Latest news with #ClareMoulder
Daily Mail
10-06-2025
- Business
- Daily Mail
Mars confirms comeback of beloved chocolate treat that was axed 11 years ago - due to 'popular demand'
A popular sweet treat that was axed 11 years ago is now back on supermarket shelves across the UK - and Britons are over the moon. Chocolate fans couldn't believe their eyes when they started coming across White Maltesers, which were discontinued due to low sales in 2014, in the shops. And now Mars Wrigley has confirmed that they officially in production again due to 'popular demand'. 'Consumers absolutely love Maltesers white chocolate and have been clamouring for us to bring it back. I'm happy to confirm that we are now finally going to do just that,' the brand's senior manager, Clare Moulder told Talking Retail. 'White chocolate is a growing trend and as the number two favourite chocolate brand in the UK, we are perfectly placed to answer this demand. 'We also know that white chocolate versions of favourite brands appeal to the under 35 demographic, so this launch is set to bring existing as well as new consumers to confectionery aisles.' While the confirmed comeback date is June 16, with Mars Wrigley promising 'a variety of formats nationwide and roll out across independent channel via wholesale', some have already spotted the sweet treat at their local grocer's. Taking to X, many shoppers couldn't hold their excitement back. 'No one is more happy for white Maltesers to come back than me,' one celebrated. 'White chocolate Maltesers back in five days OHHHHHH YESSS,' another penned. Another simply offered: 'Can't believe white Maltesers are back.' Elsewhere, many claimed they had spotted the revered snack at Morrison's. The comeback is sure to delight sweet-tooths across the nation, who were long calling for White Maltesers to be put back in circulation. They were launched in 2003 but stopped being made in 2014 with the manufacturer - Mars Wrigley citing low sales. While the confirmed comeback date is June 16, with Mars Wrigley promising 'a variety of formats nationwide and roll out across independent channel via wholesale', some have already spotted the sweet treat at their local grocer's. Taking to X, many shoppers couldn't hold their excitement back However, many lamented the loss of the product, and a petition was launched in 2017, calling for its return, with a number of X users writing about their love of the white chocolate treat. One said: 'White chocolate Maltesers were the best thing I've ever had and I need them back.' Another added: 'Like Maltesers white chocolate that was sooo good as well.' A third simply asked: 'Why did they discontinue white ?' Influencer @johns_snackreviews was speculating on their return in May. In a post on Instagram, he wrote: 'White Maltesers are BACK!!!! Coming soon to the UK! 'After being discontinued from 2014, they're back after huge public demand. Expected mid June - start of July release. 'NB: dates might not be 100% accurate. Unsure which shop will have them first, but they'll be in all shops eventually.' Instagram users reacted with delight to a post announcing that the sweet treat is set to make a comeback months ago People took to the comments section of the post to share their delight about the news. One fan of the product wrote: 'NO WAY. These were me favourite back in day I was only taking about them the other day as well. Will definitely be stocking up on these.' Another added: 'This better be real. I've wanted these bad boys to make a comeback for so long!! Remember when they used to do the buckets of them!!' And a third wrote: 'NO!!!! Please don't let this be a tease!! Omg!!!!!! John I could kiss you!!' 'My favourite,' another said. While a further Instagram user wrote: 'OMG YESSS FINALLY!!!' Another added: 'Should never have even been discontinued. Hope they still taste the same.' 'This is exciting,' said a sweet-toothed fan of the snack. And a further user described it as 'a rare win for the UK'. Speaking recently to Sky News, when asked about whether white chocolate Maltesers will be making a comeback, a Mars Wrigley UK spokesperson hinted that a return could be on the cards. They said: 'We're always listening to the fans of our chocolate and fruity treats, which is why we're constantly innovating our ranges. 'Whilst White Chocolate Maltesers aren't currently on shelves, we're pleased to offer many delicious alternatives such as M&M's, and of course, our original Maltesers. 'We've always got an ear to the ground and recognise the enduring love for old favourites, so stay tuned for some epic comebacks that could be happening soon… Watch this space!'
The Irish Sun
22-05-2025
- Business
- The Irish Sun
Discontinued Mars chocolate coming to back to UK shelves in weeks after 11 years
MARS has announced the comeback of a beloved snack that has not been seen on shelves in over 10 years. The choc brand has told shoppers that white chocolate Maltesers will be making a return this summer. 1 The iconic chocolate will be making a come back The snack is expected to return to supermarkets and independent stores on the 16 June, giving fans less than a month to wait. And you can expect to see the delight in both fun sized and sharing brands. It comes after shoppers have been pleading with the brand for years to bring the treat back. The treat first launched in 2003 but was taken off shelves back in 2014. Since then social media has been flooded with pleas from shoppers to bring the choc back. Including comments from punters who said the creamy honeycomb bites were the "best thing" they have ever had. Others have said: "Every now and then I remember that white chocolate Malteasers were discontinued and I feel furious." And a third distraught customer, who said: "I beg @MaltesersUK bring white chocolate malteasers back, I crave them every week." Most read in Money A fourth even went as far to say their "eyes fill with tears" when they think about the snack. Clare Moulder, Maltesers Senior Brand Manager said: "We're delighted bring Maltesers White Chocolate back for the passionate fans who have been anticipating their return for years. 'So excited' say Cadbury Ireland fans as new chocolate bar flavour to hit shelves TODAY "Maltesers is all about encouraging people to look on the light side of life and so definitely try them if you've not done before.' White Maltesers were originally launched as a seasonal product but became so popular that they began being sold all year round. It has been reported that they were discontinued due low sales but many chocolate lovers were devastated to see the end of their run. In 2017 The petition's creator had hoped to garner 2,500 signatures of support but as of March 2024 only 1,637 had signed the campaign. Variations of the snack have reappeared since including Maltesers seasonal white chocolate reindeer's at Christmas and bunnies for Easter MORE CHOCOLATE NEWS It's been a good week for chocolate fans with Cadbury announcing a new bar for customers to enjoy. The Sun can exclusively reveal, the chocolatier has announced the launch of its new Dairy Milk Iced Latte bar. Cadbury has launched a special chocolate bar that blends its classic Dairy Milk chocolate with a creamy coffee filling and crunchy biscuit pieces. The chocolate brand is also introducing four limited-edition Dairy Milk Summer Edition bars, complete with unique packaging designed for the 53% of Brits who, according to the brand's survey, enjoy their chocolate chilled. This packaging changes its appearance when cooled, thanks to special thermochromic technology, revealing bright, summery designs. Read more on the Irish Sun The new chocolate bars will hit the shelves in June and will be available throughout the summer period. However, in less favourable news the brand also confirmed it axed it's Fry's Coffee Cream bars. Why are products axed or recipes changed? ANALYSIS by chief consumer reporter James Flanders. Food and drinks makers have been known to tweak their recipes or axe items altogether. They often say that this is down to the changing tastes of customers. There are several reasons why this could be done. For example, government regulation, like the "sugar tax," forces firms to change their recipes. Some manufacturers might choose to tweak ingredients to cut costs. They may opt for a cheaper alternative, especially when costs are rising to keep prices stable. For example, Tango Cherry disappeared from shelves in 2018. It has recently returned after six years away but as a sugar-free version. Suntory tweaked the flavour of its While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
