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Fibre2Fashion
6 days ago
- Business
- Fibre2Fashion
Trend-First Commerce: Fashion's New Fast Track
Fashion, once rooted in carefully choreographed seasonal cycles and slow-burning creative processes, is now evolving at an unprecedented pace. The age-old traditions of spring/summer and autumn/winter are giving way to something more immediate, reactive, and fiercely attuned to the cultural moment. This seismic shift is embodied in a powerful new retail model: trend-first commerce. Trend-first commerce refers to the rapid creation and launch of fashion collections based on current trends and viral aesthetics—often at extremely affordable price points. The collections are not just inspired by the runway, but by a constantly updating scroll of online content—TikTok challenges, influencer outfits, meme culture, street style, and celebrity appearances. In this model, a trending outfit seen on a Monday can appear in a shoppable collection by Friday, priced to fly off virtual shelves before the next trend cycle begins. This model is rewriting fashion's rulebook. It is not simply about speed. It is about strategic, real-time responsiveness—where consumer interest drives design, and digital feedback loops replace traditional forecasting. In a world obsessed with relevance and visual identity, trend-first commerce is setting a new standard for how fashion engages with culture and commerce alike. The New Pulse of Fashion Creation Unlike traditional fashion production, which often takes six to twelve months from design to delivery, trend-first commerce thrives on turnaround times that can be as short as two weeks. Brands operating in this space do not wait for fashion editors or buyers to validate a trend. Instead, they respond to digital cues and social listening tools that analyse what is catching fire online. A red-carpet look, a viral dance video, or a popular filter can spark the next collection. This real-time responsiveness is made possible by advanced technology, agile supply chains, and close integration between design, production, and distribution teams. Brands like Shein, Cider, and Urbanic have become synonymous with this strategy. They operate with a level of precision and flexibility previously unseen in the industry. A single product might start as a test run of a few hundred pieces, and if analytics show high engagement or conversions, that design is immediately scaled up. If not, it is quietly phased out—often before it is even noticed. Design, once a highly intuitive and sometimes risky art, is now guided by massive volumes of data. Designers working within trend-first models study algorithm-generated dashboards and sales performance metrics as closely as sketches or mood boards. Success lies in merging the analytical with the aesthetic—an unusual but necessary balance in a model driven as much by numbers as by creativity. Affordable Style, Limitless Appeal The accessibility of trend-first commerce lies at the heart of its meteoric success—and its emotional resonance with a new generation of shoppers. In a landscape where self-expression is shaped by Instagram grids, TikTok reels, and ever-evolving online aesthetics, the ability to access and experiment with style at a low cost is nothing short of revolutionary. What once required luxury budgets or insider connections is now just a tap away for millions of digital consumers. Trend-first commerce speaks most directly to Gen Z and younger millennials—a demographic that grew up online, curating digital identities before real wardrobes. These consumers are bold, style-conscious, and unapologetically experimental, yet deeply budget-aware. They are far more likely to assemble four trendy outfits for ₹1000 than invest in a single, long-lasting staple worth ₹4000. For them, fashion is not a slow-building investment in timeless pieces, but a daily, dynamic tool for self-representation. Each look is curated not to last, but to reflect a specific feeling, a fleeting moment, or a passing aesthetic. This shift in fashion behaviour—from permanence to play—has been enabled almost entirely by affordability. In the world of trend-first commerce, the pressure to define personal style is replaced by the freedom to explore multiple identities. A single consumer might dress in minimalist neutrals on Monday, experiment with cottagecore whimsy on Wednesday, and channel Y2K metallics by the weekend—all without financial strain. There is no commitment to one aesthetic, no allegiance to a single fashion tribe. The wardrobe becomes a moodboard, the shopping cart a diary of expression. Beyond the individual, this affordability democratises fashion at a cultural level. It levels the playing field, allowing high-school students, college-goers, and young professionals from smaller cities or less privileged backgrounds to engage with trends as actively as urban influencers or celebrities. What was once aspirational has now become participatory. Fashion no longer belongs exclusively to the glossy editorials of high-end magazines or the exclusive racks of flagship stores—it thrives in mirror selfies, outfit videos, thrift hauls, and digital lookbooks. This inclusivity is not just economic, but emotional. For marginalised communities, including queer, plus-sized, and non-binary individuals, the ability to access varied and expressive styles has provided a powerful means of visibility and validation. Trend-first commerce has amplified the fashion dialogue beyond traditional gatekeepers, empowering