Latest news with #ChickDays
Yahoo
16-06-2025
- Business
- Yahoo
1 in 5 Tractor Supply customers now raise chickens, thanks to egg inflation
The high price of eggs is spurring many Americans to invest in a new backyard pet — chickens. That poultry, in turn, is an important catalyst for retailer Tractor Supply (TSCO), which sells everything from coops to feed to the chicks themselves. Around 11 million Americans now own chickens, according to the American Pet Products Association, a 28% jump from 2023. That's good news for Tractor Supply, whose just over 2,300 locations cater to hobbyist farmers and serve for many as a sort of general store. 'Nearly 1 in 5 of our customers raise chickens now,' Tractor Supply CEO Hal Lawton told Yahoo Finance in a recent interview. 'I think part of it is just the overall wave that's occurring in that category and in that animal species. And then some of it was also driven by the concern of egg prices. But even as egg prices have come down, we've not seen any slowdown in that category in the business.' Prices have fallen from a high of $6.23 on average for a dozen large Grade A eggs in March of this year, but they were still $4.55 a dozen in May, up from $2.70 in May 2024. Still, Tractor Supply expects to sell a record number of chickens during its 'Chick Days,' a spring event at which it sells live baby birds. In 2024, the chain sold 10.5 million chicks as part of the promotion. While the category is still a small proportion of revenue, according to Mizuho analyst David Bellinger, it's a traffic driver. 'We estimate about 20% of Neighbors Club loyalty members (approx. 7-8M) own chicks, and spend $300+ per year across ~10x transactions - on par with the "backyard homesteader" customer set per TSCO's analyst day,' Bellinger wrote in a March note. Tractor Supply's stock has been in a late post-pandemic normalization phase. When urbanites fled cities and leaned into remote work, some also embraced the rural lifestyle and became Tractor Supply customers. From its low in March 2020, the stock continued to rise through October 2024, ultimately climbing about 350%. Since then, shares have slid by about 15%. That slowdown has mirrored same-store sales, which spiked by 23% and 17% in 2020 and 2021, respectively, before slowing in 2022 and flatlining in 2023 and 2024. 'If I look back over the last five years, we've basically doubled the size of our business,' Lawton said in the interview. 'I think different than a lot of retailers, we've not given back any of those gains that we've had over the last five years.' One pressure point over the past 18 to 24 months, Lawton said, has been pricing for animal feed, a big business for Tractor Supply for owners of everything from chickens to cows to dogs and cats. It's tied to commodity prices, which have been trending lower. Lawton is optimistic they're starting to move higher. As for shoppers, Lawton said demand has remained consistent: 'I think the consumer continues to be stable and strong.' Investors will have to wait until the company's next earnings report, scheduled for late July, to determine just how strong demand has been — and just how many chicks Tractor Supply sold this quarter. Julie Hyman is the co-host of Market Domination on Yahoo Finance. You can find her on social media @juleshyman. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
16-06-2025
- Business
- Yahoo
1 in 5 Tractor Supply customers now raise chickens, thanks to egg inflation
The high price of eggs is spurring many Americans to invest in a new backyard pet — chickens. That poultry, in turn, is an important catalyst for retailer Tractor Supply (TSCO), which sells everything from coops to feed to the chicks themselves. Around 11 million Americans now own chickens, according to the American Pet Products Association, a 28% jump from 2023. That's good news for Tractor Supply, whose just over 2,300 locations cater to hobbyist farmers and serve for many as a sort of general store. 'Nearly 1 in 5 of our customers raise chickens now,' Tractor Supply CEO Hal Lawton told Yahoo Finance in a recent interview. 'I think part of it is just the overall wave that's occurring in that category and in that animal species. And then some of it was also driven by the concern of egg prices. But even as egg prices have come down, we've not seen any slowdown in that category in the business.' Prices have fallen from a high of $6.23 on average for a dozen large Grade A eggs in March of this year, but they were still $4.55 a dozen in May, up from $2.70 in May 2024. Still, Tractor Supply expects to sell a record number of chickens during its 'Chick Days,' a spring event at which it sells live baby birds. In 2024, the chain sold 10.5 million chicks as part of the promotion. While the category is still a small proportion of revenue, according to Mizuho analyst David Bellinger, it's a traffic driver. 'We estimate about 20% of Neighbors Club loyalty members (approx. 7-8M) own chicks, and spend $300+ per year across ~10x transactions - on par with the "backyard homesteader" customer set per TSCO's analyst day,' Bellinger wrote in a March note. Tractor Supply's stock has been in a late post-pandemic normalization phase. When urbanites fled cities and leaned into remote work, some also embraced the rural lifestyle and became Tractor Supply customers. From its low in March 2020, the stock continued to rise through October 2024, ultimately climbing about 350%. Since then, shares have slid by about 15%. That slowdown has mirrored same-store sales, which spiked by 23% and 17% in 2020 and 2021, respectively, before slowing in 2022 and flatlining in 2023 and 2024. 'If I look back over the last five years, we've basically doubled the size of our business,' Lawton said in the interview. 'I think different than a lot of retailers, we've not given back any of those gains that we've had over the last five years.' One pressure point over the past 18 to 24 months, Lawton said, has been pricing for animal feed, a big business for Tractor Supply for owners of everything from chickens to cows to dogs and cats. It's tied to commodity prices, which have been trending lower. Lawton is optimistic they're starting to move higher. As for shoppers, Lawton said demand has remained consistent: 'I think the consumer continues to be stable and strong.' Investors will have to wait until the company's next earnings report, scheduled for late July, to determine just how strong demand has been — and just how many chicks Tractor Supply sold this quarter. Julie Hyman is the co-host of Market Domination on Yahoo Finance. You can find her on social media @juleshyman.
