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Yomiuri Shimbun
23-07-2025
- Business
- Yomiuri Shimbun
Coca-Cola Confirms a Cane-Sugar Version of Its Trademark Cola Is Coming to the US
Coca-Cola said Tuesday it will add a cane-sugar version of its trademark cola to its U.S. lineup this fall, confirming a recent announcement by President Donald Trump. Trump said in a social media post last week that Coca-Cola had agreed to use real cane sugar in its flagship product in the U.S., which has been sweetened with high fructose corn syrup since the 1980s. Coke didn't immediately confirm the change, but promised new offerings soon. On Tuesday, Coca-Cola Chairman and CEO James Quincey said Coke will expand its product range 'to reflect consumer interest in differentiated experiences.' 'We appreciate the president's enthusiasm for our Coca-Cola brand,' Quincey said in a conference call with investors Tuesday. 'We are definitely looking to use the whole tool kit of available sweetening options.' Quincey noted that Coke uses cane sugar in some other U.S. drinks, like its Simply brand lemonade and Honest Tea. Coke has also sold Mexican Coke, which is made with cane sugar, in the U.S. since 2005. 'We're always looking for opportunities to innovate and see whether there's an intersection of new ideas and where consumer preferences are evolving,' Quincey said. 'It's a good sign that the industry, including ourselves, are trying lots of different things.' Rivals PepsiCo and Dr Pepper have been selling versions of their trademark colas sweetened with cane sugar in the U.S. since 2009. Asked if Coke would also consider introducing a prebiotic version of its trademark cola — as PepsiCo did this week — Quincey said the company is currently selling a Coke with added fiber in Japan and is studying consumer response to it. Quincey said consumer demand for its products improved in the second quarter in many markets, including China, Europe, Africa and North America. 'I would I would say overall that the global economy and the global consumer remains resilient,' Quincey said. But early monsoons and conflict hurt demand in India, and Quincey said demand in Thailand and Indonesia was also weaker than expected. Quincey also said lower-income consumers in the U.S. and elsewhere have also pulled back on spending. Global case volumes of Coca-Cola fell 1%. Juice, dairy and plant-based beverages fell 4%, Coke said. Sports drink case volumes were down 3%, as higher demand in North America was offset by declines in Latin America. One bright spot was Coca-Cola Zero Sugar, which saw case volumes grow 14%. Traditional Coca-Cola still far outsells the zero-sugar variety, but consumer demand for zero-sugar versions is growing much more quickly. In North America, case volumes fell 1%, but that was an improvement from the first quarter, when they were down 3%. Quincey said Hispanic sales in the U.S. returned to normal levels by the end of June. They had plummeted starting in February, when a social media video began circulating that claimed Coke was reporting its own workers to U.S. Immigration and Customs Enforcement officers. Quincey said the claim was false. The company has been trying to win back Hispanic consumers with targeted deals and ads touting the company's local economic impact. 'It was still a headwind in the second quarter but the issue is now largely resolved,' Quincey said Tuesday. Coca-Cola reported better-than-expected earnings in the second quarter as higher prices offset the weaker volumes. Coke said pricing rose 6% globally. Revenue for the Atlanta company rose 1% to $12.5 billion. Adjusted for one-time items, quarterly revenue was $12.6 billion. That was in line with Wall Street's forecast, according to analysts polled by FactSet. Net income jumped 58% to $3.8 billion. Coke's adjusted net income was 87 cents, which was higher than the 83 cents Wall Street forecast. Coke said it now expects full-year adjusted earnings to grow 8%. At the start of the year, Coke had expected earnings to grow 8% to 10%, but in April it lowered that range to 7% to 9%. Coke earned $2.88 per share in 2024. Shares of Coca-Cola Co. were down 1% in early trading Tuesday.


