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Calvin Klein Bets on Body Sprays to Be Gen-Z's Obsession
Calvin Klein Bets on Body Sprays to Be Gen-Z's Obsession

Business of Fashion

time23-06-2025

  • Entertainment
  • Business of Fashion

Calvin Klein Bets on Body Sprays to Be Gen-Z's Obsession

Since its launch of Obsession and Eternity perfumes in the '80s, Calvin Klein created the modern fragrance playbook. Now, it's playing catch-up. Its iconic campaigns for Obsession, featuring a then-fresh-faced Kate Moss, was an instant and much-referenced hit. The same was true of Eternity, which propelled supermodel Christy Turlington beyond the runway into every major department store and magazine. The scents also tied back to its core fashion business, underscoring an equally sexy and raw style of luxury. While the brand is one that has historically been steeped in culture — and youth culture no less — the current zeitgeist has taken a sharp turn towards lighter, sweeter and more playful scents and styles. No longer content to sit on the sidelines, the Coty-produced line will unveil a new product: Hair & Body Perfume Mists, a selection of four spritzes priced at $38 on July 1. The line includes Cotton Musk, Nude Vanilla, Sheer Peach and Silky Coconut, with a formula enhanced with glycerin, a moisturising ingredient, as a nod to the body boom in beauty. In the US, the line will debut on Calvin Klein's e-commerce website and Amazon, and at retailers including Boots, Douglas, Myer and Sephora in markets like India, Europe and Australia. The collection joins a glut of such sprays on the market. Since the smash success of Sol de Janiero's body sprays amongst teens and twentysomethings, fragrance mists, or other kinds of lightweight, lower-priced perfume offerings have become catnip for the under-25 crowd, with labels like Phlur, Rare Beauty and Saltaire all debuting their own iterations. But body mists are not new – brands like Bath & Body Works have seen a resurgence in their sales thanks to updating and reissuing their scents from the 1990s and 2000s. In Piper Sandler's biannual Taking Stock With Teens report, Bath & Body Works has ranked as the favourite brand for female teens for four consecutive quarters. Creating a range that resonates with young shoppers isn't new for Calvin Klein. The launch of CK One in 1994 was one of the first 'genderless' perfumes and thus worn by every tween or tween in America. Making the brand stand out on shelves in stores could be trickier today — the brand excels at minimalism, edginess and grit for its hero scents, but the body mist category is led by sweeter, more gourmand and often girlier scents. Sol de Janiero's are redolent with salted caramel, exotic fruits and sweet vanilla and featured in pastel translucent packaging. The line-up is comprised of four scents. (Courtesy) 'We wanted to create something very simple, very accessible, kind of like the underwear,' said Javier Zotes Ciancas, senior vice president of Calvin Klein Fragrances at Coty, describing the scents as 'fresh and effortless'. The brand's point of difference will be framing the offering around the idea of the body, referencing the product's skin-moisturising benefits and the brand's long associations with the undressed talent, thanks to blockbuster ad campaigns featuring the likes of Jeremy Allen White and Bad Bunny more recently, and Brooke Shields in various states of dishabille (PVH Corp, the American fashion firm manufactures Calvin Klein's clothing line) This launch has no famous face — initial adverts feature four models — and bottles are monochrome in shades of orange, pink, blue and green, with the Calvin Klein name embossed on the cap, a nod to the waistband of its boxers, said Zotes Ciancas. Tynan Sinks, a beauty editor and co-host of the fragrance podcast Smell Ya Later, said Calvin Klein's original perfume offerings still hold weight with serious collectors, but that youth appeal is needed. 