more people to explore who they are and how they want to be seen—without price as a barrier. Of course, this accessibility is not without its complications. The affordability is often made possible by hyper-efficient supply chains and large-scale production, which raises valid concerns about environmental sustainability and labour ethics. Yet, from a purely consumer experience perspective, this model has cracked the code on desire: give people what they want, when they want it, at a price that invites curiosity rather than caution. In doing so, trend-first commerce has not only changed how people shop—it has redefined what fashion means. No longer a static display of wealth or status, fashion is now a living, evolving language spoken by many, shaped by mood, movement, and moment. And in this new vocabulary of style, affordability is the true enabler. The Business of Being First Behind the glamour of rapid collections lies a hyper-competitive, high-pressure commercial system. Brands are under constant pressure to stay relevant, to anticipate the next big trend before it even hits the mainstream. The margins of error are slim, and timing is everything. A trend spotted too late is a missed opportunity; one launched too early may confuse or alienate the customer. For fashion professionals—especially those in design, merchandising, and supply chain management—the demands of trend-first commerce are significant. Design teams must work in overlapping cycles, juggling multiple micro-collections at various stages of development. Merchandisers and planners must pivot quickly, reallocating budgets and resources based on weekly performance. The entire operation must function like a newsroom rather than a factory—reacting to global fashion moments with the agility of a digital media company. Yet for all its challenges, the model offers immense opportunities. For emerging designers and digital-first entrepreneurs, trend-first commerce removes many of the traditional barriers to entry. It provides a platform where agility, data fluency, and market intuition are as valued as heritage or luxury positioning. Controversy, Complexity, and Conscious Change With all its success, trend-first commerce has also become a subject of intense scrutiny. Environmentalists and ethical fashion advocates argue that this constant churn fuels overproduction, garment waste, and a throwaway culture. Inexpensive pricing often raises questions about the labour practices behind the scenes—how garments are produced so quickly and cheaply, and at what human cost. Sustainability remains one of the model's greatest tensions. Many trend-first brands have begun experimenting with recycled textiles, local sourcing hubs, and carbon-neutral shipping. Some are building in systems for product returns, upcycling, and fabric resale. But the core challenge remains: how to align a speed- and volume-driven system with slow, sustainable values.
Hans India
6 days ago
- Health
- Hans India
Natural DIY Remedies to Lighten Dark Knuckles at Home
Dark knuckles can affect the overall appearance of your hands, often making them look dull or uneven. Whether it's due to sun exposure, dry skin, hyperpigmentation, genetics, or underlying health conditions, these darker patches can be frustrating. Thankfully, there are several natural remedies you can try at home to help reduce their appearance and restore your skin's natural glow. Experts suggest that consistent skincare using common household ingredients can be both safe and effective. Here's a roundup of seven simple DIY remedies that may help lighten dark knuckles without the need for harsh chemicals. 1. Lemon, Sugar, and Oats Scrub This gentle scrub combines natural exfoliants and brightening agents. Mix equal parts lemon juice, sugar, and ground oats into a paste. Rub it on your knuckles 2–3 times a week to slough off dead skin and reveal a more even tone. 2. Lemon Juice Known for its natural bleaching properties, lemon juice can help lighten pigmentation. Apply freshly squeezed juice to your knuckles, let it sit for 10–15 minutes, then rinse and moisturise. Regular use may gradually improve skin brightness. 3. Aloe Vera Gel Aloe vera is packed with skin-loving antioxidants and hydrating nutrients. Apply pure aloe gel directly onto your knuckles, massage it in, and leave it overnight. Rinse in the morning for softer, more even-toned skin. 4. Coconut Oil and Baking Soda Mix coconut oil with baking soda to form a thick paste. Massage gently into the knuckles in circular motions and leave on for 10 minutes. This combo acts as a natural exfoliant while also hydrating the skin. 5. Turmeric and Milk Paste Turmeric's anti-inflammatory and skin-brightening properties, paired with the lactic acid in milk, can help fade darkness. Blend 1 teaspoon of turmeric with milk to make a paste, apply it to the knuckles for 15 minutes, then rinse with warm water. 6. Almond Oil Massage Rich in vitamins A, B, and E, almond oil nourishes and moisturises the skin. Gently massage a few drops into your knuckles every night before bed to gradually reduce hyperpigmentation and dryness. 7. Apple Cider Vinegar Solution Mix equal parts apple cider vinegar and water. Using a cotton ball, dab the mixture onto your knuckles and let it sit for 10 minutes before rinsing. This remedy can help balance skin pH and enhance clarity. Dark knuckles don't have to be permanent. With consistency and the right care, these natural remedies can help you achieve smoother, more radiant hands—no salon visit required.
