29-06-2025
- Business
- South China Morning Post
Meet Chloe and Claire Lee, the sisters behind the Selleb app – they share almost everything, including their wardrobe and Instagram account, and they're friendly with Steve Jobs' daughter, Eve
Want to recommend a product? Be sure to show your receipt. Chloe Lee and her sister Claire Lee think receipts offer a deep insight into our habits and lifestyle, and wanted a place where they could see what cool and influential people were buying. This was the main inspiration behind their invite-only app Selleb, a product discovery platform that uses receipts to connect users with similar taste profiles.
Chloe Lee, second right, recently joined Eve Jobs, right, for a weekend with friends. Photo: @evejobs/Instagram
The app allows users to share their spending – from big purchases to groceries and coffee – and provide real recommendations to fellow consumers. Users can discover candid reviews from others and find options for their next splurge without being bothered by paid ads or fake ratings.
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The Selleb sisters Chloe Lee and Claire Lee have built a successful, invite-only app together. Photo: @claireleeyours/Instagram
Already moving in the right circles – Claire was recently spotted on a girls' trip with Steve Jobs' daughter Eve – the pair are obviously on the up and up. So what else do we know about them?
They started out selling second-hand items
Chloe Lee in a recent Instagram post, wearing a little black dress with an oversized grey coat and a black bag. Photo: @cachetdechloe/Instagram
In middle and high school, Chloe and Claire sold second-hand items on Poshmark, an online marketplace for clothes and accessories. According to an interview with Andover, the sisters' secondary school, their first sale was a
Victoria's Secret phone case.
From there, they expanded their sales to include pieces from their wardrobes and items that they had hand-picked at thrift stores. An important moment for them was when they found a Roberto Cavalli blouse for 69 cents and resold it for US$250.
Amassing a following of over 650,000 on Poshmark and gaining attention as successful fashion bloggers, the pair eventually collaborated with brands such as Revolve, Urban Outfitters and Le Labo.
Selleb was originally a newsletter