'I'm always looking forward to the next iteration of a Calvin Klein flanker, and they're probably still moving units in on perfume counters,' he said. 'But that's not the way we shop anymore.' A Spritz Ahead Prestige fragrance licenses are the bulk of Coty's revenue — the American giant also makes scents for the likes of Chloé, Gucci and Burberry. While fragrance has been a consistent bright spot in an otherwise cooling beauty market, rumours began to swirl in June that Coty was considering selling off its prestige and consumer divisions (the latter of which includes cosmetics brands like CoverGirl and Bourjois). The company declined to comment, but in its third-quarter earnings in May, highlighted its commitment to innovating in the fragrance space. It said it would co-create scents with retailers, prioritise more affordable lines in emerging markets, and invest in new formats like pen sprays for Marc Jacobs and mists for the likes of Adidas. Sinks noted that newer formats like body mists aren't just typically cheaper than a standard eau de parfum or eau de toilette, they're also more durable and robust in their construction. 'You can throw one of these in your backpack and it'll be fine,' he said. Bringing younger shoppers into the fold is key for any brand's development, but for a brand like Calvin Klein with such historical associations with youth culture, it's more of an imperative, 'A lot of brands are going to launch [body mists] and a lot of those other brands are booming,' he said. 'We need to find a statement.' Mot all efforts to modernise have been successful: a new scent, called Women, created by then-creative director Raf Simons, was launched in 2018 and discontinued a few years later. In traditional perfume, Calvin Klein offers five key fragrance franchises (with some offshoot lines), a far smaller number than other fashion houses like Rabanne or Gucci. Phlur and Sol de Janeiro both offer more than double that, with new launches regularly dropping, a key to their success, said Sinks. 'Those [young] shoppers are just like, 'I want the newest thing,'' said Sinks. 'It's not even the newness of the fragrance itself, it's just a new product,' he said, Body Work To stand out on shelf, Zotes Ciancas said the brand will be using associations around body care. Though the line does not currently offer any body lotions, the brand is hoping that the fragrances will be viewed as a first layer of scent, and that customers will mix and match them. That's partly communicated through the addition of glycerin, the scents themselves and a typically Calvin Klein ad campaign featuring soaking wet bright young things with bottles tucked into their waistbands, but also through the scents themselves, which Zotes Ciancas said were being framed almost like a base layer when getting dressed, given the brand's long associations with undergarments. 'It felt natural to create the same layer, like you have with underwear, with the fragrance,' he said. Ultimately, the launch has both short and long term goals: increase the brand's visibility with Gen Alpha and Gen-Z shoppers now, and perhaps recruit them with higher-priced prodcuts in the future. 'Obivously [the mists] bring an opportunity to rediscovering Calvin Klein by entering the brand from a lower price and new perspective… and then maybe with go on to complete [the collection] with CK One, or with Eternity or with Euphoria,' said Zotes Ciancas. Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.

