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Grandson of Moorcroft founder buys bust firm
Grandson of Moorcroft founder buys bust firm

Yahoo

time14-06-2025

  • Business
  • Yahoo

Grandson of Moorcroft founder buys bust firm

Moorcroft Pottery, which stopped trading at the end of April after more than 100 years in business, has been returned to family ownership. The company has been bought by Will Moorcroft, whose grandfather William Moorcroft built the factory on Sandbach Road in Cobridge in 1913, with support from London department store Liberty. The firm had remained in the family until 2006 when Mr Moorcroft's father retired. "It's nice to have the opportunity to bring it back into the family fold," Mr Moorcroft said. "I'm very proud to have been able to pick up the keys." Mr Moorcroft said he would like to see "as many of the staff as we can bring back" but that he was unable to guarantee all 57 workers would be able to return. "We'll do our best to make it work, and get everybody back who wants to come back doing what they do best, which is producing beautiful Moorcroft," he said. He added that they were considering moving production away from the site in Burslem, moving the firm solely to the original factory on Sandbach Road. The brand was popular with US presidents and British prime ministers, and has a following among collectors around the world. After winning a number of prestigious international awards, Moorcroft was appointed as potter to Queen Mary in 1928. The firm's royal patronage continued when the late Queen Elizabeth II added Moorcroft designs into the Royal Collection. In March, bosses at the firm warned of redundancies, stating their energy costs had gone up by almost £250,000 over the past two years. On 30 April they issued a statement that the company was to be liquidated. Mr Moorcroft said issues such as energy costs and global markets did weigh heavily on his mind, and that refreshing the brand would take hard work. "The faith in the product is there," he said, "we just have to ensure that we can get the collectors – new and old – to keep the faith." He added that he felt it was a family firm, not only in terms of his personal connection, but also through that of the skilled pottery workers who were part of the company. The company's local roots are also an integral part of its heritage, he said. "It's made in Stoke-on-Trent, it's got the backstamp to show that, all the staff are local, it stays local and for the city it's fantastic news for it to be continuing." He said his plan was to resume production, ensuring the brand and its products continued to be made along with the potential for new designs and new products. "It's all handmade, it's an iconic brand that over time has reached every corner of the world," he said. "I think to have such a product, to carry on its existence, is tremendous for everybody." Follow BBC Stoke & Staffordshire on BBC Sounds, Facebook, X and Instagram. Pottery firm goes bust after more than 100 years Minister pledges support to pottery industry Pottery firm plea to help industry 'on its knees' Pottery boss 'optimistic' for industry's future Moorcroft

Grandson of Moorcroft founder buys bust Stoke-on-Trent firm
Grandson of Moorcroft founder buys bust Stoke-on-Trent firm

BBC News

time14-06-2025

  • Business
  • BBC News

Grandson of Moorcroft founder buys bust Stoke-on-Trent firm

Moorcroft Pottery, which stopped trading at the end of April after more than 100 years in business, has been returned to family company has been bought by Will Moorcroft, whose grandfather William Moorcroft built the factory on Sandbach Road in Cobridge in 1913, with support from London department store firm had remained in the family until 2006 when Mr Moorcroft's father retired."It's nice to have the opportunity to bring it back into the family fold," Mr Moorcroft said. "I'm very proud to have been able to pick up the keys." Mr Moorcroft said he would like to see "as many of the staff as we can bring back" but that he was unable to guarantee all 57 workers would be able to return."We'll do our best to make it work, and get everybody back who wants to come back doing what the do best, which is producing beautiful Moorcroft," he added that they were considering moving production away from the site in Burslem, moving the firm solely to the original factory on Sandbach Road. The brand was popular with US presidents and British prime ministers, and has a following among collectors around the winning a number of prestigious international awards, Moorcroft was appointed as potter to Queen Mary in firm's royal patronage continued when the late Queen Elizabeth II added Moorcroft designs into the Royal March, bosses at the firm warned of redundancies, stating their energy costs had gone up by almost £250,000 over the past two 30 April they issued a statement that the company was to be liquidated. Mr Moorcroft said issues such as energy costs and global markets did weigh heavily on his mind, and that refreshing the brand would take hard work."The faith in the product is there," he said, "we just have to ensure that we can get the collectors – new and old – to keep the faith."He added that he felt it was a family firm, not only in terms of his personal connection, but also through that of the skilled pottery workers who were part of the company. The company's local roots are also an integral part of its heritage, he said."It's made in Stoke-on-Trent, it's got the backstamp to show that, all the staff are local, it stays local and for the city it's fantastic news for it to be continuing."He said his plan was to resume production, ensuring the brand and its products continued to be made along with the potential for new designs and new products."It's all handmade, it's an iconic brand that over time has reached every corner of the world," he said."I think to have such a product, to carry on its existence, is tremendous for everybody." Follow BBC Stoke & Staffordshire on BBC Sounds, Facebook, X and Instagram.

Home plans for Stoke-on-Trent army reserve site set for approval
Home plans for Stoke-on-Trent army reserve site set for approval

BBC News

time14-05-2025

  • General
  • BBC News

Home plans for Stoke-on-Trent army reserve site set for approval

Plans to build 53 homes on the site of a former army reserve centre have been recommended for proposed development for the land on Stonor Street in Cobridge, Stoke-on-Trent, would consist of 14 houses and 39 the home of the Air Training Corps 235 Burslem squadron, the centre was demolished in 2021 after they moved to a neighbouring site.A planning application for the housing development, submitted by K P Parnell Building, will go before Stoke-on-Trent City Council's planning committee on Wednesday. As well as the homes, the scheme would include 46 parking spaces for the flats and two for each of the the application for approval, a report to the planning committee said the scheme represented an opportunity for "a high-quality and sustainable residential development". This news was gathered by the Local Democracy Reporting Service which covers councils and other public service organisations. Follow BBC Stoke & Staffordshire on BBC Sounds, Facebook, X and Instagram.

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