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‘Is this real?': Arnott's drops big Shapes announcement
‘Is this real?': Arnott's drops big Shapes announcement

News.com.au

time3 days ago

  • Business
  • News.com.au

‘Is this real?': Arnott's drops big Shapes announcement

A popular Aussie snack is about to be released in a gluten-free version — a move foodies are calling 'the best news of 2025'. Arnott's released a gluten-free version of Barbecue Shapes last year, but after the move captured the heart of Australia's coeliac community, it left some wondering if other favourites would follow suit. Now, more than a year on, a new gluten-free flavour is set to hit the market — Chicken Crimpy. Australians who follow a gluten-free diet, or who can't eat the protein found in wheat, barley and rye for health reasons, have been begging for a coeliac safe version since Arnott's first launched its allergen-friendly range. 'Hope you will be making other flavours like Pizza and Chicken in gluten free. My little girls love them and can't have them at the moment,' one said. Another pleaded: 'Please bring out Chicken Crimpy Shapes.' 'Please do gluten free Chicken Crimpy, I'm begging,' someone else asked. Another said: 'I miss Chicken Crimpy.' The brand has listened, with the item set to hit a range of stores including Coles, Woolworths and independent retailers later this month. Ranita Cowled, Arnott's Growth & Innovation Director, told 'Arnott's Shapes Chicken Crimpy has long been one of the top performers in our Shapes range. It's a flavour Aussies know and love, so when we first set out to expand our gluten free savoury range, it was always on our radar. 'After successfully launching Arnott's Gluten Free Jatz and Barbecue Shapes, we felt the time was right to bring Chicken Crimpy into the mix. It has a unique and much-loved melt-in-your mouth texture, making it a natural next step in making more of our most-loved snacks accessible to everyone.' Ms Cowled said a range of factors go into deciding what products are adapted from the standard to the gluten-free range. This includes consumer insights, but also whether the flavour and standard can be created with the same texture. A box of the Gluten Free Chicken Crimpy Shapes will set customers back $5.50, with Ms Cowled stating the brand is always trying to keep the range as 'accessible as possible'. There are a number of factors that contribute to the higher cost of gluten-free products. 'First, the special gluten-free ingredients are significantly more expensive,' she said. 'Second, our gluten-free products are made in our dedicated smaller scale gluten-free bakery in Marleston, South Australia. 'Third, we have very strict process and allergen controls, taking extra measures to ensure our gluten free status. These are all essential to delivering the highest standards of quality and care, but they do come at a premium cost.' Gluten-free content creators expressed their excitement over the new product announcement. Christopher Tsalikis, also known as Melbourne Coeliac, broke the news on Instagram and called it the best thing he'd heard all year. 'My absolute favourite flavour of Shape, I am so excited for this. Firstly, huge shout out @nectoriouspapi for sharing this photo,' he said. 'But guys, check this out. Get excited. I know my Pizza lovers out there are gonna be disappointed.' Kati Keksi, who spruiks a lot of gluten-free products on social media, also shared her thoughts on the Shapes. 'Well well well, pretty sure I called it. I knew the next Shapes would be gluten free chicken crimpy, it's the biggest seller in NSW after all,' she said. Social media users lost their minds over the cracker aisle addition. 'I used GF BBQ shapes in the food processor to make GF breadcrumbs for Schnitty,' one said. Another added: 'Bacon and cheese next I hope.' 'If this is some sick April fools joke in May I'm going to cry because these were MY FAVOURITE FLAVOUR,' one weighed in. Someone else commented: 'Omg every time the kids have them I look at them jealous and think it is worth eating just one lol so I just smell them and walk away – confessions of a coeliac.' 'Is this real? I saw comments on a TikTok that the creator had mocked up an image to try to convince Arnotts to do them. I really hope it's true though,' one said. Another commented: 'STOP I'M SCREAMING.' 'Woohoo!!!!! This is awesome. They better hurry up with the Pizza Shapes,' was another reaction.

Chicken Crimpy biscuits finally go gluten-free: 'This is huge'
Chicken Crimpy biscuits finally go gluten-free: 'This is huge'

Daily Mail​

time3 days ago

  • Health
  • Daily Mail​

Chicken Crimpy biscuits finally go gluten-free: 'This is huge'

The nation's gluten-free snackers are rejoicing, and for very good reason today. Arnott's has just confirmed the release of their most requested gluten-free product ever - Shapes in Chicken Crimpy flavour. The cult-favourite, cheesy, melt-in-your-mouth biscuit has been given the gluten-free treatment, and fans are already calling it a game-changer. Crafted using Arnott's Aussie-made gluten free baking blend, the new snacks deliver the same signature flavour, satisfying crunch and their moreish taste - minus any gluten. After being flooded with messages and requests from Coeliacs and gluten-avoiding Aussies alike, Arnott's has officially delivered the goods. 'Please do gluten free chicken crimpies, I'm beggin',' wrote one die-hard fan. 'Hope you will be making other flavours like pizza and chicken in gluten free' said one mum. 'My little girls love them and can't have them at the moment.' Chicken Crimpy has consistently ranked among Arnott's top five Shapes flavours, and the call to create a gluten free version was deafening. The announcement of a new gluten-free flavour sparked a frenzy online, with social media users flooding comments sections with excitement and anticipation Now, following the huge success of Gluten Free Shapes Barbecue and Gluten Free Jatz, the Aussie biscuit giant has expanded their savoury range again, with fans already scrambling to get their hands on a box. The announcement of a new gluten-free flavour sparked a frenzy online, with social media users flooding comments sections with excitement and anticipation. 'Mum how did we get so rich…? 'Well son, your dad was the CEO of Shapes and he release GLUTEN FREE Chicken Crimpys… the company made billions,' one fan joked. Good news for those with serious dietary needs, the new launch is endorsed by Coeliac Australia and New Zealand. This makes them safe for those with diagnosed Coeliac disease and anyone avoiding gluten altogether. They join Arnott's already stacked gluten free lineup, which includes sweet and savoury favourites like Gluten Free Tim Tams, Scotch Fingers, Mint Slice and TeeVee Snacks, which have all been reformulated without compromising on taste or texture. From later this month, shoppers will be able to pick up the new Arnott's Gluten Free Shapes Chicken Crimpy at Coles, Woolworths and independent retailers across the country, for $5.50. Whether you are gluten intolerant, avoiding it for health reasons, or just like feeding everyone at the party without excluding anyone, these new savoury crackers be your new pantry MVP.

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