Latest news with #Coca-ColaPlus
Time of India
04-07-2025
- Health
- Time of India
Weight loss with Coca-Cola? Popular soft drink claims it now supports fat management
Coca-Cola, a name long associated with sugary sodas and indulgence, has taken an unexpected turn in Japan by launching a product that positions itself in the health-conscious segment. Branded as Coca-Cola Plus, the new beverage is being marketed with claims of aiding digestion and supporting fat absorption control — particularly targeted at the country's aging and health-focused population. Japan's Shift Towards Functional Beverages As Japan faces a rapidly aging population, consumer priorities have shifted. Rather than being driven by flavour alone, buyers are increasingly seeking products that support wellness. This evolving trend has given rise to what the Japanese market refers to as Tokuho — foods and beverages that are classified as 'Food for Specified Health Uses.' Products under this label are not considered medicine but are approved for offering certain health benefits. Recognising this growing demand for functional foods, Coca-Cola Japan has introduced Coca-Cola Plus, a zero-calorie, sugar-free drink specifically tailored for older adults who wish to enjoy cola without its typical health drawbacks. The drink, however, is not being sold as a miracle weight-loss solution, but rather as a beverage that could support fat management when paired with meals. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like The Top 20 Most Expensive Cars — ejames_c (@ejames_c) What Makes Coca-Cola Plus Different? Unlike traditional diet colas that mainly offer a low-calorie alternative, Coca-Cola Plus has been formulated to deliver health benefits. The key ingredient setting it apart is indigestible dextrin, a dietary fibre. Each bottle contains about five grams of this fibre, which is believed to slow fat absorption and assist digestion. According to the company's official claims, consuming one bottle of Coca-Cola Plus daily with meals can help reduce triglyceride levels in the blood post-consumption and block some fat absorption. The suggested way to consume it is to divide the bottle into three servings of 150ml throughout the day, paired with each meal. Coca-Cola cites that this routine can lead to a measurable seven percent reduction in triglyceride levels, as compared to traditional diet cola. This data has been published on Coca-Cola Plus's Japanese website, although it has not been widely peer-reviewed in international medical journals. Not a Health Drink, But a Strategic Move The drink's categorisation as a Tokuho Cola is key to how it's being marketed. While it is not labelled a health beverage in the medical sense, the Tokuho designation helps Coca-Cola promote it as a functional drink with specific wellness benefits, without overstepping regulatory boundaries. This product is clearly aimed at health-conscious consumers — particularly those over 40 — who still enjoy soft drinks but want options that align better with their dietary and health goals. Coca-Cola Plus allows them to indulge, with the added claim of fat-related benefits, without the guilt that comes with conventional cola.
Time of India
04-07-2025
- Health
- Time of India
New Coca-Cola in Japan claims to promote weight loss-- Here's how it is different
In Japan, where the population is steadily aging, the market is shifting in ways that reflect the needs of an older demographic. Consumer habits are no longer driven purely by taste or trend, but by long-term wellness and health considerations. One of the most well-known global beverage brands, Coca-Cola, is not sitting idly in the face of this change. It's moving forward with an unexpected twist. It has come up with a drink that blends the familiar flavour of cola with ingredients that claim to support better digestion and fat management. Japan's increasing demand for functional foods and beverages has inspired the company to enter the health-conscious space with something new. What is Coca-Cola Plus ? Coca-Cola Plus is a product aimed squarely at older consumers who want to enjoy cola but without the usual health risks tied to sugary sodas. While Coca-Cola has released diet variants before, this new drink is a unique addition to health to the mix. So, what makes Coca-Cola Plus stand out? As Japan's population grows older, companies are finding ways to meet the unique health needs of their consumers. Coca-Cola Japan has introduced Coca-Cola Plus, a sugar-free, calorie-free soft drink that claims to help block fat absorption and reduce blood triglyceride levels when consumed with meals. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo How is it different from the usual Coca-Cola? Unlike traditional diet colas, Coca-Cola Plus is being marketed not just as a "less harmful" alternative, but as a drink that might actually benefit your health. According to Coca-Cola Japan, 'drinking one bottle each day along with meals will both reduce the absorption of fat from the food and moderate the levels of triglycerides in the blood following the meal.' It contains a special dietary fibre Each bottle contains five grams of indigestible dextrin, a type of dietary fibre, along with other added fibres. These components are said to assist digestion and help reduce fat absorption during meals. However, this isn't a drink you can sip on all day. Coca-Cola Plus has a recommended usage: to consume one bottle per day during meals, ideally split into three 150ml servings. The company claims that this routine use can lead to a seven per cent reduction in triglyceride levels when compared to consuming a regular diet cola, as stated on the Coca-Cola Plus website. While the idea of a 'healthy Coke' might sound too good to be true, Coca-Cola is being careful not to overpromise. Rather than labelling it a health drink, they refer to it as a Tokuho Cola. In Japanese, Tokuho stands for Tokutei Hokenyo Shokuhin, which translates to 'Food for Specified Health Uses', a classification for products that provide health benefits but haven't gone through the full process required to be considered medical-grade health food. This cautious but clever labelling allows Coca-Cola to market the drink to health-conscious adults without running foul of regulatory standards. It's especially targeted toward consumers over 40 who still enjoy the taste of cola but are looking for safer, waistline-friendly options.