Yahoo
08-06-2025
- Business
- Yahoo
Chickens are becoming 3rd most popular pet: Tractor Supply CEO
Tractor Supply Company (TSCO) is expecting high demand for its live chick and chicken sales through the chain's Chick Days promotions. Tractor Supply Company CEO Hal Lawton talks about his company's chicken sales as rising egg prices have been a concerning economic indicator throughout 2025. To watch more expert insights and analysis on the latest market action, check out more Market Domination here. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
02-04-2025
- Business
- Yahoo
Tractor Supply Is Ready to Get Growing With Spring Events Out Here
From Neighbor's Club Appreciation Day and Demo Days to spring savings, April brings multiple opportunities to gear up for the growing season ahead BRENTWOOD, Tenn., April 02, 2025--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, is kicking off the spring season with a fresh crop of special events all month long. "With spring finally arriving, Tractor Supply is humming with activity as customers are ready to get outside, dig into their projects, and enjoy Life Out Here," said Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. "This year, we're making it even easier to start spring with special savings, exclusive events and all the essentials for you, your projects, your pets and your animals." Neighbor's Club Appreciation Day Neighbor's Club is our way of thanking members for their continued loyalty to the Tractor Supply family, and on Saturday, April 5, we are showing our appreciation with extra rewards all day long. On Neighbor's Club Appreciation Day, Neighbor's Club members will receive 2x points while stocking up on all of their spring essentials, even on multiple purchases. That means Neighbors with a TSC Credit Card will earn 10% in rewards, Hometown Heroes and Preferred Plus Neighbors will earn 4% back, Preferred Neighbors will earn 3% back and Neighbors will earn 2% back. Neighbor's Club Appreciation Day is just one more way our Neighbor's Club members save more all year long. Sign up at your local Tractor Supply or Petsense by Tractor Supply store, online at or via the Tractor Supply App to start enjoying benefits and earning rewards. Spring Savings From April 14-21, customers looking to stock up on spring supplies at Tractor Supply can enjoy special offers on a variety of items, including all furniture and décor, coops and spring Ridgecut apparel for men and women. For those ready to get growing, customers can find savings on gardening favorites such as: DLF Grass Seed Varieties GroundWork Soil Varieties Scotts ColorStay Mulch Varieties DeGroot Fruits, Vegetables and Plants Countyline Farm Gates and Corral Panels Additionally, Tractor Supply's 617 garden centers are fully stocked with ready-to-plant flowers, vegetables, fruit trees, bushes and more, as well as a large variety of seeds for planting. Tractor Supply also offers a full assortment of items perfect for spring celebrations and gifts. From indoor and outdoor Easter décor to Chick Days apparel, planters, birdwatching essentials and rabbit hutches, Tractor Supply is a one-stop spring shopping destination. Chick Days Keep on Chirping For those still looking to start or grow their flock, Chick Days continues at Tractor Supply stores nationwide. Customers can find live baby chicks as well as other live poultry including ducklings, goslings and turkeys along with all the tools and equipment for those ready to raise their own birds. Tractor Supply Team Members have insight and guidance on everything from proper handling and the importance of hygiene to the best starter kits, feed, bedding, heat bulbs and lamps, coops and more. Easter Hours To ensure our customers can find everything they need for the spring season Out Here, Tractor Supply stores nationwide will be open on Sunday, April 20 from 9 a.m. to 6 p.m. Demo Days With spring being an ideal time to invest in new lawn equipment, Tractor Supply will once again host Demo Days to enable customers to try before they buy. On April 26 and 27, from 10 a.m. to 4 p.m., customers can test drive zero turn and front engine riding lawn mowers at their local Tractor Supply store before making a purchase. For more information on store hours, spring savings and seasonal products, visit About Tractor Supply Company For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 293 on the Fortune 500. The Company's more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve. As part of the Company's commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer's doorstep, Tractor Supply is here to serve and support Life Out Here. As of December 28, 2024, the Company operated 2,296 Tractor Supply stores in 49 states and 206 Petsense by Tractor Supply stores in 23 states. For more information, visit and View source version on Contacts Mary Winn Pilkington (615) 440-4212corporatecommunications@
