26-04-2025
Rockets to introduce ‘ClutchBot' as generative artificial intelligence mascot
The Houston Rockets and Theta Labs, a provider of decentralized cloud infrastructure for artificial intelligence (AI), media, and entertainment, recently announced the launch of 'ClutchBot' as the NBA team's novel, AI-powered mascot.
According to the developers, 'ClutchBot' is being built to enhance digital fan experiences and provide real-time information on the team's official website. It will also act as a digital mascot for fans to engage with at any time.
The mascot will utilize a custom AI agent specifically trained on the Rockets and NBA data to answer fan inquiries about upcoming games, tickets, lineups, stats, venue information, and team news. As ThetaLabs explains, 'ClutchBot' will provide accurate, up-to-date answers in real-time from Houston's database and the NBA API.
The collaboration is aimed at fostering a more immersive and accessible fan experience. With deep knowledge of the Rockets and the NBA, the plan is for the interactive 'ClutchBot' mascot to be offiially unveiled for the start of the 2025-26 season this fall.
'This partnership with Theta Labs enables us to provide a more personalized and engaging fan experience on our website and mobile app,' said Gretchen Sheirr, president of business operations with the Rockets. 'Clutch has long been a fan favorite, and with the relaunch of our digital 'ClutchBot' with enhanced functionality, we're excited to offer fans real-time answers powered by state-of-the-art technology.'
More: With 2025 gala, Rockets bring record-breaking fundraising haul to Clutch City Foundation
This article originally appeared on Rockets Wire: Rockets to introduce 'ClutchBot' as generative AI mascot