Hans India
19-07-2025
- Health
- Hans India
Natural Ways to Ease Acid Reflux Without Medication
Acid reflux, commonly referred to as heartburn, is a widespread digestive issue marked by a burning sensation in the chest or throat. This happens when stomach acid flows back into the oesophagus, causing discomfort. While occasional episodes are normal, frequent reflux can signal a chronic condition called GERD (Gastroesophageal Reflux Disease). Although medications and antacids are readily available, many are turning to natural alternatives that are not only effective but come with fewer side effects. These remedies help restore digestive balance by calming the stomach, neutralising excess acid, and supporting smoother digestion. If you're wondering how to manage acid reflux naturally, here are eight tried-and-tested home remedies that bring quick and lasting relief: 1. Cold Milk Plain cold milk can act like a natural antacid by soothing the stomach lining and neutralizing excess acid. For best results, drink it slowly after meals or during nighttime reflux episodes. Avoid adding sugar or flavorings. 2. Bananas A naturally alkaline fruit, bananas help form a protective layer inside the stomach. Rich in potassium and fibre, they help stabilize pH levels and prevent heartburn. Eating one ripe banana daily can significantly ease digestive discomfort. 3. Cloves Cloves stimulate the production of saliva, which helps neutralize stomach acid. Thanks to their carminative properties, they're effective in relieving digestive issues. You can chew a clove after meals or steep it in hot water to make a soothing tea. 4. Coconut Water Naturally alkaline and hydrating, coconut water helps balance your body's pH levels and cools the digestive tract. A glass on an empty stomach or after meals helps alleviate acidity, bloating, and indigestion—especially helpful during warmer months. 5. Apple Cider Vinegar Though acidic by nature, when diluted properly, apple cider vinegar can enhance digestion and curb acid reflux symptoms. Mix one tablespoon in a glass of water and drink it about 20 minutes before meals for optimal results. 6. Aloe Vera Juice Aloe vera is widely known for its soothing, anti-inflammatory properties. Drinking a small amount of unsweetened aloe vera juice before meals can calm the stomach lining, reduce acid irritation, and ease symptoms such as bloating and heartburn. 7. Ginger Tea Ginger contains compounds that reduce inflammation and promote digestion. A simple ginger tea made by boiling fresh slices in water offers quick relief. Sip it slowly before or after meals to help control acid levels and reduce reflux. 8. Fennel Seeds Fennel is packed with natural compounds that relax the muscles of the gastrointestinal system. Chewing a teaspoon of fennel seeds after meals promotes digestion and prevents gas and acid buildup. Fennel tea is another gentle, effective option. These home remedies are safe, accessible, and offer a holistic approach to managing acid reflux. However, if symptoms persist or worsen, it's important to consult a healthcare provider for proper evaluation and treatment.
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Travel + Leisure
19-07-2025
- Lifestyle
- Travel + Leisure
13 Linen Clothes I'm Packing for a Month in France
After nearly 15 years of traveling around the South of France in the summer, there's one thing I tell everyone to pack for their own séjours: linen. Piles of it, preferably. It's the perfect fabric for surviving the scorching summers in a country where air conditioning and iced drinks can be hard to come by. The lightweight fiber's natural breathability and moisture-wicking properties are ideal for keeping cool, whether you're exploring the produce markets of Aix-en-Provence or the beach club scene in St. Tropez. Plus, linen clothes are supremely packable, given their soft shape and thinner weave, so you can fit weeks' worth of clothing into a small bag. I managed to pack a month's worth of clothes into my carry-on luggage for my upcoming trip, including several of the items on this list. Below, I've rounded up the best French-inspired linen finds at Amazon, several of which are currently on sale, up to 40 percent off. From ultra-versatile dresses to trendy two-piece sets, these breezy picks will help you channel the casual-yet-polished aesthetic that the French have mastered. Best Overall Picks Cider Linen Boat Neck Backless Top Amazon Boat neck tops are a timeless staple of French style, first popularized by Coco Chanel in the 1930s as a tribute to the French naval uniforms of the previous century. I love the backless, knotted design of this slightly-cropped top from Cider, which offers much-appreciated ventilation, particularly given France's aversion to air conditioning. The ties in the back add an elegant touch, and better yet, can be adjusted to find your perfect fit. As someone who prefers to go