Latest news with #CircusMaximus
Fashion United
5 days ago
- Business
- Fashion United
Oakley names Travis Scott as chief visionary
American eyewear brand Oakley, based in Southern California, has appointed rapper, producer and entrepreneur Travis Scott as its chief visionary to 'reimagine the future' of the brand. In a statement, Oakley said Scott has been a 'huge driving force on Oakley's cultural renaissance,' by wearing the Oakley brand and integrating its eyewear and logo into his post-apocalyptic tour wardrobe on his record-breaking Circus Maximus tour. Oakley has signed a multi-year partnership with Scott and will work closely with the rapper and his Cactus Jack team to push 'the boundaries of design, innovation, and cultural impact to new heights'. The move to appoint Scott as chief visionary is the starting point of a new chapter in Oakley's 50-year legacy 'of making the unconventional feel inevitable,' added the sports performance eyewear and accessories brand. Caio Amato, global president of Oakley, said: 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our chief visionary - a title that speaks to creativity, belief, and purpose, to forge something that's not only different - it's defining.' Rapper Travis Scott to 'reimagine the future' of the Oakley brand The partnership will see Scott and his Cactus Jack creative team working with Oakley's team to create new campaigns, reimagine Oakley's classic catalogue of styles, and offer perspective on Oakley's future eyewear and apparel, featuring some of Scott's on-stage tour favourites. In addition, Oakley and Scott will create totally new eyewear styles together and introduce collaborative apparel through Travis Scott's Cactus Jack brand lens. CJ x Oakley 'Day Zero' poster pack Credits: Oakley Commenting on his new role, Scott added: 'I'm inspired by what people think can't be done. It's about pushing culture and reworking ideas to see how far they can go. 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future - this is just the beginning.' To celebrate the partnership, three 'Day Zero' items will be available on Scott's website, 'riffing on classic sunglass marketing materials'. The limited drop also includes a 3-poster pack and two apparel pieces 'offering an early glimpse' into what's coming from the collaboration. Scott is the latest global artist to move into the eyewear game. On June 9, J Balvin unveiled a new design-focused line in partnership with high-performance sunglasses, goggles and eyewear brand Revo, called 'Nrgy by Revo'. Oakley Meta glasses campaign Credits: Oakley The news follows Oakley teaming up with Meta to deliver a brand-new category of performance AI glasses. The Oakley Meta glasses combine the brand's signature design DNA and bold aesthetics with Meta's cutting-edge technology, complete with a built-in camera, open-ear speakers integrated into the frames, and an IPX4 water resistance rating.
Fashion Network
6 days ago
- Business
- Fashion Network
Oakley taps Travis Scott for 'chief visionary' role
Oakley announced on Monday the appointment of Travis Scott to the role of chief visionary, a newly created position, as the U.S. eyewear giant looks to tap into the rapper's star power and "defining" style. The duo have formed a multi-year partnership that looks to evolve the brand's creative direction across eyewear, apparel, and more. Scott and his Cactus Jack team will work closely with the EssilorLuxottica -owned Oakley to create new campaigns, reimagine a classic catalog of styles, and bring unreleased eyewear and apparel to market, including some of Scott's styles that he has previously worn on stage during his "Circus Maximus" tour. The two parties will also create new eyewear styles and introduce collaborative apparel through Scott's Cactus Jack brand, according to a press release. 'I'm inspired by what people think can't be done. It's about pushing culture and reworking ideas to see how far they can go,' said Scott. 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future - this is just the beginning.' To mark partnership, three Day Zero items are available now via Scott's website, including a 3-poster pack and two apparel pieces offering an early glimpse into the new partnership. 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our Chief Visionary--a title that speaks to creativity, belief, and purpose, to forge something that's not only different--it's defining,' said Caio Amato, global president of Oakley. In its most recent trading update, parent company EssilorLuxottica reported a 7.3% increase in first-quarter revenue at constant rates, and reaffirmed its target of mid-single-digit percentage growth in annual revenue between 2022 and 2026 at constant exchange rates, with a goal of 27-28 billion euros by the end of the period.
