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South China Morning Post
04-07-2025
- Automotive
- South China Morning Post
China's EV price war dashes profit hopes of 90% of brands, AlixPartners says
Less than 10 per cent of electric vehicle (EV) brands in China will turn a profit in the next five years, as the industry grapples with a price war and chronic overcapacity , according to AlixPartners. Advertisement However, the country's top EV players were expected to double their market share in Europe to 10 per cent by 2030, the consultancy said in its latest report on the global car industry on Thursday. Of the 129 EV brands currently produced by about 50 carmakers, only 15 were expected to become profitable by 2030, and they could account for nearly 75 per cent of the mainland's EV market, said Stephen Dyer, Greater China co-leader and head of Asia automotive practice at AlixPartners. 'China is one of the most competitive new-energy vehicle markets in the world, with intense price wars, rapid innovation and new entrants constantly raising the bar,' he said. 'This environment has driven remarkable advances in technology and cost efficiency, but it has also left many companies struggling to achieve sustainable profitability.' 10:08 How Chinese companies have pulled ahead of Tesla in the electric vehicle race How Chinese companies have pulled ahead of Tesla in the electric vehicle race Dyer said the number of profitable EV makers could fall to fewer than 10 by 2030 if the unrelenting discounts continue, further squeezing profit margins. Advertisement By 2030, EVs – which comprise pure electric and plug-in hybrids – would account for 76 per cent of the mainland's new car sales, or 20 million units, AlixPartners estimated.
Yahoo
03-07-2025
- Automotive
- Yahoo
Only 15 electric vehicle brands in China will survive by 2030, AlixPartners says
BEIJING (Reuters) -Only 15 out of the 129 brands that currently sell electric vehicles and plug-in hybrids in China will be financially viable by 2030, as intense competition forces consolidation and some to exit the market, consultancy AlixPartners said on Thursday. These 15 brands are projected to account for approximately 75% of China's EV and plug-in hybrid market by the end of the decade, each averaging annual sales of 1.02 million units, AlixPartners said, without specifying brand names. However, consolidation in China is expected to proceed more slowly than in other markets, said Stephen Dyer, head of AlixPartners' automotive practice in Asia, because local governments may continue supporting non-viable brands due to their importance to regional economies, employment and supply chains. China, the world's largest automotive market, is currently facing a price war and significant overcapacity, both of which are straining profitability. Aside from BYD and Li Auto, no other publicly listed Chinese EV makers have achieved full-year profitability. Chinese regulators have called for automakers to halt the price wars. However, Dyer said that the war would likely continue, but through "hidden" factors such as insurance subsidies and zero-interest financing rather than direct price cuts, he estimated. Capacity utilisation ratio at Chinese car plants has fallen to an average 50% in China last year, the lowest in a decade, pressuring profits, Dyer said. Sign in to access your portfolio


Reuters
17-06-2025
- Automotive
- Reuters
Chinese automakers build significant leads in zero-emission vehicle market, research finds
June 17 (Reuters) - Chinese automakers are rapidly pulling ahead in the global zero-emission vehicle (ZEV) market, according to research firm International Council on Clean Transportation (ICCT). The global EV market is currently experiencing intense competition among its key players. China has a crucial role in the global EV transition, as it now accounts for over 11 million electric vehicles sold annually, which corresponds to more than half of global EV sales, ICCT said in a report. Electric vehicle sales in China surpassed over one million units in a single month for the first time this year, driven by strong domestic demand and targeted export efforts from Chinese manufacturers, Rho Motion said earlier. China-based automakers took the 5 top positions in ZEV class coverage, and 5 of 6 top positions for EV sales share, with companies like Geely ( and SAIC ( opens new tab already reaching 50% EV sales share achieving their 2025 goals a year sooner than planned, ICCT data showed. BYD exceeded Tesla (TSLA.O), opens new tab in global battery electric vehicle (BEV) sales for the first time in 2024, with a 25% increase in BEV sales and 47% increase in combined BEV and plug-in hybrid electric vehicle (PHEV) sales compared to 2023, the research firm said, adding both companies are in the "Leaders" category of the rating. "As China-based automakers expand globally, other leading global manufacturers face urgent pressure to accelerate their own transitions or risk losing competitive ground," said Drew Kodjak, president and CEO of the ICCT. "For the wider global auto industry, this is no longer just about meeting future goals – it's about remaining competitive today in a market that's charging up," he added.


South China Morning Post
09-06-2025
- Automotive
- South China Morning Post
Why competition is heating up in China's sub-US$20,000 EV segment
Competition in mainland China's budget electric vehicle (EV) segment is likely to intensify as consumers seek value for money, according to dealers and analysts. With at least a dozen intelligent EVs under 150,000 yuan (US$20,864) – from BYD to Leapmotor – qualifying for up to 20,000 yuan in subsidies, consumers are spoiled for choice. At the same time, a fierce price war is pulling in budget-conscious buyers. 'Consumption downgrade has spread to the car market as consumers are increasingly shunning expensive models,' said Zhao Zhen, a sales director at Shanghai-based dealer Wan Zhuo Auto. 'But leading Chinese carmakers are able to churn out high-performance EVs at about half the prices of Tesla's Model 3 and Model Y.' Conventional and battery-powered cars priced between 100,000 yuan and 150,000 yuan accounted for a third of overall sales, or about 7 million units, on the mainland last year, according to data from the China Passenger Car Association (CPCA). Xpeng chairman and CEO Xiaopeng He and brand ambassador Ouyang Nana pose for photos with the Mona M03 Max EV at an event in Beijing on May 28. Photo: AP