braless, I'm always looking for lightweight tops that aren't too sheer—this one delivers with breathable double lining in the front, even in the lighter colors. Given the affordable price point, I'm tempted to stock up on both the white and black versions, which I'm envisioning with high-waisted trousers and sandals for a breezy day-to-night look. Shy Velvet Linen Maxi Dress Amazon Minimalist, airy dresses like this linen maxi dress are the foundation of my summer wardrobe. I'll wear them over a swimsuit at the beach or with sneakers for a stroll through the morning market, then slip into heeled sandals and my Great Aunt's vintage jewelry for dinner in town. The breathable linen fabric is a lifesaver on hot days, yet has just enough weight to wear in shoulder seasons as well; on cooler evenings, this maxi dress looks great layered under a cropped sweater. It's available in a rainbow of 16 shades, all topped off with black contrast trim and travel-friendly details, like adjustable spaghetti straps and hidden side pockets. Faleave Cotton‑linen Palazzo Pants Amazon Linen pants are my airport uniform of choice in the summer, thanks to their laidback-yet-polished look and pajama-like comfort. These wide-leg pants are a perfect dupe for my favorite pair from Reformation—except you could buy numerous pairs of these for the low $30 price. (Tempting, given that they come in 15 colors, from neutral khaki to rosy pink.) The elastic waistband is easily adjustable, so you can comfortably indulge in the miracle that is the French cheese cart when dessert rolls around. Plus, deep side pockets offer plenty of space for storing your phone, keys, or sunglasses while you're out on the town. Anrabess Drawstring Linen Shorts Amazon A day trip to Calanques National Park is all but mandatory on a trip to Marseille, and these lightweight linen shorts are perfect for keeping cool while hiking down the limestone cliffs to the gleaming turquoise swimming holes below. Linen is naturally moisture-wicking and quick-drying, so it's a chic alternative for athleisure, which is generally frowned upon in France. They're available in 13 different summer-ready shades, including red-brown and classic navy. Idealsanxun Drawstring Linen Midi Skirt Amazon After spotting this calf-length linen skirt on sale, I immediately added the beige and black styles to my cart. I'll be living in this all summer long, pairing it with tank tops or wearing it over my favorite one-piece swimsuits so I can easily shimmy out of it for a quick swim between courses at Tuba Club, a dreamy seaside hotel and restaurant in Les Goudes. The skirt's elastic waistband and modest side slit ensure comfort and full range of movement, and there's even a silky lining for added coverage. Plus, as a petite traveler, I'm a sucker for bottoms I can toss in my suitcase without a trip to the tailor first, and this midi-length skirt is ultra-flattering. Idealsanxun Linen Cropped Tank Amazon For a full linen 'fit, the Idealsanxun skirt boasts a matching cropped tank that comes in 19 colors—and they're all on sale. It's a steal for the price, considering that you can wear it two ways: forwards for a more streamlined look or backwards to show off the chic button-down design (which is decorative rather than functional). Aeneontrue Linen Wide-leg Pants Amazon These ankle-length trousers offer a more sophisticated alternative to drawstring linen pants, thanks to a stylish button closure and flattering cropped fit. Luckily, they don't sacrifice comfort, as there's an elastic waistband on the back that makes them easy to pull on. Two side pockets offer a convenient place to stash small travel essentials as well, like hotel keys or earbuds. Just note that the lighter shades tend to be somewhat sheer. Anrabess Matching Linen Set Amazon It doesn't get more effortless than this trendy two-piece set, consisting of flowy palazzo pants and a square-neck tank that you can throw on for long travel days or afternoons of sightseeing. The boxy top looks just like my favorite linen tank from Reformation, with a slightly looser fit that allows for plenty of air flow on stuffy days. I love the versatility of matching sets, as you can maximize your outfit potential by wearing the pieces together or separately. I'd also pair the top with denim shorts or a silk midi skirt, while the pull-on pants—which feature a stretchy elastic waistband and two side pockets—would look great with a vintage scarf top. Given the low price point, you could even buy two colors (there are a whopping 17 vibrant hues available) to mix and match the tops and bottoms. Marie Mapis Linen Tote Bag Amazon Crafted from 100 percent French flax linen, this ultra-chic tote reminds me of a fabulous home goods shop in Marseille, Maison Empereur, where I picked up a handful of linen tote bags on my last visit. Soft yet sturdy, linen bags like this are durable enough to hold a