Latest news with #Coca-ColaIndia
Business Standard
08-07-2025
- Business
- Business Standard
Community, Commerce and Refreshment: How Coca-Cola India is Enabling Vendors and Reaching Millions in Puri
PRNewswire New Delhi [India], July 8: As Odisha welcomed millions of visitors for Ratha Yatra 2025, Coca-Cola India, in partnership with its bottling operations, ensured access to refreshment and hydration for those attending one of India's largest cultural festivals. The company's on-ground presence made chilled beverages easily accessible across Puri, while supporting the local economy. To make this possible, the company ensured availability of beverages through a strong retail and distribution network across the city of Puri. Along with hydration points, kiosks and mobile units deployed across Puri, the company leveraged its expansive retail and bottling network to ensure economic empowerment for the local partners as well. Aligned with Chief Minister Mohan Charan Majhi's vision, this effort reflects Coca-Cola India's broader strategy to strengthen last-mile retail, enable economic opportunity at the grassroots level, and reinforce its presence during high-footfall cultural moments. The carts were managed by local vendors, including women entrepreneurs, creating direct income opportunities during the festival. By equipping retail outlets and prime hotspots with coolers, Coca-Cola India supported small businesses and ensured widespread access to chilled beverages throughout the celebrations. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said, "Our engagement in Puri reflects Coca-Cola India's focus on hydration with purpose. By enabling product availability at scale and creating livelihood opportunities for local vendors and women entrepreneurs, we are creating a positive socio-economic impact in the region. This has been possible through the strength of our bottling network, our distributor partners, retail customers and the unwavering commitment of our dedicated teams on ground." Prasanna Borah, Commercial Cluster Head, Odisha, AP, Telangana, Hindustan Coca-Cola Beverages, said, "Coca-Cola's strategy of enabling local entrepreneurship is translating into tangible impact across Odisha. Through our strong retail reach and execution on-ground, we're not just delivering beverages, we're delivering opportunity, and growth. It is a model of execution that builds both commerce and community." Coca-Cola India continues to train and equip local vendors and women entrepreneurs to manage retail outlets through its Superpower Retailer programme, turning seasonal footfall into long-term economic stability. Gayatri Senapati, a local retailer, said, "I've been selling Coca-Cola products for over 11 years. During Ratha Yatra, lots of people visit and everyone wants something cold. We stock up on Kinley, Thums Up, Sprite, Coca-Cola, and Minute Maid. Our display attracts people and makes us feel proud." Rajesh Kumar Rana, owner, Nrusingha Sweets shop in Puri, said, "We've been running this shop for over 25 years, and Coca-Cola has become a big part of our journey. With so many festivals, people come here throughout the year. Ours is a traditional sweet shop where we also keep chilled beverages like Coca-Cola, Sprite, Thums Up and water. Whatever visitors need, we make sure it's there." Ajay Shah, a local distributor, said, "We've been working with Coca-Cola since 2002. Back then, business was slow, but we knew it would pick up in the future, and it did. Today, we are going really strong. We run six trucks, and during festivals like Ratha Yatra, things really take off for us." Anchored in the company's business with purpose approach, Anandana (The Coca-Cola India Foundation) and Hindustan Coca-Cola Beverages (HCCB) had launched the PET Waste Clean-up Drive initiative to help manage plastic waste during the festival. As part of the Maidaan Saaf campaign, the effort led to reducing plastic litter with city-wide collection and public engagement, through beach cleanups, plog runs and awareness drives. For further information, please visit About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life', offers a wide portfolio of products, which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy-based products. In India, its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes' range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company, along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn. Photo: Logo:
The Wire
08-07-2025
- Business
- The Wire
Community, Commerce and Refreshment: How Coca-Cola India is Enabling Vendors and Reaching Millions in Puri
NEW DELHI, July 8, 2025 /PRNewswire/ -- As Odisha welcomed millions of visitors for Ratha Yatra 2025, Coca-Cola India, in partnership with its bottling operations, ensured access to refreshment and hydration for those attending one of India's largest cultural festivals. The company's on-ground presence made chilled beverages easily accessible across Puri, while supporting the local economy. To make this possible, the company ensured availability of beverages through a strong retail and distribution network across the city of Puri. Along with hydration points, kiosks and mobile units deployed across Puri, the company leveraged its expansive retail and bottling network to ensure economic empowerment for the local partners as well. Aligned with Chief Minister Mohan Charan Majhi's vision, this effort reflects Coca-Cola India's broader strategy to strengthen last-mile retail, enable economic opportunity at the grassroots level, and reinforce its presence during high-footfall cultural moments. The carts were managed by local vendors, including women entrepreneurs, creating direct income opportunities during the festival. By equipping retail outlets and prime hotspots with coolers, Coca-Cola India supported small businesses and ensured widespread access to chilled beverages throughout the celebrations. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said, "Our engagement in Puri reflects Coca-Cola India's focus on hydration with purpose. By enabling product availability at scale and creating livelihood opportunities for local vendors and women entrepreneurs, we are creating a positive socio-economic impact in the region. This has been possible through the strength of our bottling network, our distributor partners, retail customers and the unwavering commitment of our dedicated teams on ground." Prasanna Borah, Commercial Cluster Head, Odisha, AP, Telangana, Hindustan Coca-Cola Beverages, said, "Coca-Cola's strategy of enabling local entrepreneurship is translating into tangible impact across Odisha. Through our strong retail reach and execution on-ground, we're not just delivering beverages, we're delivering opportunity, and growth. It is a model of execution that builds both commerce and community." Coca-Cola India continues to train and equip local vendors and women entrepreneurs to manage retail outlets through its Superpower Retailer programme, turning seasonal footfall into long-term economic stability. Gayatri Senapati, a local retailer, said, "I've been selling Coca-Cola products for over 11 years. During Ratha Yatra, lots of people visit and everyone wants something cold. We stock up on Kinley, Thums Up, Sprite, Coca-Cola, and Minute Maid. Our display attracts people and makes us feel proud." Rajesh Kumar Rana, owner, Nrusingha Sweets shop in Puri, said, "We've been running this shop for over 25 years, and Coca-Cola has become a big part of our journey. With so many festivals, people come here throughout the year. Ours is a traditional sweet shop where we also keep chilled beverages like Coca-Cola, Sprite, Thums Up and water. Whatever visitors need, we make sure it's there." Ajay Shah, a local distributor, said, "We've been working with Coca-Cola since 2002. Back then, business was slow, but we knew it would pick up in the future, and it did. Today, we are going really strong. We run six trucks, and during festivals like Ratha Yatra, things really take off for us." Anchored in the company's business with purpose approach, Anandana (The Coca-Cola India Foundation) and Hindustan Coca-Cola Beverages (HCCB) had launched the PET Waste Clean-up Drive initiative to help manage plastic waste during the festival. As part of the Maidaan Saaf campaign, the effort led to reducing plastic litter with city-wide collection and public engagement, through beach cleanups, plog runs and awareness drives. For further information, please visit About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life', offers a wide portfolio of products, which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy-based products. In India, its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes' range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company, along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn. Photo: Logo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).
