10-07-2025
Hailey Bieber's Go-to Barrier Cream Is 30 Percent off for Prime Day (And No, It's Not Rhode)
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Amazon Prime Day is in full swing, and the beauty deals are too good to miss. Case in point: Avène's Cicalfate+ Restorative Protective Cream, a barrier-repairing moisturizer beloved by none other than Hailey Bieber. Right now, it's nearly 30 percent off, down to a record-low $28 (originally $40).
Earlier this year, Bieber called the product one she can't live without on her Instagram stories. The ultra-thick cream—not too dissimilar from Rhode's own Barrier Butter—uses a clinically-backed postbiotic complex to deeply hydrate, soothe redness, and strengthen the skin barrier. It's gentle enough for sensitive, dry, and acne-prone skin, and is even approved by the National Eczema Association. In a 2022 TikTok video, Bieber noted that she always reaches for the formula when her skin feels irritated or inflamed.
Since the Rhode founder is rarely seen straying from her brand's own dewy products (which we love, for the record), we take note when she does. And if you're looking to round out your beauty routine this Prime Day, you're in luck: We also found several of Bieber's favorite makeup staples marked down to all time-low prices. But hurry—these deals may disappear when the sale ends July 11.
