Latest news with #CloudsurferMax
Fashion Network
6 days ago
- Sport
- Fashion Network
On links with world champion runner Hellen Obiri "to lead a softer approach to performance"
Fast-growing premium Swiss sports brand On has linked up with world-class Kenyan athlete Hellen Obiri to 'challenge traditional toughness in running' with the return of its Soft Wins campaign concept, 'spotlighting softness as a strategy for resilience, recovery, and going the distance'. The campaign launched Thursday and comes alongside the launch of the Cloudsurfer Max shoe, the label's newest 'max-cushioned shoe, built for high-mileage comfort and everyday performance'. At the heart of the campaign is a film that follows On athlete and four-time world champion Obiri. This new chapter of Soft Wins ' reframes how running is viewed, showing that softness — mentally, physically, and emotionally — helps athletes go further'. We're told she 'challenges traditional ideas of toughness by showing that true strength comes not just from grit, but from recovery, connection, and inner calm — qualities that help runners like her endure and go the distance'. The film offers a glimpse into the physical and emotional realities of competition and training. Blending race footage, training clips and quieter moments with fellow athletes, 'it captures how small rituals and moments of pause can bring balance'. As for the new Cloudsurfer Max, it's engineered for high-mileage runs, and features a high-stack midsole, double-layered CloudTec Phase and a softer foam compound said to deliver an 'ultra-smooth sensation, mile after mile'. Key design updates include a flat knit collar, new engineered mesh, and reworked eyestay construction — 'offering improved lockdown, breathability and a sleeker silhouette'. Campaign imagery showcases runners in motion wearing the shoe along with On's updated performance apparel.
Fashion Network
6 days ago
- Sport
- Fashion Network
On links with world champion runner Hellen Obiri "to lead a softer approach to performance"
Fast-growing premium Swiss sports brand On has linked up with world-class Kenyan athlete Hellen Obiri to 'challenge traditional toughness in running' with the return of its Soft Wins campaign concept, 'spotlighting softness as a strategy for resilience, recovery, and going the distance'. The campaign launched Thursday and comes alongside the launch of the Cloudsurfer Max shoe, the label's newest 'max-cushioned shoe, built for high-mileage comfort and everyday performance'. At the heart of the campaign is a film that follows On athlete and four-time world champion Obiri. This new chapter of Soft Wins ' reframes how running is viewed, showing that softness — mentally, physically, and emotionally — helps athletes go further'. We're told she 'challenges traditional ideas of toughness by showing that true strength comes not just from grit, but from recovery, connection, and inner calm — qualities that help runners like her endure and go the distance'. The film offers a glimpse into the physical and emotional realities of competition and training. Blending race footage, training clips and quieter moments with fellow athletes, 'it captures how small rituals and moments of pause can bring balance'. As for the new Cloudsurfer Max, it's engineered for high-mileage runs, and features a high-stack midsole, double-layered CloudTec Phase and a softer foam compound said to deliver an 'ultra-smooth sensation, mile after mile'. Key design updates include a flat knit collar, new engineered mesh, and reworked eyestay construction — 'offering improved lockdown, breathability and a sleeker silhouette'. Campaign imagery showcases runners in motion wearing the shoe along with On's updated performance apparel.
Fashion Network
6 days ago
- Sport
- Fashion Network
On links with world champion runner Hellen Obiri "to lead a softer approach to performance"
Fast-growing premium Swiss sports brand On has linked up with world-class Kenyan athlete Hellen Obiri to 'challenge traditional toughness in running' with the return of its Soft Wins campaign concept, 'spotlighting softness as a strategy for resilience, recovery, and going the distance'. The campaign launched Thursday and comes alongside the launch of the Cloudsurfer Max shoe, the label's newest 'max-cushioned shoe, built for high-mileage comfort and everyday performance'. At the heart of the campaign is a film that follows On athlete and four-time world champion Obiri. This new chapter of Soft Wins ' reframes how running is viewed, showing that softness — mentally, physically, and emotionally — helps athletes go further'. We're told she 'challenges traditional ideas of toughness by showing that true strength comes not just from grit, but from recovery, connection, and inner calm — qualities that help runners like her endure and go the distance'. The film offers a glimpse into the physical and emotional realities of competition and training. Blending race footage, training clips and quieter moments with fellow athletes, 'it captures how small rituals and moments of pause can bring balance'. As for the new Cloudsurfer Max, it's engineered for high-mileage runs, and features a high-stack midsole, double-layered CloudTec Phase and a softer foam compound said to deliver an 'ultra-smooth sensation, mile after mile'. Key design updates include a flat knit collar, new engineered mesh, and reworked eyestay construction — 'offering improved lockdown, breathability and a sleeker silhouette'. Campaign imagery showcases runners in motion wearing the shoe along with On's updated performance apparel.