Business Standard
21-06-2025
- Business
- Business Standard
Coca-Cola India Powers Ratha Yatra 2025 with Scaled Access, Cultural Integration, and Inclusive Growth
PRNewswire New Delhi [India], June 21: Coca-Cola India is all set to mark its presence at one of the country's most iconic cultural celebrations - Ratha Yatra 2025 taking place in Puri, Odisha from 27th June to 5th July 2025. Building on its successful engagement at Maha Kumbh earlier this year, Coca-Cola will bring its refreshing beverage portfolio to the heart of the Ratha Yatra. Through its diverse portfolio of brands including Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged and Kinley, Coca-Cola India will enhance the festive fervor with wide-scale availability, immersive brand activations, and deep cultural integration. The company will also foster economic empowerment by supporting local vendors and retailers, and driving tangible social and environmental impact. To mark the occasion, the company will be launching a special edition of Ratha Yatra-themed packaging on its packaged drinking water brand 'Kinley,' celebrating Odisha's rich traditions and creating keepsakes that echo the pride of the region. Coca-Cola India will also introduce affordable pack options, making its beverages accessible to attendees during the festivities. Visitors will experience iconic out-of-home (OOH) displays, cooler wall, and other activations across high-footfall locations along temple routes, beach stretches, markets, highway outlets, transit hubs, and local kiosks. The hydration carts along the route will create economic opportunities for local vendors and micro-entrepreneurs who offer chilled beverages to consumers during the yatra. These activations highlight Coca-Cola's commitment to delivering a rich and enjoyable experience for attendees. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, " Ratha Yatra stands as one of Odisha's most significant cultural occasions, marked by its scale and deep community participation. At Coca-Cola India, our aim is to keep consumers refreshed and hydrated throughout the yatra by ensuring our beverages are readily available across every touchpoint. We are committed to creating meaningful experiences and social impact through multiple initiatives that raise awareness on recycling to inspire collective action ." Anandana (The Coca-Cola India Foundation) and Hindustan Coca-Cola Beverages (HCCB) in partnership with Puri Municipality, District Administration (Puri), Odisha Development Management Programme (ODMP), and Y4D Foundation, have flagged off the 'Used PET Bottle-Free Ratha Yatra 2025' initiative to help in managing plastic waste during the festival. As part of the Maidan Saaf campaign, the effort aims to significantly reduce plastic litter with city-wide collection and public engagement, through beach cleanups, plog runs and awareness drives. The programme will deploy more than 180 trained volunteers and install 200 PET collection bins across select high-footfall areas in the city. As the procession rolls through the streets of Puri, Coca-Cola India is all geared up to refresh consumers through every chilled bottle and every cherished memory. About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes' range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn.
Hans India
21-06-2025
- Business
- Hans India
Coca-Cola India Powers Ratha Yatra 2025 with Scaled Access, Cultural Integration, and Inclusive Growth
Coca-Cola India is all set to mark its presence at one of the country's most iconic cultural celebrations - Ratha Yatra 2025 taking place in Puri, Odisha from 27th June to 5th July 2025. Building on its successful engagement at Maha Kumbh earlier this year, Coca-Cola will bring its refreshing beverage portfolio to the heart of the Ratha Yatra. Through its diverse portfolio of brands including Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged and Kinley, Coca-Cola India will enhance the festive fervor with wide-scale availability, immersive brand activations, and deep cultural integration. The company will also foster economic empowerment by supporting local vendors and retailers, and driving tangible social and environmental impact. To mark the occasion, the company will be launching a special edition of Ratha Yatra-themed packaging on its packaged drinking water brand 'Kinley,' celebrating Odisha's rich traditions and creating keepsakes that echo the pride of the region. Coca-Cola India will also introduce affordable pack options, making its beverages accessible to attendees during the festivities. Visitors will experience iconic out-of-home (OOH) displays, cooler wall, and other activations across high-footfall locations along temple routes, beach stretches, markets, highway outlets, transit hubs, and local kiosks. The hydration carts along the route will create economic opportunities for local vendors and micro-entrepreneurs who offer chilled beverages to consumers during the yatra. These activations highlight Coca-Cola's commitment to delivering a rich and enjoyable experience for attendees. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, 'Ratha Yatra stands as one of Odisha's most significant cultural occasions, marked by its scale and deep community participation. At Coca-Cola India, our aim is to keep consumers refreshed and hydrated throughout the yatra by ensuring our beverages are readily available across every touchpoint. We are committed to creating meaningful experiences and social impact through multiple initiatives that raise awareness on recycling to inspire collective action.' Anandana (The Coca-Cola India Foundation) and Hindustan Coca-Cola Beverages (HCCB) in partnership with Puri Municipality, District Administration (Puri), Odisha Development Management Programme (ODMP), and Y4D Foundation, have flagged off the 'Used PET Bottle-Free Ratha Yatra 2025' initiative to help in managing plastic waste during the festival. As part of the Maidan Saaf campaign, the effort aims to significantly reduce plastic litter with city-wide collection and public engagement, through beach cleanups, plog runs and awareness drives. The programme will deploy more than 180 trained volunteers and install 200 PET collection bins across select high-footfall areas in the city.