Fashion Network
6 days ago
- Business
- Fashion Network
Oakley taps Travis Scott for 'chief visionary' role
Oakley announced on Monday the appointment of Travis Scott to the role of chief visionary, a newly creative position, as the U.S. eyewear giant looks to tap into the rapper's star power and unique style. The duo have formed a multi-year partnership that looks to evolve the brand's creative direction across eyewear, apparel, and more. Scott and his Cactus Jack team will work closely with the EssilorLuxottica -owned Oakley to create new campaigns, reimagine a classic catalog of styles, and bring unreleased eyewear and apparel to market, including some of Scott's styles that he has previously worn on stage during his "Circus Maximus" tour. The two parties will also create new eyewear styles and introduce collaborative apparel through Scott's Cactus Jack brand, according to a press release. 'I'm inspired by what people think can't be done. It's about pushing culture and reworking ideas to see how far they can go,' said Scott. 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future - this is just the beginning.' To mark partnership, three Day Zero items are available now via Scott's website, including a 3-poster pack and two apparel pieces offering an early glimpse into the new partnership. 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our Chief Visionary--a title that speaks to creativity, belief, and purpose, to forge something that's not only different--it's defining,' said Caio Amato, global president of Oakley. In its most recent trading update, parent company EssilorLuxottica reported a 7.3% increase in first-quarter revenue at constant rates, and reaffirmed its target of mid-single-digit percentage growth in annual revenue between 2022 and 2026 at constant exchange rates, with a goal of 27-28 billion euros by the end of the period.
Fashion Network
6 days ago
- Business
- Fashion Network
Oakley taps Travis Scott for 'chief visionary' role
Oakley announced on Monday the appointment of Travis Scott to the role of chief visionary, a newly creative position, as the U.S. eyewear giant looks to tap into the rapper's star power and unique style. The duo have formed a multi-year partnership that looks to evolve the brand's creative direction across eyewear, apparel, and more. Scott and his Cactus Jack team will work closely with the EssilorLuxottica -owned Oakley to create new campaigns, reimagine a classic catalog of styles, and bring unreleased eyewear and apparel to market, including some of Scott's styles that he has previously worn on stage during his "Circus Maximus" tour. The two parties will also create new eyewear styles and introduce collaborative apparel through Scott's Cactus Jack brand, according to a press release. 'I'm inspired by what people think can't be done. It's about pushing culture and reworking ideas to see how far they can go,' said Scott. 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future - this is just the beginning.' To mark partnership, three Day Zero items are available now via Scott's website, including a 3-poster pack and two apparel pieces offering an early glimpse into the new partnership. 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our Chief Visionary--a title that speaks to creativity, belief, and purpose, to forge something that's not only different--it's defining,' said Caio Amato, global president of Oakley. In its most recent trading update, parent company EssilorLuxottica reported a 7.3% increase in first-quarter revenue at constant rates, and reaffirmed its target of mid-single-digit percentage growth in annual revenue between 2022 and 2026 at constant exchange rates, with a goal of 27-28 billion euros by the end of the period.
Qatar Tribune
18-05-2025
- Entertainment
- Qatar Tribune
Over 21,000 attend Travis Scott concert in Doha
Travis Scott performed at Ahmad Bin Ali Stadium in Doha on May 16, as part of his global Circus Maximus tour. Organised by Visit Qatar, the show was a success, attracting 21,456 attendees, including 5,996 international visitors. The audience represented a wide range of nationalities, with a significant proportion coming from GCC countries. Fans also travelled from across the globe to attend. The event was part of Visit Qatar's ongoing efforts to expand the country's global events calendar and strengthen its position as a leading regional hub for major events and entertainment. (TNN)