Fashion Network
6 days ago
- Entertainment
- Fashion Network
On links with world champion runner Hellen Obiri "to lead a softer approach to performance"
We're told she 'challenges traditional ideas of toughness by showing that true strength comes not just from grit, but from recovery, connection, and inner calm — qualities that help runners like her endure and go the distance'. The film offers a glimpse into the physical and emotional realities of competition and training. Blending race footage, training clips and quieter moments with fellow athletes, 'it captures how small rituals and moments of pause can bring balance'. As for the new Cloudsurfer Max, it's engineered for high-mileage runs, and features a high-stack midsole, double-layered CloudTec Phase and a softer foam compound said to deliver an 'ultra-smooth sensation, mile after mile'. Key design updates include a flat knit collar, new engineered mesh, and reworked eyestay construction — 'offering improved lockdown, breathability and a sleeker silhouette'. Campaign imagery showcases runners in motion wearing the shoe along with On's updated performance apparel.
Tom's Guide
6 days ago
- Tom's Guide
The new Cloudsurfer Max is On's most cushioned running shoe — I ran 5 miles in it to see how it feels
Knowing when to go hard and when to go soft is the secret to running, at least according to the new Soft Wins campaign video from Swiss brand On, made with elite athlete Hellen Obiri. Go hard on race day and in your fast training sessions, but make sure to go soft and take it easy when you need to, and as it happens On has a new shoe to help you do just that in the Cloudsurfer Max. This is the most cushioned shoe in On's line-up, replacing the Cloudeclipse and sitting above the On Cloudsurfer 2, which is a lighter daily trainer that uses the same rockered midsole design. The On Cloudsurfer Max is available now and costs $180 in the U.S. and £170 in the U.K., with four colors on sale at launch. It's a highly-cushioned running shoe built to help soak up the impact of long runs, with a comfortable, rockered design. I'll be racking up the runs in the shoe over the next few weeks for a full review, but I took it out for a five-mile run on launch day, here are my key takeaways from that. On's marketing around the Cloudsurfer Max suggests you'll be stepping into a very soft shoe, but that's not what I felt in my first run in the shoe. The ride is firmer than most cushioned shoes — the Helion foam in the midsole is still comfortable, and does a good job of reducing the impact of running, but it's not as pillowy as a shoe like the Saucony Hurricane 25. This has its advantages though — the firmer base helps you to roll onto your toes and will maybe make the Cloudsurfer Max a bit more versatile and better for faster runs than many max-cushioned shoes. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. I've been a fan of the CloudTecPhase rocker on past On shoes like the Cloudsurfer 2 and Cloudeclipse, and it works well on the Cloudsurfer Max as well. The midsole has a series of cutouts in it that collapse into one another like dominoes to help roll you forward with each step, creating a naturally smooth ride that helps the miles tick by more easily. This means that despite the fact the Cloudsurfer Max is not a particularly light shoe at 10.8oz in my US men's size 9.5, it feels lighter than that on the run. The Max in the shoe's name suggests it will compete with the likes of the Asics Gel-Nimbus 27 and Brooks Glycerin Max as a highly-cushioned shoe, but that's not really what the Cloudsurfer Max is. For one, the stack height is not as high as on those shoes at 36mm at the heel and 30mm at the forefoot — most max-cushioned shoes have stacks over 40mm. It's also not as soft as those shoes, or as wide as most highly-cushioned shoes, and the narrower base on the Cloudsurfer Max does give it a nimbler feel, though might reduce its stability. On's running shoes almost always have aesthetically-pleasing designs, and that's certainly the case with the Cloudsurfer Max. It's a shoe you could happily wear for casual use, giving it a bit more versatility than most running shoes. Follow Tom's Guide on Google News to get our up-to-date news, how-tos, and reviews in your feeds. Make sure to click the Follow button.