Lily James puts on a leggy display in a tweed mini dress as she joins glam Lily Allen and Blake Lively at the Chanel Tribeca Film Festival Artists' Dinner
Lily James puts on a leggy display in a tweed mini dress as she joins glam Lily Allen and Blake Lively at the Chanel Tribeca Film Festival Artists' Dinner

Daily Mail​

time10-06-2025

  • Entertainment
  • Daily Mail​

Lily James puts on a leggy display in a tweed mini dress as she joins glam Lily Allen and Blake Lively at the Chanel Tribeca Film Festival Artists' Dinner

Lily James and Lily Allen turned heads as they attended the 18th annual Tribeca Artists' Dinner hosted by Chanel at The Odeon in New York on Monday. Cinderella actress Lily, 36, wowed in a black tweed A-line mini dress that showcased her toned pins. She teamed the stunning ensemble with a mini black Chanel bag, worth a whooping £5,930, and classic black slingback heels. The beauty styled her honey blonde locks into soft curls and finished her look off with a smokey eye. Meanwhile Smile singer Lily, 40, stunned in a satin black button up jacket which she layered over a figure-hugging mini dress. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the Daily Mail's new showbiz newsletter to stay in the loop. Lily James and Lily Allen turned heads as they attended the 18th annual Tribeca Artists Dinner hosted by Chanel at The Odeon in New York on Monday She accessorised with a matching Chanel bag and added inches to her frame with open-toe heels. Lily pulled her raven tresses up into a stylish up do and accessorised with dazzling jewllerey. Both Lily's posed up a storm on the red carpet as they joined Christy Turlington, Lorelle Lynch, Lucy Liu, and Alisha Boe at the glitzy event. Actress Blake Lively also made an appearance just hours after breaking her silence on Justin Baldoni's $400 million countersuit dismissal after It Ends With Us legal war. The actress, 37, released a powerful statement hours after a judge dismissed Justin's case. 'Last week, I stood proudly alongside 19 organizations united in defending women's rights to speak up for their safety,' she said on Instagram on Monday. 'Like so many others, I've felt the pain of a retaliatory lawsuit, including the manufactured shame that tries to break us.' The Los Angeles-born star continued: 'While the suit against me was defeated, so many don't have the resources to fight back.' Blake, who shares four children with husband Ryan Reynolds, vowed that she was 'more resolved than ever to continue to stand for every woman's right to have a voice in protecting themselves, including their safety, their integrity, their dignity and their story.' The Gossip Girl alum wrapped up in thanking those in the public who have supported her amid the turbulent past year. 'With love and gratitude for the many who stood by me, many of you I know,' Lively said. 'Many of you I don't. But I will never stop appreciating or advocating for you.' The It Ends With Us actress, whose legal battle with Justin Baldoni has had a significant impact on her friendship with Taylor Swift, added a list of groups that had publicly supported her amid the highly-publicized Tinseltown tussle. Among them, in alphabetical order, were the California Employment Lawyers Association, California Women's Law Center, CHILD USA, Coalition Against Trafficking in Women, Equal Rights Advocates, Esperanza United, Her Justice, and Herunivercity Inc. In a move that might have been a harbinger of changing momentum in the case, Blake took aim at Justin on Thursday, saying that women's groups had abandoned him in droves. A total of '19 leading survivors and organizations devoted to women's rights, children's rights and domestic violence have now signed onto four separate amicus briefs,' a spokesperson for the Another Simple Favor actress told Daily Mail in a statement. The statement continued: 'All are united in opposing Justin Baldoni's attempt to dismantle a law designed to protect women who speak up — simply to protect himself.' Blake's team said that Justin was going against his own playbook as the complicated legal case progresses, leaving himself open to increased scrutiny in the wake of his past public statements. Rather than defend his case on the facts, Justin is now contradicting years of his own public persona - abandoning the message of his #MeToo YouTube's, podcasts, TED Talks, and interviews, where he once upon a time urged men 'to listen to the women in your life … to hold their anguish and actually believe them, even if what they're saying is against you,' Blake's rep said. has reached out to reps for Justin for further comment on this story. The statement wrapped up: 'These women and organizations are sounding the alarm about his DARVO tactics, and the chilling effect they could have well beyond this case.' One party that can breathe a sigh of relief after Justin's lawsuit was thrown out is Marvel Entertainment, LLC. Justin had subpoenaed the studio to get it to preserve any documents related to the Deadpool & Wolverine character Nicepool, which his legal team claimed was designed 'to mock, harass, ridicule, intimidate or bully' Justin. But after throwing out Justin's lawsuit, Liman agreed to Marvel's request to 'quash the subpoena issued to Marvel from [Justin's] Wayfarer Parties and for a protective order prohibiting the disclosure of Marvel's confidential documents.' Justin's team had send a letter requesting documents be retained to Marvel Studios President Kevin Feige and Bob Iger, CEO of its parent company Walt Disney, on January 7. Blake has accused Justin of sexual harassment in a lawsuit; while Justin accused Blake, her husband Ryan Reynolds and publicist Leslie Sloane of defamation and extortion in a $400 million suit - the latter of which was dismissed Monday. Justin has denied the allegations brought about by Blake, while Blake, Ryan and Leslie have denied the accusations made in litigation by Justin. Blake in December sued Justin amid claims of sexual harassment during production of the motion picture. In her lawsuit, the Gossip Girl alum accused Justin of sexually harassing her in multiple ways — including body shaming her — and orchestrating a smear campaign against her to damage her reputation. Justin and his reps have said in response to the lawsuit that Blake twisted the meaning of text messages and mislead the public about their interactions while making the motion picture. In her lawsuit, Blake named a number of Justin's collaborators, including his company Wayfarer Studios, the studio's CEO and financial backer, and PR personnel Melissa Nathan and Jennifer Abel. Justin subsequently sued the newspaper for $250 million in a defamation claim over a December 21 story titled '"We Can Bury Anyone": Inside a Hollywood Smear Machine ;' the newspaper has denied the allegations. Justin on January 16 filed a $400 million lawsuit against Blake, Ryan and her publicist Leslie Sloane, alleging defamation and extortion. Justin told the court the trio had concocted 'false accusations of sexual harassment' against him.