India Today
23-07-2025
- Business
- India Today
Coca-Cola confirms cane-sugar cola for US market after Trump's announcement
The beverage giant Coca-Cola confirmed on Tuesday it will introduce a cane-sugar version of its iconic cola to the US market later this year. The move follows a social media post by President Donald Trump last week, who claimed Coca-Cola had agreed to bring back the original sweetener in its flagship product.'We appreciate the president's enthusiasm for our Coca-Cola brand,' said Chairman and CEO James Quincey during a call with investors. 'We are definitely looking to use the whole tool kit of available sweetening options.'advertisementSince the 1980s, Coke sold in the US has been sweetened with high-fructose corn syrup. However, the company has long used cane sugar in international markets and speciality products like Mexican Coke, Simply lemonade, and Honest Tea. 'We're always looking for opportunities to innovate and see whether there's an intersection of new ideas and where consumer preferences are evolving,' Quincey cane-sugar version joins a trend led by rivals. Both PepsiCo and Dr Pepper have offered sugar-sweetened alternatives in the US since whether a prebiotic cola, like PepsiCo's newest release, might also be on the horizon, Quincey said Coca-Cola is 'currently selling a Coke with added fibre in Japan and is studying consumer response to it.'The announcement came alongside the company's second-quarter earnings, which beat Wall Street expectations despite a global 1% dip in case volumes. Coca-Cola Zero Sugar was a bright spot, with volume rising 14 per cent., while traditional categories like juice, dairy, and plant-based beverages fell 4 per noted regional challenges, including softer demand in India due to early monsoons and geopolitical tensions, and spending cutbacks by low-income consumers in the U.S. Still, the CEO struck an optimistic tone: 'I would say overall that the global economy and the global consumer remains resilient.'Coca-Cola reported a 58% jump in net income to $3.8 billion, with quarterly revenue rising 1% to $12.5 billion. Adjusted earnings came in at 87 cents per share, ahead of the 83 cents expected by the cane-sugar version of its classic cola poised to launch, Coca-Cola appears ready to blend nostalgia with consumer-conscious innovation.'We're expanding our portfolio to reflect consumer interest in differentiated experiences,' Quincey said.- EndsWith inputs from Associated Press
Yahoo
23-07-2025
- Business
- Yahoo
Coca-Cola leaned on marketing to navigate choppy economic waters in Q2
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year. Marketing campaigns were cited by executives as contributing to the growth of different brands, including original Coca-Cola, Coca‑Cola Zero Sugar and Diet Coke. The beverage maker is navigating a volatile global economy and recently announced plans to use U.S. cane sugar in its signature beverage, a change first announced by President Donald Trump. Dive Insight: Coca-Cola's Q2 earnings, which beat Wall Street's expectations, demonstrate how the CPG giant is driving growth despite facing different challenges around the globe. The company's organic growth rate is in line with its guidance for the full year even as volumes soften. '[While] the external environment continues to be dynamic, and there is no doubt that much uncertainty remains in the downhill, we remain growth-orientated,' said CEO James Quincey on a call discussing the results with investors. 'We're continuing to pivot our plans as needed, and we are harnessing our all-weather strategy to deliver on our growth ambitions.' Part of that 'all-weather strategy' rests on marketing, which executives cited as bolstering a number of brands during the quarter. The company used contextually relevant advertising to push messages of value and affordability in Q2, and saw volume growth for Coca-Cola Zero Sugar, Diet Coke, Fanta, Fairlife, Bodyarmor and Powerade. A relaunch of the 'Share a Coke' campaign was activated on more than 10 billion bottles and cans in more than 120 countries and included over 30,000 names tailored to local markets. The effort contributed to single-serve transaction growth in the category and helped Coca-Cola Zero Sugar see double-digit volume growth for the fourth consecutive quarter. Meanwhile, Diet Coke's 'This is My Taste' campaign, which was inspired by social media insights, contributed to the product's fourth consecutive quarter of volume growth in North America. Coca-Cola's marketing was also a source of productivity-related savings that improved the company's margins. The marketing transformation that the company has undertaken for the last few years is finding not just effectiveness via digital and segmented advertising, but also efficiencies in advertising production and media buying, Quincey explained. 