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New York Post
11-06-2025
- Business
- New York Post
Chipotle launches new dip to menu, marking first new sauce since 2020
Chipotle has a new dip coming to its menu for the first time since 2020. Its restaurants in the U.S. and Canada will start offering a new limited-time Adobe Ranch dip beginning June 17, the company announced Monday. When it becomes available, the new Adobo Ranch will contain adobo peppers, sour cream, and a 'unique blend of herbs and spices,' the company said. 'Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad,' Chipotle chief brand officer Chris Brandt said. 'Our new Adobo Ranch taps into this passion, giving fans a crave-worthy way to customize their Chipotle order with a completely new flavor.' Customers who are members of the Chipotle Rewards program before 11 p.m. local time on June 16 will have the opportunity to get a free side of the Adobo Ranch on June 17 through an offer on their account, according to Chipotle. To cash in on it, they will have to buy a regular-price entrée. Chipotle has a new dip coming to its menu for the first time since 2020. Christopher Sadowski The Adobo Ranch will mark the first new dip Chipotle has brought to its menu since the chain rolled out its queso blanco in early 2020, the company said. Other dips on Chipotle's menu include salsas and guacamole. In recent months, Chipotle has offered other limited-time items. Chipotle restaurants in the U.S. and Canada will start offering a new limited-time Adobe Ranch dip beginning June 17, along with salsa, guac, and queso. Chipotle Mexican Grill, Inc. It debuted Chipotle Honey Chicken as a limited-time protein option in North America and Europe in early March. In September of last year, it also brought its Smoked Brisket back in the U.S. and Canada for a limited time. The chain, known for its burritos and bowls, has almost 3,800 locations globally, including nearly 3,700 across America. It has a long-term goal of reaching 7,000 restaurants in North America.

Miami Herald
11-06-2025
- Business
- Miami Herald
Chipotle adds a really popular item to its menus nationwide
Taco Bell seems to fiddle with its menu on a weekly basis. It only rarely does something bold like adding a new protein, but it finds new ways to modify its core menu items that make them new. That could mean a new cheese, a novel sauce, or some other minor addition that can then be used in multiple ways. It's an innovative way to keep things fresh so customers never know exactly what to expect when they enter a store. Related: Big beverage brand unexpectedly files Chapter 11 bankruptcy In addition, the Yum Brands (YUM) chain has some recurring favorites that cycle on and off the menu. You might want its chicken nuggets, only to find that they are not available, which actually builds anticipation for when they get brought back. It's a process of endless change that keeps customers guessing while driving return visitors when old favorites make their returns. This system of near-endless innovation also drives media coverage and keeps the company visible on social media. Don't miss the move: Subscribe to TheStreet's free daily newsletter Rival Chipotle (CMG) takes a very different approach. It very rarely changes its menu partly because its make line system has very limited room for new items. The popular Mexican chain adds a new seasonal protein three of four times a year and generally that's the extent of its changes. Now, however, Chipotle has a big surprise for its customers. Chipotle has added Adobo Ranch, a smoky, spicy twist on America's beloved dipping sauce to its menu nationwide. "Made fresh in Chipotle restaurants, Adobo Ranch features adobo pepper, sour cream and a unique blend of herbs and spices, bringing a craveable kick to the brand's signature burritos, bowls, salads, tacos and quesadillas," the company shared in a press release. Adobo Ranch will be available at Chipotle locations across the U.S. and Canada starting Tuesday, June 17 and Chipotle Rewards members can try it for free on launch day. Chipotle noted that ranch has passed ketchup to become the most popular condiment in the U.S. More Restaurants Beloved Mexican restaurant closing iconic location after 63 yearsMajor restaurant chain quietly closes several locationsIconic restaurant closing its doors after 32 years "Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad," said Chipotle Preisdent Chris Brandt. "Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor." The new Chipotle take on ranch, features only what the company describes as real ingredients and no artificial colors, flavors or preservatives. While its overall results were mixed, Chipotle saw sales slow down at restaurants that have been open for over a year. "Turning to our first quarter results. Sales grew over 6% to reach $2.9 billion, including a comparable sales decline of 0.4%. Digital sales represented 35.4% of sales. Restaurant-level margin was 26.2%, a decrease of 130 basis points year-over-year. Adjusted diluted earnings per share was $0.29, representing 7% growth over last year, and we opened 57 new restaurants, including 48 Chipotlanes," CEO Scott Boatwright shared during an earnings call with analysts. The CEO blamed the economy and overall negative consumer sentiment. "In February, we began to see that the elevated level of uncertainty felt by consumers starting to impact their spending habits. We could see this in our visitation study where saving money because of concerns around the economy was the overwhelming reason consumers were reducing the frequency of restaurant visits. This drove a slowdown in our underlying transaction trends. This trend has continued into April," he said. Related: McDonald's is facing a harsh new reality as customer behavior shifts Boatwright expects these conditions to continue. "While we can't predict how long these consumer headwinds will last, what I do know is that the Chipotle brand has never been stronger, that we have an extraordinary value proposition that is more important than ever to focus on being guest obsessed to earn every transaction," he added. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.