Linda Evangelista Marks Her Milestone 60th Birthday with Stylish Outing (Of Course!) in N.Y.C.
Linda Evangelista Marks Her Milestone 60th Birthday with Stylish Outing (Of Course!) in N.Y.C.

Yahoo

time12-05-2025

  • Entertainment
  • Yahoo

Linda Evangelista Marks Her Milestone 60th Birthday with Stylish Outing (Of Course!) in N.Y.C.

Linda Evangelista celebrated her milestone 60th birthday on May 10 The supermodel marked the milestone birthday with a stylish outing in New York City a day later on May 11 Evangelista has spoken candidly about aging and getting older in various interviews in recent yearsLinda Evangelista is celebrating a new decade in style. The supermodel turned 60 on Saturday, May 10, and she marked the milestone birthday with a stylish outing in New York City a day later on Sunday, May 11. Evangelista — who made a name for herself in the modeling world alongside Christy Turlington, Cindy Crawford and Naomi Campbell, where they were collectively known as "The Supers" — kept things classically cool, wearing an oversized suit with a colorful T-shirt underneath. She accessorized her look with matching black shoes and a pair of brown glasses, as she held onto her phone while walking near a set of stairs. Evangelista also celebrated Mother's Day. She reposted a tribute her 18-year-old son Augustin James made for her on her Instagram Stories, which featured a throwback photo of the mother-son pair on the jumbotron at Madison Square Garden in New York City. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories. In Vogue's 2023 September Issue, Evangelista, then 58, got candid about aging, admitting that she "never did mind" getting older because it "gets us to where we want to be, and that's for me a long life." She also said that she wants to "stick around" to watch her son grow older And as for the wrinkles? Evangelista approached the subject with candor, saying that she does "want wrinkles" despite how "hypocritical" that may be since she uses Botox. In recent years, Evangelista has opened up about the additional changes to her image. During an October 2023 appearance on The View, she made statements about her mastectomy scars from procedures she endured when she had breast cancer. 'I'm okay with scars,' the model said. 'I think scars are trophies. I'm good with scars.' is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! Elsewhere, in a Harper's Bazaar cover story published on April 24, Evangelista shared how she's been dealing with the aftermath of her CoolSculpting procedure that left her "disfigured," 10 years later. 'I have to go through therapy to like what I see when I look in the mirror, and I still don't look in the mirror. I didn't want to see myself because I didn't love myself or like myself,' she shared. 'I'm doing the work, and I'm trying to get to the place where I like myself, flaws and all, and trying to love myself.' The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now! Still, in recent years, she has not let her setbacks keep her from showing her glow. In 2024, Evangelista made an elegant return to the Met Gala. It was her first time at the event since 2015. For her big moment, she rocked a draped Catherine Holstein gown that felt indelibly her. "I wear a lot of Khaite in my real life," she explained to Vogue. "I'm really, really, really happy." Evangelista made her most recent red carpet appearance days before her birthday. On April 30, she and Augustin (whose father is Kering CEO François-Henri Pinault) stepped out — and coordinated in black suiting — for a rare public outing together at the National Breast Cancer Coalition Host NYC Gala. Read the original article on People

How Will Zara Mark 50? With Models and a Disco Classic
How Will Zara Mark 50? With Models and a Disco Classic