'They're going to need to make investments in different areas of the company to drive future sales, but they also like to get productivity enhancements to offset some of those investments so… they can grow the top line and improve margins,' said Dave Novosel, senior bond analyst Gimme Credit. 'The fact that they've been able to do both is encouraging… The advertising productivity is a big part of that.' Coca-Cola's marketing transformation has also helped the company quickly test ideas, share learnings and scale campaigns across its portfolio. To that point, the company saw consumer perception improve significantly in Mexico as it launched initiatives like its 'Juntos Posen' campaign and an activation around the World Cup. The use of targeted, contextual advertising also helped Coca-Cola push back on claims about how its product is made that have dogged the company in several markets and demographics. The company also made official plans to expand its flagship product with an offering made with U.S. cane sugar as a way to offer consumers more choices. The plan was first announced last week by President Trump. 'As you may have seen last week, we appreciate the President's enthusiasm for our Coca-Cola brand,' Quincey said on the earnings call. Recommended Reading How Coca-Cola's marketing transformation led to new Smartwater campaign


The Advertiser
22-07-2025
- Business
- The Advertiser
Coca-Cola confirms cane sugar version coming to the US
Coca-Cola says it will add a cane sugar version of its trademark cola to its US line-up this year, confirming a recent announcement by US President Donald Trump. Trump said in a social media post last week that Coca-Cola had agreed to use real cane sugar in its flagship product in the US instead of high-fructose corn syrup. Coke did not immediately confirm the change but promised new offerings soon. On Tuesday, Coca-Cola chairman and CEO James Quincey said Coke will expand its product range "to reflect consumer interest in differentiated experiences". "We appreciate the president's enthusiasm for our Coca-Cola brand," Quincey said in a conference call with investors on Tuesday. "We are definitely looking to use the whole tool kit of available sweetening options." Quincey noted that Coke uses cane sugar in some other US drinks, like its Simply brand lemonade and Honest Tea. In the US, Mexican Coca-Cola with cane sugar is already available at a higher price. Unlike in other countries, Coca-Cola drinks containing sugar have been sweetened with high-fructose corn syrup in US production since the 1980s. The syrup is cheaper, sweeter and has a longer shelf life than other types of sugar. It has been criticised as unhealthy primarily by Trump's Health Secretary Robert F Kennedy Jr. Trump himself is known to drink sugar-free Diet Coke, which contains sweeteners. Nevertheless, he wrote last week that everyone would soon realise that Coca-Cola with cane sugar was "just better". "We're always looking for opportunities to innovate and see whether there's an intersection of new ideas and where consumer preferences are evolving," Quincey said. "It's a good sign that the industry, including ourselves, are trying lots of different things." Rivals PepsiCo and Dr Pepper have been selling versions of their trademark colas sweetened with cane sugar in the US since 2009. Asked if Coke would also consider introducing a prebiotic version of its cola - as PepsiCo did this week - Quincey said the company is currently selling a Coke with added fibre in Japan and is studying consumer response to it. Coca-Cola reported better-than-expected earnings in the second quarter as higher prices offset weaker sales volumes. Case volumes fell 1 per cent globally and 1 per cent in North America but Coke said on Tuesday that pricing rose 6 per cent for the April-June period. One bright spot was Coca-Cola Zero Sugar, which registered a growth in volume of 14 per cent. Traditional Coca-Cola still far outsells the zero-sugar variety but consumer demand for zero-sugar versions is growing much more quickly. Global case volumes of juice, dairy and plant-based beverages fell 4 per cent, Coke said. Sports drink case volumes were down 3 per cent as higher demand in North America was offset by declines in Latin America. with DPA Coca-Cola says it will add a cane sugar version of its trademark cola to its US line-up this year, confirming a recent announcement by US President Donald Trump. Trump said in a social media post last week that Coca-Cola had agreed to use real cane sugar in its flagship product in the US instead of high-fructose corn syrup. Coke did not immediately confirm the change but promised new offerings soon. On Tuesday, Coca-Cola chairman and CEO James Quincey said Coke will expand its product range "to reflect