Daily Mail
10-06-2025
- Business
- Daily Mail
Chipotle's own staff slam first menu change in 5 years: 'Whoever approved this has broken taste buds'
Chipotle fans and employees are 'heavily disappointed' with the chain's newest sauce, Adobo Ranch. The chain's first new dip in five years, Adobo Ranch is a combination of sour cream, herbs, spices, and adobo pepper. It will launch nationwide on June 17. 'Adobo Ranch gives our guests even more ways to customize their meals and explore bold new flavor combinations with our real ingredients,' Chipotle chief marketing officer Chris Brandt told Unfortunately, what the restaurant chain hoped was a creative innovation has made several employees lose their appetites. 'Was so hype for this and it's actually dogs***,' a worker wrote on a Reddit thread, claiming that people who approved it have 'broken taste buds.' 'Tried it at a location in Ohio and it really wasn't that good,' another person wrote. Several customers also chimed in on the discussions and were just as unenthusiastic about the idea of the dip as Chipotle employees. 'YIKES! That sounds terrible,' one user wrote. 'It looks terrible. I can hear the refunds from here,' another said. But some Reddit users are excited to try what they believe will be a 'delicious dip.' A couple commenters believe if the dip has lime juice, it could have a better chance of winning over fans. 'Idk, sounds like it has potential. They probably need to add some lime,' a Reddit user wrote. 'I'm pretty sure all it needs is some lime juice. Not joking,' another person responded. Chipotle first tested the dip at select locations in California and Ohio last summer. However, the chain didn't want to expand it nationally until receiving guest and employee feedback. The initial reviews turned out positive, and TikTok food blogger said the ranch should be at 'every location' after pairing it with the Smoked Brisket, which the chain brought back after a three-year hiatus. 'Chipotle ranch! The best kind of ranch anywhere!,' an enthusiastic commenter responded to the video. Chipotle fans and employees expressed their frustration over the dip's upcoming arrival on Reddit Chipotle's comparable restaurant sales fell 0.4 percent in the first quarter of this year Besides the sauce, Chipotle drove social media crazy after releasing its limited-edition Honey Chicken. The chain also survived the effects of inflation, rising restaurant prices, and shocking bankruptcy rumors. Its long streak of rising sales ended during this year's first quarter after its comparable restaurants sales fell 0.4 percent. However, the chain earned $2.88 billion in net revenue during the quarter, a 6.4 percent increase from the same time last year. The chain is working to bounce back from the sales slump and is planning to open its first restaurant in Mexico next in 2026. The chain is scheduled to release its second quarter earnings report on July 23. Until then, fans can stop by a participating US location and participate in the 'Summer of Extras' event, which will give Rewards members the chance to score extra points and benefits now through August 31.
Yahoo
10-06-2025
- Business
- Yahoo
Chipotle Finally Adds Southwest Ranch to Menu
Ranch is officially coming to the Chipotle menu. While many other burrito chains throughout the country have embraced creamy, southwest-style ranch sauces on their menus, Chipotle has long resisted such a move. But it sounds like that's officially changing this month. On Monday, Chipotle officially announced the launch of Adobo Ranch, which is the company's own twist on the beloved American dressing and dip. Made fresh in-house with fresh ingredients, the new sauce features 'adobo pepper, sour cream and a unique blend of herbs and spices,' which the company said brings a "craveable kick to the brand's signature burritos, bowls, salads, tacos and quesadillas." The company expects the new sauce to be particularly popular amongst its younger customers. "Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad," said Chris Brandt, President and Chief Brand Officer said in a news release. "Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor." Adobo Ranch will be officially coming to all Chipotle locations across the U.S. and Canada starting Tuesday, June 17, and the company even announced that Chipotle Rewards members will be able to try the new sauce for free on launch day. Chipotle Finally Adds Southwest Ranch to Menu first appeared on Men's Journal on Jun 9, 2025


USA Today
09-06-2025
- Entertainment
- USA Today
Chipotle is releasing its first dip in five years. Can you guess the flavor?
Chipotle is releasing its first dip in five years. Can you guess the flavor? For the first time in five years, Tex-Mex chain Chipotle is releasing a new dip called Adobo Ranch. According to the company, Adobo Ranch is Chipotle's first new dip since Queso Blanco, which was released in February 2020. The dip is made with all real ingredients. The dip will be available at all Chipotle locations in the U.S. and Canada starting on June 17. Chipotle Rewards members will get to try a free side of Adobo Ranch on June 17, the company said in a news release. In order to try the dip for free, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16. New Chipotle Rewards members can also get a free guac. Here's what to know about Chiptle's latest release. What led to the dip's release? According to the company, ranch dips and dressings have become popular among customers; ranch dips and dressings have even become a more popular condiment than ketchup, America's favorite condiment in 2024. The company said in its news release that ranch is 'a cultural phenomenon,' especially among Gen Z. When asked what led to the release of the Adobo Ranch, Chris Brandt, President and Chief Brand Officer at Chipotle, said Chipotle customers are finding new ways to enjoy the restaurant's food. 'Adobo Ranch gives our guests even more ways to customize their meals and explore bold new flavor combinations with our real ingredients,' Brandt said in a statement to USA TODAY on June 9. More food news: Selena Gomez Oreo cookies are available starting June 9: Where to get them What does the dip taste like? Chipotle said Adobo Ranch tastes puts a 'smoky, spicy twist" on ranch. It contains adobo pepper, sour cream, and herbs and spices. The company said the sauce will make a good addition to the restaurant's burritos, bowls, salads, tacos and quesadillas. In the company's news release, Vice President of Culinary at Chipotle Nevielle Panthaky suggested a few ways for customers to try the dip: Dip a quesadilla in Adobo Ranch. Dip salt and lime seasoned tortilla chips in Adobo Ranch before taking a bite out of a burrito bowl. How do I get my free dip or guac? To take advantage of the free dip or guac offers, Chipotle said: For a free side of Adobo Ranch, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16, and buy a regular-priced entrée on June 17. Valid only on June 17. customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16, and buy a regular-priced entrée on June 17. Valid only on June 17. For free guac, new Chipotle Rewards members must sign up in time and make a $5 minimum purchase. The deal expires if it is not used within seven days after it has been issued. Visit for more information on Chipotle Rewards, or for information on the free guac deal. Saleen Martin is a reporter on USA TODAY's NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@