laptop, books, and other travel essentials, yet they can be tucked into your pocket when empty. I carry one at all times while traveling, in case I pick up picnic supplies or souvenirs during the day and need a stylish, more sustainable bag to carry them in. Siliteelon Linen Button‑down Shirt Amazon Everyone should own at least one linen button-down shirt, especially if you're headed to France in the summertime, where it seems to be the uniform of choice. They're incredibly versatile, and this cotton-linen blend top comes in 23 different colors and sizes ranging from XS to 5X. Wear it open over a bathing suit or partially buttoned with high-waisted shorts or trousers. For a nostalgic twist, take a cue from Jean Seberg in Bonjour Tristesse and grab one in light blue, then tie a knot at your waist with the shirt ends. Chouyatou Adjustable Spaghetti Strap Midi Dress Amazon Flirty, feminine dresses like this midi style always wind up on constant repeat in my summer wardrobe, whether I'm visiting vineyards or lingering over a long lunch with friends. I'm all about sleeveless styles and breezy fits to avoid potential sweat stains, and this A-line dress delivers on both fronts. Plus, it has side pockets and adjustable straps (that can be tied in a sweet little bow) for added convenience. LNX Linen High-waisted Trousers Amazon Another irresistible option for my fellow linen pants lovers: these cropped trousers. I'm eyeing the adorable striped patterns, which give me classic beach club vibes. The elastic waistband and dual side pockets make these a great travel pant, especially given how easy they are to pack. Just note that this cotton-linen blend looks best after a quick steam to smooth out any creases. Idealsanxun Linen Blazer Amazon For a more elevated alternative to a button-down, a soft linen blazer adds structure and style to any outfit. Wear it over a mini dress or a tank top and wide-leg pants for an instant outfit upgrade, complete with two handy pockets for extra storage. I love the summery look of the three-quarter-length sleeves and the relaxed fit, which adds polish without looking too fancy. Love a great deal? Sign up for our T+L Recommends newsletter and we'll send you our favorite travel products each week.
Daily Mirror
20-06-2025
- Entertainment
- Daily Mirror
Stacey Solomon's pink midi dress is the perfect pick for a day at the races
Stacey Solomon wowed fans as she attended an event in a stunning pale pink midi dress from Club L London, and it's the perfect pick if you've got a day at the races pending There's nothing better than a summer soiree, and the best events need something a little special to mark the occasion. Whether you've got a day at the races, a summer wedding or a launch event like Stacey Solomon had this week, it's the perfect opportunity to dress up and feel your best. For her Airwick event, Stacey looked stunning in Club L London's Parina Pink Strappy Volume-Hem Midi Dress, and everything from its fit and flare shape to its pastel pink colour made it the perfect pick for formal summer occasions. Stacey's exact dress is still available to shop for £110, with her pink version still in stock as well as 11 other colours and prints to choose from. Stacey shared some snaps on her Instagram stories and was tagged in several photos on Instagram, including one of her and influencer Fatima Flatt together which showed off her gorgeous pink dress. Stacey even shared a video of herself post-event back at Pickle Cottage tending to her chickens and ducks whilst still wearing the dress – if that doesn't convince us of how comfortable it is, nothing will! Stacey's Parina Pink Midi Dress manages to be both tailored and flowing, with a fitted bodice that features a flattering and supportive square neckline, with wide shoulder straps. After nipping in at the waist, the dress then flares out into a flowing pleated midi skirt, with the whole dress made from a scuba crepe that helps smooth your figure. If you're looking for similar styles to Stacey's dress that are a little easier on your bank balance, we spotted two bargain alternatives. Abercrombie & Fitch has slashed the price of its £72 Mixed Fabric Bubble Hem Midi Dress to £49.99, and it comes in sizes XXS to XL and is available in petite, regular and tall lengths to get a perfect fit. It has a slightly more laidback look to Stacey's with a stretch cotton bodice and stiff poplin midi skirt. Meanwhile at Cider the Linen-Blend Square Neck Ruffle Midi Dress is just £29 and has a more structured corset-style body and voluminous midi skirt. However if Stacey's dress has caught your eye, you can pick it up in sizes six to 16 with Club L London's website suggesting that it runs big and to take a size down to get the perfect fit. The Parina Pink Midi Dress also has stretch to it thanks to the scuba crepe fabric, so it'll hug your curves and be comfortable enough to wear all day (and night).