consumer interest in differentiated experiences". "We appreciate the president's enthusiasm for our Coca-Cola brand," Quincey said in a conference call with investors on Tuesday. "We are definitely looking to use the whole tool kit of available sweetening options." Quincey noted that Coke uses cane sugar in some other US drinks, like its Simply brand lemonade and Honest Tea. In the US, Mexican Coca-Cola with cane sugar is already available at a higher price. Unlike in other countries, Coca-Cola drinks containing sugar have been sweetened with high-fructose corn syrup in US production since the 1980s. The syrup is cheaper, sweeter and has a longer shelf life than other types of sugar. It has been criticised as unhealthy primarily by Trump's Health Secretary Robert F Kennedy Jr. Trump himself is known to drink sugar-free Diet Coke, which contains sweeteners. Nevertheless, he wrote last week that everyone would soon realise that Coca-Cola with cane sugar was "just better". "We're always looking for opportunities to innovate and see whether there's an intersection of new ideas and where consumer preferences are evolving," Quincey said. "It's a good sign that the industry, including ourselves, are trying lots of different things." Rivals PepsiCo and Dr Pepper have been selling versions of their trademark colas sweetened with cane sugar in the US since 2009. Asked if Coke would also consider introducing a prebiotic version of its cola - as PepsiCo did this week - Quincey said the company is currently selling a Coke with added fibre in Japan and is studying consumer response to it. Coca-Cola reported better-than-expected earnings in the second quarter as higher prices offset weaker sales volumes. Case volumes fell 1 per cent globally and 1 per cent in North America but Coke said on Tuesday that pricing rose 6 per cent for the April-June period. One bright spot was Coca-Cola Zero Sugar, which registered a growth in volume of 14 per cent. Traditional Coca-Cola still far outsells the zero-sugar variety but consumer demand for zero-sugar versions is growing much more quickly. Global case volumes of juice, dairy and plant-based beverages fell 4 per cent, Coke said. Sports drink case volumes were down 3 per cent as higher demand in North America was offset by declines in Latin America. with DPA Coca-Cola says it will add a cane sugar version of its trademark cola to its US line-up this year, confirming a recent announcement by US President Donald Trump. Trump said in a social media post last week that Coca-Cola had agreed to use real cane sugar in its flagship product in the US instead of high-fructose corn syrup. Coke did not immediately confirm the change but promised new offerings soon. On Tuesday, Coca-Cola chairman and CEO James Quincey said Coke will expand its product range "to reflect consumer interest in differentiated experiences". "We appreciate the president's enthusiasm for our Coca-Cola brand," Quincey said in a conference call with investors on Tuesday. "We are definitely looking to use the whole tool kit of available sweetening options." Quincey noted that Coke uses cane sugar in some other US drinks, like its Simply brand lemonade and Honest Tea. In the US, Mexican Coca-Cola with cane sugar is already available at a higher price. Unlike in other countries, Coca-Cola drinks containing sugar have been sweetened with high-fructose corn syrup in US production since the 1980s. The syrup is cheaper, sweeter and has a longer shelf life than other types of sugar. It has been criticised as unhealthy primarily by Trump's Health Secretary Robert F Kennedy Jr. Trump himself is known to drink sugar-free Diet Coke, which contains sweeteners. Nevertheless, he wrote last week that everyone would soon realise that Coca-Cola with cane sugar was "just better". "We're always looking for opportunities to innovate and see whether there's an intersection of new ideas and where consumer preferences are evolving," Quincey said. "It's a good sign that the industry, including ourselves, are trying lots of different things." Rivals PepsiCo and Dr Pepper have been selling versions of their trademark colas sweetened with cane sugar in the US since 2009. Asked if Coke would also consider introducing a prebiotic version of its cola - as PepsiCo did this week - Quincey said the company is currently selling a Coke with added fibre in Japan and is studying consumer response to it. Coca-Cola reported better-than-expected earnings in the second quarter as higher prices offset weaker sales volumes. Case volumes fell 1 per cent globally and 1 per cent in North America but Coke said on Tuesday that pricing rose 6 per cent for the April-June period. One bright spot was Coca-Cola Zero Sugar, which registered a growth in volume of 14 per cent. Traditional Coca-Cola still far outsells the