Vogue

time08-05-2025

  • Entertainment
  • Vogue

How Will Zara Mark 50? With Models and a Disco Classic

A behind-the-scenes moment from '50 Years, 50 Icons.' Photo: Courtesy of Marc Regas / Zara Fresh off a string of buzzy collaborations, Zara is pulling out all the stops to mark its first 50 years in business. At the center of the celebrations is an epic video, '50 Years, 50 Icons,' by Steven Meisel, which will be released on May 9, 2025—50 years to the day from when Amancio Ortega opened the first Zara store in A Coruña, in Galicia, Spain. By 2011, with the establishment of an outpost in Australia, the company had a brick-and-mortar presence on five continents. '50 Years, 50 Icons,' by Steven Meisel. Styled by Karl Templer. Makeup, Pat McGrath; hair, Guido Palau. Art direction by Jason Duzansky. Casting by Piergiorgio Del Moro. Also representing many regions of the globe are the models in the video. The gathering of so many superstars in one place feels important, even historic. Perhaps only Steven Meisel, who has long championed models and has a photographic memory of fashion, could have pulled it off. 'There's nobody who could do this the way that Steven does,' said Christy Turlington Burns on a call. 'I've been involved in a few different special kinds of cover groupings, small and large, but I think this was probably the biggest that has ever happened. We didn't know the full casting until we were there, so you just kept turning a corner and seeing somebody else.' 'I just knew it would be like a class reunion, while at the same time I'd be meeting some people for the first time,' added Linda Evangelista, who recently starred in the campaign for Meisel's Zara capsule. 'You just wanted to be with everybody and get in as much as you could.' Shot in black-and-white, the models move and sing along to Donna Summer's 1977 disco classic 'I Feel Love.' 'I had a good chuckle when I received the lyrics to the song,' said Evangelista. 'I listened to that song a thousand times on full blast dancing in my basement. For me, it was such a good memory. I remember my cousin Helen came to visit from New York and she had great hair, like '80s hair, that I then emulated—and the way she was dressed. And she introduced me to Donna Summer and gave me the albums.'

The shirts that look good on everyone
The shirts that look good on everyone

Telegraph

time26-02-2025

  • Entertainment
  • Telegraph

The shirts that look good on everyone

If you still haven't found a shirt to suit you, you might just be in luck right now. From casual linen boyfriend shapes to dress shirts like the one I'm wearing and sweeping silk cape backs, like the one above from La DoubleJ, shirts are having a moment. The best pack in lots of drama, even worn with simple black trousers. It is, of course, very irritating to read about 'moments' when we're all supposed to be buying more thoughtfully, with everything in our wardrobes looking and feeling as good as possible for as long as possible. But a good shirt delivers on all fronts – you can't get more thoughtful, or classic, even when reinvented to suit 2020s fashion. As is often the way, you needn't go too daring in your quest for the perfect shirt. Remember the famous US Vogue cover from 1992 with Christy Turlington, Linda Evangelista, Cindy Crawford and seven other supermodels wearing simple white Gap shirts? In terms of turning the tanker that is SS Fashion around, it was the mother of all diversions, pivoting from the power shoulders and bling of the 1980s to something that was just as impactful, thanks to its sheer simplicity. It was so successful that Anna Wintour repeated the trick in 2007. This time the models wore their white shirts with a variety of skirts, from ballgown pouffes (very Grace Kelly) and satin fishtails to figure-hugging pencils. You couldn't find a better demonstration of the shirt's ability to impose presence on the easiest outfits. Expensive shirts – such as the Margaret Howell one above – tend to last a long time. On the other hand, I have 10-year-old linen Gap shirts still going strong. Consider every element of the shirt, from collar to fabric – a classic turn-down style may not suit you, but you might look fabulous in a Nehru, Peter Pan or ruffled collar. Very thick linens, while lovely, can sometimes crease so badly they look like rags (scrunch a hem before you buy to see how it wrinkles). Tencel and viscose are breathable and more sustainable than polyesters, and also don't tend to crease as badly as cotton. A good thermal vest will make them year rounders: this winter, I've gone back to M&S's Heatgen medium and maximum-strength long-sleeved undergarments, with their cosy, fluffy linings. Once you factor in the elastane, they're pretty synthetic, but so cosy and they seem to contain enough viscose not to be sweat baths. Layer your shirts under knits or over tees. A couple of well-chosen gold pendants and a slick of lipstick and you're as polished as you'll almost ever need to be.

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