Hans India
19-06-2025
- Entertainment
- Hans India
Coke Studio Bharat unveils Ishq Bawla, a Haryanvi echo of identity and introspection
Coke Studio Bharat, the platform celebrating India's diverse musical heritage, has been striking a powerful chord with audiences in its third season. With Holi Aayi Re, Holo Lolo, and Punjab Vekh Ke, the platform has already delivered three distinct tracks that celebrate India's diverse cultural roots. Now, it returns with its fourth release—Ishq Bawla. Conceptualized, written, composed, and performed by the acclaimed Haryanvi rap powerhouse Dhanda Nyoliwala and featuring Xvir Grewal, Ishq Bawla reinterprets age-old tales of lost love through a lens of introspection, growth, and individuality. Rooted in the timeless storytelling traditions of Haryana, the new song is a tribute to the power of self-awareness - an invitation to reflect, learn, and forge ahead. #IshqBawla is a Haryanvi head-nod to love gone sideways, taking notes from centuries of folklore's most dramatic love stories. More than just a song, it's a reflection on the universal experience of heartbreak, reimagined with a contemporary spirit - think of it as your hype track for moving on and leveling rapper Dhanda Nyoliwala delivers a compelling performance, weaving relatable narratives with his signature cadence. He's joined by Xvir Grewal, whose melodic interpretation adds another layer of depth to the exploration of love and loss. The production is a vibrant fusion of modern sounds and traditional Haryanvi instrumentation, featuring the distinctive textures of the deru, bugchu, and ghada, creating a sonic landscape that is both familiar and refreshingly new Artist Parveen Dhanda (Dhanda Nyoliwala) brings his signature new-age rap beats and lyrical authenticity to the fore. More than just a rapper, Dhanda stands as a cultural voice, committed to putting Haryana on the global hip-hop map. Harshvir Singh Grewal, aka Xvir, brings a melodic depth and emotional nuance to the track offering a smooth contrast to Dhanda's verses. Together, they craft a dynamic narrative that bridges regional identity and contemporary expression. Drawing strength from their roots, the duo experiments with sound blending traditional folk instruments like the deru, bugchu, and ghada with modern, rap-inspired beats where the result is a vibrant, layered track that feels both grounded and globally Gangane, IMX Lead, Coca-Cola India, said, "Coke Studio Bharat is built on a clear strategic intent: to take the sound of India to the world by spotlighting its most powerful cultural asset - its diversity. With each new song, we're building a stage where regional artists like Dhanda Nyoliwala and Xvir Grewal can reimagine tradition for a new generation of listeners. We at Coke Studio are stoked to bring forward stories that are rooted yet relevant for the fans." Adding on, Dhanda Nyoliwala said, "Coke Studio Bharat is more than a stage, it has completely transformed how music is perceived. Through Ishq Bawla, we've been able to represent not just the sound, but my roots and my people. The platform gave us the freedom to be honest with our expression and bring Haryana's voice to a wider audience."Xvir Grewal added, "Working on Ishq Bawla with Dhanda Nyoliwala and Coke Studio Bharat allowed me to explore an idea that's both intimate and timeless. The support, creative space, and collaborative mindset helped elevate the song and gave our story a sound that truly speaks to today's generation."As Season 3 of Coke Studio Bharat continues to unfold, it remains a vibrant canvas for India's regional artistry bridging cultural legacies with contemporary sound and creating music that transcends borders. With tracks like Ishq Bawla, the platform reaffirms its commitment to storytelling that is rooted, relevant, and resonant.
