditional franchise dealerships with a strong emphasis on warranty and aftermarket care. Many of these dealerships already represent OMODA&JAECOO in the UK.' The first model from Chery UK will be unveiled at the Goodwood Festival of Speed later this week in the First Glance paddock. "Chery brand to launch in the UK this summer" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Daily Mail
07-07-2025
- Automotive
- Daily Mail
EXCLUSIVE China's largest car exporter Chery is coming to the UK this summer - and its first SUV will be unveiled this week
China's largest car export is coming to the UK as its own brand, This is Money can exclusively reveal. This summer Chery International will enter the British car market under its own name as it continues its rampant expansion, after already launching its Omoda/Jaecoo sub-brands in the last year. Chery's first step of its ambitious plans includes launching two SUVs, which the Chinese car maker promise will be optimised for the local market in specification and pricing. Both will be on sale in the coming months through a UK-wide dealer network, and the first model will be unveiled at the Goodwood Festival of Speed later this week on the first glance stand. Chery UK Country Director, Farrell Hsu, says that Chery is 'recognised globally' for 'quality at a cost-effective' price so while we don't know the cost of the two SUVs yet, they will likely cost around the same as the Jaecoo and Omoda SUVs already on offer. In China, Chery has sold its Tiggo crossover SUV series since 2005. It launched with the Tiggo 3, and currently offers iterations of the 2, 4, 7, 8 and 9 to customers, covering everything from sub compact SUVs to seven-seater flagship SUVs. The Wuhu brand's global SUVs have three million drivers across 80 countries. It says it 'makes advanced features accessible to everyday families and urban explorers alike'. Speaking about Chery's stepping out under its own name, UK chief executive Gary Lan, who leads both Omodo and Jaecoo - and now Chery UK - said: 'Chery's introduction to the UK market this summer not only shows Chery's commitment to growth, but also reflects our confidence in the UK automotive sector, and the appeal of our vehicles to local buyers. 'Expect the same innovation, style, technology focus, and exceptional value.' Since Chery launched its Omoda and Jaecoo brands in August 2024 and January 2025, the sister companies have already gone on to have a combined market share of 2 per cent in just under a year. Both brands have quickly become known for offering cheap SUV alternatives to much more expensive European names including Audi, BMW, Mercedes and Volvo, while still delivering an impressive amount of tech, safety features, comfort and mpg for the low prices. In particular, both have caused a stir with their plug-in hybrid SUVs that have ranges of over 700 miles, thanks to their 'Super Hybrid System' which combine a 1.5-litre petrol engine with an EV battery. This is Money reviewed Jaecoo 7 SHS with its 745-mile combined range and 56-mile EV range back in March, and the flagship Omoda 9 SHS with its 700-mile combined range and class-leading 93-mile EV range last month. Both times we concluded that it would be silly for UK drivers to turn their noses up at these cheap offerings when motoring has never been more expensive and you'd struggle to find a European manufacturer offering you the same 'premium without the price premium'. Country Director Hsu said: 'We've been working behind the scenes, learning from our experience with other Chery International-derived brands in the UK, and have taken this time to refine and refresh our approach to this important market. 'We look forward to sharing more details on Chery's UK introduction soon.' Chery Automotive - a brief overview Chery is a rare one among the Chinese brands sweeping up on British shores because it started life as an automotive maker and not a tech company - or in the case of Geely a refrigerator producer. It was founded in 1996 by a group of government officials who realised that establishing an automotive company would reduced poverty in Anhui and drive wider economic development. The first Chery car launched in 1999 and mass production came a year later. It became the first passenger car company in China to export complete vehicles and as of 2024 it sold more cars last year than BMW: Chery shifted a whopping 2.6million units in 2024 - a 38.4 per cent increase on 2023. In recent years Chery's become synonymous with making intelligent, stylish and capable SUVs for drivers around the world.
