3 days ago
Shoppers spot two new Cadbury's chocolate bars on UK shelves for first time
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SHOPPERS are flocking to supermarkets after a brand new Cadbury chocolate bar hits the shelves.
The confectionery giant has launched a new Bournville dark chocolate at Sainsbury's, and it's a huge hit for nut fans.
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Bournville have a new selection of flavours on offer
The treat is packed with chopped hazelnuts and has a luxurious salted caramel flavouring woven through each piece.
An eagle-eyed customer shared a snap of their find with members of the Food Finds UK Official Facebook group.
"New Cadbury Bournville bar spotted in Sainsbury's," they wrote on the post.
"I love Bournville, I need to try these new bars," one commented.
Other members excitedly tagged friends in the post.
The £2.20 bar is listed on Sainsbury's website but isn't available to order yet.
We've asked Cadbury's owner, Mondelez International, which other stores will stock them and will update once we know more.
A spokesperson said: "We're excited to be introducing two delicious new flavours to our Cadbury Bournville range, Salted Caramel and Chopped Hazelnut.
"The new products will be available at retailers nationwide from late July and will be a permanent addition to our range."
Bournville's new Chopped Hazelnut flavour isn't the only new one to delight sweet-toothed shoppers.
There is also a salted caramel flavour and a simple yet delicious dark chocolate.
The packaging has also had a huge update, the first Bournville has seen in 50 years.
It puts a fresh spin on the iconic red and gold colours and reintroduces the iconic 'B' on each square from Bournville's 1908 debut.
Valorie Doeringer, Brand Manager for Cadbury Bournville: "Our first campaign in over fifty years aims to cut through the pretentiousness and complexity often associated with the dark chocolate market and communicates that Cadbury Bournville is an accessible, smooth dark chocolate that everyone can enjoy, without the fuss.
"The modernised new look of our range, alongside the introduction of our Salted Caramel and Chopped Hazelnut NPD, help us to drive excitement in the segment, and invite more consumes to discover the smooth taste of Cadbury Bournville.'
The launch of the new Bournville bars comes just months after The Sun exclusively revealed Cadbury was bringing out a new Dairy Milk bar.
The chocolatier unveiled its Dairy Milk Iced Latte flavour in May, combining classic Dairy Milk chocolate with a creamy coffee filling and crunchy biscuit pieces.
The brand also introduced four limited edition Dairy Milk summer edition bars with packaging that changed colour based on temperature.
Shoppers have also been going wild for the limited edition Cadbury Twirl White Dipped that's been landing on shelves.
The bars, branded "outstanding" by customers, are similar to the classic milk chocolate Twirl but with a white chocolate coating.