zero-sugar variety but consumer demand for zero-sugar versions is growing much more quickly. Global case volumes of juice, dairy and plant-based beverages fell 4 per cent, Coke said. Sports drink case volumes were down 3 per cent as higher demand in North America was offset by declines in Latin America. with DPA Coca-Cola says it will add a cane sugar version of its trademark cola to its US line-up this year, confirming a recent announcement by US President Donald Trump. Trump said in a social media post last week that Coca-Cola had agreed to use real cane sugar in its flagship product in the US instead of high-fructose corn syrup. Coke did not immediately confirm the change but promised new offerings soon. On Tuesday, Coca-Cola chairman and CEO James Quincey said Coke will expand its product range "to reflect consumer interest in differentiated experiences". "We appreciate the president's enthusiasm for our Coca-Cola brand," Quincey said in a conference call with investors on Tuesday. "We are definitely looking to use the whole tool kit of available sweetening options." Quincey noted that Coke uses cane sugar in some other US drinks, like its Simply brand lemonade and Honest Tea. In the US, Mexican Coca-Cola with cane sugar is already available at a higher price. Unlike in other countries, Coca-Cola drinks containing sugar have been sweetened with high-fructose corn syrup in US production since the 1980s. The syrup is cheaper, sweeter and has a longer shelf life than other types of sugar. It has been criticised as unhealthy primarily by Trump's Health Secretary Robert F Kennedy Jr. Trump himself is known to drink sugar-free Diet Coke, which contains sweeteners. Nevertheless, he wrote last week that everyone would soon realise that Coca-Cola with cane sugar was "just better". "We're always looking for opportunities to innovate and see whether there's an intersection of new ideas and where consumer preferences are evolving," Quincey said. "It's a good sign that the industry, including ourselves, are trying lots of different things." Rivals PepsiCo and Dr Pepper have been selling versions of their trademark colas sweetened with cane sugar in the US since 2009. Asked if Coke would also consider introducing a prebiotic version of its cola - as PepsiCo did this week - Quincey said the company is currently selling a Coke with added fibre in Japan and is studying consumer response to it. Coca-Cola reported better-than-expected earnings in the second quarter as higher prices offset weaker sales volumes. Case volumes fell 1 per cent globally and 1 per cent in North America but Coke said on Tuesday that pricing rose 6 per cent for the April-June period. One bright spot was Coca-Cola Zero Sugar, which registered a growth in volume of 14 per cent. Traditional Coca-Cola still far outsells the zero-sugar variety but consumer demand for zero-sugar versions is growing much more quickly. Global case volumes of juice, dairy and plant-based beverages fell 4 per cent, Coke said. Sports drink case volumes were down 3 per cent as higher demand in North America was offset by declines in Latin America. with DPA


Perth Now
22-07-2025
- Business
- Perth Now
Coca-Cola confirms cane sugar version coming to the US
Coca-Cola says it will add a cane sugar version of its trademark cola to its US line-up this year, confirming a recent announcement by US President Donald Trump. Trump said in a social media post last week that Coca-Cola had agreed to use real cane sugar in its flagship product in the US instead of high-fructose corn syrup. Coke did not immediately confirm the change but promised new offerings soon. On Tuesday, Coca-Cola chairman and CEO James Quincey said Coke will expand its product range "to reflect consumer interest in differentiated experiences". Coke currently sells Mexican Coke, which is made with cane sugar, in the US. "We appreciate the president's enthusiasm for our Coca-Cola brand," Quincey said in a conference call with investors on Tuesday. "This addition is designed to complement our strong core portfolio and offer more choice across occasions and preferences." Coca-Cola reported better-than-expected earnings in the second quarter as higher prices offset weaker sales volumes. Case volumes fell 1 per cent globally and 1 per cent in North America but Coke said on Tuesday that pricing rose 6 per cent for the April-June period. One bright spot was Coca-Cola Zero Sugar, which registered a growth in volume of 14 per cent. Traditional Coca-Cola still far outsells the zero-sugar variety but consumer demand for zero-sugar versions is growing much more quickly. Global case volumes of juice, dairy and plant-based beverages fell 4 per cent, Coke said. Sports drink case volumes were down 3 per cent as higher demand in North America was offset by declines in Latin America.